Franchise Market Size, Share, Growth, And Industry Analysis By Type (Business Format Franchise, Product Distribution Franchise, Management Franchise, and Others) By Application (Food Franchises, Hotel Franchises, Convenience Store Franchises, Real Estate Franchises, Car Rental & Dealer Franchises, Child Education Franchises, and Others), Regional Insights, and Forecast To 2032

Updated On: 08 April 2024

Franchise Market Report Overview

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global franchise market size was USD 100797.4 million in 2021 and market is projected to touch USD 279916.51 million by 2032 at CAGR 9.73% during the forecast period. 

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the franchise market growth and demand returning to pre-pandemic levels once the pandemic is over.

For business owners wishing to launch their ventures, franchising has grown in popularity. This business model presents a rare chance to own and run a company that is already established and has a successful track record. The owner of a trademark, brand, or business model (the franchisor) and a person or group (the franchisee) who wishes to utilize that trademark, brand, or business model to operate a business are involved in a franchise relationship. Numerous industries, including food and beverage, retail, health and wellness, and many more, are home to franchise firms.

Franchises that involve product distribution: The franchisor distributes products to the franchisee, who then sells them to customers. Franchises that distribute goods include those that sell beverages, home goods, and car parts. Franchises with a business format: In these types of franchises, in addition to providing the items, the franchisor also offers the full company system, which includes marketing, employee training, and continuous support. This enables the franchisee to run the company using the franchisor's recognized operating procedures and brand. Retail outlets and fast food businesses are typical examples of franchised business models.

Manufacturing Franchises: In a manufacturing franchise, products are produced by the franchisor's guidelines. The franchisee runs a manufacturing business and uses the franchisor's procedures and brand name to create the goods. Franchises that have already been in operation and have decided to transition to a franchise system are known as conversion franchises. While the existing brand and marketing techniques assist the franchisee, the franchisor offers the business a tried-and-true structure and support.

COVID-19 Impact: Lockdowns And Social Distancing Measures Hampered The Market Growth

The Covid-19 pandemic has significantly impacted this market. Due to lockdowns and other social distancing measures, many franchise firms, especially those in the food and beverage sector, were forced to close or operate at reduced capacity temporarily. They have experienced a drop in revenue and profitability as a result. The epidemic, however, also underscored the franchise model's adaptability and resilience. These companies, who quickly changed their business models to include takeaway, delivery, or internet services, fared better in the crisis. Even in the most difficult situations, they could continue servicing customers and making money because of their flexibility. Additionally, the pandemic has created fresh prospects for expansion in this sector.

Latest Trends

"Rise Of Eco-Friendly And Sustainable Franchises Fuels Boosts Market Expansion"

Expanding eco-friendly and sustainable franchises is one of the newest trends in this industry. As consumers become more conscious of environmental issues, they actively look for companies that prioritize sustainability. Franchises emphasizing environmentally beneficial behaviors, such as utilizing renewable energy, minimizing waste, and providing environmentally friendly goods, are becoming increasingly well-liked. The growth of multinational franchises is an additional new trend. As economies worldwide become more interconnected due to globalization, more franchisors are eager to expand their operations into new markets. This enables them to capitalize on their global brand recognition and the expanding middle class in new nations. This market is being significantly shaped by technology as well.

Franchise Market Segmentation

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• By Type Analysis

The franchise market can be segmented into business format franchise, product distribution franchise, management franchise, and others. Among these, the business format franchise is projected to experience rapid growth through 2028.

• By Application Analysis

The market can be divided based on application into food franchises, hotel franchises, convenience store franchises, real estate franchises, car rental & dealer franchises, child education franchises, and others. Food franchises are expected to hold the most franchise market share in the upcoming years.

Driving Factors

"Established Brand And Business System Propels Market Expansion"

The appeal of an established brand and business structure is one of the major driving forces in this sector. They profit from the goodwill and brand awareness of the franchisor, which attracts clients and fosters loyalty. The franchisor's tried-and-true business model offers franchisees a success roadmap, including standardized procedures, marketing plans, and ongoing assistance.

"Reduced Risk And Support Fuels Market Growth"

Another motivating reason is the lower risk involved with opening a franchise instead of starting a brand-new company from scratch. They benefit from working with a reputable brand and tried-and-true business model, which boosts their chances of success. Additionally, franchisors offer assistance in some areas, including operations, marketing, and training, which enables them to overcome obstacles and reach profitability more quickly.

Restraining Factors

"High Initial Investment, Strict Operating Guidelines, And Limited Flexibility Hinder Market Growth"

The cost of a franchise opportunity is frequently very high. This covers franchise fees, capital expenditures, and recurring royalties. The initial investment may be a hurdle for those with little financial resources. They are required to abide by the franchisor's operating requirements. While this guarantees uniformity and high quality across all franchise sites, it may restrict the franchisee's freedom to take independent actions or implement novel ideas. The terms and conditions established by the franchisor are binding on franchisees. This covers limitations on pricing, product lines, and promotional tactics. Compared to independent business owners with total control over their operations, franchisees have less freedom.

Franchise Market Regional Insights

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"U.S. To Dominate Market Due To Established Brand And Business System"

The U.S. holds the franchise market share, and factors driving the market growth in this region include the established brand and business system. The allure of a well-known brand and operating system is one of the primary driving forces in this market. The reputation and recognition of the franchisor's brand, which aids in generating business and fostering client confidence, benefit franchisees. With standardized procedures, marketing plans, and continuing assistance, the franchisor's tested business structure offers franchisees a road map for success.

Europe holds the second-largest market share due to reduced risk and support. The motivating aspect is the lower risk of opening a franchise than opening a brand-new company from scratch. Franchisees benefit from using a well-known brand and tested business model, which boosts their likelihood of success. These owners can manage obstacles and reach profitability more quickly because of franchisors’ support in many areas, including operations, marketing, and training.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• 7-Eleven (U.S.)
• SUBWAY (U.S.)
• Circle K (United States or U.S.)
• Marriott International (U.S.)
• Burger King (U.S.)
• Hilton Hotels & Resorts (U.S.)
• Wendy's (U.S.)
• Pizza Hut (U.S.)
• Dunkin' (U.S.)
• Choice Hotels (U.S.)
• Chem-Dry Carpet Cleaning (U.S.)
• Century 21 (U.S.)
• McDonald's (U.S.)
• Baskin-Robbins (U.S.)
• Taco Bell (U.S.)
• Kumon (Japan)
• InterContinental Hotels and Resorts (U.K.)
• Domino's (U.S.)
• Hertz (U.S.)
• KFC (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.