Fruit Segments Market Size, Share, Growth, and Industry Analysis, By Type (Mandarin Oranges, Grapefruit, Mango, Banana, and Others), By Application (Offline Sales and Online Sales), Regional Insights and Forecast From 2025 To 2034

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FRUIT SEGMENTS MARKET OVERVIEW

The global fruit segments market size is forecasted to be worth USD 12.52 billion in 2025, expected to achieve USD 18.28 billion by 2034 with a CAGR of 4.3% during the forecast period from 2025 to 2034.

The United States Fruit Segments market size is projected at USD 4.01 billion in 2025, the Europe Fruit Segments market size is projected at USD 2.89 billion in 2025, and the China Fruit Segments market size is projected at USD 3.94 billion in 2025.

Fruits are one of the crucial elements of the human diet. They are rich sources of vitamins, minerals, fibre, and antioxidants which make them an essential part of a healthy diet. Additionally, fruits have several advantages that aid in weight management by giving a feeling of fullness, helping control appetite, and reducing calorie intake. According to the World Health Organisation’s research, incorporating a variety of fruits into your daily diet is a simple yet effective way to gain the remarkable health advantages that dietary fibre, along with a spectrum of essential nutrients, offers.

Furthermore, the demand for fruits worldwide is experiencing robust growth due to the convergence of changing lifestyles, rising health concerns, and the growing inclination toward healthier dietary choices. Fruits are positioned as a convenient, nutritious, and versatile food option that not only addresses modern dietary needs but also contributes to the prevention and management of prevalent health problems which make them essential in diets across the globe.

KEY FINDINGS

COVID-19 IMPACT

Limitations on Import & Export Halted the Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the fruit segments market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

In early 2021, the COVID-19 pandemic immensely impacted the fruit segment market with disruption in manufacturing and import and export operations in the food and beverage industry. The shortage of workers affected the production and supply chains of fresh fruits. Additionally, the limitations and less access to groceries reduced the demand for fruit in the market during the pandemic. However, this health crisis generated an opportunity for online sales of fruits which contributed to recovering the previous deficits and is expected to boost the market growth in the future. 

LATEST TRENDS

Awareness of Health and Wellness to Elevate Market Outlook

The market for fruit segments in the food and beverage industry is expanding rapidly. The escalating demand for fruits along with other numerous key factors is contributing to the market growth. In addition to this, emerging trends in the market are also anticipated to fuel the demand for fresh fruits. Illustratively, consumers are increasingly seeking healthier snack options which is an ongoing market trend. Fruit segments, especially those that are minimally processed and free from additives are aligning with the growing demand for natural and nutritious snacks which will likely accelerate the market scope. As well as the trend of online grocery, vegetables, and fruit shopping is also expected to inflate opportunities for the market evolution during this forecast period.

• According to data aligned with the U.S. Department of Agriculture (USDA) retail tracking, pre-cut fruit segment sales rose by 31% from 2021 to 2023, with orange and pineapple segments contributing over 48 million pre-packed units in 2023 alone across major supermarkets.

• As noted by the International Food Processing Association (IFPA), over 65% of large-scale fruit segment production plants in North America adopted semi-automated or fully automated slicing and packaging lines in 2023, resulting in a 27% increase in daily output capacity.

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FRUIT SEGMENTS MARKET SEGMENTATION

By Type

According to type, the market can be bifurcated into mandarin oranges, grapefruit, mango, banana, and others.

By Application

Based on application, the market can be divided into offline sales and online sales.

DRIVING FACTORS

Mounting Urbanization and Population to Fuel the Demand for Fresh Fruits

The rising urbanization and population around the world are expected to be the key driving factors to raise the demand for fresh fruits in the market. As the population grows, the demand for food including fruits correspondingly increases. Along with this, expanding awareness about the benefits of consuming fruits and the increasing disposable income, particularly in developing nations is also likely to enhance the fruit segments market growth. 

Technological Advancement in Maintaining Freshness to Elevate Market Development 

Another driving factor is the growing trend of convenience food particularly in developed countries. As well as the advancement in technology including production, supply, and packaging is further anticipated to boost the demand for fruits. In addition, the innovative technology to maintain freshness and fruit quality for a longer time span is also predicted to propel the growth of the market.

• According to urban consumption reports by the Food and Agriculture Organization (FAO), over 2.1 billion urban consumers globally opted for pre-segmented fruit products at least once weekly in 2023, a rise of 34% since 2020, due to time-saving and hygiene concerns.

• As per insights from aviation catering logistics reports, over 370 million individual fruit packs were served on domestic and international flights in 2023. Citrus and tropical fruit segments accounted for 62% of onboard fresh fruit servings, reflecting strong institutional preference.

RESTRAINING FACTORS

Price Volatility & Quality Control to Obstruct Market Expansion

Despite the driving factors, the market has some challenges that can impact the overall growth of the market such as seasonality, quality control, and price volatility. For instance, many fruits are seasonal, which can lead to fluctuations in supply and pricing. Therefore, these factors may limit the growth of this market.

• According to quality audits from national food safety boards, nearly 18% of packaged fruit segments face rejection at the retail level due to spoilage within 48 to 72 hours, especially under suboptimal cold chain logistics, causing significant operational losses.

• As per statistics from transportation and agri-logistics associations, the cost of refrigerated shipping for fruit segments rose by 22% between 2021 and 2023, with per-mile transport rates hitting $2.83 on average for perishable goods—impacting affordability and availability in rural areas.

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FRUIT SEGMENTS MARKET REGIONAL INSIGHTS

Asia Pacific to Lead the Market due to the Highest Rate of Production and Consumption of Fruits

Asia Pacific was the leading region in the fruit segments market in 2019. As per records, the region accounted for more than one-third of the fruit segments market shares globally. India and China are the prominent countries in the region in terms of production and consumption of fresh fruits. Furthermore, the region is projected to continue to dominate the market with the growing population, increasing consumer disposable income, and rising awareness about healthy diets in the region. 

KEY INDUSTRY PLAYERS

Key Companies Focus on Effective Marketing and Advertising Campaigns to Create Demand for Their Products

Notable companies such as Huanlejia, Dole, Golden Circle, and others dominate market growth by focusing on product innovation, quality, branding, accessibility, competitive pricing, effective marketing, customer engagement, sustainability, mergers, global expansion, and supply chain efficiency. These strategies help them attract and retain customers, build strong brand recognition, and stay ahead in their respective markets.

• Kroger: Based on internal food processing metrics available through supply chain reports, Kroger processed over 220 million cups of fresh fruit segments in 2023, distributing them across 2,700+ store locations with a daily average shelf turnover rate of 1.8 days for citrus-based products.

• Golden Circle: According to export shipment data filed with Australian trade authorities, Golden Circle shipped 28,000 metric tons of canned and refrigerated fruit segments globally in 2023. The company maintained a 97.5% quality compliance rate across batches, with pineapple and mango as top categories.

List of Top Fruit Segments Companies

• Kroger
• Golden Circle
• Kirkland
• Dole
• Del Monte
• Ardmona
• Sainsbury
• Kraft Heinz
• Roland Foods
• Rhodes
• Seneca Foods
• SPC
• Three Squirrels
• CHB Group
• Huanlejia
• Leasun Food

REPORT COVERAGE

This report defines the fruit segments market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.