Household Water Softener System Market Size, Share, Growth, and Industry Analysis, By Type (Household Salt-Based Water Softener System, Household Salt-Free Water Softener System, Household Water Softener System), By Application (Houses, Apartments, Condos, Vacation Homes), Regional Forecast To 2031

Updated On: 22 April 2024

Household Water Softener System Market Report Overview

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global household water softener system market size was USD 1782.6 million in 2022 and market is projected to touch 3277.23 Million by 2031, exhibiting a CAGR of  7.0% during the forecast period.

A whole-house filtering device called a water softener uses an ion exchange mechanism to remove the calcium and magnesium minerals that cause water to become hard. One of the most pervasive and dangerous water issues is hard water, which is addressed with a water softener. The modern residence is severely damaged by hard water. The pipes become clogged with scale buildup, reducing water pressure. Appliances like dishwashers, coffee makers, and ice makers have much shorter lifespans due to scale. Hot water heaters are destroyed by hard water. The more calcium and magnesium that is present in the water, the more it will solidify and harden inside your hot water heater, forming solid deposits.

One of the most prevalent issues with water quality that many homeowners have is water hardness, which is removed by a water softener. Hard water dries out hair and skin, damages appliances, and creates a film of soap scum all over bathrooms and kitchens. Water softeners are essential because majority of Americans use hard water for bathing, cleaning, and cooking. A water softener save you from spending many hours cleaning off soapy residue, replacing prematurely damaged water heaters, and scaly faucet heads. You may save time, effort, money, and safeguard your house and property by investing in a water softener.

COVID-19 Impact: Pandemic decreased the market demand

2020 saw the rapid spread of COVID-19, particularly in the US. More than 37 million COVID-19 cases and 600,000 associated deaths had been documented in the US as of August 25, 2021. Lockdowns were implemented in several nations in the area, mostly in 2020, as a result of the rising death toll from COVID-19. Several non-essential product manufacturing facilities were consequently shut down. In 2020, this had a negative effect on the market expansion for home water softener systems in North America. With the availability and use of vaccines, the region is seeing a decrease in the number of COVID-19 cases. Residential construction has increased as a result in the area. The household water softener system market growth will benefit from this.

Latest Trends

"Collaboration between private players and governments is a major driver of the household water softener system market growth."

The expansion of the market for household water softener systems is mostly driven by partnerships between private companies and governments. The United Nations predicts that by 2050, at least one in four people would reside in a nation where there is a persistent freshwater scarcity. The governments of many nations are underfunded and unable to supply safe water to the rising household demand. Numerous nonprofit organisations, like the National Science Foundation (NSF), have been collaborating with top industry players, like 3M, to provide household water treatment technology at competitive pricing. Additionally, a lot of market participants are attempting to employ price discrimination tactics to increase sales volumes in developing nations.

Household Water Softener System Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into Household Salt-Based Water Softener System, Household Salt-Free Water Softener System, Household Water Softener System

• By Application Analysis

Based on application, the market can be divided into Houses, Apartments, Condos, Vacation Homes

Driving Factors

"Expansion of the market for market is primarily being driven by technological innovation that results in product premiumization"

One of the main reasons for the premiumization of goods is the employment of cutting-edge technologies in the production of water softener systems. Wi-Fi-enabled water softeners have been introduced, along with a number of other features like notifications, personalized alerts, and automatic water usage pattern correction. Additionally, these products come with an extended service warranty, which drives up the cost of water softeners. As a result, the inclusion of smart and augmented features in these devices gives manufacturers the chance to premium their products by increasing the selling price of their goods. As a result, it influences market prices.

Restraining Factors

"Price sensitivity to restrict market growth"

The average cost of a household water softener system is between $600 and $650. Price is not a barrier to purchase in developed nations where end consumers have high levels of purchasing power and high concentrations of high-net-worth individuals (HNWI). Furthermore, there is a high level of knowledge about the characteristics and advantages of water softener systems in industrialized economies. As a result, consumers in developed economies want to buy water-softening systems. On the other hand, price sensitivity is the main obstacle preventing the market for water softener systems from growing in developing nations in APAC and MEA. Because there is a lower concentration of market participants, consumers do not have excellent visibility of the product. In addition to these, consumers have generally limited purchasing power and little knowledge of the goods.

Household Water Softener System Market Regional Insights

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"Growing Demand in North America Anticipated to Boost Market Expansion"

During the projection period, North America will account for the major household water softener system market share. In North America, the market for home water softening systems is mostly centered in the US. This region's market will grow more quickly than other regions' markets. Over the forecast period, the adverse impacts of hard water will promote the growth of the residential water softening system market in North America. In order to help vendors, create effective business plans, this market research report includes comprehensive information on the competition intelligence, marketing gaps, and geographical prospects available to them.

Key Industry Players

"Adoption Innovative Strategies by Key Players Influencing Market Development"

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• Culligan
• EcoWater Systems
• GENERAL ELECTRIC
• 3M
• Whirlpool Corporation
• Kinetico Incorporated

Report Coverage

This report examines an understanding of the household water softener system market’s size, share, growth rate, segmentation by type, application, key players, and previous and current market scenarios. The report also collects the market’s precise data and forecasts by market experts. Also, it describes the study of this industry’s financial performance, investments, growth, innovation marks, and new product launches by the top companies and offers deep insights into the current market structure, competitive analysis based on key players, key driving forces, and restraints that affect the demand for growth, opportunities, and risks.

Furthermore, the post-COVID-19 pandemic’s effects on international market restrictions and a deep understanding of how the industry will recover, and strategies are also stated in the report. The competitive landscape has also been examined in detail to provide clarification of the competitive landscape.

This report also discloses the research based on methodologies that define price trend analysis of target companies, collection of data, statistics, target competitors, import-export, information, and previous years’ records based on market sales. Moreover, all the significant factors which influence the market such as small or medium business industry, macro-economic indicators, value chain analysis, and demand-side dynamics, with all the major business players have been explained in detail. This analysis is subject to modification if the key players and feasible analysis of market dynamics change.