Gastronomy Tourism Market Size, Share, Growth, And Industry Analysis by Type (Culinary Trails, Cooking Classes, Restaurants, Food Festivals, Others) by Application (Wedding, Festival, Fashion, Other) Forecast From 2025 To 2033

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GASTRONOMY TOURISM MARKET OVERVIEW

The global Gastronomy Tourism Market size was valued at USD 16010.84 billion in 2025 and is expected to reach USD 70374.081 billion by 2034, growing at a CAGR of about 19.67% from 2025 to 2034.

The gastronomy tourism marketplace, also referred to as culinary tourism, represents a colorful and evolving segment within the global tour and tourism industry that revolves around the exploration of food, culinary historical past, and neighborhood cuisine as a number one travel motivation. This marketplace is driven by means of travelers who are looking for immersive experiences that move beyond sightseeing to include sports along with cooking training, food and wine tastings, farm-to-table dining, avenue meals tours, brewery and winery visits, and participation in food fairs. Gastronomy tourism has visible speedy increase during the last decade, catalyzed by means of increasing global hobby in cultural authenticity, sustainable travel, and experiential tourism. The market contains an extensive spectrum of stakeholders which includes tour agencies, neighborhood eating places, food manufacturers, culinary faculties, and tourism forums. 

GASTRONOMY TOURISM MARKET KEY FINDING

• Market Size and Growth: The Gastronomy Tourism Market, valued at USD 12.86 billion in 2024, is forecasted to grow always and ultimately hitting USD 67.36 billion by 2033, at a consistent CAGR of nineteen. Sixty-seven% from 2024 to 2033.
• Key Market Driver: Increasing client preference for actual neighborhood culinary reports brought about a 25% upward push in meals competition attendance global in 2024.
• Major Market Restraint: High tour fees and financial uncertainties triggered a 15% slowdown in global gastronomy tourism bookings in a few regions.
• Emerging Trends: Sustainable and farm-to-desk tourism studies grew by means of 35%, reflecting a shift in the direction of eco-friendly gastronomy practices.
• Regional Leadership: Europe holds the most important proportion with forty% of world gastronomy vacationers, driven by nations like Italy, France, and Spain.
• Competitive Landscape: Top gamers consisting of TripAdvisor, Viator, and local culinary excursion operators accelerated gastronomic applications by means of over 20% in 2024.
• Market Segmentation: Culinary excursions constitute 60% of gastronomy tourism activities, followed by cooking lessons and food fairs.
• Recent Development: In 2024, Spain released a nationwide “Gastronomy Passport” application, growing visitor visits to nearby meals locations by means of 30% inside six months.

GLOBAL CRISES IMPACTING AUGMENTED REALITY (AR) MARKET

US TARIFF IMPACT

U.S. Tariffs Affecting the Augmented Reality (AR) (LBE) Sector

The imposition of price lists by means of the USA on imported food, drinks, and gadget utilized in gastronomy tourism has had nuanced however great impacts on the world. Tariffs especially have an effect on the move-border change of excellent culinary components—which includes European cheeses, wines, olive oils, and uniqueness meats—that are crucial additives in worldwide gastronomic reviews. As a result of those duties, importers and eating places regularly face expanded fees, main to better expenses for consumers and, in some cases, the decreased availability of proper international products within US gastronomic offerings. This impacts inbound tourism within the United States, specifically among international site visitors seeking globally inspired culinary reports, and outbound tourism as properly, due to the retaliatory price lists from exchange partners that growth the value of American items overseas. For instance, European Union tariffs in response to US metallic and aluminum duties have affected American whiskey exports, weakening one of the United States' maximum iconic culinary tourism attractions—Kentucky bourbon trails.

LATEST TRENDS

Immersive Technologies Driving Growth in the Augmented Reality (AR) Market

One of the maximum widespread and swiftly rising trends in the gastronomy tourism market is the mixing of sustainability and localism into the culinary tour enjoy. As environmentally and socially aware travel turns into a worldwide priority, vacationers are an increasing number of looking for gastronomy studies that align with their values round ecological obligation, ethical sourcing, and cultural protection. This shift is reshaping the way gastronomy tourism is designed and brought. Tourists now decide upon farm-to-table reviews, zero-waste eating ideas, organic food tours, and culinary adventures that attention local, seasonal, and historical past elements. In many regions, meals tourism initiatives are collaborating with neighborhood farmers, indigenous groups, and artisanal producers to create studies which might be both immersive and sustainable. For instance, travelers might participate in harvesting local crops, attend cooking classes led by way of local elders, or dine at eating places that prioritize biodiversity and traceability.

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GASTRONOMY TOURISM MARKET SEGMENTATION

By Type

Based on type, the global market can be categorised into Food Festivals and Events Tourism, Cooking Classes and Culinary Workshops, Restaurant and Fine Dining Tourism, Street Food and Casual Dining Tourism, Beverage and Wine Tourism.

• Food Festivals and Events Tourism:This includes journey particularly deliberate round nearby, national, or international food fairs inclusive of wine and cheese gala's, road food festivals, harvest celebrations, and culinary competitions.
• Cooking Classes and Culinary Workshops:Tourists participate in fingers-on culinary reports wherein they learn how to prepare traditional dishes under the steerage of nearby cooks or domestic cooks. These studies frequently encompass market visits, ingredient sourcing, and storytelling about cultural historical past.
• Restaurant and Fine Dining Tourism:This segment focuses on connoisseur experiences at excessive-stop restaurants, frequently presenting Michelin-starred institutions or venues led by way of celebrity cooks.
• Street Food and Casual Dining Tourist:Popular among backpackers and more youthful tourists, this kind consists of experiences concerning local road meals scenes, hawker facilities, and community meals excursions.
• Beverage and Wine Tourism:Encompasses travel targeted around local or local beverage traditions, consisting of wine excursions, brewery visits, sake tastings, tea plantation tours, and espresso subculture explorations.

By Application

Based on application, the global market can be categorised into Domestic Tourism, International Tourism, Leisure Tourism, Cultural Tourism, Adventure and Experiential Tourism, Luxury Tourism.

• Domestic Tourism:In this application, locals explore distinctive culinary traditions inside their personal united states or vicinity. It includes weekend food getaways, nation-extensive meals trails, and intra-countrywide gastronomic gala's.
• International Tourism:Refers to inbound travelers travelling other nations broadly speaking for culinary exploration. These tourists are seeking culturally immersive dining stories, worldwide meals fairs, conventional meals coaching workshops, and exclusive eating place reservations in overseas destinations.
• Leisure Tourism:This phase includes casual tourists whose number one purpose is rest however who include gastronomy as a main a part of their travel enjoy. These travelers won't tour exclusively for meals but keep in mind it a key enhancement to their entertainment ride.
• Cultural Tourism:Targets vacationers who're deeply interested by expertise a destination’s history, traditions, and identification through its cuisine.
• Adventure and Experiential Tourism:Focuses on unique, offbeat, and regularly far off food studies, along with foraging tours, jungle cooking classes, or eating with tribal groups.
• Luxury Tourism:Comprises high-internet-worth people looking for distinct and top class culinary stories including chef’s table dining, non-public tastings, and gastronomic cruises.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Cultural Authenticity and Experiential Travel Demand to boost the market

One of the maximum powerful using factors in the back of the expansion of the gastronomy tourism market growth is the growing worldwide call for cultural authenticity and immersive travel experiences. Today’s vacationers are no longer content with traditional sightseeing; they seek deeper connections with the places they visit, and meals serves as a relatively available, sensory-rich entry point into a location’s identification. Gastronomy tourism lets in tourists to revel in subculture in a tangible and private manner—via flavors, training strategies, shared meals, and stories of culinary tradition. This experiential component satisfies a choice for authenticity, presenting perception into neighborhood customs, records, and social structures. Culinary experiences which include eating with nearby families, studying age-old recipes in a village kitchen, traveling historic food markets, or participating in tribal cooking rituals offer emotional and cultural intensity to travel. Such interactions regularly come to be the highlight of journeys, making food now not most effective a necessity however a significant subject in tour making plans. This trend is in particular robust among millennials and Gen Z travelers, who prioritize significant, culturally enriching travel and are surprisingly influenced through food-based totally storytelling on systems like Instagram, YouTube, and tour blogs. Food, as an emotional and social connector, also enables interaction throughout language and cultural boundaries, making it a established appeal.

Need to expand the Influence of Digital Media and Culinary Content in the market

Another key driving force accelerating the gastronomy tourism marketplace is the developing have an impact on of virtual media and on line culinary content material. The proliferation of meals-centric media—ranging from Netflix culinary documentaries and tour cooking indicates to food vlogs and Instagram food reels—has appreciably amplified worldwide interest and enthusiasm for proper meals studies. These structures permit viewers to visually explore wonderful dishes, kitchen strategies, and food traditions from round the arena, turning culinary cultures into aspirational travel desires. As a result, destinations featured on famous indicates or endorsed by way of influential meals bloggers often experience a surge in traveler hobby, developing what’s known as the “foodie path impact.” Social media, specifically Instagram and TikTok, has made food a shareable and visually attractive detail of travel storytelling.

Restraining Factor

High production in the gastronomy tourism market

One widespread restraining issue in the gastronomy tourism market is the excessive seasonality and volatility of vacationer demand, which creates operational and monetary unpredictability for local companies and tourism operators. Gastronomy tourism is regularly tied to specific cultural activities, festivals, harvest seasons, or favorable climate conditions, making it exceedingly seasonal in nature. In many areas, top gastronomy tourism takes place all through restricted home windows of time—consisting of wine harvest seasons in Europe, truffle seasons in Italy and France, or monsoon-primarily based cuisine excursions in Asia—leaving neighborhood vendors depending on brief bursts of commercial enterprise. This results in underutilization of sources throughout off-seasons, decreased sales consistency, and personnel instability, as many workers are employed quickly and permit pass later on. Moreover, global uncertainties which includes pandemics, financial downturns, political instability, and natural disasters significantly impact this marketplace, which is intently related to tour and hospitality. The COVID-19 pandemic, as an instance, halted culinary travel globally and shuttered heaps of small gastronomy organizations that had no virtual or home fallback. Even out of doors crisis scenarios, growing inflation, fluctuating airfare, or changes in visa policies can lessen purchaser spending on discretionary journey, specially food-focused tourism which may be perceived as a top rate experience.

Rising demand for immersive technology to enhance culinary experiences and broaden accessibility

Opportunity

One main possibility within the gastronomy tourism marketplace lies within the integration of digital and immersive technology to decorate culinary reviews and develop accessibility. As the digital transformation of tourism hurries up, the use of augmented fact (AR), digital fact (VR), cell applications, and AI-primarily based personalization tools affords a brand new frontier for gastronomy tourism carriers. Digital equipment can increase the attain of culinary reports past geographic constraints—as an instance, VR can allow customers to definitely excursion a winery in Bordeaux or participate in a conventional Thai cooking magnificence from domestic, developing pre-journey engagement or serving clients not able to travel because of price, health, or geopolitical regulations. Similarly, AR-more advantageous dining experiences can turn a meal into an interactive cultural adventure, wherein diners find out about component origins, nearby history, or coaching strategies in real time via visible overlays. AI-based translation and advice engines can bridge language and cultural limitations, enhancing traveler self-assurance in attempting nearby dishes or reserving true culinary experiences in overseas nations. Additionally, cell apps that link farm-to-desk reviews, nearby cooks, and culinary trails can assist vacationers create customized, on-call for itineraries, enhancing comfort and pleasure. This technological enhancement also helps greater sustainable practices via reducing revealed materials, selling neighborhood companies digitally, and tracking carbon footprints. Tourism forums and personal players alike are starting to put money into virtual culinary storytelling, online classes, and gastronomic livestream events that double as merchandising and engagement. 

Lack in cultural integrity while scaling for commercial success and global demand

Challenge

A key assignment confronting the gastronomy tourism market is keeping culinary authenticity and cultural integrity at the same time as scaling for commercial achievement and global demand. As the recognition of meals tourism rises, many destinations and vendors face pressure to conform their culinary services to fit international palates, ensuing in a dilution or misrepresentation of traditional cuisines. This phenomenon—regularly known as the "touristification" of meals—can compromise the unique essence of local dishes, along with the use of indigenous components, traditional cooking strategies, and ancient narratives tied to the food. In rather commercialized regions, eating places may additionally prioritize aesthetically appealing or Instagram-worth dishes over culturally vast ones, decreasing culinary experiences to mere amusement instead of instructional or immersive cultural exchanges. Additionally, whilst external buyers or big tourism operators dominate the scene, small and neighborhood culinary artisans regularly get sidelined, leading to a loss of cultural fairness and monetary inclusivity.

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GASTRONOMY TOURISM MARKET REGIONAL INSIGHTS

• North America

North America, specifically the United States, gastronomy tourism market share is a hastily developing and influential market in the international gastronomy tourism landscape, thanks to its multicultural culinary atmosphere, advanced journey infrastructure, and strong home tourism base. The United States gastronomy tourism market gives a wide array of gastronomic stories, from the globally identified nice-dining establishments in towns like New York, San Francisco, and Chicago, to culturally immersive meals trails across Louisiana, Texas, New Mexico, and California, wherein regional specialties reflect Hispanic, Cajun, Native American, and African-American culinary affects.

• Europe

Europe is considered the dominant vicinity within the worldwide gastronomy tourism marketplace, in large part because of its wealthy culinary background, deeply entrenched meals cultures, extensive wine areas, and hooked up tourism ecosystems. The continent offers a number of the most iconic gastronomic locations within the world, along with France, Italy, Spain, Greece, and Portugal, in which meals and wine are critical to the cultural identification and country wide branding.  Spain’s tapas lifestyle, Catalan delicacies, and international-famend wine areas like Rioja and Ribera del Duero have made it a hub for both informal and excessive-end food studies.

• Asia

Asia is an emerging powerhouse inside the gastronomy tourism market, providing enormous culinary range, deeply rooted traditions, and colorful avenue food cultures that appeal to finances and comfort tourists alike. Countries like Japan, Thailand, India, Vietnam, South Korea, and China are main the vicinity’s increase via selling their cuisines as principal elements of country wide tourism branding. Japan, with its meticulous technique to culinary craftsmanship, is a primary player due to its sushi-making lessons, sake brewery excursions, Michelin-starred eating places in Tokyo and Kyoto, and UNESCO-diagnosed washoku (conventional Japanese cuisine).

KEY INDUSTRY PLAYERS

Key industry players are adopting multinational tour operators and hospitality giants to regional culinary for the market growth

Key gamers within the gastronomy tourism marketplace play an important position in shaping, innovating, and sustaining the industry by using supplying curated reviews, constructing infrastructure, promoting culinary diversity, and forming strategic partnerships. These stakeholders variety from multinational tour operators and hospitality giants to local culinary colleges, food-targeted travel groups, and enjoy-primarily based structures like Airbnb Experiences and Viator. Their primary position entails developing and advertising and marketing immersive gastronomic itineraries—like wine tours in Napa Valley, sake brewing stories in Japan, or Moroccan spice marketplace walks—that align with cultural narratives and traveler expectancies. Major lodge chains like Marriott and Hilton have also end up active in this space by using incorporating neighborhood culinary topics into their offerings, which include hosting chef collaborations, farm-to-table restaurants, and nearby meals fairs within their houses.

List of Top Gastronomy Tourism Companies

• Intrepid Travel – (Australia)
• Culinary Backstreets – (U.S.)
• EatWith (VizEat) – (France)
• Airbnb Experiences – (U.S.)
• WithLocals – (Netherlands)
• Marriott International – (U.S.)
• Tasting Table Tours – (U.S.)
• Secret Food Tours – (United Kingdom)

KEY INDUSTRY DEVELOPMENT

April 2024, Airbnb Experiences announced the launch of its Global Culinary Heritage Series, a good sized initiative targeted on keeping and selling conventional cooking practices via immersive in-home chef studies throughout 25 nations. This improvement pursuit to focus on endangered culinary traditions and assist neighborhood hosts, with Airbnb partnering with UNESCO-affiliated cultural corporations to authenticate experiences and provide storytelling workshops for neighborhood chefs. The software no longer only enhances Airbnb’s offerings in experiential journey but also positions gastronomy as a cultural protection tool, making it a milestone inside the evolution of food tourism.

REPORT COVERAGE

Thanks to technological progress, changing tastes among consumers and investment efforts worldwide, the LBE market is being rapidly modernized. As people use VR, AR, AI and other interactive forms more and more, LBE venues are bringing new excitement to entertainment outside the home. Some of the top players such as Universal, Disney, Sandbox VR and Netflix, continue to invest a lot in interactive venues that connect users with well-known stories. The US and Canada are still leading because of their important infrastructure and forward-looking markets, but Asia is catching up quickly thanks to technology-savvy citizens and expanding city spaces. Europe uses its rich culture to give people unique experiences in places with a history of art. Yet, the industry deals with issues like big starting expenses, worries about safety and the burden of regularly refreshing its products to keep players interested. Still, the sector has many opportunities through AI personalization, global alliances and the use of leisure, business and entertainment concepts in retail and city management. Now that social venues are reopening, the industry is set to grow, since customer demand for social and technology-charged experiences keeps increasing. All things considered, the LBE market offers great potential for growth in the wider entertainment industry by joining creativity, business strategies and new technology to shift and redefine how we engage in entertainment both online and in person.