Grassroots Advocacy Software Market Size, Share, Growth, and Industry Analysis, By Type (Cloud-based and On-premises), By Application (Small and Medium Enterprises (SMEs) and Large Enterprises), Regional Forecast By 2031

Grassroots Advocacy Software Market Report Overview

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The global grassroots advocacy software market size was USD 147.1 million in 2021 & the market is expected to reach USD 365.64 million by 2031, exhibiting a CAGR of 9.2 % during the forecast period.

The COVID-19 pandemic has been unprecedented, with the grassroots advocacy software market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand during the pandemic.

The market is the industry that creates and sells software solutions to support grassroots advocacy campaigns and projects. Individuals and communities at the local level are mobilized to influence public opinion and policy decisions through grassroots campaigning.

The advocacy software can help organizations, non-profits, and political campaigns successfully interact and activate supporters, coordinate actions, and magnify their voices.

COVID-19 Impact: Pandemic has increased the market demand

The worldwide pandemic of COVID-19 has had a huge impact on the services industry. With in-person gatherings restricted and physical contacts limited, organisations and campaigns have increasingly turned to digital means to engage supporters and drive advocacy efforts. As virtual communication and distant organising became the norm, the demand for grassroots advocacy tools surged. To satisfy the changing needs of advocacy organisations during the pandemic, software companies quickly reacted by improving capabilities such as online petitions, virtual event management, and social media integration. As a result, the industry saw an increase in adoption and grassroot advocacy software market growth, with organisations recognising the importance of technology in amplifying their voices and pushing change in a socially disconnected society.

Latest Trends

"Integration of artificial intelligence (AI) and automation capabilities to increase the market growth"

The incorporation of artificial intelligence (AI) and automation capabilities is one of the most recent advancements in the market for grassroots advocacy software. AI algorithms and automation technologies are being used by software vendors to improve campaign targeting, optimise engagement techniques, and personalise communication with supporters. This trend enables organisations to leverage the power of data-driven insights, expedite advocacy procedures, and provide more impactful and personalised experiences to their constituents.

Grassroots Advocacy Software Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Cloud-based and On-premises.

• By Application Analysis

Based on application, the market can be divided into Small and Medium Enterprises (SMEs) and Large Enterprises.

Driving Factors

"Citizens seeking to influence policy decisions to boost the market demand"

As citizens seek to influence policy decisions, there is a growing emphasis on citizen engagement in the political and social spheres. Grassroots advocacy software is critical in empowering individuals and communities to actively participate in advocacy initiatives. These software solutions enhance citizen participation and mobilisation by providing user-friendly venues for action, smooth communication, and quick access to information, fuelling demand for advocacy software.

"The rise of remote organising and digital transformation to surge market growth"

 The rise of remote organising and digital transformation have changed advocacy techniques. Organisations and campaigns use technology to reach a larger audience, coordinate actions, and magnify their messages. Online petitions, virtual event management, and social media integration are all available through the grassroots advocacy software. These systems enable seamless remote organising, increasing the accessibility, efficiency, and impact of advocacy initiatives.

Restraining Factors

"Limited resources and budget constraints to hamper the market growth"

The restricted resources and budget limits experienced by smaller organisations and non-profits are one of the constraining factors in the grassroots advocacy software market. While this software can add substantial value and streamline advocacy operations, the expenses of deploying and maintaining these software solutions can be prohibitively expensive for organisations with little financial means. Furthermore, for smaller organisations with limited people and technical experience, the learning curve and training required to efficiently use the programme may be a hurdle.

Grassroots Advocacy Software Market Regional Insights

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"Strong culture of citizen engagement to assist North America to lead the market"

Regional variables are important in the grassroots advocacy software sector. A strong culture of citizen engagement, well-established advocacy organisations, and favourable regulatory frameworks drive the market in North America. Europe's political systems and lobbying landscapes are diverse, with countries such as Germany and the Nordic states displaying high adoption rates. Factors such as differing levels of political openness, advocacy traditions, and technology infrastructure all contribute to the regional dynamics of the market in Asia Pacific. Because of rising advocacy movements and increased digital access, Africa and Latin America present potential for growth. The demand for and acceptance of the software is shaped by the specific socio political situation and technology landscape of each region.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. The top key players in the market are Votility, Muster, Influitive, Crescerance, Phone2Action, Ecanvasser, Salsa, One Click Politics, Do Gooder and CampaignNOW.

Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios. In addition, the strategies to develop new technologies, capital investment in R&D, improve product quality, acquisitions, mergers, and compete for the market competition help them to perpetuate their position and value in the market. Besides, collaboration with other companies & extensive possession over grassroots advocacy software market share by the key players stimulates the market growth.

LIST OF TOP GRASSROOTS ADVOCACY SOFTWARE COMPANIES

• Votility's headquarters are in Alexandria, Virginia, U.S.
• Muster's headquarters are in Atlanta, Georgia, U.S.
• The headquarters of Influitive are located in Toronto, Ontario, Canada.
• Crescerance has its headquarters in Johns Creek, Georgia, U.S.
• Phone2Action's headquarters are in Arlington, Virginia, U.S.
• Ecanvasser's headquarters are located in Dublin, Ireland.
• Salsa's headquarters are in Waltham, Massachusetts, U.S.
• One Click Politics has its headquarters in Alexandria, Virginia, U.S.
• Do Gooder is based in Melbourne, Australia.
• CampaignNOW has its headquarters in Austin, Texas, in the United States.

 Report Coverage

This report examines an understanding of the grassroots advocacy software market size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macroeconomic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.