Honey Powder Market Size, Share, Growth, and Industry Analysis, By Type (Organic Honey Powder, Ordinary Honey Powder and Others), By Application (Food, Skin Care and Others) and Regional Insights and Forecast From 2024 to 2031

Updated On: 22 April 2024

HONEY POWDER MARKET REPORT OVERVIEW

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The global honey powder market size was USD 936.45 million in 2021 and the market is projected to touch USD 1288.36 million by 2027, at CAGR of 5.46% during the forecast period.

Dehydrated honey is another name for dried honey. It comes in granule and powder form. Nowadays, the majority of baked goods contain dried honey, also known as honey powder, as flavorings and sweeteners. To make dried honey worthwhile for the final products, it is combined with a few substances. Compared to liquid honey, dried honey is easier to store and has a longer shelf life. The material used to make it is often liquid honey. The liquid honey finally gets sucked dry by the starch during the production process, which causes it to gelatinize. There are several food products that can benefit from the usage of dried honey, such as bread, cake, and cookies. Dried honey is typically preferred by those who are health-conscious because it has fewer calories.

COVID-19 Impact: Surge in Demand for Organic Products in the Phase of COVID-19 Shooted Up the Market Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

The market for honey powder has experienced a sharp surge in demand as consumers search for healthier sugar substitutes and since it's widely believed that honey strengthens immunity. The supply chain has been severely disrupted by COVID-19, as processing companies have had to close due to the lockout. As a result, in the initial months of the lockdown, many beekeepers encountered a shortage of product. In addition, the company has suffered from worker shortages, limits on international travel, and closed borders. The industry is anticipated to return to its previous state now that the limitations have been lifted. The demand shock presents an opportunity for manufacturers in the honey powder industry to profit from; suppliers must guarantee a steady supply of the goods. As a result, the market for honey powder is anticipated to be significantly impacted by COVID-19.

LATEST TRENDS

"Demand and Increasing Utilization for the Organic Products and Lifestyle to Refurbish the Market Growth"

Growing consumer awareness of a healthy lifestyle has led to a high demand for organic products. Products that are organic have little to no preservatives and are high in macro nutrients. Because of its versatility, dried honey is utilized in a wide range of food and beverage applications. The organic way of living is gaining popularity. People prefer natural beauty items and organic food because they are easy to use, healthy, and eco-friendly. The main markets for organic food are found in the U.S., Germany, France, Canada, and the U.K.

HONEY POWDER MARKET SEGMENTATION

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• By Type

Based on type the global market can be categorized into organic honey powder, ordinary honey powder and others.

A natural sweetener that extends the shelf life of bakery goods including bread, pastries, and muffins is honey powder. The product's growing popularity as a natural sweetener and consumers' growing preference for natural and organic goods are predicted to fuel demand even further. Dried honey in powder form is simple to combine with most culinary items. When using convenience food goods, it is significantly simpler to carry and operate.

• By Application

Based on application the global market can be categorized into skin care, food and others.

Over the course of the forecast period, the cakes sector is anticipated to develop at the fastest rate among all application segments in the worldwide honey powder market. In cakes, honey powder is used as a sweetener and in place of sugar. It is also applied to cakes to improve their flavor. This market is expected to increase as a result of the rising demand for cakes in the US and Europe. Growth in the beauty goods industry is predicted to pick up speed. The substance possesses anti-inflammatory, antioxidant, and antiseptic properties. To create natural cosmetics, cosmetic manufacturers are utilizing these qualities in their product lines.

DRIVING FACTORS

"Rise in Health Awareness to Aggravate the Market Growth"

Growing health consciousness among consumers is changing their preferences for low-calorie food substitutes, which is driving growth in the honey powder market. The use of honey powder in place of conventional liquid honey in medications, especially cough syrups, is growing in popularity. Because dried honey offers benefits for skin, it is increasingly used in cosmetic items including face masks, lotions, and soaps. This has led to a growth in the global market for honey powder. White sugar has given way to honey powder in baked items like cookies, cakes, muffins, and bread. It further advances the industry by extending the shelf life and stability of the products while maintaining their delicious texture. Because honey powder is more affordable than other sugars, it ends up on shoppers' lists of things to buy. Therefore, it is anticipated that rising consumer health consciousness will support the market for honey powder.

"Pharmaceutical and Cosmetics Applications to Intensify the Market Growth"

Dried honey is being used more often in pharmaceutical items like vitamins, ointments, and medications. Dried honey has also become increasingly popular in cosmetic formulas, such as conditioners, shampoos, and moisturizing creams. Furthermore, manufacturers of beauty products are being enticed to incorporate honey powder into more products due to its inherent capacity to soften skin. Conversely, a growing number of producers sought to offer goods with longer shelf lives, which is good news for consumers.

RESTRAINING FACTORS

"Potential Allergies from the Product to Hold Back the Market Growth"

Some customers may experience an allergic reaction after consuming dried honey. Some people with pollen allergies may be triggered by dried honey. Allergic reactions may manifest as rashes, nausea, vomiting, etc. While allergies to dried honey are uncommon, they can occur when certain substances are used together. However, the issues with allergic reactions may restrict the worldwide honey powder market growth.

HONEY POWDER MARKET REGIONAL INSIGHTS

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"North America with a Shift Towards Organic Foods and Pharmaceutical Applications is Playing a Domineer in the Market Share"

North America one of the most important regions in the dried honey powder market share. Regional markets are being driven by rising rates of disease as well as rising daily calorie consumption per person. In markets like North America, the demand for honey powder has grown dramatically as more people choose for low-calorie substitutes for their everyday meals. North America accounted for more than half of the revenue share. When customers learn more about honey's low-calorie qualities, traditional sweeteners like sugar and other sweeteners are being replaced. It can be used as a natural sweetener in place of white sugar because it's inexpensive and natural. Honey powder is ideal for long-term preservation because it is a non-sticky alternative to liquid honey. The region's product demand is being influenced by several factors. Regional markets are being driven by an increase in daily calorie consumption per person along with an increase in illnesses.

KEY INDUSTRY PLAYERS

"Notable Market Players Shaping the Market and Contributing in the Market Expansion"

Due to their significant market influence, major market players are essential for understanding consumer preferences and industry dynamics. Because of these big companies' extensive retail networks and online platforms, customers may easily browse through an enormous variety of clothing selections. Due to their strong global presence and well-known brand, which have also strengthened customer loyalty and confidence, product adoption has increased. 

List of Market Players Profiled

• Domino Specialty Ingredients (U.S.)
• Kanegrade (U.K.)
• Stakich (U.S.)
• G&S Foods (U.S.)
• Woodland Foods (U.S.)
• Melland Ecogreen Technology (China)
• Norevo (Germany)
• Duketoms (India)
• British Honey (U.K.)

INDUSTRIAL DEVELOPMENT

• May 2022: British Honey introduced a line of 100% pure honey blended with dry gin. The dried honey bottle that was just released bears the KEEPR signature.

REPORT COVERAGE

The research provides forecasts for future market expansion in addition to a comprehensive SWOT analysis. It examines a wide range of market classifications, potential uses, and important factors that fuel the market's expansion in order to determine how the industry develops over the next several years. By considering both historical turning points and current trends, the research offers a thorough picture of the market's components and highlights potential growth prospects.