Highlighting Powder Market Size, Share, Growth, and Industry Growth, By Type (Pearl color, metallic color, and Others), By Application (Daily use, stage makeup, and Others), Regional Forecast To 2033

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HIGHLIGHTING POWDER MARKET OVERVIEW

The global highlighting powder market was valued at approximately USD 0.8 billion in 2024 and is expected to grow to USD 0.87 billion in 2025, reaching USD 1.65 billion by 2033, with a projected CAGR of 8.4% from 2025 to 2033.

Cosmetic products have various products that make a person look beautiful by enhancing their face structures. The market has various cosmetics such as foundation, concealer, blush, highlighter, lipstick, liner, and others. Cosmetics that are applied to the skin of the face in order to draw attention to and enhance certain facial features are included in face makeup products. Face bronzer primarily has the function of emphasizing and defining the facial features. Also, this cream hides facial skin flaws such as wrinkles, blemishes, pores, freckles, powder spots, and under-eye circles. The demand for certain face makeup cosmetics, such bronzers and blushers, is rising as consumer awareness of diverse cosmetic goods rises. The two types of powder highlighters are loose powder and compact powder. They are simple to use and give the face a healthy shine. Those with dry skin should use powdered highlighters since they help to keep the moisture on the skin in place.

COVID-19 IMPACT

Store Closures Dropped Product Demand in the Market

The COVID-19 crisis has shocked the cosmetics sector, which has led to a sharp drop in demand for cosmetics. Also, due to the severe lockdown and widespread store closers in the first half of 2020, the customer spending has drastically changed across the beauty and personal care industry. Strict regulations placed on travel, especially air travel, had a significant impact on the company's travel retail operation. The business did try to provide money and goods to COVID-19 relief efforts.

LATEST TRENDS

Cosmetics Becoming a Necessity in Looking Groomed to Augment Market Growth

Cosmetics are now considered to be necessities because they can improve one's overall look and have a favorable effect on personality. Some multinational businesses have monopolized the production of certain goods. They provide a wide range of products, including those needed to meet the end-user's specific needs, such as those for the face, hair, and lips. Also, consumers are drawn to the growing number of anti-aging product launches and the creation of simple packaging and small, portable containers. These factors are anticipated to surge the highlighting powder market growth.

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HIGHLIGHTING POWDER MARKET SEGMENTATION

By Type Analysis

By type, the market is segmented into pearl color, metallic color, and others.

By Application Analysis

Based on application, the market is classified into daily use, stage makeup, and others.

DRIVING FACTORS

Rising Awareness Due to Celebrity Endorsement to Boost the Demand for Product

The aggressive and glamorous marketing campaigns for these goods and the producers' ongoing product improvements have increased demand for face bronzers, particularly among young people. The need is further increased by knowledge of contouring, which helps to give the face a bronze appearance while slimming down the forehead, nose, chin, and other aspects of the face. Also, the influence of the youthful habit of adopting new facial expressions every day is projected to promote highlighting powder market expansion. The awareness of advanced makeup to surge the demand for highlight powders. The students are pursuing cosmetics as a profession, raising the highlighting powder market growth.

Adoption of Safe Cosmetics to Bolster Market Growth

The population is looking for cosmetic goods with anti-inflammatory, antiseptic, anti-bacterial, and moisturizing properties due to growing awareness of skin-care beauty products and the sensitive skin of most Asian and American women. In addition, as people have become more conscious of the negative side effects of the synthetic ingredients in these cosmetic products, the demand for organic and natural face bronzers has expanded significantly. These factors are forecasted to boost the highlighting powder market growth.

RESTRAINING FACTORS

Side Effects on Excess Use of These Products to Hold Back Market Growth

Cosmetic products have a significant impact on the skin, which may lead to skin rashes, pimples, and spots as the products are made with chemicals. The awareness of side effects associated with the excess use of highlighting powder is estimated to impede the market growth.

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HIGHLIGHTING POWDER MARKET REGIONAL INSIGHTS

North America to Dominate the Market Due to the Population’s Growing Spending Power

North America is expected to hold a leading part of the highlighting powder market share due to the rising spending power of the population. Additionally, the demand for premium and luxury products is rising which will surge the regional growth for the highlighting powder market.

Europe is forecasted to show significant growth owing to the presence of leading market players such as Unilever, L’Oreal, and others. Moreover, the rising number of beauty salons are predicted to contribute to regional growth. 

Asia Pacific is likely to show sizable growth accredited to the rising standard of living of working women and urbanization. 

KEY INDUSTRY PLAYERS

Key Companies to Emphasis on the Development of Advanced Technology

Key market players are investing heavily on research and development of the product. Companies are also paying focus on launching advanced products. Emphasis on gaining collaborations, mergers, and acquisitions is increasing among leading players. The major market players are striving to maintain partnerships with other key players in the same industry. Gaining partnerships with other companies will develop a strong consumer base in the global market. The key competitors are adopting organic and inorganic growth strategies to surge their market share in the global market. 

List of Top Highlighting Powder Companies

• ARMANI (Italy)
• Nars (U.S.)
• Benefit (U.S.)
• Algenist (U.S.)
• COVER FX (Canada)
• Becca (U.S.)
• Addiction (India)
• ETUDE HOUSE (South Korea)
• Estee Lauder (U.S.)
• Make Up Forever (U.S.)
• Laura Mercier (U.S.)
• TomFord (U.S.)
• Zenn Cosmetics (France)

REPORT COVERAGE

The market research study offers thorough information on numerous market aspects. The growth drivers, restraints, geographical analysis, competitive environment, and challenges are a few of them. Additionally, it provides an analytical analysis of market trends and projections for various factors to show potential investment areas. From 2024 through 2033, the market is objectively assessed to determine its financial viability. The report's data was compiled using various primary and secondary sources.