Greeting Cards Market Size, Share, Growth, and Industry Analysis, By Type (Traditional Cards, eCards), By Application (Online Sales, Offline Sales) and Regional Insights and Forecast to 2034

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GREETING CARDS MARKET OVERVIEW

The Global Greeting Cards Market size is projected at USD 22.17 billion in 2025, anticipated to climb toward USD 22.34 billion by 2026, and estimated to grow to almost USD 23.3 billion by 2034, reflecting a strong CAGR of 0.8% for the period spanning 2025 to 2034.

Top players such as Hallmark (U.S.), American Greetings (U.S.), and Card Factory (U.K.) dominate the market with a collective share above 50%. Their strengths lie in extensive distribution networks, digital integration, and product innovation focused on personalization and sustainability, allowing them to influence consumer buying preferences and maintain global leadership.

The greeting cards market, worth billions, caters to personal, social, and cultural communication wishes, together with birthdays, holidays, and unique occasions. While conventional paper cards dominate, the virtual transformation has spurred growth in e-cards and customizable on-line services. Major gamers like Hallmark and American Greetings lead, but smaller, niche brands provide particular, hand-crafted designs that appeal to personalized gifting tendencies. Demand is pushed by means of excursion seasons, purchaser sentiment, and cultural festivities. Sustainability and green alternatives are growing because of growing environmental issues. Although digital conversation challenges the marketplace, precise, heartfelt playing cards hold to preserve emotional value for customers.

KEY FINDINGS

RUSSIA-UKRAINE WAR IMPACT

Greeting Cards Market Had a Negative Effect Due to Geopolitical and Financial Disruptions during the Russia-Ukraine War

The Russia-Ukraine conflict has negatively impacted the greeting cards market because of geopolitical and financial disruptions. Supply chain challenges, stemming from sanctions and confined trade routes, have caused increased production fees for paper and printing materials. This has in particular affected European markets, in which sourcing and logistics were impacted. Additionally, monetary instability and inflation have reduced clients' discretionary spending, leading to lower demand for non-critical items like greeting cards. The war has additionally affected power costs, in addition growing operational prices for producers. Moreover, disruptions in Eastern Europe have hampered distribution networks, restricting access to sure markets and reducing worldwide sales.

LATEST TRENDS

Leveraging Edge Computing Integration to Propel Market Growth

The latest trend within the greeting cards market is the surge in personalization and eco-friendly designs. Consumers are trying to find playing cards that mirror private messages, with customizable options allowing consumers to tailor textual content, pictures, and issues. This trend is fueled through virtual advancements, wherein on-line structures provide equipment for clean customization and direct-to-patron shipping. Sustainability is likewise at the forefront, with eco-conscious consumers opting for recycled or biodegradable playing cards. Brands are responding with the aid of incorporating sustainable practices and innovative, biodegradable cards. Augmented reality (AR) features, which add interactive digital reports, and minimalist, artwork-pushed designs also are gaining reputation amongst current consumers.

• According to the U.S. Postal Service, more than 6.5 billion greeting cards are mailed annually in the U.S., with personalization and eco-friendly formats driving innovation in both printed and digital cards.

• As per the Greeting Card Association (GCA), over 70% of U.S. households purchase greeting cards every year, reflecting the enduring cultural relevance of traditional cards alongside the rise of eCards.

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GREETING CARDS MARKET SEGMENTATION

By Type

Based on type the market can be categorized into Traditional Cards, eCards.

• Traditional Cards: Traditional cards, a significant category inside the greeting cards market, encompass physical, paper-based cards which can be normally offered in retail stores or specialty stores. These playing cards cater to various occasions like birthdays, holidays, and anniversaries. Despite virtual options, traditional playing cards continue to be famous for his or her tangible, sentimental fee and creative, handmade designs that evoke private connection.

• eCards: ECards are digital greeting cards which have gained recognition due to their comfort and environmental benefits. Accessible through websites and apps, eCards provide a number of customizable designs, animations, and multimedia capabilities, inclusive of tune and video messages. They cater to tech-savvy purchasers searching for short, eco-friendly options for sending well-desires globally, fostering instantaneous, interactive connections.

By Application

Based on application the market can be categorized into Online Sales, Offline Sales.

• Online Sales: Online sales represent a critical segment in the greeting cards market, pushed by using the growing shift towards digital shopping. This class includes both traditional printed playing cards ordered through e-trade platforms and absolutely virtual eCards sent thru web sites or apps. The comfort of browsing, customizing, and buying from domestic has boosted online sales, attractive to tech-savvy and time-confined consumers.

• Offline Sales: Offline sales embody the conventional retail distribution of greeting cards through brick-and-mortar stores along with supermarkets, bookstores, gift shops, and strong point card shops. This segment relies on customers' choice for in-person shopping, wherein they can bodily inspect playing cards, admire their excellent, and pick the appropriate card. The tactile revel in, blended with instant purchase and ownership, appeals to customers who price the personal touch of handpicked playing cards.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Personalization and Customization Trends to Drive the Market Advancement

The growing demand for personalization and customization is a big driving factor inside The Greeting Cards Market Growth. Consumers today are searching for unique and meaningful experiences, prompting card manufacturers to provide customizable alternatives that permit clients to tailor messages, images, and design factors. This trend is superior via virtual printing technologies and online platforms, enabling customers to create cards that mirror their sentiments and private stories. Personalized playing cards resonate more deeply with recipients, driving repeat purchases and client loyalty. This trend highlights the shift toward non-public connection and differentiation in a marketplace in which common offerings might not suffice.

• According to the UK Greeting Card Association, the UK alone accounts for 880 million greeting cards sold annually, showing strong consumer preference for celebrating milestones and festive occasions.

• As per Statista survey data, over 55% of global consumers prefer greeting cards that offer customization features, making personalization a major growth driver.

Increasing Environmental Awareness and Sustainable Practices to Expand the Market

Rising environmental awareness amongst consumers is pushing the greeting cards market closer to eco-friendly practices. Demand for cards crafted from recycled or biodegradable substances is increasing, as consumers opt for sustainable options that minimize ecological impact. Companies are responding through adopting green initiatives together with the usage of FSC-certified paper, soy-based inks, and decreasing plastic packaging. Additionally, innovations like plantable seed paper cards have received recognition, mixing gifting with sustainability. These practices no longer only entice eco-aware customers however also align with international sustainability goals, positioning groups as responsible and ahead-wondering marketplace leaders.

Restraining Factor

Regulatory Environment Pose Potential Impediments to the Market Growth

A key restraining factor within the greeting cards market is the growing competition from digital communication channels and social media. As purchasers increasingly rely on immediate messaging, social media posts, and e-cards for convenience and value financial savings, conventional greeting card sales have faced a decline. Younger generations, specifically, decide upon digital interactions, which are often seen as extra well timed and integrated into their daily lives. Additionally, the growing price of raw materials and logistics poses economic challenges for card manufacturers, limiting profitability. These factors create a competitive landscape where traditional greeting cards must innovate to retain consumer interest and relevance.

• According to the Pew Research Center, 72% of adults under 30 years prefer digital communication over physical cards, reducing demand for traditional formats among younger demographics.

• As reported by the U.S. Bureau of Labor Statistics, paper and printing material costs rose by nearly 18% between 2020–2023, directly affecting production costs and squeezing margins for card manufacturers.

Integration of Technology and Sustainability to Draw Modern Customers to Create Opportunity for the Product in the Market

Opportunity

An opportunity within the greeting cards market lies within the integration of technology and sustainability to draw modern customers. By incorporating augmented reality (AR) features, card makers can create interactive studies that blend traditional and digital elements, enhancing engagement and appeal, in particular amongst tech-savvy audiences. Furthermore, the shift closer to eco-friendly practices affords growth potential as greater customers prioritize sustainable alternatives, which includes playing cards made from recycled substances or plantable seed paper. Expanding into rising markets with growing disposable earning and a cultural emphasis on gift-giving can also drive boom. These techniques can assist brands continue to be aggressive and applicable in an evolving market.

• According to the Greeting Card Association (GCA), nearly 60% of consumers under 40 are willing to pay extra for eco-friendly cards, creating strong opportunities for sustainable and recycled product lines.

• As per the International Data Corporation (IDC), global e-commerce sales surpassed $5.8 trillion in 2023, enabling greeting card brands to expand online personalization and digital distribution channels worldwide.

Competition from Digital Alternatives Could Be a Potential Challenge for Consumers

Challenge

A vast challenge in the greeting cards market is the intense competition from digital alternatives, such as e-cards and social media greetings. As clients more and more prefer short and cost-effective digital verbal exchange, traditional paper playing cards face declining demand, especially amongst more youthful demographics. Additionally, the growing prices of raw substances and production, exacerbated by worldwide supply chain disruptions, pose financial pressures on producers. Balancing the need for innovation with price management at the same time as maintaining nice can be hard. Moreover, the market's reliance on seasonal income method that corporations ought to navigate fluctuations in call for, making it essential to develop effective marketing strategies to sustain consumer interest year-round.

• According to Pew Research Center, over 72% of young adults under 30 rely on social media or messaging apps for greetings, creating a major challenge for traditional card sales.

• As per the U.S. Bureau of Labor Statistics, rising paper costs increased by 18% between 2020–2023, adding significant pressure to card manufacturers’ margins and profitability.

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GREETING CARDS MARKET REGIONAL INSIGHTS

• North America

North America, specifically the US, performs a dominant position within the United States Greeting Cards Market because of its set up retail infrastructure and a sturdy cultural affinity for card-giving traditions. The U.S. Market is characterized by way of an extensive variety of offerings, from traditional playing cards to modern designs that cater to various occasions and sentiments, driving consistent patron call for. Furthermore, the rise of e-trade structures enhances accessibility, allowing clients to without difficulty purchase customized and particular playing cards. In the US, the robust emphasis on celebrating non-public milestones and holidays fosters a robust marketplace, making sure endured increase and variation to evolving consumer choices.

• Europe

Europe is poised to play a significant role in The Greeting Cards Market Share, pushed through its wealthy cultural diversity and sturdy traditions of card-giving for numerous events. Countries just like the UK, Germany, and France exhibit an excessive demand for each conventional and revolutionary card designs, reflecting local festivities and personal celebrations. The European marketplace is characterized by a growing fashion closer to eco-friendly merchandise, as customers an increasing number of are looking for sustainable alternatives crafted from recycled materials. Additionally, the rise of e-trade and digital structures in Europe enables the customization and personalization of cards, attractive to tech-savvy purchasers. This aggregate of way of life, innovation, and sustainability positions Europe as a key player within the global greeting cards market.

• Asia

Asia is rising as a crucial player inside the greeting cards market, driven by blend cultural importance and growing disposable earning. Countries like China, India, and Japan have deep-rooted traditions of sending playing cards for various celebrations, along with gala's, weddings, and vacations, growing a robust demand for both traditional and contemporary designs. The developing center elegance and urbanization are similarly fueling the marketplace, as customers more and more are seeking for personalized and precise playing cards to express their sentiments. Additionally, the rise of e-trade in Asia permits for extra accessibility and customization, catering to the tech-savvy populace.

KEY INDUSTRY PLAYERS

Key Players Transforming the Market Landscape through Innovation and Global Strategy

Key players inside the greeting cards market, which include Hallmark, American Greetings, and Moonpig, power innovation and set traits by way of providing various product stages. They attention on personalization, sustainability, and virtual answers, influencing customer preferences. Their robust distribution networks and advertising techniques decorate brand visibility and accessibility in a competitive panorama.

• Hallmark (U.S.): According to the Greeting Card Association, Hallmark accounts for nearly 50% of U.S. greeting card sales annually, with strong dominance across offline and online retail channels.

• American Greetings (U.S.): As per industry disclosures, American Greetings distributes more than 6,000 new card designs every year, covering about 25% of total U.S. greeting card purchases.

List of Top Greeting Cards Companies

• Card Factory (U.K)     
• American Greetings Corporation (U.S) 
• Hallmark Cards (U.S)

INDUSTRIAL DEVELOPMENT

April, 2023: Card Factory made a significant move by acquiring SA Greetings, a leading greeting card publisher and retail group in South Africa, for £2.5 million. This acquisition marks Card Factory's first international expansion and aims to leverage SA Greetings' expertise in wholesale operations to enhance its retail partnership business.

REPORT COVERAGE

This report is based on historical analysis and forecast calculation that aims to help readers get a comprehensive understanding of the global Greeting Cards Market from multiple angles, which also provides sufficient support to readers’ strategy and decision-making. Also, this study comprises a comprehensive analysis of SWOT and provides insights for future developments within the market. It examines varied factors that contribute to the growth of the market by discovering the dynamic categories and potential areas of innovation whose applications may influence its trajectory in the upcoming years. This analysis encompasses both recent trends and historical turning points into consideration, providing a holistic understanding of the market’s competitors and identifying capable areas for growth. This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.