Frosting and Icing Market Size, Share, Growth, and Industry Analysis, By Type (Cakes Frosting & Icing, and Cookies Frosting & Icing), By Application (Bakery, Restaurant & Family), Regional Insights and Forecast to 2031

Updated On: 22 April 2024

FROSTING AND ICING MARKET REPORT OVERVIEW

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The global Frosting and Icing market size was USD 1395.8 million in 2019 and the market is projected to touch USD 1855 million by 2026, exhibiting a CAGR of 4.1% during the forecast period.

The global frosting and icing market has experienced substantial growth in recent years, driven by the burgeoning demand for decorated baked goods across the globe. This market's expansion can be attributed to the increasing consumer inclination towards visually appealing and customized cakes, cupcakes, pastries, and cookies. Additionally, the rise in disposable income, coupled with shifting consumer preferences for premium bakery products, has further fueled the demand for frosting and icing products. The market has witnessed a surge in innovative and diverse frosting and icing offerings, including natural colorants, organic variants, and specialized products catering to dietary preferences, such as vegan and gluten-free options. As the baking industry continues to evolve, manufacturers are focusing on product innovation, convenient packaging, and marketing strategies to capitalize on this growing market trend.

Moreover, the market dynamics are influenced by the proliferation of bakeries, confectioneries, and quick-service restaurants (QSRs) globally, driving the need for high-quality, ready-to-use frosting and icing products. The advent of e-commerce platforms has also facilitated easier access to a wide array of frosting and icing options, thereby augmenting market growth. However, challenges related to fluctuations in raw material prices, stringent regulations pertaining to food additives, and the need for constant innovation to meet evolving consumer preferences pose significant hurdles for market players. Nonetheless, strategic collaborations, product diversification, and geographical expansion efforts undertaken by key market participants are anticipated to sustain the upward trajectory of the global frosting and icing market in the foreseeable future.

COVID-19 Impact: Market Growth Restrained by Pandemic due to Supply Chain Disruptions

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The pandemic significantly impacted the frosting and icing market, witnessing both challenges and opportunities. Initially, the market experienced disruptions in the supply chain, affecting the availability of raw materials and causing production delays. With lockdowns and restrictions impacting bakery businesses, there was a temporary decline in the demand for these products from commercial bakeries and foodservice providers. However, as consumers spent more time at home, there was a surge in home baking activities, driving an increased demand for baking ingredients, including frosting and icing, as people sought comfort and engagement in baking projects. This shift towards home baking led to a notable rise in retail sales of frosting and icing products through online platforms and supermarkets. Manufacturers adapted by focusing on smaller packaging sizes, promoting convenience, and introducing DIY kits, capitalizing on the growing trend of home baking, which eventually helped the market recover and witness steady growth during and post the pandemic period.

LATEST TRENDS

"Natural and Sustainable Ingredients to Drive Market Growth"

The latest trends in the frosting and icing market revolve around sustainability, health-conscious options, and premiumization. Consumers are increasingly seeking natural and sustainable ingredients in frosting and icing products, prompting manufacturers to develop offerings using clean label ingredients, natural colorants, and organic alternatives. There's a growing demand for healthier options, such as reduced sugar or sugar-free frosting, catering to health-conscious consumers. Moreover, premiumization remains a key trend, with the market witnessing the introduction of high-quality, artisanal, and visually stunning frosting and icing products that cater to the customization needs of consumers, including metallic finishes, elaborate decorations, and unique flavors, targeting both professional bakers and home enthusiasts seeking elevated baking experiences. Additionally, the incorporation of technology in creating innovative textures, designs, and application methods in frosting and icing further defines the evolving landscape of this market.

Frosting and Icing MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into Cakes Frosting & Icing, and Cookies Frosting & Icing.

Cakes Frosting & Icing: As consumers demand intricate designs and diverse flavors, the market for cake frosting and icing sees a surge in premium, customizable options, catering to celebrations and personalization trends.

Cookies Frosting & Icing: The segment experiences a shift toward convenience with pre-made icing tubes and decorative kits, allowing for easy and playful cookie decorating, aligning perfectly with the growing interest in DIY baking projects.

• By Application

Based on application the global market can be categorized into Bakery, Restaurant & Family.

Bakery Application: In the bakery segment, frosting and icing markets are witnessing a demand for versatile, ready-to-use products suitable for diverse baked goods, encouraging innovative and time-saving solutions for commercial baking.

Restaurant Application: Within restaurants, the market trends lean toward premium, artisanal frosting and icing options, catering to culinary creativity and the need for visually stunning desserts in upscale dining experiences.

Family Application: For home consumers, the market emphasizes convenient, user-friendly packaging and healthier alternatives, aligning with the rising interest in home baking and DIY activities while catering to health-conscious choices and ease of use for families.

DRIVING FACTORS

"Shifting Consumer Preferences to Boost the Market"

Consumer preferences are a driving force in the frosting and icing market growth, with a notable shift toward demand for customized, visually appealing, and healthier options. As consumers become increasingly health-conscious, there's a growing inclination toward natural, organic, and clean-label ingredients in frosting and icing products. This trend is compelling manufacturers to innovate, introducing reduced sugar or sugar-free variants, natural colorants, and organic options to cater to health-conscious consumers. Moreover, the desire for personalized and visually stunning baked goods, especially for occasions and celebrations, is propelling the market toward premium and customizable frosting and icing offerings. The market responds by providing a diverse range of colors, textures, and flavors, allowing consumers to create unique and personalized baked creations, thereby driving the market's growth.

"Innovation and Product Development to Expand the Market"

Innovation stands as a key driver in the frosting and icing market, fueling product development and diversification. Manufacturers are constantly striving to introduce novel formulations, application methods, and packaging solutions to meet evolving consumer demands. Advancements in technology play a pivotal role, enabling the creation of innovative textures, designs, and application techniques in frosting and icing. Additionally, the market witnesses a surge in convenience-driven products such as ready-to-use frosting, icing pens, and edible decorations, catering to both professional bakers and home enthusiasts. Collaborations and partnerships within the industry foster creativity and expertise, further driving the market forward by offering new and enticing options for consumers.

RESTRAINING FACTOR

"Regulatory Challenges and Ingredient Restrictions to Potentially Impede Market Growth"

One significant restraining factor in the frosting and icing market lies in the stringent regulatory landscape governing food additives and ingredients. Government regulations often impose limitations on certain additives, preservatives, and colorants used in these products due to health concerns or environmental impacts. Compliance with these regulations can pose challenges for manufacturers in terms of reformulating products, finding suitable alternatives, and ensuring product safety without compromising quality or taste. The complexity of navigating various regulatory frameworks across different regions or countries adds another layer of difficulty, often resulting in increased production costs and constraints on innovation. Moreover, the demand for natural and clean-label ingredients, while a driving force, adds to the challenge as it requires reformulation and sourcing of new ingredients that meet both regulatory standards and consumer preferences. Balancing compliance with evolving regulations and meeting consumer demands for healthier, natural products presents a significant restraining factor for the frosting and icing market, impacting product development and market expansion.

FROSTING AND ICING MARKET REGIONAL INSIGHTS

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"North America Dominating the Market Region'S Strong Affinity for Premium Baked Goods"

"The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa"

North America stands out as a dominating region in the global frosting and icing market share, fueled by the region's strong affinity for premium baked goods and the presence of key market players. The demand for innovative, high-quality frosting and icing products in North America is propelled by a culture that highly values celebratory occasions, customizations, and visually appealing desserts. The region witnesses a trend toward healthier options, prompting manufacturers to focus on introducing reduced sugar variants, organic offerings, and natural colorants to cater to health-conscious consumers. Moreover, the prevalence of home baking enthusiasts and the popularity of baking shows and social media influencers advocating elaborate decorations and personalized touches further contribute to the market's growth. Additionally, strategic marketing campaigns, collaborations with bakeries and restaurants, and the convenience-driven packaging of frosting and icing products significantly boost their sales and market penetration in North America.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation "

Key players in the frosting and icing market are actively engaged in various strategies to maintain and enhance their market positions. These companies are focusing on product innovation by introducing new flavors, textures, and formulations that align with evolving consumer preferences for healthier and customizable options. They invest significantly in research and development to create innovative application techniques and packaging solutions catering to both commercial and home baking segments. Additionally, strategic collaborations and partnerships with retailers, bakeries, and e-commerce platforms enable these key players to expand their market reach and offer their products to a wider consumer base. Moreover, they emphasize marketing efforts to promote their products through social media, influencer partnerships, and engaging advertising campaigns, aiming to increase brand visibility and consumer engagement, thus solidifying their foothold in the highly competitive frosting and icing market.

List of Market Players Profiled

• Rich Product (U.S.)

• Betty Crocker (U.S.)

• CSM Bakery Solutions (U.S.)

• Pinnacle Foods (U.S.)

• Wilton Industries (U.S.)

• Dawn Food (U.S.)

• Real Good Food (U.K.)

• Lawrence Foods (U.S.)

• Dixie’s Icing (U.S.)

• Macphie (U.K.)

• Kelmyshop (Spain)

• Orchardicing (U.S.)

• Fruit Fillings Inc (U.S.)

INDUSTRIAL DEVELOPMENT

November 2023: Dawn Food, a leading baking ingredients manufacturer, partnered with Cargill to introduce a new line of plant-based icings made with Cargill's Puris plant-based emulsifier. This caters to the growing demand for vegan and dairy-free bakery products.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.