Fruit Segments Market Size, Share, Growth, and Industry Analysis, By Type (Mandarin Oranges, Grapefruit, Mango, Banana, and Others), By Application (Offline Sales and Online Sales), and by Regional Forecast to 2028

Updated On: 22 April 2024

Fruit Segments Market Report Overview

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The global fruit segments market size was USD 10809.52 million in 2022. As per our research, the market is expected to reach USD 14170.11 million in 2028, exhibiting a CAGR of 4.62% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with the fruit segments market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Fruits are one of the crucial elements of the human diet. They are rich sources of vitamins, minerals, fibre, and antioxidants which make them an essential part of a healthy diet. Additionally, fruits have several advantages that aid in weight management by giving a feeling of fullness, helping control appetite, and reducing calorie intake. According to the World Health Organisation’s research, incorporating a variety of fruits into your daily diet is a simple yet effective way to gain the remarkable health advantages that dietary fibre, along with a spectrum of essential nutrients, offers.

Furthermore, the demand for fruits worldwide is experiencing robust growth due to the convergence of changing lifestyles, rising health concerns, and the growing inclination toward healthier dietary choices. Fruits are positioned as a convenient, nutritious, and versatile food option that not only addresses modern dietary needs but also contributes to the prevention and management of prevalent health problems which make them essential in diets across the globe.

COVID-19 Impact: Limitations on Import & Export Halted the Market Growth

In early 2021, the COVID-19 pandemic immensely impacted the fruit segment market with disruption in manufacturing and import and export operations in the food and beverage industry. The shortage of workers affected the production and supply chains of fresh fruits. Additionally, the limitations and less access to groceries reduced the demand for fruit in the market during the pandemic. However, this health crisis generated an opportunity for online sales of fruits which contributed to recovering the previous deficits and is expected to boost the market growth in the future. 

Latest Trends

"Awareness of Health and Wellness to Elevate Market Outlook"

The market for fruit segments in the food and beverage industry is expanding rapidly. The escalating demand for fruits along with other numerous key factors is contributing to the market growth. In addition to this, emerging trends in the market are also anticipated to fuel the demand for fresh fruits. Illustratively, consumers are increasingly seeking healthier snack options which is an ongoing market trend. Fruit segments, especially those that are minimally processed and free from additives are aligning with the growing demand for natural and nutritious snacks which will likely accelerate the market scope. As well as the trend of online grocery, vegetables, and fruit shopping is also expected to inflate opportunities for the market evolution during this forecast period. 

Fruit Segments Market Segmentation

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• By Type Analysis

According to type, the market can be bifurcated into mandarin oranges, grapefruit, mango, banana, and others.

• By Application Analysis

Based on application, the market can be divided into offline sales and online sales.

Driving Factors

"Mounting Urbanization and Population to Fuel the Demand for Fresh Fruits"

The rising urbanization and population around the world are expected to be the key driving factors to raise the demand for fresh fruits in the market. As the population grows, the demand for food including fruits correspondingly increases. Along with this, expanding awareness about the benefits of consuming fruits and the increasing disposable income, particularly in developing nations is also likely to enhance the fruit segments market growth. 

"Technological Advancement in Maintaining Freshness to Elevate Market Development "

Another driving factor is the growing trend of convenience food particularly in developed countries. As well as the advancement in technology including production, supply, and packaging is further anticipated to boost the demand for fruits. In addition, the innovative technology to maintain freshness and fruit quality for a longer time span is also predicted to propel the growth of the market. 

Restraining Factor

"Price Volatility & Quality Control to Obstruct Market Expansion"

Despite the driving factors, the market has some challenges that can impact the overall growth of the market such as seasonality, quality control, and price volatility. For instance, many fruits are seasonal, which can lead to fluctuations in supply and pricing. Therefore, these factors may limit the growth of this market. 

Fruit Segments Market Regional Insights

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"Asia Pacific to Lead the Market due to the Highest Rate of Production and Consumption of Fruits"

Asia Pacific was the leading region in the fruit segments market in 2019. As per records, the region accounted for more than one-third of the fruit segments market shares globally. India and China are the prominent countries in the region in terms of production and consumption of fresh fruits. Furthermore, the region is projected to continue to dominate the market with the growing population, increasing consumer disposable income, and rising awareness about healthy diets in the region. 

Key Industry Players

"Key Companies Focus on Effective Marketing and Advertising Campaigns to Create Demand for Their Products"

Notable companies such as Huanlejia, Dole, Golden Circle, and others dominate market growth by focusing on product innovation, quality, branding, accessibility, competitive pricing, effective marketing, customer engagement, sustainability, mergers, global expansion, and supply chain efficiency. These strategies help them attract and retain customers, build strong brand recognition, and stay ahead in their respective markets.

List of Market Players Profiled

• Huanlejia (China)
• Dole (U.S.)
• Golden Circle (Australia)
• Kirkland (U.S.)
• Three Squirrels (China)
• Leasun Food (China)
• Rhodes (South Africa)
• SPC (Australia)
• Kroger (U.S.)
• Seneca Foods (U.S.)
• Kraft Heinz (U.S.)

Report Coverage

This report defines the fruit segments market. It emphasizes the market value, expected CAGR, and USD value over the forecast period, before and after the impact of the COVID-19 pandemic restrictions on the international market, and how the industry is going to turn the corner is also stated in the report. The report provides significant market data with its product type and product applications, end-use details, and an idea of the market growth in the future. This report also provides an understanding of the growing market trends and developments and their effects on the market growth, driving factors along with restraining factors that impact the market dynamics. Along with this, the leading region, key players of the market, and their tactics to beat the market competition, sustainable policies, their collaboration, mergers, companies’ profile, previous years’ revenue, profit & loss, and market position based on their share value in the market, are also explained in the report.