Heavy Equipment Rental Market, By Type (Earthmoving Equipment, Material Handling Equipment and Road Building Equipment), By Application (Construction, Mining, Agriculture and Logistics), and Regional Insights and Forecast to 2033
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HEAVY EQUIPMENT RENTAL MARKET OVERVIEW
The global Heavy Equipment Rental Market size was USD 41.89 billion in 2022 and is projected to touch USD 63.03 billion by 2028, exhibiting a CAGR of 5.24% during the forecast period.
The heavy equipment rental industry may be a multi-billion-dollar market that proceeds to flourish and advance alongside financial development and increasing infrastructure ventures. Leasing versus acquiring overwhelming apparatus gives companies a cost-effective arrangement for access to the most up to date equipment without the forthright venture and support costs that come with proprietorship.
Industry performance pivots to a great extent on activities of downstream markets, such as transportation & logistics, heavy construction, and oil exploration & drilling. Generally financial development has bolstered development in development and industrial action and has bolstered industry revenue. Higher request from downstream transportation and mining segments is anticipated to fortify industry execution.
HEAVY EQUIPMENT RENTAL MARKET KEY FINDINGS
- Market Size and Growth: The worldwide Heavy Equipment Rental Market estimate stood at USD 39.81 billion in 2024 and is anticipated to reach USD 62.18 billion by 2033, developing at a CAGR of approximately 5.24%.
- Key Market Driver: Construction and foundation ventures contribute to over 40% of the request for overwhelming equipment rentals universally.
- Major Market Restraint: Ad income generation for traditional Heavy Equipment Rental fell by 18%, driven by the move to digital and deemed print Heavy Equipment Rental circulation.
- Emerging Trends: Maintenance costs devour up to 25% of rental operators’ costs, constraining profit edges and operational effectiveness.
- Regional Leadership: North America holds almost 45% of the worldwide overwhelming equipment rental market share due to high construction activity.
- Competitive Landscape: The best five players control about 55% of the market, with major acquisitions growing fleet sizes by over 15%.
- Market Segmentation: Earthmoving apparatus accounts for 35% of rentals, taken after by material dealing with hardware at 28%.
- Recent Development: United Rentals extended its fleet by 20% through acquisitions in early 2025, upgrading advertise reach and service capacity.
GLOBAL CRISIS IMPACTING HEAVY EQUIPMENT RENTAL MARKET
Market Growth Witnessed a Deckined Phase with Shutdown of Construction Activities
The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.
Amidst the episode of the COVID-19 widespread, development, manufacturing, hotel, and tourism businesses were majorly influenced. Manufacturing exercises were ended or confined. Development and transportation exercises, beside their supply chains, were hampered on a worldwide level. This driven to decrease in manufacturing of overwhelming construction gear rental as well as their request within the market, in this manner controlling the development of the overwhelming development hardware rental industry. On the other hand, businesses are slowly continuing their standard fabricating and administrations. Typically anticipated to lead to re-initiation of overwhelming construction equipment rental companies at their full-scale capacities, which helped the market to recoup by conclusion of 2021.
LATEST TRENDS
Technological Infusion and Enhanced Features Stimulted the Market Growth
Progressions in technology have brought numerous modern highlights to the equipment rental segment. Producers of construction equipment are centering on progressed security highlights such as lift assist, 360-degree cameras, and extra work lights. They are too centering on frameworks that progress operational proficiency and require less maintenance. Since these highlights carry a high-cost tag, they’re not reasonable to little builders and temporary workers, causing them to turn to the rental of development apparatus. This too permits them access to the foremost upgraded and progressed gear without the strong speculation that comes with the included chance of rapidly getting to be obsolete. Furthermore, artificial insights, the Internet of Things, and telematics are all being utilized to upgrade the productivity of hardware and decrease costs whereas expanding productivity. This offers companies the benefits of progressed innovative advancements without the high proprietorship price tag.
HEAVY EQUIPMENT RENTAL MARKET SEGMENTATION
By Type
On the differential basis of type, the market is sectioned into Earthmoving Equipment, Material Handling Equipment And Road Building Equipment.
- Earthmoving Equipment: National demand for leasing earth-moving machinery such as excavators has taken off due to expanded large-scale ventures within the mining, road, harbor construction, and oil and gas industries.
- Material Handling Equipment: The rising significance of material handling equipment for rapid completion of huge foundation projects is expanding the equipment demand within the market. The developing market trend of developing expansive commercial foundations and high rises will advance the utilization of material handling construction equipment rental services within the industry.
- Road Building Equipment: The market development can be driven by investments in interstate and road infrastructure ventures, expanded cars on the road, and rising highway foundation demand. The request for renting concrete and road construction equipment is expected to extend universally due to a surge within the prerequisite to support existing respectful infrastructures, especially high-rise buildings.
By Application
On the differential basis of application bifurcation, the market is fragmented into Construction, Mining, Agriculture And Logistics.
- Construction: High request for earthmoving and road building equipment. Applications of development primarily within the private, commercial, and infrastructure advancement for excavation, grading, material transport, and site preparation.
- Mining: Requires tough, high-capacity machines for mineral extraction and transport. Mining applications are primarily characterized in zones of surface and underground mining operations and the equipment utilized incorporates huge excavators, dump trucks, and loaders.
- Agriculture: Cost-effective arrangement for agriculturists with restricted capital. Land preparation, soil administration, and gathering are the rural applications which needs rental of tractors, loaders, and graders for regular utilization.
- Logistics: Bolsters the developing request in e-commerce and industrial warehousing. Logistics division requires material handling in warehouses, ports, and dispersion centers and utilization of forklifts, cranes, and transports.
MARKET DYNAMICS
Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.
Drivingfactors
Market Growth was Seen Climbing Upward with Recommencement of Construction Activities
Within the current economy, and due to the patterned nature of the construction industry, the preferences of renting development hardware have gotten to be amplified. The high beginning buys cost of new equipment is driving temporary workers and development companies to see toward gear rental. A few of the market components contributing to the high request incorporate high charges, maintenance, high deterioration costs, and hardware protections for new machines. Also, since the construction industry is exceedingly impacted by market vacillations, gear rental secures businesses from eccentric budgetary downturns. More broadly available innovatively advanced rental equipment is additionally driving market revenue.
Product Demand is Being Influenced by the Government Spending Creating Lucrative Opportunities
Government investing on foundation improvement will boost the earthmoving and road-building equipment market, with a rise in industrial and infrastructural development ventures driving to expanded request for excavators, loaders, and backhoes. Earthmoving equipment too contains a gigantic request within the development and mining segments and offers profitable openings around the world.
Restraining Factor
Market Growth is Being Refrained by the Dependency on Skilled Labours and Operators
The market is compelled by the accessibility of skilled operators. As development ventures ended up more complex, the request for trained faculty who can proficiently work overwhelming apparatus is expanding. Furthermore, rental companies must explore the complexities of fleet management, which incorporates support, planning, and guaranteeing gear accessibility. Disappointment to productively oversee these angles can lead to operational delays and client disappointment. Companies got to invest in strong administration software and preparing programs to upgrade operational effectiveness and client service. However, one critical limitation within the Heavy Equipment Rental market growth is the dependency on skilled labors and operators.

Digitalization of the Rental Services is Striking High the Market Growth
Opportunity
The digitalization of equipment rental administrations, including the Web of Things (IoT) and artificial insights (AI), is additionally driving showcase development. AI is being utilized for client relationship management (CRM) to way better understand client inclinations and behaviors, as well as more exact arrange following and conveyance data. This helps rental companies be more versatile by mechanizing relationship management and offering superior support.

Market Growth is Obstructed by the Intense Competition and Regulatory Challenges
Challenge
One essential concerns is the risk of equipment theft and vandalism. Agreeing to the National Equipment Register, the yearly misfortune from equipment robbery within the United States sums to over $1 billion, posturing a critical chance for rental companies. Upgraded security measures and following advances are fundamental to moderate these risks.
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HEAVY EQUIPMENT RENTAL MARKET REGIONAL INSIGHTS
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North America
In the North American region, the United States heavy equipment rental market share held an overwhelming position in 2024. With the U.S. driving the region, rental request is being fueled by large-scale framework revitalization ventures beneath government programs such as the Bipartisan Framework Law. The drift of outsourcing hardware must rental service suppliers is picking up traction, especially in commercial and industrial construction. Additionally, computerized change and telematics integration upgrade modern rental fleets' request. Request for rental services surged due to rising development action in both private and non-residential segments, labor deficiencies, and the developing selection of project-based acquirement methodologies. Emphasizing maintainability and effective resource utilization energizes temporary workers to lease hardware with emissions-reducing innovations. In expansion, driving rental companies are extending their fleet offerings and contributing to customer-centric advanced stages to improve service conveyance and maintenance.
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Asia Pacific
China’s booming construction and foundation divisions, sponsored by government ventures in urban advancement, rail, and road connectivity, have essentially boosted the requirement for rental equipment. Environmental controls to energize companies to move from obsolete machinery to cleaner, rental options. The rise of advanced stages for equipment booking and fleet management has too moved forward availability, making rentals more proficient and appealing for temporary workers of all sizes. India development hardware rental industry held a critical share in 2024. The nation is encountering a move toward rental administrations due to high capital speculation and maintenance costs related with gear possession. National programs just like the National Infrastructure Pipeline (NIP) and Gati Shakti have made a surge in request for earthmoving and road construction equipment. Besides, the growth of rental aggregators and equipment-sharing stages supports the rise of organized rental markets in urban centers.
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Europe
Rental appropriation is high in nations like Germany, France, and the UK, where construction companies prioritize cost effectiveness, adaptability, and maintainability. Europe’s rental market too benefits from the expanded utilization of advanced telematics, machine diagnostics, and green advances. Rising urban redevelopment and energy-efficient development ventures proceed to fuel the request for brief- and long-term rental arrangements. Germany construction gear rental market is balanced for solid development, bolstered by vigorous venture in transport framework, renewable energy, and open utilities. With a well-established rental culture and accentuation on high hardware uptime, the market is seeing expanded request for innovatively progressed, low-emission machines.
KEY INDUSTRY PLAYERS
Major Market Players Embrace Procurement Techniques to Remain Competitive
Market players are locked in in intense competition utilizing procedures such as item development, quality upgrade, competitive estimating, and successful branding. With shoppers progressively favoring economical items, these players are emphasizing the utilize of common and eco-friendly materials such as cotton and bamboo. They are particularly centering on propelling modern items custom fitted for unmistakable applications, tending to the different requests within the market. Moreover, there's a solid accentuation on improving delicateness and generally item quality.
A few market players are endeavoring to convey a sumptuous encounter through predominant plans and quality. Competitive techniques incorporate cost wars, advancements, and collaborations with retailers, all of which play significant parts in their market situating. Online nearness and client surveys hold expanding impact over customer choices. The market competition is multi-faceted, including item separation and key market situating.
List Of Companies Profiled
- United Rentals Inc. (U.S.)
- Ashtead Group PLC (U.K.)
- Herc Rentals Inc. (U.S.)
- H&E Equipment Services Inc. (U.S.)
- Loxam Group (France)
- Caterpillar (U.S.)
- Sumitomo Corp. (Japan)
- Kanamoto Co. Ltd (Japan)
- Hitachi Construction Machinery (Japan)
- Liebherr International AG (Switzerland).
KEY INDUSTRY DEVELOPMENTS
- December 2024: United Rentals propelled its new Exhuming Security Preparing for Competent Persons Program to progress trench and uncovering security through intelligently, locks in learning. This program helped laborers and administrators understand and apply OSHA’s uncovering security benchmarks, including soil assessment and defensive frameworks. Advertised through United Institute, it highlighted adaptable designs such as in-person, virtual, and e-learning, in conjunction with apparatuses like virtual reality reenactments and risk chases. Created with Mosaic Learning, the course included hands-on exercises, reenactment works out, and information checks custom-made to grown-up learners. It too coordinates the United Rentals Trench Safety app, which given viable devices like an incline calculator and OSHA assets to improve jobsite security.
REPORT COVERAGE
The market is characterized by seriously competition, with various players competing for showcase share. The competitive scene incorporates a blend of built-up companies and rising new companies, each advertising a run of instruments with shifting highlights and capabilities. The showcase is driven by development, with companies ceaselessly improving their items to supply way better client involvement, more precise approval, and integration with other advancement apparatuses. The competitive competition is assisted escalates by the presence of both free and paid apparatuses, catering to distinctive fragments of clients.
Attributes | Details |
---|---|
Market Size Value In |
US$ 41.89 Billion in 2024 |
Market Size Value By |
US$ 63.03 Billion by 2033 |
Growth Rate |
CAGR of 5.24% from 2025to2033 |
Forecast Period |
2025-2033 |
Base Year |
2024 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
By Type
|
By Application
|
FAQs
The global Heavy Equipment Rental Market is expected to reach USD 63.03 billion by 2028.
The Heavy Equipment Rental Market is expected to exhibit a CAGR of 5.24% by 2028.
Recommencement of construction activities and government spending creating lucrative opportunities are some of the driving factors in the market.
The key market segmentation, which includes, based on type, the market is divided as earthmoving equipment, material handling equipment and road building equipment. Based on application, the market is classified as construction, mining, agriculture and logistics.