Hair Colorants Market Size, Share, Growth, And Industry Analysis by Type (Temporary, Semi-permanent, Permanent) by Application (General, Men, Women) and Regional Insights and Forecast to 2031

Updated On: 29 April 2024

HAIR COLORANTS MARKET REPORT OVERVIEW

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The global hair colorants market size was USD 26510 million in 2022 and will reach USD 42840 million by 2028, exhibiting a CAGR of 8.3% during the forecast period.

Hair color products, including permanent, semi-permanent, and temporary hair dyes and bleaches, allow consumers to alter the color of their hair for cosmetic purposes. Permanent hair colors enable long-lasting coverage of gray hair and drastic color changes, while semi-permanent and temporary colors create a more subtle or short-term effect. At-home hair coloring products come in easy-to-apply forms like shampoos, foams, gels, and root touch-up applicators, providing convenience and avoiding the need for a salon visit. Hair colorants may be used by consumers young and old seeking to achieve natural looks, bold fashion shades, or anything in between. Advancements in ingredients and application methods continue to improve the performance, safety, and consistency of results that home hair color lines can provide.

The hair colorants market size continues to expand thanks to several demographic and social factors. An aging global population with consumers wanting to cover up gray hair for a youthful look provides stable demand. Younger demographics are also driving growth as vibrant, fashion-forward hair colors move into the mainstream. Social media influences have made bold hair hues trendier. Furthermore, innovations allowing longer lasting colors, at-home root touch-up applicators and affordable access through mass retailers means hair colorants deliver convenience, tailored results and an improved user experience. As gender and age norms around artificial hair colors fade, consumers view home hair coloring as a customizable, individual expression. With gray coverage needs, fashion trends and improved user-friendly options fueling growth, the hair color market shows no signs of slowing even through economic downturns.

COVID-19 Impact: Disruptions in Supply Chain Caused Shortage of Products

The COVID-19 pandemic has been unprecedented and staggering, with hair colorants market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

The pandemic initially caused major disruptions for the market worldwide. Widespread salon closures drove many consumers to take hair coloring into their own hands, leading retailers to report surges in at-home hair dye sales during 2020. However, economic instability also caused many consumers to reduce spending or delay unnecessary purchases like hair colors. Supply chain challenges and production shutdowns led to shortages of permanent hair dyes early on. The DIY hair color boom also led to some consumers making mistakes without professional guidance, damaging hair. As salons reopened under new safety guidelines, professional hair treatments bounced back to an extent. Going forward, at-home hair coloring is expected to keep a solid consumer base post-pandemic thanks to convenience and innovations making box dyes more beginner-friendly and damage-free.

LATEST TRENDS

"Consumer Demand For Natural Formulas Creating Growth In Demand For Hair Colorants"

A major trend shaping innovations in the market is consumers seeking more natural, gentle formulas that condition hair while coloring. Companies are unleashing new technologies like SmartPlex bonding layers (from Olaplex) to curb damage during permanent hair dyes. Plant-based alternatives using ingredients like henna and beetroot extracts are also seeing growth. L’Oréal launched its first at-home vegan hair dye line Botanea in 2022. Beauty industry leader L’Oréal also remains focused on expanding into emerging markets in Asia, Africa, and South America where rising incomes are enabling demand for hair colorants. Meanwhile, new startups like Madison Reed are disrupting the status quo by selling direct-to-consumer custom hair color kits for fresher, reliable results. Investments in these on-trend formulas and access models reflect how strategic innovations can capture shifting consumer demographics in the hair coloring industry.

HAIR COLORANTS MARKET SEGMENTATION

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By type

Depending on hair colorants market given are types: Temporary, Semi-permanent, Permanent. The Temporary type will capture the maximum market share through 2028.  

• Short-term Hair Dyes: For brief color changes, short-term hair dyes are a hit for special events or trying out new styles. They usually come in sprays, chalks, and wash-out formulas. Their simple application and ability to create temporary makeovers make them attractive to a wide variety of customers.

• Semi-Permanent Hair Dyes: These offer longer-lasting color compared to temporary options but gradually fade with time. They go into the hair cuticle to add color without harsh chemicals, making them kinder to the hair. This category appeals to those wanting a temporary change in hair color without a big commitment.

• Long-lasting Hair Dyes: For color that sticks around until new hair growth, permanent hair dyes are the way to go. They use ammonia and other substances to lift the hair cuticle and infuse color deep into the hair shaft. This category is preferred by individuals looking for a bold or permanent change in hair color.

By Application

The market is divided into General, Men, Women based on application. The global hair colorants market players in cover segment like General will dominate the market share during 2022-2028.

• General: This category includes hair dye items made for everyday use, suitable for both males and females. It consists of a wide variety of color choices and blends suitable for different hair textures and personal preferences. These common hair dyes attract a large group of customers looking to alter or enhance their hair color.

• Men: Tailored specifically for males, this category provides hair dye products designed to meet the distinct requirements and tastes of male customers. Gentlemen's hair dyes often showcase natural-looking tones and simple application methods, catering to men who want to cover gray hair or achieve a subtle color change while maintaining a masculine look.

• Women: Geared towards female customers, this category offers a diverse selection of hair dye products customized to women's preferences and current trends. Ladies' hair dyes provide a wide range of shades, blends, and application techniques to accommodate various hair types, lengths, and style choices. They cater to women looking to showcase their personality and style through their hair color.

DRIVING FACTORS

"Desire For Convenient And Effective Solutions For Gray Coverage Driving Growth"

A major driving factor for hair colorants industry growth is the desire to conceal gray hairs among aging populations. As life expectancies rise across developed and developing nations, the global population over age 50 is increasing sharply. By 2030, there will be 1 billion people over age 50 compared to 703 million in 2019. With perceptions that gray hair carries connotations of being outdated or less competitive in the workplace, this sizeable and growing aging demographic has fueled massive demand for convenient and effective at-home hair dyes to keep gray coverage discreet but maintained. As long as gray hair retains cultural biases that consumers, especially younger seniors, wish to transform through coloring, the global rise of older demographics will continue fueling expansion of the retail market size.

"Self-Expression Trends Among Younger Generations Key Driver of Market Growth"

A second major factor propelling hair colorants market growth is younger generations embracing bold, vibrant hair colors as self-expression gains acceptance. From pastels to neons, Gen Z and Millennials are the leading demographics to dye hair blue, purple, pink and more, fueling demand for semi-permanent hair colors. Younger generations prioritize standing out and reject many traditional norms, with 72% of Gen Z consumers seeing hair color as one way to showcase individuality. The popularity of influencers and celebs often spotted with vivid dyed locks has also erased stigmas. As younger consumers with higher spending power view unnatural hair colors as trendy rather than taboo, their demand not just for damage-free semi-permanent dyes but also bleaches, strippers and color maintenance products will continue expanding the hair colorants industry.

RESTRAINING FACTORS

"Lack of Skill and Fear of Hair Damage Among Consumers Major Obstacle in the Market"

One factor challenging growth for retail hair color brands is consumers’ lack of skill and hair damage fears holding some back from at-home dyeing. Without a professional to achieve the right color tones and conditioning treatments, improper box dye usage risks breakage, irritation or unintended effects. As more first-time users experiment with do-it-yourself applications post-pandemic, some experience mistakes turning them off home hair colorants. Brands are working to ease these concerns through technologies like built-in conditioners and corrective color lines, as well as pursuing partnerships with influencers and virtual try-on apps to boost consumer confidence. Still, wariness about failed experiments wasting money and damaging locks deters a segment from leaving salon coloring behind for the convenience and affordability of retail hair dyes.

HAIR COLORANTS MARKET REGIONAL INSIGHTS

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"Asia Pacific Is Now The Leading Region In The Market, With Younger Generations Preferring Vibrant Hair Colors As Displays Of Style And Personality"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America and Middle East & Africa.

Asia Pacific currently stands as a leading region in the global hair colorants market share. China and India are primary growth engines due to massive consumer bases and increasing incomes allowing middle class individuals to adopt hair coloring for fashion and beauty. Cultural norms valuing darker hair also make the need for touch-ups and dyeing more prevalent in aging Asia Pacific populations. This region is expected to outpace all others throughout the forecast period thanks to high population densities and youth embracing vivid coloring as expressions of style and individuality. Market penetration remains lower than Western countries as well, signaling substantial room for expansion as accessibility increases and more first-time users enter Asia Pacific’s hair colorant market through online retail and salon services.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

The hair colorants market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of wardrobe options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features in cloth wardrobes, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Market Players Profiled

• Henkel (Germany)
• Kao Corporation (Japan)
• L’Oreal (France)
• Coty (U.S.)
• Combe Incorporated (U.S.)
• Revlon (U.S.)
• Avon products (U.K.)
• Godrej Consumer Product (India)
• Procter & Gamble (U.S.)
• Tongrentang (China)

INDUSTRIAL DEVELOPMENT

January 2022: In january industry giant L’Oréal announced the launch of Colorsonic, its proprietary at-home hair coloring device set to revolutionize the consumer experience. After seven years of R&D, the patented device uses an applicator to mix and apply formulas with precision while also leveraging vibration, rotations and micro-diffusion to improve dye penetration. This ensures even results and minimizes risk of skin staining or poor coverage. With Bluetooth connectivity to enable personalization, L’Oréal’s Colorsonic reflects the next generation of hair dye delivery focused on convenience, customization and mitigating user errors that hold some consumers back from at-home hair colorants. The high-tech device underscores L'Oréal's industry leadership through pioneering innovation.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.