Hyper Casual Gaming Market Size, Share, Growth and Industry Analysis by Type (Android, And, IOS) By Application (Men and Women), and Regional Forecast To 2032

Updated On: 08 July 2024

Hyper Casual Gaming Market REPORT OVERVIEW

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The global hyper casual gaming market size was USD 15600 million in 2021 and market is projected to touch USD 36225 million by 2032, at a CAGR of 7.96% during the forecast period.

Hyper casual gaming industry consists of hyper casual games which are built with the model of a video game. These games are extremely easy to play and are user-friendly. The most important feature of this game is that they have minimalistic user interface. These games are very popular among teens and youngsters.

Hyper casual gaming is a very easy technique of gaming. The increasing demand for easy games is creating lucrative growth opportunities for the market. This is considered as the latest trend in the market.

These games have minimalistic user interface. Players can obtain ultimate gaming fix experience with hyper causal games.  All of these factors have assisted in the tremendous growth of the hyper casual gaming market share.

COVID-19 impact:  Increased Usage of Technological Devices During Pandemic Increased Market Growth

The pandemic of COVID-19 became an obstacle for some industries. However, it proved to be advantageous to some sectors. The technology industry benefitted greatly from lockdowns, as the screen time of people during pandemic saw a spike.

Work from home facility allowed all the employees to work from the comfort of their houses. As a result, the use of technological devices like laptops, and tablets increased. With an increase in the leisure time available to people during the pandemic, they started playing hyper casual games to overcome their boredom. All of these factors helped the growth of the market during pandemic.

LATEST TRENDS

"Simplicity of Hyper Casual Gaming to Increase Market Growth"

There are several types of video games available in the market. Some of them can be highly complex with various levels of difficulty. People are attracted to these games as they are simple and easy to follow along. The instructions are very clearly provided to the player in these types of video games.

They are very simple because these games incorporate only one to two mechanisms. Small children as well as the elder population can get used to this game as it does not contain any technologically complex demographics. This in turn makes the market open to a large number of users and players. This can be identified as the latest trend in the market.

Hyper Casual Gaming Market SEGMENTATION

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• By Type:

The market can be divided on the basis of type into the following segments:

Android​, and, iOS. The android segment is anticipated to dominate the market during the forecast period.

• By platform:

Classification based on platform into the following segment:

Men and women. The men segment is predicted to dominate the market during the research period.

DRIVING FACTORS

"Integration of Minimalistic User Interface to Accelerate Market Growth"

The major advantage of using these games is that they have minimalistic user interface. This means that hyper casual games are very interesting to play even when they are played repetitively. Players do not get bored in spite of playing the same game multiple times.

These games are developed with exceptional features and attributes that can create a very fun experience for the player. Hyper casual gaming is created with numerous levels of difficulty. Once a player unlocks one level of the game the next level can be reached. As these games are highly reengaging many people come back to play them.  This can contribute to the hyper casual gaming market growth.

"Very Less Effort Required by Game Developers to Propel Market Growth "

Hyper causal games are not only easy to play but are also very convenient to develop. These games can be developed just within some days or weeks. While other games require highly advanced technologies and a lot of time to develop.

Hyper games are currently occupying the top position in the gaming chart. This is because they provide their users with the ultimate gaming fix experience. They teleport the users to another world with different characters. Real life gamers who have taken up gaming as their profession can easily connect with other gamers very easily. Playing these games will reduce stress for many people. All of these factors combined will propel market growth.

RESTRAINING FACTOR

"Fierce Competition Among Players to Decrease Market Growth"

Even though hyper casual games are very easy to play they also have a few disadvantages. There is fierce competition that exists among players. Constant playing of these games can result in addiction. Several times, even good hyper casual games can fail in the market if they are not released at the right time.

When considered from the developer’s point of view the cost required for advertising and marketing these games can be very high. In case if the game fails at the market the developer will have to bear all the losses. These factors can hamper the market growth.

Hyper Casual Gaming Market Regional Insights

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"North America to Dominate the Market in Upcoming Years"

North America is the largest shareholder of the market. Many countries in North America are considered to be technological hubs. Game developers are available in large numbers in these regions. Hyper casual gaming is a very popular trend in the gaming sector.

Several people in this region have taken up gaming as their hardcore profession. Such professional gamers often play more hyper casual games as they are very simple and re-engaging. Playing these games provide the players with a sense of accomplishment. All of these factors have contributed in the development of the market in North America.

Key Industry Players

"Leading Players adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolio and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the market.

List of Market Players Profiled

• Zynga, Inc. (U.S.)
• Take-two Interactive (U.S.)
• NetEase Inc (China)
• Activision Blizzard, Inc (U.S.)
• Rovio Entertainment Corporation (Finland)
• Electronic Arts Inc. (U.S.)
• Tencent Holdings Limited (China)
• GungHo Online Entertainment, Inc ( SoftBank Group) (Japan)
• Nintendo Co., Ltd. (Japan)
• Kabam Games, Inc. (U.S.)

Report Coverage

The report provides an insight into the industry from both the demand and supply sides. Further, it also gives information on the impact of COVID-19 on the market, the driving and the restraining factors along with the regional insights. Market dynamic forces during the forecast period have also been discussed for the better understanding of the market situations