Herbal Cosmetic Market Size, Share, Growth, and Industry Analysis, By Type (Skin Care, Hair Care and Body Care), By Application (Men and Women), Regional Insights and Forecast From 2025 To 2033

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HERBAL COSMETIC MARKET OVERVIEW

Global herbal cosmetic market market size was estimated at USD 31.02 billion in 2024, set to expand to USD 52.66 billion by 2033, growing at a CAGR of 6.06% during the forecast period. 

The herbal cosmetic market refers to the segment of the cosmetics and personal care industry that focuses on products made from natural and herbal ingredients. These products are often marketed as being free from synthetic chemicals, artificial fragrances, and other potentially harmful additives. Instead, they typically contain plant-based ingredients that are believed to have various benefits for the skin, hair, and overall well-being. They are formulated with ingredients derived from plants, herbs, flowers, and other natural sources. Examples of common herbal ingredients include aloe vera, chamomile, lavender, tea tree oil, and various herbs and botanical extracts.

Herbal cosmetics tend to be free of synthetic chemical, parabens, phthalates, and artificial fragrances, which may be of concern to individuals with sensitive skin or environmental consciousness. Many herbal cosmetic brands emphasize ethical sourcing and sustainable practices, such as cruelty-free testing and packaging with minimal environmental impact. Many consumers are drawn to herbal cosmetics because they perceive them as healthier and more eco-friendly alternatives to traditional cosmetics. These products often promote the idea that natural ingredients are better for the skin and the environment.

COVID-19 IMPACT

Shift to Natural and Organic Products to Boost Demand Significantly

The COVID-19 pandemic has been unprecedented and staggering, with herbal cosmetics experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

COVID-19 had a life-changing impact globally. The herbal cosmetic market growth was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to the increasing number of cases. Numerous Industries were affected. However, the market for herbal cosmetics shares experienced an increased demand.

The herbal cosmetic market, like other sectors, experienced disruptions in the supply chain due to lockdowns, restrictions on transportation, and temporary closures of manufacturing facilities. These challenges led to delays in the production and distribution of herbal cosmetic products, affecting the availability and accessibility of these products in certain regions. During the pandemic, consumers' priorities shifted, leading to changes in spending habits. Some consumers became more cautious about their discretionary spending, which affected the sales of non-essential products, including herbal cosmetics. However, the growing focus on self-care and wellness also drove demand for products that promote relaxation and stress relief, contributing to the demand for herbal cosmetics.

The pandemic has heightened consumer awareness about health and wellness, leading to an increased preference for natural and organic products. Many consumers have become more conscious of the ingredients in their cosmetics and skincare products, leading them to opt for herbal and plant-based alternatives. With lockdowns and social distancing measures in place, there was a significant surge in e-commerce and online shopping. Many herbal cosmetic companies shifted their focus to online sales channels, leveraging digital marketing strategies and e-commerce platforms to reach consumers and mitigate the impact of the pandemic on their businesses. The market is anticipated to boost the herbal cosmetic market growth following the pandemic.

LATEST TRENDS

Clean Beauty Trend to Broaden Market Growth

The clean beauty trend was gaining momentum, leading to an increased demand for herbal cosmetics free from harmful chemicals, parabens, sulfates, and other synthetic ingredients. Consumers were becoming more conscious about the ingredients used in their skincare and beauty products, driving the demand for clean, natural, and plant-based formulations.

Consumers were showing a growing interest in knowing the origins and composition of the ingredients used in herbal cosmetic products. Brands were responding to this demand by providing greater transparency about their sourcing practices, production methods, and the benefits of each herbal ingredient used in their formulations. These latest developments are anticipated to boost the herbal cosmetic market share.

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HERBAL COSMETIC MARKET SEGMENTATION

By Type

Based on type, the market is divided into Skin Care, Hair Care and Body Care.

By Application

Based on application, the market is bifurcated into Men and Women.

DRIVING FACTORS

Rising Health & Wellness Consciousness to Boost Market Share

Heightened awareness of health and wellness is driving the demand for products that promote overall well-being, including herbal cosmetics. Consumers are actively seeking products that not only enhance their appearance but also offer potential health benefits, such as natural anti-inflammatory or antioxidant properties. A growing number of consumers are increasingly seeking natural, organic, and plant-based alternatives to conventional cosmetics. This shift is driven by a rising awareness of the potential health risks associated with synthetic chemicals and a preference for products perceived as safer and more sustainable. These factors are anticipated to drive the herbal cosmetic market growth.

Demand for Sustainable & Eco-Friendly Products to Boost Market Growth

Concerns about environmental sustainability and a preference for eco-friendly products are significant factors driving the herbal cosmetic market. Consumers are increasingly choosing products with biodegradable packaging and natural, ethically sourced ingredients, reflecting a broader commitment to reducing their ecological footprint. Effective marketing strategies and branding initiatives, including the use of social media, influencer endorsements, and educational campaigns, have played a crucial role in raising consumer awareness and driving demand for herbal cosmetic products. Engaging marketing campaigns that emphasize the natural and holistic benefits of herbal ingredients have helped to expand the consumer base for these products. These factors are anticipated to drive the herbal cosmetic market share.

RESTRAINING FACTORS

Limited Awareness & Education to Hamper Market Share

Despite the growing interest in natural and organic products, some consumers may still have limited awareness and understanding of the benefits and efficacy of herbal cosmetics. The lack of comprehensive education and awareness initiatives about the advantages and applications of herbal ingredients may hinder market growth and consumer adoption. Maintaining consistent quality and standardization of herbal cosmetic products can also be challenging due to variations in the sourcing and availability of natural ingredients. The factors are anticipated to hinder the growth of the herbal cosmetic market growth.

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HERBAL COSMETIC MARKET REGIONAL INSIGHTS

Asia Pacific Dominates the Herbal Cosmetic Market

The Asia Pacific region, particularly countries like India, China, and Japan, has been a significant contributor to the herbal cosmetic market. These countries have a long history of utilizing herbal and Ayurvedic remedies for skincare and beauty purposes. With a vast repository of indigenous herbal plants and a growing awareness of the benefits of natural ingredients, this region has been a major shareholder in the herbal cosmetic market. This region has played a crucial role in shaping the global herbal cosmetic market due to factors such as consumer preferences, cultural heritage, a shift toward sustainable and eco-friendly products, and the growing awareness of the potential benefits of herbal and natural ingredients.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Herbal Cosmetic Companies

• Ayur Herbals [India]
• Weleda Group [Switzerland]
• APCOS NATURALS PVT. Ltd. [India]
• Patanjali Ayurved [India]
• L'Oréal SA [France]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.