Food Fortifying Agents Market Size, Share, Growth, And Industry Analysis By Materials (Minerals, Vitamins, Lipids, Carbohydrates, Proteins & amino acids, Prebiotics, Probiotics, Others, and Food Fortifying Agents) By Sales Channel (Cereals & Cereal-Based Products, Dairy & Dairy-Based Products, Fats & Oils, Bulk Food Items, Beverages, Infant Formula, Dietary Supplements, and Others), Regional Insights, and Forecast To 2031

Updated On: 22 April 2024

Food Fortifying Agents Market Report Overview

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The global food fortifying agents market size was USD 61960 million in 2022 and market is projected to touch USD 192142.2 million by 2031, exhibiting a CAGR of 13.4% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the food fortifying agents market growth and demand returning to pre-pandemic levels once the pandemic is over.

I am excited to discuss several sorts of food fortifying agents! It's understandable why the market for food fortifying ingredients is rising. These substances are necessary for improving the nutritional value of our food and guaranteeing that we get all the vitamins and minerals required for a balanced diet. In the industry, a variety of food fortifying agents is frequently used. Vitamins are one of the most widely used kinds. Foods like cereals, milk, and juices frequently have vitamins C, D, and B12 added to increase their nutritional value. These vitamins are necessary for producing energy, maintaining healthy bones, and ensuring adequate immunological function.

Minerals are a different kind of food fortifying agent. To improve the nutritional content of foods like bread, pasta, and dairy products, minerals like iron, calcium, and zinc are frequently added. Zinc is vital for immune health, calcium is necessary for healthy bones and teeth, and iron is necessary for synthesizing red blood cells. Another widespread practice in the food sector is protein fortification. A crucial macronutrient for the growth and repair of muscles, protein is a necessary component. To make it simple and convenient for people to achieve their protein needs, foods like protein bars, smoothies, and powders are fortified with extra protein.

COVID-19 Impact: The Increased Focus On Health And Immunity Accelerated The Market Growth

The devastating effects of the Covid-19 outbreak have not spared the market for food fortifying additives. There has been a rise in demand for fortified foods that offer crucial nutrients as a result of the growing emphasis on health and immunity. The market for food fortifying agents now has a fantastic opportunity to grow and develop. People are actively looking for products that strengthen their immune systems and general wellness as they become more concerned about their health. As manufacturers create fresh and cutting-edge fortified food products in response to this rising demand, the market for food fortifying agents is anticipated to experience rapid expansion. Consumers are now looking for a wide range of fortifying agents to boost the nutritional value of their meals, from vitamins and minerals to probiotics and omega-3 fatty acids. This change in consumer tastes offers the market for food fortifying agents a promising opportunity to grow and help create a healthier future.

Latest Trends

"Using Advanced Techniques Like Encapsulation To Enhance Nutrient Absorption Boost the Market Expansion"

Innovative ingredients and methods are a fascinating new trend for food fortifying agents. Consumers are increasingly looking for fortified meals that offer an extra dose of vital vitamins and minerals as the focus on health and well-being grows. The market for food fortifying agents is expanding due to this tendency, which also benefits consumers. Superfoods like quinoa and chia seeds are frequently used by manufacturers to fortify their products, as are cutting-edge methods like encapsulation to improve nutrient absorption. Customers can now choose from a variety of fortified foods that not only taste delicious but also offer additional nutritional advantages.

Food Fortifying Agents Market Segmentation

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• By Type Analysis

The food fortifying agents market can be segmented into minerals, vitamins, lipids, carbohydrates, proteins & amino acids, prebiotics, probiotics, others, and food fortifying agents. Among these, the minerals is projected to experience rapid growth through 2031.

• By Application Analysis

The market can be divided based on application into cereals & cereal-based products, dairy & dairy-based products, fats & oils, bulk food items, beverages, infant formula, dietary supplements, and others. The cereals & cereal-based products are expected to hold the most significant food fortifying agents market share in the upcoming years.

Driving Factors

"The Increasing Awareness Among Consumers Regarding The Importance Of A Balanced Diet And Nutritional Supplements Propels the Market Expansion"

Several important driving forces are responsible for the enormous expansion of the market for food fortifying agents. The growing understanding among consumers of the significance of a balanced diet and nutritional supplements is one of the major drivers. People are actively looking for food products fortified with vital vitamins and minerals as they become more concerned about their health. As a result, the market has seen a spike in demand for food fortifying ingredients.

"The Growing Prevalence Of Chronic Diseases Such As Vitamin Deficiencies And Malnutrition Fuels the Market Growth"

The market for food fortifying substances is also driven by the rising incidence of chronic illnesses, including vitamin deficiency and malnutrition. There is a growing need for fortified food products to help address these deficiencies as more and more people are diagnosed with these diseases. These goods are a great option for anyone wishing to improve their general health and well-being because food-fortifying agents play a significant part in boosting the nutritional value of the items. The market for food fortifying agents is also expanding due to government policies and regulations. Many nations have laws requiring food producers to fortify their goods with necessary nutrients. These rules are intended to reduce hunger and enhance general public health.

Restraining Factors

"The High Cost And The Lack Of Awareness Hinder the Market Growth"

The food fortifying agents market is increasing thanks to innovation and limitless opportunities. Nevertheless, several obstacles must be overcome. The fact that consumers are unaware of the advantages of fortified foods is one of the major contributing causes. Many people are still ignorant of the value of fortifying foods and how they might enhance general health. This ignorance and lack of understanding are hampering the market's expansion. The exorbitant price of strengthening chemicals is another deterrent. These agents can be expensive to produce and get, which makes it challenging for small-scale businesses to enter the market. The industry for food fortifying chemicals nevertheless exhibits considerable promise and growth potential despite these difficulties.

Food Fortifying Agents Market Regional Insights

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"North America to Dominate Market Due to The Increasing Awareness Among Consumers Regarding The Importance Of A Balanced Diet And Nutritional Supplements"

Between 2022 and 2031, the food fortifying agents market will be dominated by North America. Factors driving the market growth in this region include the increasing awareness among consumers regarding the importance of a balanced diet and nutritional supplements.

Additionally, the market is anticipated to experience the fastest growth in European and Asian countries (India, China, Japan, and South East Asia). The growing prevalence of chronic diseases such as vitamin deficiencies and malnutrition fuel market expansion.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Cargill (U.S.)
• DuPont (U.S.)
• Royal DSM (Netherlands)
• BASF (Germany)
• Archer Daniels Midland (U.S.)
• Nestle (Switzerland)
• Ingredion Incorporated (U.S.)
• Arla Foods (Denmark)
• Tate & Lyle (U.K.)
• Chr. Hansen  (Denmark)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.