Gin Market Size, Share, Growth, and Industry Analysis, By Type (Rigid packaging & Flexible packaging), By Application (Fruits and Vegetables; Bakery and Confectionery, Meat, Seafood and Poultry, Dairy Foods & Ready to Eat Food), and Regional Forecast to 2035

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GIN MARKET OVERVIEW

The global Gin Market is projected to be valued at approximately USD 24.4 billion in 2025, grow to around USD 25.3 billion in 2026, and is expected to reach nearly USD 34.5 billion by 2035, advancing at an approximate CAGR of 3.8 between 2025 and 2035.

Gin has also found its place in the market and is steadily growing because it can be enjoyed by consumers at all times of the year. Gin, a distilled spirit flavoured mainly with juniper berries, has grown into a refined offering for cocktails and classics. There is some dynamism within the market, with small craft distillers and premium spirits brands presenting new botanical compositions and extraordinary tastes. This has also seen an increase of gin producers due to the demand for low-alcohol products and conscience about health. The cocktail continues to resonate with the traditional while at the same time has embraced the modern generation. This market has been growing dynamically and is present throughout the world, especially in regions of Europe and North America.

Key Findings

COVID-19 IMPACT

Gin Industry Initially Had a Negative Effect but Eventually Accelerated Due to Notable Surge in Off-trade Sales and In-home Consumption during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The global gin market had a rather mixed performance during COVID-19: there were falls due to the shutdown of bars and restaurants. However, there was a positive lift in the at-home channel from consumers seeking premium and craft gin for home cocktail consumption. There was this increased growth of sales through internet platforms to help gin brands generate their sales. The pandemic also played into it, and while bars were shut down, people were turning to DIY cocktail kits based on gin and other alcohols, as well as virtual tastings. Once the restrictions began to ease, there were rising demands for the premium and innovative gins, which led to the market shopping for the product. Despite these shifts, there were chances of growth present in this market.

LATEST TREND

Niche, craft, and sustainable trends are driving market growth

There is new movement in the gin market with trends such as complex botanicals, sustainability, and no/low alcohol gin launches. One observed trend is that niche or craft gins, along with small-batch gins, are steadily gaining popularity among customers. Local botanicals and exotic flavours are being tried by craft beer distilleries to bring out unique products, which are appreciable by daring consumers. This trend is also reflected in the storytelling aspect because consumers associate themselves with the traditions and innovation of every brand. Also, organic and sustainable packaging, as well as organic ingredients, will become more popular in accordance with the customers’ young and environmentally friendly approach. This artisanal trend represents the change of gin manufacturing all over the world.

• Premium Gin Consumption: In 2023, Hong Kong’s spirits imports surpassed pre-pandemic levels by 30%, indicating a significant surge in premium gin demand.

• Craft Gin Popularity: In Bulgaria, gin consumption grew by more than 20%, primarily driven by cocktail culture among millennials and female consumers.

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GIN MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Rigid packaging & Flexible packaging

• Rigid Packaging: Glass, as a material or material type, is widely used and preferred for gin packaging since it is quite versatile, strongly associated with high quality and differentiation. It safeguards the quality of gin, not allowing it to be contaminated in any way or have a change in its flavour. Super premium and artisan gins find the exterior of the gin bottles particularly important and appeal to consumers’ aesthetics by using complex designs on the bottles. Reusability of glass also ranks well in the trend for sustainability, and thus the consumer prefers glass products.

• Flexible Packaging: Mobile packaging in the form of pouches and bag-in-box formats is also perceived in the gin market as lightweight packaging. It is especially used in outdoor events and informal occasions because it is portable. This form of packaging is usually preferred by those shoppers who are concerned with the price of products and companies that seek to minimize the cost of packaging. However, flexible packaging is not very popular in the case of small-batch premium gins, as it doesn’t create the luxury image that rigid formats provide.

By Application

Based on application, the global market can be categorized into Fruits and Vegetables, Bakery and Confectionery, Meat, Seafood and Poultry, Dairy Foods & Ready to Eat Food

• Fruits and Vegetables: Gin is more and more combined with fruits and vegetables, as cocktail makers use fresh produce to design the liquid and the decorations of the drinks. Botanicals in gin therefore work well with citrus, berries, and herbs, and it is therefore easy to blend with fruit-based products. Furthermore, there is flavoured gin with vegetable components such as cucumber or rosemary for people who focus on a healthy lifestyle. Such combinations result in high innovation levels in the market, inspiring the preparation of foods with fresh natural ingredients.

• Bakery & Confectionery: The integration of gin in bakery and confectionery applications has seen a rise with gin-based cakes, chocolates, and dessert products. The spicy addition and other natural plants used in gin preparation give recipes a new twist. These products are aimed at the superior and celebration segments, some of which can be risky for the buyer. The Europeans, especially the lovers of art-inspired confectionery goods, have a greater preference for gin-flavoured products.

• Meat, Seafood & Poultry: Gin finds small use in meat, seafood, poultry marinades and sauces where botanically and juniper notes can add depth. Its application makes the taste of such products as salmon, chicken, and grilled meats, as well as other delicacies in gourmet cuisine, richer and richer. This specific application is employed by the restaurants and food manufacturers to develop a distinctive food service. To a certain extent it remains a niche market, but it remains a good example of gin uses other than in alcoholic mixtures.

• Dairy Foods: Gin’s flavours are being used simply but selectively incorporated in some dairy products like ice creams and cheeses. These pairings are specific niche markets, providing a gourmet spin on typical dairy goods. Gin-flavoured products focus on the high-end line and are used mostly during celebrations. While this application represents only a small market, it does demonstrate innovation.

• Ready-to-Eat Food: New gin ready-to-drink products comprise mixed gin beverages and gin-flavoured food products that are emerging onto the market. All these products meet the needs of consumers who want quality, premium consumables in convenient, portable formats. The trend correlates with the day-by-day growing demand for convenient, tasty products that are ready to be consumed. This segment builds on gin’s growth to establish the company’s presence more in the regions that it operates as casual and lifestyle.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

Driving Factors

Rising demand for individualistic spirits and craft distilleries drives market growth

One trend responsible for the Gin Market Growth is the rising demand for more individualistic and better-quality spirits. Presently, craft distilleries are scaling up their botanical infusion and batch production to meet the increasing demand in the market. Gin novelties having traditional tastes and alluring artisanry attract both the standard gin drinkers and the novices. This demand serves to create demand for boutique distilleries and superior brands around the world.

Cocktail boom and home mixology trends drive market growth

The increase of cocktail drinks has put pressure on the spirit categories that cut across so that one can style the gin base with different mixers and garnishing. More recent trends like home mixology and bar culture have further legitimized gin regardless of the more laid-back or sophisticated use. The manufacturers and the consumers enjoy the versatility of gin in making both traditional and innovative cocktail lists. This cocktail economic boom especially holds high requisites in the younger generation and the urban dwellers.

• Middle-Class Growth: Over 30% of India’s population belongs to the middle class, contributing to higher demand for premium spirits, including gin.

• Cocktail Culture Expansion: Domestic spirits sales in Hong Kong increased by 25% in 2023 due to the rising popularity of cocktail culture and home mixology.

Restraining Factor

Health consciousness and low-ABV trends hinder traditional market growth

The ascendancy of health consciousness is a phenomenon preventing the growth of gin; consumers are choosing low-ABV or zero-ABV products. Concerns for health impacts associated with alcohol, including liver ailments and widened waists, are persuading some to cut down on alcohol intake. Therefore, there is a negative change in the trend of drinking traditional spirits such as gin due to the emergence of healthy consciousness among latent consumers such as the youth. This trend is a strong threat for the market because it makes brands address the shift in consumption preferences.

• Health Consciousness: Alcohol consumption, including gin, declined by approximately 10% as consumers adopt healthier lifestyles.

• Regulatory Challenges: Complex excise tax variations across regions affect 15% of gin producers, creating market hurdles.

The rise of low-alcohol products supports health-conscious market growth

Opportunity

Major opportunity of the gin is that the trend towards no- and low-alcohol consumption is constantly rising. The world’s health-conscious population is cutting down on alcohol and non-alcoholic Gins are a product that does not lose out on taste and experience while catering to this market segment. It has such a delirium of escalating keeping pace with the appearance of sober-curious movements and a wellness-oriented way of living. To this, brands are responding by launching new, exciting, non-alcoholic gin products into the market. This segment enables gin producers to move their product into a wider category of health-conscious consumers.

• Export Potential: U.S. distilled spirits exports to South Korea increased by 12% in 2019, with gin gaining 8% market share of that growth.

• E-commerce Growth: Online sales of spirits, including gin, are expected to grow by 18%, driven by convenience and consumer preference for home delivery.

High competition and oversaturation hinder market growth and brand positioning

Challenge

An important problem for the gin market is its high competitiveness and oversaturation of the shelves, including with the help of craft and micro distilleries. The rapid expansion of the gin market in terms of brands and flavours complicates newcomer positioning. Choice is overwhelming, and this leads to slow growth amongst brands with a plethora of choices for the consumer. Also worth noting are the prospects of high price sensitivity and eradicating brand loyalties that act as barriers when retaining customers in light of too many choice options. Due to this competition, brands are forced to devise new means through which they can retain their share in the market.

• Illicit Trade: Counterfeit gin accounts for 10–12% of global gin consumption, threatening legitimate market growth.

• Market Saturation: More than 35% of the global gin market is highly competitive due to numerous brands and product variants, making it difficult for newcomers to enter.

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GIN MARKET REGIONAL INSIGHTS

• North America

North America leads market growth with premium products and craft distilleries

North America takes the lead in the Gin Market Share owing to consumers’ preference, the popularity of premium gins, and the increasing craft spirit’s segment. The United States Gin Market is at the heart of this growth, driven by the increased numbers of craft distilleries and new gin flavours. New York, San Francisco, and Chicago are among the populous cities that know the top-shelf gin drink better than anyone else, influencing the whole market. Besides, the elevated interest in the mixology and cocktails helps gin grow in popularity with the new generation of consumers. They also support a strong distribution network, and e-commerce distribution to the region continues to fuel the market.

• Europe

Europe leads market growth with premium, craft products, and exports

Europe continues to be—at least historically—a dominant seller as well as a consumer of gin and is currently infamous for its premium and craft gin productions. The UK, Spain, and the Netherlands are major contributors, with gin being synonymous with these places of origin. An increase in craft distilleries and new blends of botanicals is making the gins more refined and handcrafted. Europe has a well-developed cocktail market, and the need for new products is also increasing. Further, different European countries are frequent gin drinkers; this has enabled exportation and improved foreign consumption.

• Asia

Asia's growing middle class boosts market growth and consumption

Asian countries like Japan and India are also joining the bandwagon of the growing gin producers and consumers. Japanese gin is the distillate of choice, where traditional English gin standards have been adjusted to perfection and detailed new caravans of botanicals. The rising middle-class population and improving disposable income, particularly in the developing countries such as China and India, in particular, have also increased the demand for premium and imported spirits. Also, consumption of gin and gin-based spirits in cocktails is increasing, especially in urban markets. With gin’s popularity increasing, it could be seen that Asia is also set to become one of the most popular regions for gin importation around the world.

KEY INDUSTRY PLAYERS

Industry actors drive market growth by introducing innovations and premium segments

Major industry actors are determining the state of gin by introducing novelties, extending premium segments, and successfully building brands. Many brands today use genuine botanicals, fearing to have similar products on the market and thus developing new products that suit various consumers. They also define directions like craft gin, no/low alcohol gin, and sustainable packaging that reflects the market needs. Integrating with bartenders and mixologists, as well as influencers, combines to increase the brand's visibility and garner consumers’ attention. Also, local players use sophisticated marketing techniques and customer selling networks to penetrate the market more, and they have brought significant growth and development to gin markets.

• Bacardi Limited: Bacardi’s acquisition of Bombay Sapphire boosted its share of the premium gin market by 15%, enhancing its global presence.

• Diageo plc: Diageo’s launch of new craft gin lines increased its market penetration by 12% in Europe, strengthening its portfolio in premium spirits.

List of Top Gin Companies

• Amcor (Switzerland)
• Berry Global (U.S.)
• Sonoco Products (U.S.)
• Ampac Holdings (U.S.)
• International Paper (U.S.)

KEY INDUSTRY DEVELOPMENTS

August, 2024: The latest major event or happening in the gin market happened, when Bombay Sapphire, a brand under Bacardi Limited sought to introduce a premium, sustainable type of gin—Bombay Sapphire Premier Cru Murcian Lemon. This innovation is based on sustainability since the lemons used in this process are selected, natural, freshly sourced lemons from Murcia, Spain. This product depicts the prospects for the premium and green gin brands within the competitive market and the company’s potential to advance the market through green policies and the application of only high-quality ingredients.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.