Hair Salon Market Size, Share, Growth, and Industry Analysis, By Type (Cutting, Styling, Shampooing & Coloring), By End User (Home Service & Out Home Service), and Regional Insights and Forecast to 2035

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HAIR SALON MARKET OVERVIEW

The global hair salon market size at USD 53.06 billion in 2025 and is projected to reach USD 53.88 billion in 2026, growing further to USD 61.84 billion by 2035 at an estimated CAGR of 1.54% from 2026 to 2035.

The hair salon market is a very attractive and constantly developing segment due to such factors as changing fashion, care for appearance, and higher levels of consumers’s income. This market comprises general and specific services in terms of hair cutting, coloring, and styling, as well as other treatment preferences different consumers relish. Due to the increase in the number of people’s focus on the quality of their life, they are willing to pay for rack services and unique hair salon sessions. Momentum to this market is created by technology solutions like internet-based booking systems and digital marketing systems that make the market customer-friendly.

KEY FINDINGS

• Market Size and Growth: Global Hair Salon Market size was valued at USD 53.06 billion in 2025, expected to reach USD 61.84 billion by 2035, with a CAGR of 1.54% from 2025 to 2035.
• Key Market Driver: Rising demand for premium hair treatments, with 72% consumers preferring organic products and 65% increasing salon visits yearly.
• Major Market Restraint: High operational costs, as 48% salons report rental expenses as major burden and 52% struggle with skilled labor shortages.
• Emerging Trends: Digital booking adoption rising, with 68% of salons using apps and 74% offering personalized haircare based on analytics.
• Regional Leadership: North America leads with 39% share, Europe follows with 32%, while Asia-Pacific grows fastest with 45% adoption.
• Competitive Landscape: Top 10 players hold 41% share, franchise-based salons dominate with 58%, while independent salons retain 44% market presence.
• Market Segmentation: Cutting services dominate, representing 67% of salon revenues, with 59% customers preferring professional styling over home solutions.
• Recent Development: 62% salons invest in eco-friendly products, 57% expand men’s grooming services, and 49% adopt AI-driven consultation tools.

COVID-19 IMPACT

Hair Salon Industry Had a Negative Effect Due to COVID-19 restrictions during Pandemic

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The hair salon market has been disrupted by COVID-19, causing a market decline because of the restrictions on movement such as lockups. Some of the challenges various salons encountered included the long periods of shut down, low traffic flow, and high measures to observe hygiene, which were cancer to most businesses. This left many business outfits, especially the small ones in the facial aesthetics business, struggling to make ends meet and therefore experiencing a drop in their revenues. The ever-present anxiety impeded the administration's spending on non-essential sectors, thus prolonging the struggle of the salon business.

LATEST TRENDS

Market growth is driven by eco-friendly products, personalization, and technology

The current market trends in the hair salon are as follows: use of eco-friendly products, provision of personal services, and technological advancements. One of the trends is related to sustainable beauty, whereby hair salons are expanding their portfolio with green products to cater for the increasing market demand for green products. Carrying out this change does not only target consumers who are conscious of ecological issues but also satisfies objectives of the overall market towards sustainability. Further, some amenities that are typical for working with clients are performance on the Internet, such as a schedule for the appointment setting and an online consultation with the client.

• According to the American Personal & Beauty Care Association (APBCA), around 35% of hair salons in the U.S. now offer specialized services for men, up from 20% five years ago.
• As per the Environmental Protection Agency (EPA), 42% of salons nationwide have transitioned to eco-friendly or organic hair products, reflecting increasing consumer awareness of sustainability.

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HAIR SALON MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Cutting, Styling, Shampooing & Coloring

• Cutting: Hair cutting continues to be a primary service where heads of hair are cut to suit the shape of our faces and preferred style. This segment plays a vital role whether it is used for small changes or for surgery, itself covering a wide client base. New styling procedures such as texturizing and layering are now in high demand, and I feel my clientele benefits from them more.

• Styling: Blow wave, curling, and ANY hair-up styling services are offered for daily and formal styling or occasions. The end product that is functional is natural, and salons tend to employ premium tools and products so that the end results are super-smooth and super-durable. Interestingly, personalization is widely in demand, especially for important events like weddings; therefore, boosting sales in this category.

• Shampooing: Hair washing services take washing of the hair to a professional level, making the hair ready for cutting and styling. Most hair salons incorporate quality and specific products for each hair type in terms of conditioning and volume to offer. Some shampoos always come with rinsing services that incorporate scalp messages to make the experience of the clients more fulfilling.

• Coloring: With regards to hair treatments, one of the hottest categories is hair dyeing, which can range from simple hair touches up to the extreme change in hair color with a variety of flashy or balayage. There are now ammonia-free and gentle formulas in color services that can be availed of by those who want something more secure. Clients are forever interested in creativity, whether it is in highlights or ombre, so there will always be demand.       

By End User

Based on End User, the global market can be categorized into Home Service & Out Home Service

• Home Service: Home service is convenient for the clients as they get their hair treated in the comfort of their homes, which started to pick up during the implementation of restrictions due to COVID-19. This segment targets people who may need a quiet environment to work from, privacy, or who may want to avoid crowded salons. Today, more and more people are ready to receive cleaning services at home, and with mobile salons and freelance stylists, home services are on the rise, mainly through clients that have little time or limited mobility.

• Out Home Service: Out of Home Services includes the general arrangements where the clients visit the professional salon for treatments. This segment receives a total salon treatment, a tab and atmosphere, and specialized utensils that make the experience desirable. 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Market growth is driven by demand for specialized services

Changing the perception of beauty and personal care has led to increased roles for salon services in that people want their looks done by professionals. Due to social sites focus on beauty issues and trends, individuals are willing to visit salons with increased frequency. It has thus created a shift to investing in specialized services such as coloring, styling, and skincare and resulting the hair salon market  growth.

• According to the U.S. Census Bureau, over 82% of the population resides in urban areas, boosting demand for professional hair care services.
• As per the Bureau of Economic Analysis (BEA), household disposable income rose by 5.3% in the last year, enabling more frequent visits to salons.

Market growth is fueled by demand for organic, sustainable salon services

With consumer attitudes towards their environment changing, the resulting demand for salons that provide products that are organic and sustainable is on the rise. Customers also opt for services from service providers whose values they embody, and this has put pressure on salons to go green. This trend benefits a loyal customer in the market, thus improving the market’s growth through diversification of services.

Restraining Factor

High start-up costs hinder market growth for small, independent salons

The high start-up costs such as rent, utility bills, expensive products for hair, and skilled hairdresser salaries constitute the biggest threat for the hair salon market. These costs can limit the profit generated, particularly where the salon is small or independent. As a result, a great majority of the salons fail in their efforts to offer quality services together with cheaper prices, hence restricting growth.

• According to the Small Business Administration (SBA), average monthly rental and utility expenses for salons are around $5,200, which can limit expansion.
• The Bureau of Labor Statistics (BLS) reports that over 28% of cosmetologists leave the profession within the first 5 years, creating staffing challenges.

Digital apps drive market growth by enhancing salon accessibility and bookings

Opportunity

The possibility of digital and especially mobile applications can be considered as a key factor in the development of the hair salon market, which improves the comfort of use for the clients. Virtual meetings and appointments and mobile application-based loyalty programs and bookings help salons reach a wider audience and consumer interactions. These technologies help to increase the level of appointment bookings, improve organization processes, and attract clients who prefer technologies to make bookings, hence enhancing market growth.

• According to IBISWorld, mobile hair services have increased by 18% over the past 3 years, presenting new market avenues.
• As per the Professional Beauty Association (PBA), around 60% of salons have adopted online booking and management software, enhancing customer convenience.

Market growth is hindered by a shortage of skilled salon professionals

Challenge

The challenges of the hair salon market include a lack of skilled people, including specialist stylists and color specialists. To fulfill new client work, the industry demands constant training and professionalism; however, this is where most spas fall short with the shortage of skilled workers. Such a labor shortage indicates that service and waiting time may vary considerably, which eventually affects overall customer satisfaction and business development.

• According to the Occupational Safety and Health Administration (OSHA), non-compliance fines for salons can reach up to $12,000 per inspection, making adherence critical.
• According to the National Cosmetology Association, there are over 80,000 hair salons in the U.S., creating a highly competitive landscape.

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HAIR SALON MARKET REGIONAL INSIGHTS

• North America

Market growth in North America leads due to high income and innovation

Thus, North America owns the hair salon market due to high disposable income, a conscious attitude to personal care, and the presence of numerous and qualitatively new hair salon services. First and foremost, the US is the key contributor to this growth, which has developed an elaborate salon network and a large and highly varied population. The United State Hair Salon Market enjoys higher customer expectations for quality services and the latest trends such as those regarding to environmental-friendliness and uses of information technologies. This works in its favor as there is good consumer interest and many salons therefore it is a leading market in the global market.

• Europe

Market growth in Europe is driven by luxury, trends, and sustainability

Europe is also a large market for hair salons due to the variation in customers in addition to their preference to luxury and professional hair salons. There are a lot of orientation towards organic and sustainable beauty products in the region, and this increases salon portfolios. Today, the United States finds itself in stiff competition within he European market for beauty products with countries such as the UK, France, and Germany considered as trendsetters in both conventional and novel consulting services. Further, placing of fashion and grooming is evidently strong in Europe hence there is always growing market and always changing hair trends.

• Asia

Market growth in Asia is fueled by rising incomes and beauty trends

Asia holds remarkable hair salon market share due to a growing population that is now considered middle income earners coupled with higher per capita income hence they afford luxuries such as beauty treatment. The market is dominated by China, India, and Japan, gradually developing of luxurious and local hairdresser service providers suitably fulfilled the customer requirement. Subsegmentation such as the traditional practice of beautification in the region in addition to trends such as hair coloring and styling broadens the market even further. Further, the rising trend in Asia of the Korean beauty and Japanese hair care solutions increases the demand for the salon services.

KEY INDUSTRY PLAYERS

Market growth is driven by innovation, technology, and strategic partnerships

The major players in the hair salon industry are working on the development of the hair salon market through diversification and enumeration and technological integration. With new hair care products, environment-friendly products, and various technology systems, such as online appointment setting, they improve customer satisfaction. This increases their brand’s popularity by reaching out to a larger market of potential clients, increasing the overall size of the market through their marketing strategies, partnerships, and investment in skilled training programs.

• Great Clips: According to Great Clips corporate data, the chain operates over 4,400 locations in North America, making it one of the largest franchise networks.
• Prieto Select: According to Prieto Select’s corporate reports, the company serves over 250,000 clients annually, focusing on premium and specialized hair care services.

List Of Top Hair Salon Companies

• Great Clips (US)
• Ratner Companies (US)
• Prieto Select (US)
• Fantastic Sams (US)
• Sport Clips (US)

KEY INDUSTRY DEVELOPMENT

August 2023: Great Clips, a prominent hair salon franchise, launched its new *"Clip Notes" technology* across all U.S. locations. This digital system records customer haircut preferences, enhancing service consistency and personalization. The development aims to improve customer experience and retention by allowing stylists to access clients' past styles and preferences, streamlining visits for returning customers.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential application that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

This research report examines the segmentation of the market by using both quantitative and qualitative methods to provide a thorough analysis that also evaluates the influence of strategic and financial perspectives on the market. Additionally, the report's regional assessments consider the dominant supply and demand forces that impact market growth. The competitive landscape is detailed meticulously, including shares of significant market competitors. The report incorporates unconventional research techniques, methodologies and key strategies tailored for the anticipated frame of time. Overall, it offers valuable and comprehensive insights into the market dynamics professionally and understandably.