Food Fortifier Market Size, Share, Growth, And Industry Analysis by Type (Additional Fortifier, Medicinal Fortifier, Sports Nutrition, Food Fortifier) by Application (Infants, Children, Adults, Pregnant Women, Old-aged) Regional Forecast To 2031

Updated On: 01 April 2024

Food Fortifier Market Report Overview

• 
• Request a Free Sample to learn more about this report

The global Food Fortifier Market size was USD 92.110 billion in 2022 and the market is expected to reach USD 261.647 billion in 2030, exhibiting a Compound annual growth rate (CAGR) of 13.7% during the forecast period.

The sudden rise in CAGR was brought on by the market's expansion and the demand levelling down after the pandemic is over.

The practice of adding micronutrients, such as vitamins, minerals, and proteins, to food and beverage items in order to boost their nutritional value is known as food fortification. The World Health Organization (WHO) supports the food fortification process since it has been designated as the primary strategy for improving micronutrient health. The market for fortified foods is now expanding due to a variety of causes, including an increase in the demand for such foods and an increase in problems with micronutrient deficiency. WHO estimates that 149 million children under the age of five have stunted development relative to their age. The primary cause of health problems is people not meeting their basic needs. The market for food fortification is anticipated to display remarkable performance throughout the anticipated timeframe. It is anticipated that a trigger will be the growing consumer knowledge of fortified food and its health advantages.

It would have a significant impact on how much money is made in the market globally. The global food fortifier market size is being driven by the growing awareness of the need of maintaining a disease-free and healthy lifestyle. Additional microelements, such as important trace elements and a variety of vitamins, are provided through fortified meals. An enhanced food is one that has additional nutrients in place of those that were lost during preparation. Additionally, a number of refined grains are improved. For example, following processing, folic acid, riboflavin, and iron might be added back to wheat flour. This aims to restore the vitamin levels to their original state. Through the use of fortified foods, common illnesses brought on by nutritional deficiency, such as rickets and pellagra, have essentially been eliminated. This factor is driving the food fortifier market growth during the projected period of 2022–2030.

COVID-19 Impact: Potential Growth of the Food Fortifier Market Influenced by Increased Consumption of Fortified Goods or Dietary Supplements

The unexpected COVID-19 pandemic outbreak had a negative influence on both the production industry and consumer behaviour. During the first lockdown, the sectors that produce vital goods have been impacted by the closure of industrial facilities and logistical challenges. The adoption of functional supplements, however, such as immune-boosting drinks and nutrient-rich items, has considerably grown among consumers as a result of COVID-19's adverse effects. The public has been forced to panic about purchasing items due to the fear of running out, which has increased the need for nutritional supplements. Additionally, the extra health advantages of immune system boosters boosted sales of food fortifiers and further raised consumption rates. 

Latest Trends

"An Increase in The Use of Dietary Supplements to Support Health Mechanisms"

Consumer demand for clean-label foods and other healthy items has been growing steadily over time. One of the major drivers of the market's expanding demand for food fortifier market share is the rising relevance of health and the incidence of micronutrient deficiencies, particularly in young children. For instance, the World Health Organization (WHO) estimates that in 2021, almost 89% of the world's population will be using iodized salt to prevent micronutrient deficiencies. People are always looking for healthy indulgences that holistically boost their health and wellness as they have grown more health-conscious in recent years. The use of functional sports drinks, energy drinks, pasta biscuits, and other foods fortified with vitamins and minerals is rising due to their widespread popularity. Additionally, the consumption of nutraceuticals has been rising rapidly as a result of the development of several lifestyle illnesses brought on by modern consumer behaviour, including obesity, cardiovascular disease, and diabetes. 

Food Fortifier Market Segmentation

• 
• Request a Free Sample to learn more about this report

• By type

Depending on food fortifier  given are types: Additional Fortifier, Medicinal Fortifier, Sports Nutrition, Food Fortifier. The additional fortifier type will capture the maximum market share through 2030.

• By Application

The market is divided in Infants, Children, Adults, Pregnant Women, Old-aged based on application. The global food fortifier market players in cover segment like infants will dominate the market share during 2022-2030.

Driving Factors

"Increased Adoption of Healthy Eating Habits to Grow the Industry"

The main benefit of food fortification is that it may be implemented by the food business without requiring the desired group of individuals to change their eating habits. Additionally, it uses retail to reach a large number of people. It is supported by the Food and Agriculture Organization of the United Nations, which suggests that governments in countries with high rates of famine explicitly consider, control, and balance food fortification with iodine, vitamin A, and iron. The food fortifier market growth is being driven by consumer dietary changes and population growth. People are more willing to spend more money on nutritious eating alternatives and are more health concerned. The market for foods with added minerals and vitamin D is driven by this consumer preference. The food fortifier market share in developed economies is being driven by end users who are conscious of their health, such as pregnant women, parents of young children, and the elderly population, who are aware of the benefits of fortified foods and beverages. Increased health awareness and rising disposable incomes in emerging nations are fueling the food fortifier market growth from 2022 to 2030.

"Demand for Personalized Food Fortifiers to Support Market Performance"

The need for customised food premix to meet particular needs is growing in the current day as consumers and companies become more conscious of the nutritional content of various goods. Manufacturers are able to create items that are nutrient-enriched as a result of consumer preferences and requests. Due to rising consumer demand for items that are fortified with vitamins or minerals and rising consumer demand for convenience goods, enriched micronutrient ready mixes have become extremely popular over time. For instance, in November 2021, Minafin Sprl introduced Blendamix, a personalised fortifier for both food and pharmaceutical items, under its health chemistry business. These goods can aid producers in expanding output in order to keep up with rising demand. As a result, each of these elements is improving the food fortifier market share for functional goods across the world.

Restraining Factors

"Issues With Licensing, Harmful Effects of Fortified Foods, And Increased Government Oversight from The Food Safety Department Are Impeding Market Expansion"

The difficulties for the growth of the worldwide fortified food market during the projected period include license issues, an increase in food safety department oversight, and risks to consumers' health brought on by the extensive inclusion of some minerals and vitamins in the diet alternatives. Foods that have been fortified typically have undergone extensive processing and include high levels of sugar, fat, salt, Vitamin D, and other ingredients that can contribute to diseases including obesity and cases of vitamin overdose. These factors are impeding the food fortifier market growth during the forecast period of 2022-2030 because an excessive intake of vitamins and minerals in the diet may be harmful to health.

Food Fortifier Market Regional Insights

• 
• Request a Free Sample to learn more about this report

"The Largest Market Share for Food Fortifiers in Food Fortifiers Is Found in Asia Pacific           "

During the projected period, the market for food fortifiers in Asia Pacific is anticipated to expand at the highest CAGR. Food fortifiers are substances added to foods to assist increase their nutritional content. Due to the region's expanding population and shifting lifestyles, the Asia Pacific region has one of the fastest growing markets for food supplements. There are many working women in the area, which has raised demand for nutritious and simple-to-prepare food items. The food fortifier market share in the area is also being driven by the rising awareness of the value of healthy nutrition. Danone, Nestle, Abbott, and Fonterra are the top competitors in the market for food fortifiers in Asia and the Pacific. These businesses are concentrating on diversifying their product offerings and boosting their food fortifier market share in the Asia Pacific area. 

The market for food fortifiers in North America is anticipated to expand at the second-highest CAGR during the projected period. The demand for processed and packaged meals is on the rise, and these items need to be fortified in order to increase their nutritional content. Additionally, the market is being pushed by the need to address the issue of population micronutrient deficiencies as well as the growing awareness of the health advantages of food fortification. North America's biggest market for food fortifiers is in the United States, followed by Canada. The main reasons propelling the food fortifier market share in North America are the rising demand for nutritious, nutrient-rich foods, the rising awareness of the health advantages of food fortification, and the rising incidence of chronic illnesses. Vitamins, minerals, and other products are further divided into segments of the US food fortifier market. The category for vitamins is predicted to develop at the greatest CAGR of these throughout the projection period. The main drivers of the expansion of the food fortifier market growth are the rising prevalence of chronic illnesses like diabetes and cardiovascular diseases and the growing understanding of the health advantages of vitamins.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Abbott Laboratories (U.S)
• Bayer (Germany)
• Pfizer (U.S)
• GlaxoSmithKline (U.K)
• Amway (U.S)
• Arkopharma Laboratoires Pharmaceutiques (France)
• Glanbia (Ireland)
• Carlyle Group (U.S)
• Herbalife Limited, Inc. (U.S)
• Nature’s Sunshine Products (U.S)
• Bionova Lifesciences (India)
• Ayanda Group AS (Germany)
• XanGo LLC (U.S)
• American Health (U.S)
• Neutraceutics Corporation (U.S)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.