In-Ear Mono Bluetooth Headsets Market Size, Share & Industry Analysis, By Type (Third-Party Retail Channels, Direct Channels, and Distribution Channels), By Application (Low-End, Middle-End, and High-End), and Regional Forecast to 2027

Updated On: 06 March 2023

REPORT OVERVIEW

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The global in-ear mono Bluetooth headsets market size was USD 167.75 million in 2020. The sudden emergence of the coronavirus outbreak has created unprecedented challenges on the global economic structure. The global in-ear mono Bluetooth headsets market has witnessed a negative impact of the COVID-19 pandemic. According to our research, the market is expanding and is projected to exhibit a CAGR of 8% during the forecast period. The instantaneous increase in the CAGR is ascribable to the market’s demand and growth rendering pre-pandemic levels after the pandemic ends.

Bluetooth is a common connectivity technology that has witnessed significant advancements in recent years. In-ear mono Bluetooth headsets consist of one microphone and one earpiece. It is usually used for voice calls due to the advantage of hands-free wireless communication. Bluetooth technology has evolved significantly, and newer Bluetooth versions are now available across several devices. Bluetooth has turned wired headsets obsolete as major manufacturers are launching smartphones without the headphone jack. The evolution of Bluetooth technology has transformed the in-ear mono Bluetooth headsets market, and the major players operating in the market are launching newer products. The growing digitization across developed and developing countries is anticipated to boost the demand for Bluetooth headsets in the forthcoming years. Additionally, the new product launches by key manufacturers are expected to foster market growth.

COVID-19 IMPACT

"Reduced Production Levels Amidst the Pandemic Affect Market’s Growth"

The unforeseen emergence of the humanitarian crisis has inflicted unparalleled challenges on the global economic structure. The global pandemic has stagnated the growth of several industries and markets, including the in-ear mono Bluetooth headsets market. The shutdown of manufacturing facilities and production plants has affected the market growth. The low production of the product due to the low available workforce has negatively impacted the market's growth. However, the number of smartphone users has dramatically surged during the pandemic. The demand for high-speed and WiFi networks has risen immensely due to the work-from-regime induced during the pandemic. Nonetheless, the vaccines are now available globally, and the market is slowly recovering. The market is likely to witness steep growth in the coming years.

LATEST TRENDS

"Ambient Noise Reduction Technology to Offer Lucrative Growth Opportunities for the Market"

Passive noise isolation is necessary for effective communication. Passive noise can hinder communication, and the users may not be able to correctly comprehend the conversation. Major manufacturers operating in the market conduct extensive research and development activities to reduce the passive noise experienced while using the in-ear mono Bluetooth headsets. In current times, many Bluetooth headsets are available with ambient noise reduction technology. Recently, Samsung launched its new Galaxy Earbuds with noise reduction technology that can be channeled on three different levels, depending on the amount of passive noise the user may permit to listen. The launch of new mono Bluetooth headsets with ambient noise reduction technology is likely to stimulate market growth.

SEGMENTATION

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Based on type, the market trifurcates into direct channels, third-party retail channels, and distribution channels. Based on application, the market segments into low-end, middle-end, and high-end. Out of these, the high-end segment is anticipated to witness the highest growth in the market. Geographically, the market is classified into five major regions- North America, Asia Pacific, Europe, the Middle East & Africa

DRIVING FACTORS

"Growing Demand for Smartphones, Laptops, and Tablets to Surge Market Growth"

The work-from-home regime induced by the pandemic has surged the demand for wireless communication devices.  Radiofrequency electronics have witnessed a spike in demand amidst the pandemic due to the surging digitization, especially in India and Brazil, where the internet and mobile users pool is continuously increasing. The growing digitization is expected to influence the market growth strongly. The demand for in-ear mono Bluetooth headsets is anticipated to increase due to the rising telecommunication observed during the pandemic. Moreover, the rising penetration of 4G and 5G networks and the growing demand for smartphones, laptops, and other smart devices are estimated to boost the market growth.

"Increasing Personal Disposable Income Levels to Foster Market Growth"

Many companies choose to outsource their services to reduce costs. In recent years, outsourcing has spiked in developing countries, especially in India. Outsourcing creates job opportunities and stimulates the economic growth of the nation. According to the National Association of Software & Services Companies (NASSCOM), almost half of the Fortune 500 companies outsource software development to outsourcing firms based in India. The increasing outsourcing results in improving personal disposable income levels and is likely to boost the global in-ear mono Bluetooth headsets market growth.

"New Product Launches to Amplify Market Growth"

The increasing demand for Bluetooth headsets has induced major players to introduce Bluetooth headsets with advanced features, such as gesture controls and on-bound storage. Major players in the market are reportedly working on the launch of advanced mono Bluetooth headsets. The new product launches by key manufacturers are expected to amplify the growth of the market. For instance, Nokia is expected to launch its new mono Bluetooth headset called Solo Buds+ in 2021.

RESTRAINING FACTORS

"Widely Available Substitute Products to Hinder Market Growth"

There are numerous Bluetooth headsets available in the market that offer superior sound quality. The wide availability of substitute Bluetooth headsets is expected to restrain the market growth. Additionally, the abundantly available wired headsets may hinder the market growth.

REGIONAL INSIGHTS

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"Asia Pacific to Hold the Lion’s Share Due to Swift Digitization"

Asia Pacific is anticipated to dominate the global in-ear mono Bluetooth headsets market share. The growing internet penetration and the increasing demand for smartphones, laptops, and tablets in countries such as India, Japan, Korea, and China are anticipated to fuel the market growth. The increasing outsourcing activities in India are expected to surge the market growth. Additionally, rapid digitization is projected to stimulate market growth.

North America is expected to gain immense growth in the forthcoming years. The presence of high-income groups and the rising digitization are anticipated to be the key growth factors for the market. Additionally, the growing demand for consumer electronic devices such as laptops and smartphones is expected to foster market growth.

Europe is projected to witness significant growth in the global market. The rising urbanization, digitization, and the growing demand for smartphones, laptops, and other smart devices are estimated to boost the market growth. The improving income levels of the populace are also anticipated to complement the market growth.

Latin America and the Middle East & Africa are likely to exhibit considerable growth in the upcoming years. The growing urbanization and digitization across the two regions are anticipated to fuel the growth of the market.

KEY INDUSTRY PLAYERS

"Key Players Conduct R&D Activities to Launch New Products in the Market"

The key players in the market are extensively invested in the research and development activities to develop low latency in-ear mono Bluetooth headsets. They are investing in noise reduction technologies to launch superior sound quality headsets. The key players are reorganizing the operational and logistical structures that were impacted by the COVID-19 pandemic. The key players focus on various organic growth strategies such as new product launches, technological advancements, patents, and others. They also adopt inorganic growth strategies such as mergers, acquisitions, partnerships, collaborations, and others to strengthen their market positions and generate greater revenues.

List of Key Market Players Profiled

• Plantronics
• GN (Jabra/Vxi)
• Samsung (Harman)
• Motorola
• Philips
• LG
• Sennheiser
• QCY
• Mpow
• Xiaomi Huawei
• Aigo
• BlueAnt Wireless
• Zebronics
• Syska
• I.Tech

KEY INDUSTRY DEVELOPMENTS

June 2021: Nokia is expected to launch Solo Buds+ to revive the trend of using in-ear mono Bluetooth headsets. The new product will also support music playback.

REPORT COVERAGE

The market is fairly competitive and comprises several key players operating internationally and domestically. The global in-ear mono Bluetooth headsets market report offers a detailed market assessment and emphasizes several crucial factors such as application, types, end-users, and leading companies. Besides this, the report offers valuable insights into the current market trends. The report also features the latest industry developments. In addition to the factors mentioned above, the report incorporates significant factors contributing to the market’s growth in recent years.