Hair Hygiene and Cosmetology Appliances Market Size, Share, Growth, and Industry Analysis, By Type (Hair Dryers, Flat Irons, and Others), By Application (Household and Commercial), Regional Insights, and Forecast From 2024 To 2031

Updated On: 01 April 2024

Hair Hygiene And Cosmetology Appliances Market Report Overview

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The global hair hygiene and cosmetology appliances market size was USD 4536.9 million in 2022 and is projected to touch USD 7996.51 million by 2031, exhibiting a CAGR of 6.5% during the forecast period.

The appliances used for hair care and growing hair are known as hair hygiene and cosmetology. Grooming and personal care have become essential to everyone’s lifestyle for social reasons and health concerns. The escalating influence of the beauty industry is likely to balance the person's overall appearance. A person's appearance depends on their hair; thus, they emphasize more on their hair to look good.

Hair care tools are included in personal care items. Hair care tools are designed to groom and style hair with the least harm. Popular hair care tools include straightening irons, curling irons, hair removal, and blow dryer tools. The pandemic's effects on supply caused a fall in sales for the world's market for hair care appliances. However, as things have improved and firms have restarted operations, it is projected that the market is expected to boom in the upcoming year.

COVID-19 Impact: Ban on Public Gathering Hampered Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with hair hygiene and cosmetology appliances experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

The hair hygiene and cosmetology appliances market was negatively impacted by COVID-19. Since there have been numerous retail and salon store closures due to the COVID-19 crisis, the beauty industry, which includes color cosmetics, skin care, fragrances, hair care, and personal care, has been impacted. As a result, there have been weaker sales of various beauty and personal care products on the international market. Since the COVID-19 epidemic, people have slowly returned to work or to socialize. Thus, appearance and hair care will become important again, leading to high demand for hair styling tools like hair dryers. Additionally, changing business models for hair salons is likely to make it simple for customers to choose times based on their availability. Salons are concentrating on enhancing their online presence.

LATEST TRENDS

"Consumers Growing Concern for Their Appearance to Boost the Market Growth"

One of the key factors driving the global market for hair care appliances is the rising concern consumers have for their appearance, particularly their hair. Both sexes use these tools to express themselves and receive praise for their haircuts. Aside from elevating one's self-esteem, having gorgeous hair raises the need for hair hygiene and cosmetology appliances. In addition, the use of hair care equipment by salon professionals and spas for hair treatments is rising, which is fueling the market growth. One of the key factors driving the global market for hair care appliances is the rising concern consumers have for their appearance, particularly their hair. Both sexes use these tools to express themselves and receive praise for their haircuts. Aside from elevating one's self-esteem, having gorgeous hair raises the need for hair care products. In addition, qualified hairdressers.

Hair Hygiene And Cosmetology Appliances Market Segmentation

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• By Type Analysis

By type, the market is segmented into hair dryers, flat irons, and others.

• By Application Analysis

Based on application, the market is classified into household and commercial.

DRIVING FACTORS

"Adoption of Hair Coloring and Other Hair Experiments to Surge Product Demand"

The growing trend of colored hair among the young population is expected to boost the hair hygiene and cosmetology appliances market growth. The young population is widely adopting fashion trends. The demand for hair colors and dyes is increasing due to the rising number of salons and professional hairstylists in the world. Additionally, the popularity of having long hair and the use of various hairstyles among males has increased the use of hair styling products. Throughout the anticipated period, this is anticipated to support the expansion of the worldwide hair care market. Additionally, the popularity of having long hair and the use of various hairstyles among males has increased the use of hair styling products. Throughout the anticipated period, this is anticipated to support the expansion of the worldwide hair care market.

"Increasing Ageing Population to Augment Market Growth"

The use of hair care products is projected to increase as the male population increasingly struggles with hair problems such as hair thinning, dandruff, and hair loss. The presence of the older population is more susceptible to hair issues than the younger age, which is anticipated to drive up demand for the goods. The aged population is also concerned about their appearance and does not want to be seen as old. Thus, they are widely using hair colors and other hair products. Moreover, the population realizing the benefits of using hair hygiene and cosmetology appliances increased the demand for the hair hygiene and cosmetology appliances.

RESTRAINING FACTORS

"Allergic Reactions Associated With the Usage of the Product to Restrict Market Growth"

The rising number of people using hair hygiene and cosmetology appliances is resulting in allergies among the population, which is likely to resist market growth. The use of cleansers, shampoo, serums, and other products leads to various allergic reactions due to the chemical used in the product.

Hair Hygiene And Cosmetology Appliances Market Regional Insights

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"Europe to Dominate the Market Due to the Strong Presence of Beauty Conscious Population"

Europe is forecasted to lead the hair hygiene and cosmetology appliances market share by virtue of the strong presence of a highly beauty-conscious population. Additionally, the accelerating number of salons and 

North America is likely to show significant growth due to the rising expenditure on personal care. The population is spending majorly on hair-care products and appliances.

KEY INDUSTRY PLAYERS

"Key Players Focusing On Innovative Technology Development to Grow in Market"

Businesses are working on developing new technology to offer more easy ways to increase product portfolio. Companies also use innovative practices and techniques to create new technologies. Companies are focused on acquisitions and investments to increase sales. The marketplace is competitive as a result of the existence of numerous huge firms. An extensive worldwide consumer base and the execution of operations through specialized distribution networks are other characteristics. The key companies strive to gain a higher market share by launching new products. 

List of Market Players Profiled

• Conair (U.S.)
• Panasonic (Japan)
• Philips (Netherlands)
• Dyson (Singapore)
• Flyco (China)
• GHD (U.S.)
• Revlon (U.S.)
• Braun (Germany)
• Tescom (U.S.)
• Drybar (U.S.)
• Remington (U.S.)

INDUSTRY DEVELOPMENT

• "January 2019-" AER launched the first-ever cordless hair dryer. The company used Lithium Silicon batteries that emit less carbon dioxide. 

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for various factors to show potential investment areas. From 2022 through 2028, the market is objectively assessed to determine its financial viability. The report's data was compiled using a variety of primary and secondary sources.