Hair & Beauty Salons Market Size, Share, Growth, and Industry Analysis, By Type (Hair Salon, Nail Salon, Tanning Salon, Facials and Skin Care Salon, and Full-Service Salon), By Application (Men and Women), and Regional Insights and Forecast to 2033

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HAIR & BEAUTY SALONS MARKET OVERVIEW

The global hair & beauty salons market is anticipated to witness consistent growth, starting at USD 277.6 billion in 2024, reaching USD 298.3 billion in 2025, and climbing to USD 515.8 billion by 2033, with a steady CAGR of 7.46% from 2025 to 2033.

Hair and beauty salons are specialized outlets that serve the human clientele by offering hair cutting, styling, coloring, facial, and make over services. These salons meet various requirements that range from haircuts to some of the most elaborate tying and dyeing such as the keratin, balayage, facial, chemical peeling and eyelash extension. Various techniques and products are applied seeking to achieve the desired looks in line with the client’s expectations and involving sophisticated equipment and new materials.

In addition to beautifying services, most of the salons also perform key wellbeing requirements which can range from providing massages, nails services and aromatherapy services. Some of the fancy salons use organic or natural products that are very costly, to meet the rising demand of the green and sensitive skin solutions. Over the years the general standards of grooming and beauty change, and with this change, the salons update their technologies and services such as microdermabrasion and laser hair removal.

COVID-19 IMPACT

Hair & Beauty Salons Industry Had a Negative Effect Due to Closure of Salons during COVID-19 Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

They all majorly experienced closure due to the Covid-19 pandemic with many businesses being shut down temporarily and some even closed down permanently. Inefficiency of business due to closure of salons and restrictions on the number of people allowed in salons by maintaining social distances greatly affected the revenues.

Inefficiency of business due to closure of salons and restrictions on the number of people allowed in salons by maintaining social distances greatly affected the revenues Some of the issues the salons reported having a hard time to implement included sanitation measures, controlling infections, limited admission, and use of personal protective measures by the customer and workers.

Consequently, many salons wanted to remain relevant, and so they proposed such services as online consultation, virtual styling classes, as well as hair care kits for home use. When restrictions were lifted offices opened their doors for business with certain guidelines that sought to give the clients confidence that safety comes first in the event to boost confidence again. The pandemic also pushed for the use of online bookings, and digital payments while researching and working with clients.

LATEST TRENDS

AI-powered Virtual Consultation Tools to Drive Market Growth

There have been notable developments in the market which has the potential to boost the hair & beauty salons market share. Most salons have indeed included these features for virtual consultation in their portfolio as they provide clients space to try out their ideas either at home or within the same salon so as to have increasing confidence of their desired look. This technology is also particularly valuable for stylists and beauty professionals to correctly identify their client’s tastes and tendencies, which can improve IO personalization and increase customer satisfaction.

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HAIR & BEAUTY SALONS MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Hair Salon, Nail Salon, Tanning Salon, Facials and Skin Care Salon, and Full-Service Salon.

• Hair Salon: About hair cutting, hair styling, hair coloring, and treatments, which may include keratin treatment or deep protein treatment. Hair salons may be unisex or particular in addressing some hair needs the former mostly targeting both males and females while the latter targets specific genders.

• Nail Salon: Specializes in nail treatment operations such as manicures, pedicures, nail designing and services such as abnormal nail treatment and the application of gel/acrylic nails to nail surfaces of hands and feet.

• Tanning Salon: Offers UV tanning beds, spray tanning and air brushing services for people who want to have a tan without excessive sun exposure.

• Facials and Skin Care Salon: Services provided the exclusive skin care services like facials; scrubbing; peeling; and pimples removal services for skin issues like acne, skin aging, and dry skins.

• Full-Service Salon: A business in which hair, nail, skin, and sometimes even other sorts of beauty treatments are offered in a single locale, offering all a customer may need as to beauty and well-being enhancements. 

By Application

Based on application, the global market can be categorized into Men and Women.

• Men: Services offered by male barber include hair grooming, shave, facial treatments among others while for women, beauty treatments cutting, facial, manicure among others. Most of the salons also provide additional treatments such as scalp treatment and grooming for men’s nails.

• Women: salon beauty service for ladies include haircuts, hair treatments, hair dyes, hair treatments, manicure, pedicure, facial treatments, make up among others, which are offered separately with individualized features for the best beauty practices.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Rising Self-Care to Boost the Market

There are several elements inspiring the hair & beauty salons growth. Consumer concern with their health, beauty, and feelings of rejuvenation makes them turn to professional salon services for the pampering they need. Technologies such as, AI consultation, contactless abilities, bookings, and advanced hair and skin treatments add values to the services, in appealing customers seeking organized, sophisticated, and personalized beauty services.

Growing Disposable Income to Expand the Market

Consumers with higher income are more likely to spend more on high-end as well as luxury beauty services for salon and customization services. Eco-reformist consciousness has delivered a shift toward natural, organic, and non-cruelty products forcing salons to adapt to the environmental standards of clients. Platforms raise awareness of the latest hairstyles, makeup, and skincare trends and press people into continuing to experiment with modern services.

Restraining Factor

Intense Competition to Potentially Impede Market Growth

Moreover, a large number of salons and services being offered at homes has generated stiff competition hence lowering on the prices that cut on profits. After COVID-19, clients expect and demand safety measures that lead to higher expenses and discourage those who leave many personal service providers virtually. A factor is the clients will always adjust their spending habits when there is a decrease in economic activity, this means that beauty services will be declined while clients opt for more affordable means to beautify themselves thus affecting salon business income.

Opportunity

Expansion into Personalized and Holistic Wellness Services to Create Opportunity for the Product in the Market

Possibilities for additional service provision can be expanded to different types of individual services, for instance, individual potential programs, hair-care and anti-aging prescriptions for face and body, ayurveda methods, massages, including scalp-massage and aromatherapy. This means that consumers are eager to receive connected self-care experiences which are not strictly cosmetology, which makes it seem logical for such salons to offer wellness as a staple service. Combining both aesthetic and leisure services, hair/salon businesses can appeal to more clients concerned with their body and spirit in addition to simply their looks and earning distinctiveness in a crowded market while targeting emerging upward trends for being a healthy and whole person.

Challenge

Adapting to Rapid Technological Changes Could Be a Potential Challenge for Consumers

Self-employment in the beauty industry can benefit from technology since, as much as it is a tool, it also becomes a challenge with the need for salon owners to purchase new technology tools that include artificial intelligence in virtual consultations, digital platform schedulers, and new equipment used in service delivery. Implementing these technologies has capital intensive implications besides staff education to enable efficient and appropriate operational utilization of the technologies. Also, it could be sometimes difficult to synchronize the technological development speed; some investments could become obsolete, thus applying pressure to constantly renew the services.

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HAIR & BEAUTY SALONS MARKET REGIONAL INSIGHTS

• North America

North America is the fastest-growing region in this market. The United States hair & beauty salons market has been growing exponentially owing to multiple reasons. North America hair and beauty salon market has continued to grow, fueled by innovation and technology adaptation, for instance, virtual approach and automated booking. New trends on social platforms and personalization of services create the necessity of unique beauty services. Concern with the environment is also increasing, and nowadays most of the existing hair salons have become more environmentally friendly and started to use organic products. Moreover, the trend of men’s grooming is emerging, thus services for male customers are broadening their range for potential additions.

• Europe

A market perspective has also evolved with the trend of European salons shifting towards environment-al-friendly products such as vegan, cruelty-free and organic products. Dermalogica is also getting these concepts going into Salons where there are added services provided that are rather wellness oriented such as aromatherapy and relaxation therapies. Online booking and virtual consultations, together with other innovations, are changing the ways clients meet salons. In the largest metropolitan areas of Europe, a new generation of upscale salons of ‘deluxe’ niche Targeted at the higher-end market is becoming popular.

• Asia

The hair and beauty salon business in the Asia Pacific region is growing as more and more people get employed and undertake beauty treatments. Current Korean and Japanese beauty trends have played a particularly important role in salons, which contributed towards the emphasis on unique approaches to skin treatment and an emphasis on a large number of steps throughout the beauty process. Most of the salons located in urban areas are likely to provide modern services and also the traditional services in order to capture the market of local and international customers.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industry players are shaping the hair & beauty salons marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the hair & beauty salons.

List Of Top Hair & Beauty Salons Companies

• Neville Hair & Beauty [U.K.]
• Fiesta Salons [U.S.]
• Fantastic Sams [U.S.]
• Shear Image [U.S.]
• Cost Cutters [U.S.]

KEY INDUSTRY DEVELOPMENT

January 2022: Olaplex took significant strives ahead in the hair & beauty salons marketplace. They recently developed Olaplex No. 9 Bond Protector Nourishing Hair Serum. It is infused with the brand’s propriety bond building technology that helps build hair strength and diminish general fuzziness. This has made clients find interest in this product especially those who are often exposed to heat styling tools or harsh environment.

REPORT COVERAGE

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The hair & beauty salons with better portability are expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the hair & beauty salons have a promising development since it constantly develops and expands its application.