Handheld Steamers Market Size, Share, Growth, and Industry Growth by Type (Pointed Handheld Steamers and Round Head Handheld Steamers) By Application (Household and Travel) Regional Forecast From 2025 To 2033

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HANDHELD STEAMERS MARKET OVERVIEW

The Handheld Steamers Market stood at USD 1.57 billion in 2024 and is projected to expand to USD 1.66 billion in 2025, eventually reaching USD 2.6 billion by 2033, driven by a CAGR of 5.78% from 2025 to 2033.

The global COVID-19 pandemic has been unprecedented and staggering, with handheld steamers experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels.

A handheld steamer is a tool used to utilize high-temperature steam to eliminate wrinkles from textiles and clothing. The steamers are made to steam various materials and apparel and are lightweight and simple to use. The people's way of life has changed, and they now have a busy schedule and are more work-oriented. Handheld steamers are becoming more and more popular among working people who would rather save time and effort than use an iron. Due to the fact that they don't burn or harm any fabrics, handheld steamers are frequently used for formal wear like suits and business clothes as well as for delicate fabrics and garments like silk, chiffon, lace, wedding gowns, and saris.

COVID-19 IMPACT 

Interrupted Value Chains and Constrained Manufacturing to Hinder the Market

The market for handheld steamers first suffered as a result of the COVID-19 epidemic. Due to the abrupt closure of national and international barriers, the pandemic altered operational effectiveness and interrupted value chains, resulting in loss of income and harm. The expansion of the market for portable steamers has been constrained by the manufacturing and supply chain interruptions.

LATEST TRENDS

Evolving Lifestyle and Improved Living Standard to Augment the Market Growth

The handheld steamer market is being primarily driven by evolving lifestyles, improved living standards, and increased disposable money. The sector is also progressing due to the rising number of working women. The industry is also being driven by increased expenditure on household goods such washing machines, bathtubs, room comforters, cleaning appliances, and others.

Because to its greater competency when compared to flat irons, steamers have a larger demand in the portable steamer market due to their ease of use, portability, flexibility, and affordability. A growth in industrial businesses' advertising campaigns also contributes to the expansion.

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HANDHELD STEAMERS MARKET SEGMENTATION

By Type Analysis

By type, market is segmented into pointed handheld steamers and round head handheld steamers. The pointed handheld steamers segment will dominate the market in the coming years.

By Application Analysis

Based on applications, the market is classified into household and travel. The household segment will lead the global share through 2031.

DRIVING FACTORS

Product Utilization in Various Market to Propel the Demands

Market expansion will be aided by the increasing number of businesses that are joining the market as a result of the increased demand for cutting-edge goods. Additionally, product penetration in the laundry care industry also contributes to the market growth. The product is also utilized in the carpet industry since it can keep the fabric's quality while removing dust and grime.

Rising Need for Creative Solutions to Boost the Market

The tendency will continue to expand as more businesses enter the market in response to the rising need for creative solutions. The firm is progressing due to the product's invasion of the laundry care sector. The market is anticipated to have growth potential over the projected period as a result of the introduction of enhanced goods and rising demand for imaginative home-based applications.

RESTRAINING FACTORS

Price Discrepancy and Increased Competition in the Market to Restrain the Market Demand

Pricing discrepancy, which is one of the main factors preventing market growth and is anticipated to pose a challenge to the growth of the steamer market over the forecast period, has been significantly impacted by increased competition from local fabric steamer manufacturers and an increase in the number of unorganized fabric steamer retailers.

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HANDHELD STEAMERS MARKET REGIONAL INSIGHTS

Asia Pacific to Hold the Largest Global Handheld Steamers Market Share

Asia Pacific is anticipated to have the highest CAGR growth during the forecast period in the market for portable steamers. The increase in middle-class populations in nations like China, India, and South Korea, as well as the area's urbanization trend, are primarily responsible for the market's expansion in this region. Modernized home appliances are becoming more popular as a result of consumer lifestyle changes and an increase in the number of people who are employed. Long working hours and a tight work-life balance are also encouraging consumers to favor practical home products like portable steamers. Handheld steamers market expansion will be aided during the projected period by the growing trend of eco-friendly appliances that use less energy than conventional appliances in the emerging nations in this region.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Handheld Steamers Companies

• GOODWAY (U.S.)
• Midea (China)
• Conair Corporation (U.S.)
• Royalstar (India)
• SharkNinja (U.S.)
• Rowenta (Germany)
• KONKA (China)
• Philips (Netherlands)
• Enoca (U.S.)
• SALAV (India)

REPORT COVERAGE

The market research study examines the worldwide market in detail, focusing on important elements such as leading players, product/services or type, and leading end-use applications. Aside from that, the research analyses major advancements and provides insights into lighting market trends. In addition to the causes indicated above, the paper includes a number of other factors that have contributed to recent growth.