HPP Pet Food Market Size, Share, Growth, and Industry Analysis, By Type (Raw Pet Food and Freeze-Dried Pet Food), By Application (Pet Dog, Pet Cat, and Others), and Regional Forecast to 2032

Updated On: 08 April 2024

HPP Pet Food Market REPORT OVERVIEW

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global HPP Pet Food market size was USD 396 million in 2022 and market is projected to touch USD 715.92 million by 2032, exhibiting a CAGR of 6.8% during the forecast period.

The COVID-19 pandemic has been unprecedented and staggering, with re HPP pet food experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

High Pressure Processing (HPP) is a food processing technique that uses high levels of hydrostatic pressure to preserve and extend the shelf life of food products. It is particularly beneficial for retaining the nutritional value and freshness of perishable foods without the use of heat or chemical additives. While HPP is commonly applied to human food products, it can also be used in the pet food industry to enhance the safety and quality of pet food.

The process involves placing the pet food in a container, typically a flexible package or a vessel, and subjecting it to high levels of pressure, usually between 300 and 600 megapascals (MPa) or 43,500 to 87,000 pounds per square inch (psi). The pressure is applied uniformly to the entire product, effectively inactivating or eliminating harmful bacteria, yeasts, molds, and other microorganisms without affecting the nutritional content or sensory attributes of the food.

COVID-19 IMPACT: Increased Focus on Food Safety to Boost Demand Significantly

COVID-19 had a life changing impact globally. The HPP pet food market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for HPP pet food experienced an increased demand.

With people staying at home more, there was a surge in e-commerce and direct-to-consumer sales channels. This shift in sales channels may have influenced how pet food companies approached product safety and shelf-life extension, which could have impacted the adoption of HPP. The pet food industry, like many other sectors, experienced disruptions in supply chains due to lockdowns, border closures, and other pandemic-related restrictions. These disruptions could have impacted the availability of HPP equipment or the sourcing of HPP services, affecting pet food processors' ability to utilize this technology.

The pandemic brought increased attention to food safety and hygiene practices. Consumers and pet food manufacturers may have become more conscious of the need for safe processing techniques like HPP to ensure the elimination of pathogens, given the potential risks of zoonotic diseases. The market is anticipated to boost the HPP pet food market share following the pandemic.

LATEST TRENDS

"Customized HPP Solutions to Broaden Market Growth"

HPP equipment manufacturers and service providers might have developed more specialized and flexible solutions to cater to the specific needs of pet food processors. This could include machinery suitable for various pet food formulations and sizes, as well as technologies to optimize the process for specific ingredients. There may have been ongoing research and validation studies to further establish the effectiveness of HPP on various pet food formulations and its impact on nutrient retention, palatability, and overall product quality.

The adoption of HPP in the pet food industry might have continued to grow, driven by consumer demand for safer and minimally processed pet food options. As pet owners become more aware of food safety issues, they are likely to seek out products that utilize HPP as a preservation method. Developments in packaging technology could complement HPP in preserving pet food products. New packaging materials and designs could enhance the barrier properties, thus extending shelf life and maintaining product quality. These latest developments are anticipated to boost the HPP pet food market share.

HPP Pet Food Market SEGMENTATION

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• By Type

Based on type, the market is divided into raw pet food and freeze-dried pet food.

Raw pet food holds a major share of the global market.

• By Application

Based on application, the market is bifurcated into pet dog, pet cat, and others.

Pet dog as application holds a major share of the global market.

DRIVING FACTORS

"Food Safety to Boost Market Share"

One of the primary drivers for using HPP in pet food is its ability to ensure food safety. HPP effectively inactivates or eliminates harmful pathogens like Salmonella, E. coli, and Listeria, reducing the risk of foodborne illnesses in pets. As pet owners increasingly prioritize the health and well-being of their animals, they seek products that are processed with techniques like HPP to guarantee safety.

"Clean Label and Minimal Processing to Boost Market Size"

Consumers are becoming more conscious of the ingredients and processing methods used in pet food. HPP is considered a clean label technology because it does not involve the use of chemical additives or preservatives. It allows pet food manufacturers to deliver minimally processed products that retain their natural nutritional content and sensory attributes. These factors are anticipated to drive the HPP pet food market share.

RESTRAINING FACTORS

"Cost of Equipment and Processing to Hamper Market Share"

The initial investment in HPP equipment can be significant for pet food manufacturers, especially for small and medium-sized companies. Additionally, the operational costs, including maintenance and energy consumption, may also be higher compared to traditional processing methods. This cost barrier can deter some manufacturers from adopting HPP. HPP requires specialized packaging that can withstand the high pressures involved in the process. Packaging materials suitable for HPP can be more expensive than conventional packaging, which can impact the overall cost of the final product. The factors are anticipated to hinder the growth of the HPP pet food market share.

HPP Pet Food Market REGIONAL INSIGHTS

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"North America Dominates the HPP Pet Food Market "

North America is the largest market shareholder for HPP pet food market share. North American consumers tend to be more health-conscious and demand safer, minimally processed, and nutritious pet food options. HPP aligns with these consumer preferences, driving its adoption in these markets. Manufacturers in this region are more likely to invest in innovative technologies like HPP to stay ahead of the competition and meet consumer demands. Europe is the second major shareholder for the growth of the HPP pet food market share.

KEY INDUSTRY PLAYERS

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio. 

List of Market Players Profiled

• Steve's Real Food [U.S.]
• Primal Pet Foods [U.S.]
• Nature's Variety [U.S.]
• Stella & Chewy's [U.S.]
• Bravo [U.S.]
• The Raw Truth [U.S.]
• Freshpet [U.S.]
• PETKIS [U.S.]
• Kiwi Kitchens [U.S.]
• Balanced Blends[U.S.]
• Northwest Naturals [U.S.]
• Vital Essentials [U.S.]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.