Human Grade Pet Food Market Size, Share, Growth, and Industry Analysis, By Type (Dry Food, Wet Food and Treats), By Channel (Specialty Stores, Chain Stores, Mass Merchants, Online-Only Stores and Delivery Services), Regional Insights, and Forecast To 2032

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HUMAN GRADE PET FOOD MARKET REPORT OVERVIEW

global human grade pet food market size was USD 1.4 billion in 2023 and the market is projected to touch USD 5.7 billion by 2032 at a CAGR of 16.8% during the forecast period.

“Human grade” refers to the fact that the materials that go into the pet food have to be safe to eat and of the same quality as human food. Though it is not a legal requirement, it suggests adherence to legal requirements governing the acquisition, manufacture and packaging of food products. However, this label may lead to misunderstandings and for this reason, it is better to refrain from it. This label, however, may create misunderstandings and therefore, it is advisable to avoid using it. While it suggests that consumers will be getting a better product, some may still have low-quality filler content. Despite these being human acceptable foods they may not be the best for pets in terms of nutritional value. Also, the label is not a sign of proper diet adequacy. Therefore, the owners of pets should be very keen to read labels and look at the contents and nutritional value to determine if the foods are suitable for pets or not. This is because other aspects such as the issue of the “human grade” food for pets touch on more complex matters concerning the type of pet foods that pet owners use to feed their pets. Human grade pet foods appear to sell themselves as being far superior to many other conventional pet foods in terms of quality.

While human grade pet foods seem to market themselves as better than other conventional foods for pets, they are not always better. While some of them meet human consumption requirements, they incorporate undesirable filler ingredients for pets and thus are not ideal for pets’ health. Moreover, human grade labelling does not guarantee that the food serves the nutritional needs of the animal. Hence, pet owners need to think critically when selecting foods to feed their pets as much as they need to ensure that they offer balanced diets. Overall, then, the provision and consumption of human grade pet foods may sound and look healthier than lower-grade foods, but they rely on formulation, not simply boasting about being people's food. Therefore, conscious and wise customers always focus on nutrient compatibility over slogans when choosing the best diet for their loved pets.

COVID-19 Impact: Pandemic boosted impulse in the online sale of pet food revolutionizing market conditions temporarily

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

Due to the ongoing pandemic, shopkeepers have swayed to using online platforms for pet food shopping considering also most pet owners buy their food from some of the websites. This has resulted in an increased number of orders for online retail stores as the retailers embark on expecting thousands of new employees to join the companies to enhance the flow of work. This has led to short-term sales increases for the pet food industry as consumers have purchased more of their pet’s food. It has, therefore, led to the changing trends in pet food retail due to the purchase of pet needs online as a result of the pandemic disaster.

LATEST TRENDS

"Higher demand for premium food products to foster market expansion"

The increasing consumption of high-quality pet foods directly related to the phenomenon of pet humanization contributes to the development of this segment. The increased market growth is primarily associated with pet owners, especially the millennials who are more conscious about the welfare of their pets. The increasing trend of people perceiving their pets as real members of their families brings the need to give them the best in terms of food and otherwise. Therefore, there has been a significant increase in the quality as well as the healthy products in the market to feed our pets. This shift also aligns with society’s current trend to value pets as an extension of family and place emphasis and concern on their health and quality of life, as observed in modern human-animal relationships.

HUMAN GRADE PET FOOD MARKET SEGMENTATION

By Type

Based on type the global market can be categorized into Dry Food, Wet Food and Treats.

• Dry Food: Dry human grade pet food contains relatively lower moisture than wet foods as a result, they can be stored for relatively extended periods than wet foods. It may include higher amounts of carbohydrates to replenish the energy source.

• Wet Food: Wet pet food also referred to as wet or canned human grade pet food contains more moisture and will have a softer feel to the mouth and enhanced flavours that may be preferable to some pets. It may be advantageous when the pet requires an increase in its water ration for the day without needing much change in the taste.

• Treats: Human grade pet treats are generally for occasional or supplemental use and not for regular consumption by the pet. They’re available in many forms and tastes, whether it’s biscuits or edibles with soft chews resemblance.

By Channel

Based on application the global market can be categorized into Specialty Stores, Chain Stores, Mass Merchants, Online-Only Stores and Delivery Services.

• Specialty Stores: Human grade pet foods are available in specialty pet stores which are a key marketing segment for these products. These stores specialize in offering premium products for pets and in many cases, they have personnel that have adequate knowledge of the products that are sold there. Some established pet stores include Pet Supplies Plus, Pet Supermarket and Pet Valu among others.

• Chain Stores: Chain stores with human consumer grade products including Petco and PetSmart stores also offer human grade pet food choices. Although they may not carry strictly luxury goods, the sheer volume of customers and overall brand awareness make it a valuable channel to reach new clients.

• Mass Merchants: Mass merchants such as Wal-Mart, Target and Costco are including human grade pet food in their portfolios as consumers become more discerning. Although there may be fewer options than in specialized shops, in mass merchants, a significant number of pet owners can easily find these goods.

• Online-Only Stores: Online stores that are focused on pet supplies such as Chewy and Amazon have turned people into customers who prefer buying human grade pet food online. Thus, online stores have numerous brands, easy delivery services, and customer feedback that can assist people in making a suitable choice.

• Delivery Services: Certain human-grade pet food brands such as Farmer’s Dog and Nom Nom currently provide delivery services directly to the consumers. It’s therefore possible for customers to have fresh, quality pet food delivered to their doorstep as frequently as they desire. This channel is highly convenient and customizable for pet owners who may need different products for their pets.

DRIVING FACTORS

"Rising trend of pet adoption and pet humanization to propel the market"

The global human grade pet food market growth has experienced a significant qualitative shift in the process of pet humanization. This cultural shift can be viewed in the fact that modern consumers have begun to consider their pets not as mere property or things. Hence, there has been a trend of pet owners’ positive attitude in spending more on quality, healthful, and superior products including pet foods. This trend has equally risen even more and draws the attention of pet owners to make their pets have a better quality of life through feeding them human grade pet foods. There has been a transition in the market due to what we hear concerning the availability of quality pet foods that are conical to human foods due to the new status given to animals in a family.

"Rising demand for super-premium, natural, organic and holistic pet food to increase the overall market"

Consumers are making changes to their preferences as the pet food industry changes in terms of adopting more premium, healthier and higher-quality pet foods. This shift is fueled by the trend of storing pet humanization which is most evident among the millennials. Due to pets being considered a part of the family, there is a focus on ensuring they are fed the best to meet their needs. This has resulted in to increase in demand for pet foods which can be classified to be of the human standard since people have embraced the status of their pets in their homes. Therefore, manufacturers and retailers have started focusing on providing more health benefiting and premium quality pet foods to meet the changing market trends. This trend highlights the trend where modern society is increasingly concerned with the health and quality of pets.

RESTRAINING FACTORS

"Manufacturing facilities are comparable to human standards and receiving approval from the FDA is a challenge to the market"

The most daunting task is getting manufacturing facilities that are of human grade standard approved by the FDA, this is so because most pet food plants do not have the appropriate facilities for human foods. The identification of such centres presents a major challenge now that the government and other regulatory bodies have developed new and strict codes of operation for centres that handle human grade foods, not to mention the fact that producing human grade foods requires advanced processes. Some of the currently established pet food production factories have not invested in some of the requirements that are required by regulatory authorities such as the FDA. Hence, sourcing manufacturing partners for pet foods that are produced to food safety standards for human consumption poses great challenges to these firms. This poses a major challenge towards achieving a situation whereby the right quality pet foods are produced to suit the current market standards of selective consumers who are responsible pet owners with the interests of their pets in mind.

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HUMAN GRADE PET FOOD MARKET REGIONAL INSIGHTS

"North America pet food regulation imposes a high level of standard for clear and quality products to propel the market"

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East & Africa.

The North America follow strict regulatory laws that go up to labelling constraints of human grade products and have acted as significant drivers affecting the global human grade pet foods market share. Particularly, the continually stringent regulatory climate has encouraged consumers to look for better quality and transparent pet foods to feed their pets. Therefore, there is a growing trend towards human grade pet food products that are compliant with the rules provided by the regulation. This regulation also emphasizes customer satisfaction and reliance on the pet foods being manufactured and sold to them through targeting the quality assurances that the pet food manufacturers require to meet modern day’s target markets in North America.

KEY INDUSTRY PLAYERS

"Key industry players extending their online services contribute to easy access to fuel the market"

The key industry players are shifting to online and direct-to-consumer strategies for pet products, opening new chances to human grade pet food brands and offering more convenient ways of purchase. This expansion is due to strategic changes in consumer behaviour, as the increasing number of pet owners prefer purchasing products online. With online, human grade pet food brands shall be in a position to overcome some of the constraints which most of the traditional physical outlets present and thus maximize their market share and capture as consumers keep on increasing their spending on quality pet food products. Though consumers get better options to get hold of good pet food through online or direct-to-consumer channels, the change also creates opportunities and competition for pet food players. This has led to the emergence of various great, healthy and more transparent brands being produced and delivered door-to-door directly which has revolutionized the entire pet food distribution channel.

List of Market Players Profiled

• The Honest Kitchen (U.S.)
• Full Moon (U.S.)
• Nom Nom (U.S.)
• Spot Farms (U.S.)
• Only Natural Pet (U.S.)
• Solid Gold (U.S.)
• JustFoodForDogs (U.S.)
• Portland Pet Food Company (U.S.)
• Wet Noses (U.S.)
• Riley's (U.S.)
• Bark Bistro Company (U.S.)
• PureBites (U.S.)
• Annamaet (U.S.)
• Ollie Pets (U.S.)
• PetPlate (U.S.)
• The Farmer's Dog (U.S.)
• Wanpy (China)

INDUSTRIAL DEVELOPMENT

January 2023: The California based The Honest Kitchen has recently unveiled fresh functional toppers for dog categorise. Formulated with the help of a veterinary nutritionist, each pourable stew contains supplementary nutrients for different body systems of the dog, including the heart, immunity, joints, appetite, skin, and coat. Available in five recipes, they cater to diverse dietary needs and are priced at USD 3.29.

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The research report delves into market segmentation, utilizing both qualitative and quantitative research methods to provide a thorough analysis. It also evaluates the impact of financial and strategic perspectives on the market. Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe. Overall, it offers valuable and comprehensive insights into the market dynamics in a formal and easily understandable manner.