Food Sensory Testing Market Size, Share, Growth, And Industry Analysis By Type (Sensory Testers: Specifically Trained Individuals, Sensory Testers: Untrained Consumers) By Application (Dairy, Alcohol, Tea, Flavor-Fragrances, Others), Regional Insights, and Forecast from 2023 to 2031

Updated On: 20 November 2023

Food Sensory Testing Market Report Overview

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The global food sensory testing market size is expanded rapidly in 2021 and market is expected to generate substantial revenue by 2031, exhibiting a high compound annual growth rate (CAGR) from 2021 to 2031.

Food sensory testing is a scientific approach to evaluating and measuring the sensory characteristics of food and beverages, such as taste, smell, texture, appearance, and flavor. The objective of food sensory testing is to ensure that the products meet the desired quality standards and meet the expectations of the consumer. Food sensory testing is widely used in the food industry to ensure that the products are consistent in quality, flavor, and texture. It is also used to develop new food products and to improve existing ones. Food sensory testing involves a trained panel of experts or consumers who evaluate the sensory attributes of the food products. The panel uses standardized testing methods, such as descriptive analysis or discrimination testing, to evaluate the products. The descriptive analysis involves breaking down the sensory attributes of a food product into individual components and then scoring each attribute on a scale. Discrimination testing involves determining if there are any differences between two or more products. Food sensory testing is conducted by trained professionals called sensory analysts, who use standardized methods to evaluate the sensory characteristics of food products. The data collected from sensory testing is used to make informed decisions about product development, quality control, and marketing.

The increasing demand for processed and packaged food products, the growing emphasis on food safety and quality, and the rising consumer awareness about the nutritional value of food are some of the key factors driving the growth of the food sensory testing market.

COVID-19 Impact: Lockdown Closure of Restaurants and Foodservice Establishments Bolstered the Market Development

The COVID-19 pandemic has had a significant impact on the food industry, including the food sensory testing market. With the closure of restaurants and foodservice establishments, there has been a shift in consumer preferences towards packaged and processed food products. As a result, food manufacturers have been investing more in product development and quality control, driving the demand for sensory testing services. The pandemic has also highlighted the importance of food safety and quality, leading to increased demand for testing and inspection services. The need to ensure the safety of food products has become even more critical in the wake of the pandemic, as consumers are more concerned about the risk of infection from contaminated food.

Latest Trends

"Use Of Advanced Technologies to Boost the Market Growth"

One of the key trends in the food sensory testing market is the use of advanced technologies such as electronic noses and tongues, which can replicate human sensory capabilities. These technologies use sensors and software algorithms to analyze the chemical composition of food products and provide objective data on their sensory characteristics. Another trend is the use of virtual sensory testing, which allows sensory analysts to conduct tests remotely using online platforms. Virtual sensory testing has become more prevalent during the pandemic, as it allows companies to conduct sensory testing without the need for physical contact.

Food Sensory Testing Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Sensory Testers: Specifically Trained Individuals, Sensory Testers: Untrained Consumers. Sensory Testers: Specifically Trained Individuals being the leading segment of the market by type analysis.

• By Application Analysis

Based on application, the market can be divided into Dairy, Alcohol, Tea, Flavor-Fragrances, Others. Dairy being the leading segment of the market by application analysis.

Driving Factors

"Increasing Demand for Processed and Packaged Food Products to Drive the Market Development"

The growing demand for processed and packaged food products is a significant driver of the food sensory testing market. As consumers lead increasingly busy lifestyles, there is a greater need for convenient and ready-to-eat food options. Sensory testing helps manufacturers to develop products that meet consumer preferences for taste, texture, and aroma.

"Emphasis on Food Safety and Quality to Drive the Market Growth"

The increasing emphasis on food safety and quality is another driver of the food sensory testing market. Food safety regulations have become stricter in recent years, and manufacturers must ensure that their products meet these standards. Sensory testing helps to identify any potential quality issues with food products, ensuring that they are safe for consumption.

Restraining Factors

"High Cost of Testing Services to Hamper the Market Development"

One of the significant challenges facing the food sensory testing market is the high cost of testing services. Sensory testing requires trained professionals and specialized equipment, which can be expensive for smaller companies. This can limit the adoption of sensory testing, particularly among small and medium-sized enterprises.

Food Sensory Testing Market Regional Insights

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"The Presence of Major Food Manufacturers and Retailers in North America to Boost the Market Growth in the Region"

The North American region is a major market for food sensory testing. The United States is the largest market in this region due to the presence of major food manufacturers and retailers, as well as a high demand for processed and packaged foods. The rise in consumer awareness about the quality and safety of food products has led to an increase in demand for sensory testing services in the region. Additionally, the rise in dietary restrictions and preferences, such as gluten-free, vegan, and non-GMO, has also led to the need for specialized sensory testing services. Furthermore, the region has strict food safety regulations that require food manufacturers to ensure the quality and safety of their products. As a result, there is a high demand for food sensory testing services to comply with these regulations. Additionally, the increasing popularity of online food delivery services has also created a demand for sensory testing services to ensure the quality of the food being delivered to consumers.

The Asia Pacific region is expected to witness significant growth in the food sensory testing market due to the increasing demand for processed and packaged foods in countries such as China and India. The region has a large population and rising disposable income, leading to an increase in demand for convenience foods. The growth in the food processing industry in the region has also led to a rise in demand for sensory testing services. Moreover, the region has a rich culinary history and diverse food culture, leading to a demand for sensory testing services to improve the quality and authenticity of food products. Additionally, the increasing awareness among consumers about food safety and quality is driving the demand for sensory testing services. The region is also witnessing a rise in the number of food safety regulations, which is further driving the growth of the food sensory testing market.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• SGS S.A. (Switzerland)
• Bureau Veritas Group (France)
• Intertek Group plc (U.K.)
• IDAC Merieux NutriSciences (France)
• TUV SUD (Germany)
• Tentamus Group GmbH (Germany)
• Forschungsanstalt Agroscope Reckenholz-Tanikon (Agroscope) (Switzerland)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.