Hair Colour Market Size, Share, Growth, and Industry Analysis, By Type (Permanent, Semi-Permanent, Temporary Hair Colour, Highlights & Bleach), By Application (Home Use, Commercial), Regional Insights and Forecast To 2032

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HAIR COLOUR MARKET REPORT OVERVIEW

global hair colour market size was USD 28.71 billion in 2023 and market is projected to touch USD 58.93 billion by 2032 at CAGR 8.3% during the forecast period.

Hair dye is a chemical used to color hair. Hair coloring is used to cover gray hair, restore the natural color of the hair or highlight a certain area of ​​the hair, all to make it more attractive. Organic hair color is hair color that is created from natural plant materials and contains little or no chemicals. The botanical components are also grown organically, without pesticides and fertilizers. Along with the younger generation dyeing their hair in different colors, the elderly dye their hair to cover gray hair and hide the signs of aging. Hair coloring can be done by a professional hairdresser or the client at home.

The increase and changes in the routine is a powerful factor driving the growth of the hair color product market. Hair highlight styling and fear of hair strength are some of the major factors driving the market for hair color products. In addition, the increase in technological improvement and the change in production systems and the increase in demand from developing countries will continue to create new opportunities for the hair color product market in the coming years.

COVID-19 Impact: Lockdown Restrictions due to Pandemic To Hamper Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

In 2020, the hair colour market was negatively affected by the COVID-19 pandemic due to the closure of production facilities and transportation and logistics restrictions. Disruptions in supply chains have made it difficult to produce and deliver hair dyes. However, businesses have grown again as governments in various countries have eased social restrictions that were previously imposed. In addition, vaccination efforts boosted business worldwide and hair dye production units resumed full steam. During the lockdown, people stayed at home and experimented with their appearance, which had a positive effect on the hair dye market. The COVID-19 pandemic has forced the closure of beauty salons and salons, reducing the demand for professional hair color. Although many hair salons were temporarily closed, the home hair dye business grew during the pandemic. The pandemic caused consumers to dye their hair at home more often, which had a negative effect on the market.

LATEST TRENDS

"Need For Permanent Hair Dyes Is Increasing Leading Market Expansion"

Permanent hair dyes have the largest market share in the hair dye industry. The older population opts for a long-lasting toner that leads the industry. Most of these permanent hair colors are made with oxide dyes. But growing concerns about the safety of oxygen hair dyes (also known as "permanent dyes") and persists among consumers for several years. As a result, companies release hair dyes that contain approved ingredients such as PPD (paraphenylenediamine or p-phenylenediamine), resulting in hair dyes and cleanliness.

HAIR COLOUR MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Permanent, Semi-Permanent, Temporary Hair Colour, Highlights & Bleach.

• Permanent: The major trend towards permanent hair color due to the wide availability of natural shades is the main factor affecting the acquisition of the largest market share. In addition, the permanent color gives a more natural look than other hair colors. Therefore, consumers prefer permanent colors over other types, which form an important part.

• Semi-Permanent: Since semi-permanent color doesn't last nearly as long as permanent, it doesn't make sense for women looking for a big change. It also does not allow for high lighting or dimming.

• Temporary Hair Colour: There are different types of temporary hair dyes, they don't last long. Some can stay on the hair for up to a few weeks, some take a few washes and some wash off with one shampoo.

• Highlights & Bleach: Scalp Bleach offers bold, vibrant results and a defined growth line, making it ideal for those looking for a modern ultra-light blonde. Highlights, on the other hand, offer a softer, smoother effect and offer a low-maintenance natural blonde look.

By Application

Based on application the global market can be categorized into Home Use, Commercial.

• Home Use: hair dye can be easily used at home. people stayed at home and experimented with their looks, which had a positive effect on the hair dye market during the shutdown.

• Commercial: The most important factor driving the growth of the market is the growing e-commerce in developing economies. In China, India and emerging economies, the online channel is gaining support for browsing and buying cosmetics.

DRIVING FACTORS

"Growing Influence of Social Media And Beauty Influencers And Growing Awareness And Concern For Hair Health Will Drive Market Growth"

Social media platforms and beauty influencers play an important role in shaping consumer preferences and product adoption. Consumers look to influencers for inspiration and advice who showcase different hairstyles, hair routines and product recommendations. The influence of social media and beauty influencers is increasing the demand for hair care products as consumers strive to achieve a similar look and style. Growing consumer awareness of the importance of hair health and the desire for well-maintained and beautiful hair is a major factor for hair colour market growth. Consumers are increasingly aware of the effects of pollution, stress and lifestyle on their hair. This increased awareness is driving the demand for hair care products that address specific hair concerns and promote overall hair health.

"Increasing Self-Care And Grooming To Boost Market Growth"

People have become more aware of hygiene, grooming and personal aesthetics in recent years. The hair color market is expected to be driven by a growing population concerned with looking good and taking care of themselves. Feminine products have dominated the grooming market for decades, but recently the male-identifying population has gained a huge market share in the beauty industry. Traditionally, men were less concerned about their grooming habits. They are no longer limited to shaving products and deodorants, but are becoming mainstream care products such as moisturizers, facial cleansers and hair care products.

RESTRAINING FACTORS

"Growing Compliance And Safety Issues And Fakes And Imitations May Hinder Market Growth"

The hair care industry is subject to strict regulations and standards related to product safety, labeling and ingredient restrictions. Failure to comply with these regulations can lead to legal problems, product recalls and damage to the brand's reputation. Complying with regulatory requirements and taking security considerations into account can be difficult for companies, especially if they operate in multiple markets with different regulations. Fakes and imitations exist in the hair care industry, which can undermine consumer confidence and damage brand image. Counterfeit products can pose safety risks and fail to deliver the promised benefits, resulting in dissatisfied customers. Companies must invest in strong brand protection measures and educate consumers to fight counterfeiting.

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HAIR COLOUR MARKET REGIONAL INSIGHTS

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

"North America Dominating the Market due to Increasing Demand For Star Colors Based On Daily Usage"

North America is projected to dominate the hair colour market share. The existence of manufacturers of established and high-quality hair color products is one of the loyal factors for a significant market share.Increasing demand for star colors based on daily usage will further support the growth of segment. The growing trend of acquiring e-commerce portals to purchase beauty products among the youth of the world is a major factor driving the growth of the market.

KEY INDUSTRY PLAYERS

"Key Industry Players Shaping the Market through Innovation and Market Expansion"

The hair colour market is significantly influenced by key industry players that play a pivotal role in driving market dynamics and shaping consumer preferences. These key players possess extensive retail networks and online platforms, providing consumers with easy access to a wide variety of options. Their strong global presence and brand recognition have contributed to increased consumer trust and loyalty, driving product adoption. Moreover, these industry giants continually invest in research and development, introducing innovative designs, materials, and smart features, catering to evolving consumer needs and preferences. The collective efforts of these major players significantly impact the competitive landscape and future trajectory of the market.

List of Top Hair Colour Companies

• L’Oreal (France)
• Revlon (U.S.)
• Avon (U.K.)
• Conair (U.S.)
• Estee Lauder (U.S.)
• Godrej (India)
• Coty (Switzerland)
• Johnson & Johnson (U.S.)

INDUSTRIAL DEVELOPMENT

May 2023: Revlon, the world's leading manufacturer of beauty and cosmetics, has introduced a revolutionary product in the hair color market - Revlon Color and Care. This new hair color range features an innovative formula that combines vibrant colors with natural nourishment and care, offering consumers an exceptional hair color experience. Revlon's commitment to innovation and quality is reflected in the development of Color and Care formula.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.