Fresh Strawberry Market Size, Share, Growth, and Industry Analysis, By Type (June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry), By Application (Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others) and Regional Insights and Forecast to 2031

Updated On: 22 April 2024

FRESH STRAWBERRY MARKET REPORT OVERVIEW

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The global fresh strawberry market size was USD 19059.32 million in 2022 and the market is projected to touch USD 32638.38 million by 2031, at CAGR of 6.16% during the forecast period.

The fresh strawberry market has experienced significant growth and evolution in recent years, driven by increasing consumer demand for healthy and natural food choices. Strawberries are not only a delicious and versatile fruit but also rich in vitamins, antioxidants, and fiber, making them a popular choice among health-conscious consumers. The market has witnessed a surge in demand for fresh strawberries due to their association with various health benefits, including improved heart health, better immune function, and antioxidant properties.

The fresh strawberry market has benefited from advancements in transportation and storage technologies, allowing strawberries to be available year-round in many regions. The market is characterized by a wide variety of strawberry cultivars, each with its unique flavor profile and characteristics, catering to diverse consumer preferences. As consumers continue to prioritize freshness and quality in their food choices, the fresh strawberry market is expected to see sustained growth, with opportunities for both local and global producers to meet the increasing demand for this beloved berry.

COVID-19 Impact: Market Growth Restrained by Pandemic Due to Labor Shortages

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The global fresh strawberry market, like many other industries, has undergone substantial changes due to the COVID-19 pandemic. The pandemic disrupted supply chains, affecting production and distribution. Lockdowns and restrictions impacted the workforce, leading to labor shortages in some regions. However, the pandemic also increased consumer awareness of health and nutrition, driving a surge in demand for fresh and natural products, including strawberries. As people sought to boost their immune systems, strawberries, rich in vitamins and antioxidants, gained popularity. Despite initial challenges, the fresh strawberry market exhibited resilience, adapting to new norms, and capitalizing on shifting consumer preferences.

LATEST TRENDS

"Increasing Popularity of Organic and Locally Sourced Strawberries to Drive Market Growth"

One notable trend shaping the fresh strawberry market is the increasing popularity of organic and locally sourced strawberries. Consumers are becoming more conscious of their health and the environment, driving the demand for organic produce. Local sourcing aligns with sustainability goals, reduces the carbon footprint associated with transportation, and ensures fresher products. This trend has prompted producers to adopt sustainable farming practices and emphasize transparent supply chains. As consumers prioritize health and environmental impact, the market sees a shift towards strawberries grown without synthetic pesticides and chemicals.

FRESH STRAWBERRY MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into June bearing strawberry, ever bearing strawberry, day neutral strawberry.

The fresh strawberry market displays a diverse range of types, including June Bearing strawberries with high yields in specific seasons, Ever Bearing strawberries offering an extended availability window throughout the growing season, and Day Neutral strawberries, versatile in producing fruit continuously regardless of day length, collectively catering to varied consumer needs and preferences.

• By Application

Based on application the global market can be categorized into supermarkets/hypermarkets, convenience stores, independent retailers, online sales, others.

The fresh strawberry market is segmented by application, with supermarkets/hypermarkets dominating distribution with their extensive reach, convenience stores capitalizing on impulse purchases, independent retailers focusing on local and specialty markets, and online sales experiencing significant growth due to the convenience of home delivery, each addressing distinct consumer needs and contributing to the overall resilience of the market.

DRIVING FACTORS

"Growing Awareness of The Health Benefits to Boost the Market"

One key driver accelerating market growth is the growing awareness of the health benefits associated with strawberry consumption. Strawberries are rich in vitamin C, antioxidants, and fiber, contributing to overall well-being. As consumers increasingly prioritize healthy lifestyles, including nutritious diets, the demand for fresh strawberries surges. Producers and marketers capitalize on this trend by promoting the nutritional value of strawberries, driving increased consumption and positively impacting the fresh strawberry market growth.

"Innovations in Cultivation Techniques and Technologies to Expand the Market"

Innovations in cultivation techniques and technologies are driving increased market share for fresh strawberries. Advances such as vertical farming, hydroponics, and controlled environment agriculture enable year-round production, reducing seasonality constraints. This not only ensures a more consistent supply but also allows producers to meet the growing demand for fresh strawberries in off-peak seasons. Improved production efficiency contributes to the fresh strawberry market share expansion as the industry responds to evolving consumer expectations for availability and convenience.

RESTRAINING FACTOR

"Vulnerability of Strawberry Crops to Potentially Impede Market Growth"

One of the significant challenges impeding market growth is the vulnerability of strawberry crops to environmental factors. Strawberries are sensitive to changes in temperature, and extreme weather events, including frosts and heatwaves, can impact yields. Climate change introduces unpredictability, affecting the reliability of harvests. This vulnerability necessitates investments in protective measures, such as crop covers and temperature-controlled environments, to mitigate risks. The associated costs and complexities present challenges to the fresh strawberry market growth, requiring strategic planning and adaptation to climate-related uncertainties.

FRESH STRAWBERRY MARKET REGIONAL INSIGHTS

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"Asia Pacific to dominate the Market owing to Rising Disposable Incomes "

The Asia Pacific region has emerged as a key player in the global Fresh Strawberry market, steadily increasing fresh strawberry market share. This growth can be attributed to a combination of factors, including rising disposable incomes, changing dietary preferences, and the increasing awareness of the health benefits associated with consuming fresh strawberries. Moreover, advancements in agricultural practices and technology have enabled countries in the region to enhance their strawberry production capabilities. The burgeoning urban population in countries like China and India, coupled with a growing inclination towards Western dietary patterns, has further fueled the demand for fresh strawberries, consolidating the Asia-Pacific region's position as a major contributor to the global market.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

In the ever-evolving landscape of the Fresh Strawberry Market, pivotal industry players are steering innovation, acting as catalysts for substantial growth. These key players play a central role in propelling transformative changes, pushing the market boundaries with unparalleled adaptability. Navigating the dynamics of consumer preferences and agricultural advancements, they meet diverse market requirements and significantly contribute to expanding the market's global presence. Demonstrating remarkable agility, these leaders shape the future trajectory of this vital market segment with a steadfast commitment to pioneering advancements that redefine standards in strawberry cultivation, distribution, and consumption.

List of Market Players Profiled

• Keelings (Ireland)
• Goknur Gida (Turkey)
• Naturipe Farms (U.S.)
• BelOrta (Belgium)
• Dole Food (U.S.)
• Berry Gardens (U.K.)
• Driscoll (U.S.)
• Mirak Group (U.S.)
• Fresgarrido (Spain)

INDUSTRIAL DEVELOPMENT

April 2023: Hydroponic strawberry farming: Hydroponics is a method of growing plants without soil, and it is becoming increasingly popular for strawberry production.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.