Fortified Baby Food Market Size, Share, Growth, and Industry Analysis, By Type (Ready To Feed Products, Milk Formula, Dried Baby Products and Others), By Application (Supermarkets & Hyper Markets, Specialist Retailers, Convenience Stores and Others), Regional Insights, and Forecast To 2032

Updated On: 15 April 2024

fortified baby food market REPORT OVERVIEW

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The global fortified baby food market size was expected to be USD 26380 million in 2022 and is projected to touch USD 33170 million by 2028, at CAGR of 3.9% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.  The sudden rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Fortified baby food is a form of food that has been specially designed to suit the nutritional needs of newborns and young children. It is frequently fortified with vitamins, minerals, and other nutrients necessary for healthy growth and development. These nutrients may include vitamins, minerals, iron, calcium, DHA (docosahexaenoic acid), and other necessary elements. The goal of fortified baby food is to ensure that newborns and young children receive appropriate nutrition during important times of growth and development.

Fortified baby food can be used to augment the diet of children who do not acquire enough nutrients from their usual diets or have unique nutritional needs. This market's expansion can be ascribed to expanding consumer knowledge of the benefits of fortified infant food, rising disposable income, and rising demand for convenience foods. During the forecast period, the ready-to-feed products category is likely to dominate the global fortified baby food market.

COVID-19 Impact: The Growth of E-commerce and Surge in Demand for Essential Baby Products Uplifted the Market Demand

COVID-19 raised awareness about health and wellness, prompting some parents to seek out baby foods with extra nutrients and immune-boosting elements. Brands that highlighted the nutritional benefits of their fortified baby food products may have received greater demand. At the start of the pandemic, there was a boom in demand for important baby items, especially fortified baby food. Parents and carers stocked up on baby food to ensure a consistent supply in the event of supply chain problems or lockdowns. With lockdowns and social distancing measures in place, many consumers turned to online shopping for baby supplies, including enriched baby food. During this time, e-commerce platforms and internet retailers benefitted from significant increases in sales.

LATEST TRENDS

"Clean Label and Allergen- Free Varieties to Advance the Market Share"

Clean-label products are becoming increasingly popular in the food business. Parents are increasingly looking for baby foods that have as little chemicals, preservatives, and artificial ingredients as possible. Manufacturers may respond by providing fortified infant food that is more natural and clearly labelled. With the expansion of plant-based diets and allergen concerns, there may be an increase in plant-based or allergen-free fortified infant food items. These products are aimed at vegan families or people with special dietary needs. Parents may like infant foods created with locally sourced and organic components. This tendency is consistent with customer demand for natural and sustainable products.

fortified baby food market SEGMENTATION

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• By Type

Based on type; the market is divided into ready to feed products, milk formula, dried baby products and others.

The part ready to feed products is the leading part of the type segment.

• By Application

Based on the application; the market is divided into supermarkets & hyper markets, specialist retailers, convenience stores and others.

The part supermarkets & hyper markets is the leading type of the application segment.

DRIVING FACTORS

"Urbanization and Rise of E-Commerce to Uplift the Market Demand"

The supermarkets and hypermarkets segment had the biggest market share, accounting for more than half of the total. This is due to rising urbanisation, which has resulted in increased demand for convenience products. Fortified infant foods are convenient because they do not need to be refrigerated and can be carried along on travel without the need for preparation. They also assist parents in meeting their baby's nutritional requirements on time without having to spend time making nutrition supplements or breastfeeding support food. The development of e-commerce has made it easier for parents to obtain a diverse choice of infant food items, including fortified ones. Online platforms have also grown in importance for information and reviews.

"Growing Demand with Increasing Awareness to Drive the Market Growth"

Specialists retailers made up a significant share of the global fortified baby food market due to rising consumer awareness about infant development, as well as the increased availability of specialised products that cater to specific needs such as iron and folic acid or calcium and vitamin D, among others, at lower prices than supermarkets and hypermarkets. Parents and carers are increasingly concerned about providing the optimal nutrition for their infants and toddlers. This has increased demand for baby foods with additional minerals, such as iron to combat anaemia or DHA for brain development. With a growing emphasis on health and well-being, there is a greater demand for organic and natural baby food products with few ingredients and preservatives. Some businesses have responded by providing organic enriched baby meals. In view of global health problems, there may be a greater emphasis on baby diets that promote immunological health. Products supplemented with vitamins and minerals that improve immunity may gain appeal.

RESTRAINING FACTORS

"Price Point, Packaging Waste and Long Term Eating Habits to Restrain the Market Growth"

Fortified baby foods can be more expensive than creating your own homemade baby food. This cost can quickly build up, especially for low-income families. Many fortified infant food items are sold in single-use packaging, resulting in waste. Parents who are concerned about the environment may want to make homemade baby food in reusable containers. Introducing commercially fortified foods to babies at a young age may influence their long-term eating preferences. As their child grows, parents should strive to shift them to a varied and balanced diet. Therefore the cost factor, packaging waste and the long term eating habits to hinder the fortified baby food market growth.

fortified baby food market REGIONAL INSIGHTS

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"Asia Pacific Region to Lead with Rising Health Awareness and Consumer Disposable Income"

Asia Pacific dominated the global fortified baby food market share. The region is likely to maintain its dominance during the projection period, owing to rising birth rates and increased consumer awareness regarding infant nutrition. China and India are two of Asia Pacific's largest fortified food markets. Rising disposable income, changing consumer lifestyles, and government support for fostering new investments are expected to increase regional growth during the projection period. Furthermore, rising nutritional enrichment awareness will boost product demand even higher.

KEY INDUSTRY PLAYERS

"Key Industry Players to Indulge in the Market Expansion"

The market's expansion was significantly impacted by the techniques employed by market participants in recent years, such as extensions. The report covers details and information about the firms and their interactions with the market.

List of Market Players Profiled

• Danone (France)
• Nestle (Switzerland)
• Hero Group (Switzerland)
• Abbott Laboratories (U.S.)
• Kraft Heinz Foods (U.S.)
• The Hein-Celestial Group (U.S.)
• Bellamy's Organic (Australia).

REPORT COVERAGE

This report covers a comprehensive backdrop analysis, an assessment of the parent market, intensive study in the market dynamics. Past historical, current, and projected size of the market from the point of both value and volume. Researching of recent industry developments, deep study on market shares and strategies of major players and the emerging niche segments and regional market areas are covered in the report.