Functional Powder Drinks Concentrates Market Size, Share, Growth, And Industry Analysis, By Type {Functional Powder Drink Concentrates (With Added Sugar), Sugar-Free Functional Powder Drink Concentrates}, By Application (Retailers, Discounters, Convenience Stores, Online Stores), Regional Forecast To 2031

Updated On: 08 April 2024

Functional Powder Drinks Concentrates Market Report Overview

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The global functional powder drinks concentrate market size was USD 1704.69 million in 2022 and will touch USD 3311.8 million by 2031, at a CAGR of 7.66% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the functional powder drinks concentrate market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

The functional powder drinks concentrate market is a rapidly growing industry that produces and sells powdered beverage mixes containing various supplements and functional ingredients. These ingredients can include vitamins, minerals, fiber, protein, and other nutrients. These powders are designed to be mixed with water or other liquids to create a convenient and nutritious drink. They have become popular among consumers who want an easy and convenient way to boost their nutrition and support their health goals. The uses and applications of functional powder drinks concentrate are broad, from sports nutrition to meal replacements, weight management, gut health, immunity support, brain function, and much more. With a wide range of benefits, it's no wonder this market is expected to continue its rapid growth.

The functional powder drinks concentrate market is witnessing substantial growth on a global level. Increasing consumer demand for convenient and healthy products is a key driver behind this trend. This niche sector includes a variety of products that provide numerous health and wellness benefits in a concentrated powder form. The demand for these functional powder drinks is surging due to their versatility, ease of use, and functional benefits. Moreover, an increasing focus on fitness and wellness among consumers is propelling the market growth further. As a result, the functional powder drinks concentrate market continues to experience considerable expansion in the coming years.

COVID-19 Impact: Disruptive Impact of Pandemic on the Market, Decreased Demand and Limited Distribution

The pandemic has had a disruptive impact on several industries across the world, and the functional powder drinks concentrate market is no exception. The pandemic has led to a decline in the demand for functional powder drinks concentrate products due to a decrease in consumer purchasing power and changes in consumer behavior that have led to a shift in preferences toward more essential goods. Moreover, supply chains have been disrupted, and product distribution has been limited, leading to an overall decline in the market. The pandemic has posed several challenges to the functional powder drinks concentrate market, making it a difficult time for manufacturers and retailers alike. However, as the situation improves, we can expect to see steady growth and recovery in the market.

Latest Trends:

"The Market Booms as Health-Conscious Consumers Drive Demand for Innovative Products"

Functional powder drinks concentrate market growth is skyrocketing due to the increasing health-consciousness among consumers coupled with the availability of innovative and unique products in the market. With the latest technologies, leading players in the market are launching new products that cater to the changing needs and preferences of consumers. Some of the recent trends include the introduction of plant-based and vegan protein blends, keto-friendly mixes, and products with added probiotics and superfoods. The competitive landscape is heating up with new players entering the market and established players innovating to maintain their market position. Stay informed on what's happening in the functional powder drinks concentrate market to invest wisely and stay ahead of the competition.

Functional Powder Drinks Concentrates Market Segmentation

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• By Type

According to type, the market can be segmented into functional powder drink concentrates (with added sugar), sugar-free functional powder drink concentrates.

• By Application

Based on application, the market can be divided into supermarkets and hypermarkets, retailers, discounters, convenience stores, online stores.

Driving Factors:

Functional powder drinks are a novel addition to the world of nutritious beverages. They are concentrated blends of essential ingredients that can be mixed with water and consumed as energy drinks, protein shakes, or any other performance-enhancing drinks. Two primary factors are driving the demand for functional powder drink concentrates.

"Shift towards Healthier Lifestyles"

The modern-day consumer is increasingly aware of the long-term effects of a sedentary lifestyle and unhealthy eating habits. People are becoming more health-conscious and are looking for products that provide them with essential nutrients and vitamins. Additionally, consumers are looking for alternatives to sugary drinks and carbonated beverages to reduce their sugar intake and maintain a balanced diet. Hence, the demand for functional powder drinks concentrates is increasing as they are a convenient and cost-effective way to achieve a healthy diet. These products are fortified with various ingredients such as protein, vitamins, minerals, and amino acids that have health benefits, making them an attractive option for consumers who are looking for a healthier lifestyle.

"Rising Trend of Fitness and Wellness-Oriented Activities"

There has been a significant rise in the trend of fitness and wellness-oriented activities such as yoga, gym, and sports. This trend is not limited to a particular age group or gender and has witnessed an increase in popularity amongst all segments of society, including millennials, elders, and children. Due to this trend, consumers are inclined to buy performance-enhancing dietary supplements, which include functional powder drink concentrates. Additionally, consumers who are involved in physical activities require instant energy to sustain their performance, and functional powder drinks concentrates can provide them with this energy boost.

In conclusion, the global functional powder drinks concentrate market is expected to grow rapidly due to the shift towards healthier lifestyles and the rising trend of fitness and wellness-oriented activities. These two driving factors imply that consumers are now more conscious of their health and wellbeing, and are looking for products that can supplement their diets and enhance their performance. Functional powder drink concentrates are an attractive option for consumers because they are convenient, cost-effective, and provide essential nutrients and vitamins. The manufacturers of these products need to innovate by using natural ingredients, cater to the taste preferences of consumers, and expand their distribution network to tap into the growing demand for functional powder drinks concentrates.

Restraining Factors:

"Artificial Sweeteners and High Prices Impeding Progress of the Market"

The functional powder drinks concentrate market is experiencing steady growth, but there are several factors restraining its full potential. One primary factor is the increasing awareness of the negative effects of artificial sweeteners and flavorings used in some powder drink concentrates. This has led to a shift in consumer preference towards natural and organic ingredients, prompting beverage manufacturers to reformulate their products. Additionally, the high price of functional powder drink concentrates compared to prepared drinks and other powdered alternatives is a significant factor limiting the market growth. Another major factor is the lack of awareness about the potential benefits of these products, especially in developing countries.

The industry players are investing heavily in research and development activities to improve the product's quality and benefits. They also focus on reducing the product cost to enhance their customer base. However, these innovations and initiatives are not sufficient to overcome the challenges the functional powder drinks concentrate market is facing.

Functional Powder Drinks Concentrates Market Regional Insights

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"Europe Emerges as Global Leader in the Market with Advanced Technology and Growing Demand"

Europe is the leading player in the functional powder drinks concentrate market. The region holds the largest functional powder drinks concentrate market share in this industry, owing to its highly-developed economy, advanced technology, and high living standards. The demand for functional powder drinks in Europe is on the rise due to their benefits, which include improved nutritional quality, enhanced flavor, and convenience. Additionally, Europe is home to many global companies that produce premium functional powder drinks concentrates and have been diversifying their product lines to meet the growing needs of customers. Its competitive edge in the market has led to an increase in the adoption of functional powder drinks among Europeans. This trend is likely to continue in the coming years, making Europe a key region in the global functional powder drinks concentrate market.

Key Industry Players:

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Sqwincher (HQ: United States)
• PepsiCo (HQ: United States)
• WhiteWave Foods (HQ: United States)
• Ajinomoto (HQ: Japan)
• Nestle (HQ: Switzerland)

Report Coverage:

This report examines an understanding of the functional powder drinks concentrate market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.