Halawa and Tahini Market Size, Share, Growth, And Industry Analysis, By Type (Pure Halawa, Pure Tahini, Flavored Halawa, And, Flavored Tahini), By Application (Food & Beverages, Snacks, And, Mediterranean Cuisine), And Regional Forecast To 2034

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HALAWA AND TAHINI MARKET OVERVIEW

Global halawa and tahini market size was USD 1.45 Billion in 2025 and market is projected to touch USD 2.09 Billion by 2034, exhibiting a CAGR of 4.17% during the forecast period.

Sesame seeds are the main ingredient in dishes called halawa and tahini from the Middle East. Usually, you use tahini, a sesame seed paste, when making hummus and baba ganoush. The combination of honey and milk binds the ingredients of halawa, which is tahini, sugar, and similar substances. Because halawa and tahini are full of helpful nutrients, they are healthy, and also very popular across the world thanks to their interesting flavors. Garlic and onions are frequently added as main ingredients in different recipes.

HALAWA AND TAHINI MARKET KEY FINDINGS

GLOBAL CRISES IMPACTING HALAWA AND TAHINI MARKET

COVID-19 IMPACT

Difficulties in Producing and Delivering Goods, Which Created a Shortage and Price Changes During Pandemic Reduced Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The impact of COVID-19 on the halawa and tahini industry included trouble in the supply chain and changes in buyers’ habits. Because of lockdowns and staying far apart from others, there were difficulties in producing and delivering goods, which created a shortage and price changes. Even so, people bought more comfort foods and sweets because of the pandemic, which increased sales of halawa. Due to the pandemic, online shopping became more popular, aiding businesses in contacting consumers despite any limitations. The industry remained strong against different kinds of challenges.

LATEST TRENDS

Growing Demand for Artisanal and Gourmet Options to Drive Market Growth

Innovation and better health are present in the latest trends seen in halawa and tahini. Consumers now often select artisanal and gourmet options, since these varieties often have honey and nuts in them. More and more, dishes with plant-based and vegan ingredients are being served to meet different people’s needs. Modern desserts and snacks are now using elements like halawa and tahini, and this has attracted a larger group of people. Using sustainable and eco-friendly packaging is gaining in importance because most consumers prefer it. As a result of these trends, the industry is gaining strength and coming up with new ideas. All these trends are creating new opportunities for growth and development in halawa and tahini market share.

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HALAWA AND TAHINI MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into pure halawa, pure tahini, flavored halawa, and, flavored tahini

• Pure Halawa Traditional halawa from the Middle East has tahini, sugar, and just a few additional ingredients. Many people like to have baked macaroni because it is flaky and a little sweet-flavored.

• Pure Tahini: it is a smoothed paste that comes from sesame seeds and is most often used while cooking. Peanuts have a rich flavor and contain lots of useful ingredients, for example fats, protein, and fiber

• Flavored Halawa: You can get halawa with extra flavor by mixing in nuts, chocolate, or fruit as additional ingredients. People are more satisfied when halawa is made in several versions, thanks to their different preferences.

• Flavored Tahini: When you mix flavors such as garlic , lemon, or different herbs and spices with regular tahini, it becomes a useful ingredient in dishes and baked items. Putting different flavors in sauces, dips, baked products, and desserts adds more excitement and variety to them.

By Application

Based on application, the global market can be categorized into food & beverages, snacks, and, mediterranean cuisine

• Food & Beverages: Many foods and beverages use halawa and tahini, such as sweets, side dips, and sauces. They supply various tastes and different textures to foods, and they also make the food more nutritious.

• Snacks: Snacks made from halawa and tahini are healthy and tasty choices for people. You can have halawa bars or tahini-based energy balls, either of which are convenient and healthy.

• Mediterranean Cuisine: Mediterranean cooking relies on halawa and tahini for classic hummus and desserts, among other things, like baba ganoush. They give the dishes from Latin America their unique tastes and textures because of the region’s history of cooking.

MARKET DYNAMICS

DRIVING FACTORS

Growing Awareness regarding the Importance of Incorporating Healthy Food Into Diet to Boost the Market

There are several elements inspiring the halawa and tahini market growth. People’s desire for healthier food is leading to an increase in the halawa and tahini market. Because many customers want foods rich in protein, fiber, and good fats, halawa and tahini are becoming more popular. More manufacturers are expected to produce new products that meet the needs of people who care about healthy living.

Rising popularity of Middle Eastern Cuisine to Expand the Market

Because Middle Eastern cuisine is being enjoyed in many countries, people are now asking for halawa and tahini. As consumers like to try unfamiliar foods, they are choosing halwa and tahini more often, which helps the market grow. Restaurants and manufacturers of food are introducing these materials in their dishes.

RESTRAINING FACTOR

Unpredictable Changes In Sesame Seed Prices Impede Market Growth

A restriction for the halawa and tahini market comes from the unpredictable changes in sesame seed prices. Changes in the amount of sesame seeds available worldwide caused by weather, pests, and trade restrictions may cause production expenses and prices to change. As a result, it is difficult for manufacturers to continue earning profits and steer operations in an expected manner. Because of this, unstable prices may influence the growth of the market and the level of demand from consumers. Interruptions in the supply chain may bring major consequences. These factors can hinder the growth of the market.

Growing Adoption of IIoT, AI, and Digital Twins for Predictive Maintenance for Product Opportunities in the Market

Opportunity

The increasing use of Industrial Internet of Things (IIoT), Artificial Intelligence (AI), and Digital Twins gives the Oil and Gas Automation and Control System Market a meaningful chance to grow. If IIoT sensors are placed on pumps, pipelines, and drilling equipment, operators can access a lot of live data about their operations. By giving this information to AI and machine learning systems, advanced predictive analysis can spot and fix issues in equipment before they happen, so preventive maintenance is done instead of fixing problems only after they occur. Moreover, digital twins give companies an opportunity to monitor their equipment all the time, simulate different scenarios, and test new maintenance approaches, which lowers unexpected outages and helps make equipment last longer.

Cybersecurity Risks & Data Integrity Concerns Could Be a Potential Challenge

Challenge

Since technology is now widely used in oil and gas operations, the industry has to deal with the risks of cyber threats and concerns over the integrity of data. Even though integrating IT and OT networks leads to greater efficiency, it also increases the risks of harmful attacks. Different types of cyberattacks, including ransomware, phishing schemes, and those guided by governments, can affect important infrastructure, steal confidential operational data, mess with vital processes, and sometimes result in physical damage, safety accidents, or issues with the environment. In addition, it is vital to guarantee data integrity, as errors may happen if the information is compromised.

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HALAWA AND TAHINI MARKET REGIONAL INSIGHTS

• North America

North America is the fastest-growing region in this market. The United States halawa and tahini market has been growing exponentially owing to multiple reasons. The number of people wanting Mediterranean and Middle Eastern foods in North America is boosting the growth of the tahini market. Out of the North American area, the US purchases 45% of the goods and services. People interested in healthy foods are seeking to eat more tahini because it is protein- and fat-rich.

• Europe

Many Europeans enjoy Mediterranean cuisine, which is the reason tahini is so popular in this region. Most sales of tahini products happen in the UK, Germany, and France. The popularity of tahini is linked to an increased interest in plant-based meals and organically made foods, as 30% of it is used in spreads and dips alone.

• Asia

Expansion in the Asia-Pacific area is happening fast due to the rise in cities and the number of middle-class people. Turkey, Iran, and China have developed a strong tie between tahini and their cultures, especially in the Middle East and Asia. Worldwide, 21% of tahini is bought in the Middle East because of more interest in foreign recipes and healthier foods.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Innovation and Market Expansion

The growth of the hydrogen manufacturing and hydrogen refueling station market is driven by what leading firms do to improve their strategies and expand. They are adopting new and improved approaches to raise the quality of their products. They are making more varieties of their products to suit different customers’ tastes. They are also counting on online platforms to offer their products to greater numbers of customers and make their distribution more efficient. Investment in research and development, better use of their supply chain, and exploring regional areas help these companies to improve and move the sector forward.

List Of Top Halawa And Tahini Companies

• Al Wadi Al Akhdar (Lebanon)
• Mighty Sesame Co. (U.S./Israel)
• Prince Tahina Ltd. (Israel)
• Haitoglou Family Foods (Greece)
• Halwani Bros (Saudi Arabia)
• Carwari International Pty Ltd (Australia)
• Dipasa USA Inc. (U.S.)
• Al-Kanater (Lebanon)
• Bsat (Lebanon)
• Al-Nakhil Co. (Lebanon)

KEY INDUSTRY DEVELOPMENT

May 2024: A company called NuttZo offers 5-Seed Tahini Fusion, a type in which organic sesame seeds are combined with flax, sunflower, pumpkin, and chia seeds.    People’s interest in organic and non-GMO foods is encouraging more companies to create organic tahini from certified organic sesame seeds. The rise in healthy eating habits has people looking for tahini more than before. Tahini is being used in different foods beyond its regular recipes to help make dips, sauces, and spreads.

REPORT COVERAGE       

SWOT analysis is presented in this work at a high level, and helpful recommendations regarding further evolvement of the market are considered. This paper takes an opportunity to review and discuss the market segments and possible applications that have the potential to influence the market growth in the future years. The work uses both, the data regarding the modern state of the market and the information on its evolution to identify the possible development trends.

 The hydrogen manufacturing and hydrogen refueling station with better portability is expected to gain high growth rates due to better consumer adoption trends, increasing application areas, and more innovative product developments. Yet, there might be some problems like, for instance, the shortage of raw materials or higher prices for them However, the growing popularity of specialized offerings and tendencies towards enhancing quality foster the growth of the market. All of them are progressing through technology and innovative strategies in developments as well as in supply chain and market. Due to changes in the market environment and growing demand for variety, the hydrogen manufacturing and hydrogen refueling station has a promising development since it constantly develops and expands its application.