Hair Brush Straighteners Market Report Overview
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The global hair brush straighteners market size was valued at USD 596 million in 2022. As per our research, the market is expected to reach USD 1418.01 million by 2031, exhibiting a CAGR expansion of 8.2% during the forecast period.
The global COVID-19 pandemic has been unprecedented and staggering, with the Hair brush straighteners Market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.
Hairbrush straighteners, also known as straightening brushes or hot air brushes, are hairstyling tools that combine the functions of a hairbrush and a straightener. They are designed to straighten and smooth out the hair while detangling it. These devices typically have bristles or heated plates built into a brush-shaped head. Hairbrush straighteners have a heating element, usually made of ceramic or tourmaline, which heats up when turned on. Some models also have adjustable temperature settings.
The hairbrush straightener market has experienced significant growth in recent years due to the increasing demand for convenient and efficient hair styling tools. These devices are popular among individuals who want to achieve straight hair quickly and easily without using traditional flat irons or other styling methods. The market offers a variety of hairbrush straighteners with different features, designs, and price points to cater to diverse consumer preferences. Some hairbrush straighteners incorporate advanced technologies, such as ionic or infrared heating, to minimize hair damage and maximize styling results.
COVID-19 Impact: Market Faced a Recession Due to Fall in the Expenditure of the Consumers During the Pandemic
There was no single sector unaffected by COVID-19. The Hair brush straighteners Markets were affected as well. The COVID-19 pandemic did affect Hair brush straighteners. Many individuals experienced financial constraints due to job losses, reduced incomes, or economic uncertainty. As a result, discretionary spending on non-essential items, including hairbrush straighteners, may have decreased.
Latest Trends
"New Designs Are Introduced to Increase the Convenience for the Consumers "
The Hair brush straightener market is as dynamic as any other market. In the market, there is everyday development to add more benefits to it. Recently, there has been a demand for new designs of hair brush straighteners. Therefore, the hairbrush straighteners are being designed with ergonomic considerations, making them more comfortable to hold and use. Features like swivel cords and lightweight construction were introduced to enhance usability and convenience. This new development has attracted more investments in the market as well.
Hair Brush Straighteners Market Segmentation
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- By Type Analysis
According to type, the market can be segmented into flat hair brush straighteners & rotating hair brush straighteners.
In terms of services, Flat hair brush straightener is the largest segment, as it holds the maximum share of the market.
- By Application Analysis
Based on application, the market can be divided into household and commercial.
Driving Factors
"The Fashion Trends on Social Media have Increased the Demand in the Market"
Social media platforms, beauty influencers, and online tutorials play a significant role in shaping beauty trends. Hairbrush straighteners have gained visibility and popularity through online platforms, with influencers showcasing their effectiveness and ease of use. As a result, consumer demand for hairbrush straighteners has been influenced by the desire to achieve trendy hairstyles and replicate the looks seen on social media. This has led to a positive impact on the Hair brush straighteners Market growth.
"The Need for Reduced Heat Effect on Hair Influences the Demand in the Market"
The Hair brush straighteners Market has witnessed massive growth because of several factors but the prime factor promoting the Hair brush straighteners Market growth involves the reduced hair damage requirement while styling the hair. As compared to traditional flat irons, hairbrush straighteners are often considered gentler on the hair. They use lower heat settings, distribute heat more evenly, and have built-in safety features that help minimize the risk of heat damage. This aspect appeals to individuals who want to achieve straight hair without compromising the health and condition of their hair.
Restraining Factors
"Hair Damage due to Heat Can Lead to a Declining Trend in the Market "
While hairbrush straighteners generally use lower heat settings compared to traditional flat irons, there is still a risk of heat damage if used improperly or excessively. Excessive heat exposure can lead to dryness, brittleness, and breakage of the hair. It is important for users to exercise caution, use heat-protectant products, and follow recommended usage guidelines to minimize the potential for heat-related damage. As a consequence, there will be a declining trend in the hair brush straighteners market.
Hair Brush Straighteners Market Regional Insights
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"North-America Region Dominates the Market Due to the Presence of Fashion- Conscious Population "
The North American region holds the dominant Hair brush straighteners Market share in the global market. This is because of various factors. One of the primary factors is the presence of a fashion-conscious population and a high awareness of hairstyling trends. The presence of both local and international beauty brands has contributed to the market's development. This region has witnessed significant growth in the beauty and personal care sector, including hair styling tools. The large population, rising disposable incomes, and a growing focus on personal grooming have contributed to the market's expansion in this region.
Key Industry Players
"Key Players Focus On Collaborations, Latest Trends and Providing Customer Support Services"
Key players closely monitor market trends, consumer preferences, and competitors' activities. They conduct market research, analyze data, and gather insights to stay ahead of industry trends and adapt their strategies accordingly. This includes understanding consumer demographics, regional preferences, and emerging technologies to guide product development and marketing efforts. Hairbrush straightener manufacturers and brands establish distribution channels to make their products accessible to consumers. They form partnerships with retailers, salons, e-commerce platforms, and other sales channels to ensure widespread availability. These partnerships involve product placement, inventory management, and sales support to maximize market reach and sales potential.
List of Market Players Profile
- Conair (United States)
- Revlon (United States)
- Braun (Germany)
- Panasonic (Japan)
- POVOS(Los Angeles)
- Apalus
- Philips
- Instyler
- TESCOM
- Create Ion
- Scalpmaster
- Paiter
- Remington
- DAFNI
Report Coverage
The report brings together extensive research on the qualitative and quantitative factors affecting the market. It gives an overall macro and micro view of the online reputation service industry. This research profiles a report with extensive studies on the online reputation management services market that describe the firms affecting the forecasting period. Detailed studies also offer a comprehensive analysis by inspecting factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc.
Furthermore, the post-COVID-19 pandemic’s effect on international market restrictions and a deep understanding of how the industry will recover and strategies are also stated in the report. Finally, the competitive landscape has also been examined in detail to provide clarification of the competitive landscape.
| REPORT COVERAGE | DETAILS |
|---|---|
Market Size Value In |
US$ 596 Million in 2022 |
Market Size Value By |
US$ 1418.01 Million by 2031 |
Growth Rate |
CAGR of 8.2% from 2022 to 2031 |
Forecast Period |
2023-2031 |
Base Year |
2023 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
Type and Application |
Frequently Asked Questions
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What value are the global Hair brush straightener industries expected to touch by 2031?
The global Hair brush straighteners industry is expected to touch USD 1418.01 million by 2031.
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What CAGR is the Hair brush straighteners industry expected to exhibit during 2022-2031?
The global Hair brush straighteners industry is expected to exhibit a CAGR of 8.2% over 2022-2031
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What are the factors which help in pushing the market?
The fashion trends on social media and the need for a reduced effect of heat on hair are the driving factors of the market.
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Which are the key players or most dominating companies functioning in the market?
Conair, Revlon, Braun, Panasonic, Apalus, Philips, Instyler, TESCOM, POVOS, Create Ion, Scalpmaster, Paiter, Remington, and DAFNI, are the top companies operating in the market.
