Greenhouse Horticulture Market Size, Share, Growth, and Industry Analysis, By Type (Glass Greenhouse, Plastic Greenhouse), By Application (Vegetables, Ornamentals, Fruit) and Regional Insights and Forecast to 2033

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GREENHOUSE HORTICULTURE MARKET OVERVIEW

The Global Greenhouse Horticulture market size is estimated at USD 5.96 billion in 2024, set to expand to USD 6.61 billion by 2033, growing at a CAGR of 11.02%. during the forecast period.

Greenhouse horticulture is wanted as a fast-growing global industry that involves the creation, cultivation and marketing off the growing crops. The crops are grown in the environment which is controlled by structures such as glass or plastic greenhouses. This process regulates temperature, humidity, light, and CO₂ levels to enhance crop yield, reduce pesticide use, and extend growing seasons. Regional markets show regional peculiarities due to differences in traditions and attitudes; however, the most significant consumers and producers are in the Asia-Pacific region, North America, and Europe. Some of the driving factors of greenhouse horticulture market are Climate change and unpredictable weather and increasing demand for High-Quality, Pesticide-Free Produce and restraining factors include high initial investments and Limited Technical Knowledge Among Farmers.

US TARIFF IMPACT

Primary Impact on the Greenhouse Horticulture Market with Focus on its Relation to US Tariffs

The action has affected the Greenhouse Horticulture market in many ways as the United States heavily relies on imported products most of which come from China, Canada and Mexico. Trade barriers such as tariffs on imported steel and aluminium, fertilizers, tomato imports and others. U.S have the tariff of 104% on Chinese goods, impacting horticultural supplies like pots, containers, and trays. It has caused problems for revenue and profits and supply chain management, with many companies having to review their sourcing options and relocate production to other countries, which are not so affected by these tariffs. Tariffs have shrunk the profit margins of many greenhouse horticulture companies. Another cost is that tariffs have created more instability in the markets hence the reduction of long term investment and innovations. On the consumer level, high retail prices can lead to low demand or people opt to use the cheaper or used products.

LATEST TRENDS

Integration of Smart Technologies as One of the Leading Factors of Change

Another emerging and significant development that is currently affecting greenhouse horticulture market is the growth and advancement in the AI, machine learning, IOT and data analytics. There are AI driven systems that can forecast the climatic changes, help for automatic irrigation and crop monitoring which enhances the efficiency and reduces the labour costs. Applications of AI also include trend forecasting, demand forecasting, inventory management, smart supply chain and smart digital marketing. There is also the influence of social media networks and digital influencers, which help strengthen people’s preferences as well as brands’ awareness, thus helping emerging brands or brands on an international level to have equal opportunities.

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GREENHOUSE HORTICULTURE MARKET SEGMENTATION

Based On Types

• Glass Greenhouse: In this type, glass is the basic material used to cover the crops. This is durable and suitable for colder climates.

• Plastic Greenhouse: In this type, plastic is used in the horticulture as the basic covering. It has short lifespan, cost-effective and easier to install.

Based On Applications

• Vegetables: Under this application, tomatoes, cucumbers, bell peppers, lettuce and others are grown under the horticulture processes.

• Ornamentals: This include the production of flowers, decorative plants, and nursery plants.

• Fruits: It involves cultivation of Includes berries, grapes, and tropical fruits like bananas and pineapples through he horticulture processes.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Demand for High-Quality, Pesticide-Free Produce

Demand for sustainable food products has indeed influenced the Greenhouse Horticulture Market greatly by making it more secure and convenient to the consumers who are offered a broad choice of products. The consumers in the urban areas with high income mostly prefer high quality and pesticide-free products. Greenhouse horticulture can produce clean products with proper management of temperature, humidity, and light which helps to prevent harmful pesticides or fungicides. Greenhouses uses biological pest controls instead of other toxic sprays. Greenhouse horticulture processes meet the organic certification and quality standards and can easily win the consumer’s trust.

Climate Change and Unpredictable Weather

Climate change can affect the agriculture activities in many ways due to Unseasonal rains, heatwaves and droughts, storms and strong winds. Greenhouse horticulture maintains the crops by having a shade of plastic or glass that can prevent any type of harm to the crops. Greenhouse horticulture can also control climatic changes and can go with the production even in the unsuitable locations.

Restraining Factor

Limited Technical Knowledge Among Farmers

One important factor recognized in the greenhouse horticulture market is lack of knowledge about the horticulture farming. The horticulture uses various advanced systems such as climate control system, automated irrigation, Integrated pest management (IPM) and Sensors, AI, and remote monitoring tools. Farmer do not have the technical expertise to use this systems and thus they find the task difficult and stop to produce the crops through horticulture. However, for many companies, particularly traditional companies or small firms, to change and compete at this pace and at the same time have to control their costs and maintain bit and brand recognition, this remains a challenge they continuously experience.

Export Potential of Greenhouse Crops

Opportunity

There is an increased consumer demand towards greenhouse crops. People today are paying more attention to the origin of products, environmentally friendly items and pesticide free products. This trend enables brands to start the horticulture and export the produced food materials to other countries. The countries with limited horticulture infrastructure can import large amount of vegetables, fruits and flowers from the countries with high production of horticulture. Netherlands, Spain, Israel are the countries with majority of the horticulture production. Also, governments and other authorities are interested in sustainable practices, providing special credit and environmental norms that promote such companies.

High Initial Investment Costs

Challenge

For the greenhouse horticulture market, there is one more significant limitation, namely the initial costs. Constructing the suitable infrastructure with specialised systems need hug amount of capital. The cost of acquisition, production and maintenance is high that cannot be afforded by the small-scale or micro farmers and households. There are other expenses such as climate control systems, irrigation systems which makes the horticulture difficult for micro investors.

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GREENHOUSE HORTICULTURE MARKET REGIONAL INSIGHTS

• North America

North America accounts for 20% of the total market share in greenhouse horticulture market. The United States Horticulture Market especially has most of the big companies with advanced techniques. It remains a region most advanced in the adoption of digital transformation such as the use of AI, IOT and data analytics in horticulture. This region has strong adoption of high-tech glass greenhouses, especially in Canada and the U.S. Also, regional aspirations demanding influences coming from North America through media and entertainment sectors are considerable in greenhouse horticulture market with consumer demands everywhere and play a major role in shaping greenhouse market consumption trends across the globe.

• Europe

Europe has the largest market share of 40% in the total market in horticulture. share. Europe occupies a particular niche in the global greenhouse horticulture market including Netherlands, Spain, Italy, Germany and France which are the yacht manufacturing nations. Europe’s high population density, especially in the urban areas, and a highly developed retail environment that embraces the market. The region has high usage of advanced glass greenhouse systems which are automated. Also the region focuses on the exports of organic vegetables, fruits and ornamentals. It also exemplifies sustainable production since the region boasts of good legislation and individuals who are conscious about the environment affecting the change.

• Asia

Asia accounts for the market share of 35% in the total greenhouse horticulture market. The region is proving to be a significant force in the said market since Asia has a large population, is experiencing an increasing urbanization rate, and has a burgeoning middle class. China, India, Japan, South Korea and Vietnam are the largest manufacturers in the greenhouse market. Asia is also in the bloom in terms of technological advancements in production. The region mostly uses plastic greenhouses. Also the government provides various incentives in China and India which promotes protected cultivation. The authority of the region is in control of global supply chain since the region is well endowed in agriculture.

KEY INDUSTRY PLAYERS

With major corporate players ranging from international brands to local brands, the greenhouse horticulture market is extremely fragmented and competitive. The largest players in the market are Richel Group (France) and Netafim (Israel). Certhon (Netherlands) and Van der Hoeven (Netherlands) are the companies with highly automated technologies. Rough Brothers Inc. (USA), Logiqs B.V. (Netherlands), Priva (Netherlands), Hort Americas (USA) and Top Greenhouses Ltd. (Israel) are major players in the greenhouse industry with the sustainable horticulture practices. These players will support innovation, sustainability, and digital transformation across the industry. Strategies such as globalization, diversification, advertising, and social and market-powered optimisation is moulding the consumer space across the many segments and geographies of the greenhouse horticulture industry.

List Of Top Greenhouse Horticulture Companies

• Van Der Hoeven (Netherlands)
• Richel (France)
• Yonghong Greenhouse (China)
• Agriestufa (Mexico)
• Ammerlaan Construction (Netherlands)
• Bosman Van Zaal (Netherlands)
• Top Greenhouses (Israel)
• Certhon (Netherlands)
• Açopema (Brazil)
• Harnois Greenhouses (Canada)
• Daisen (Japan)
• Netafim (Israel)
• Rough Brothers (USA)

 KEY INDUSTRY DEVELOPMENTS

June 2023: Priva and HortiTech partnered to create a new R&D greenhouse in Honselersdijk, Netherlands. The greenhouse will serve as a knowledge center for greenhouse horticulture, focusing on research, development, and training.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Greenhouse Horticulture Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic
and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market
dynamics professionally and understandably.