Inflatable Toys Market Report Overview
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The global inflatable toys market size was USD 5104.8 million in 2021 and is expected to reach USD 8359.9 million by 2031, exhibiting a CAGR of 5.0% during the forecast period.
Inflatable toys contain air and can be deflated when not in use. As a result, these toys demand less storage space. Furthermore, they are lightweight and portable. Inflatable toys contain various things, such as inflatable balls, pools, animals, and castles. The global inflatable toys market is being driven by the increased popularity of inflatable toys among children and parents due to their qualities, such as mobility, ease of installation, and attractiveness.
COVID-19 Impact: Market Witness Decent Growth Owing to Increased Product Demand
The COVID-19 pandemic has been unprecedented and staggering, with the inflatable toys market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels.
During the COVID-19 pandemic, many industries, including the consumer goods business, encountered unanticipated obstacles. Government-imposed limitations, such as lockdowns, production shutdowns, travel bans, and border restrictions, affected global supply networks. This resulted in a scarcity of raw materials and manpower, hampering the production of various small and large-scale consumer products. However, demand for inflatable toys soared in 2020 and 2021 when youngsters remained home due to school and park closures. During the lockdown, parents looked for different options for indoor gaming for their children, which increased the sales of inflatable toys and raised product awareness. Furthermore, due to quick vaccination and effective government regulations, the toys sector is predicted to grow positively in the next years, supporting the worldwide inflatable toys market share.
Latest Trends
"Integrated Marketing to Be A Noticeable Trend"
A rising inflatable toys market trend that is predicted to fuel market growth during the forecast period is increased marketing initiatives. Vendors in the worldwide inflatable toys market use an integrated marketing communication approach to sell their products through communication channels such as newspapers, magazines, and social media. As part of this plan, several vendors develop TV advertisement campaigns, which are then followed by marketing initiatives that include internet pre-roll, a broad social media and blogging program, and an interactive website.
Inflatable Toys Market Segmentation
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- By Type Analysis
The market can be segmented according to type: Inflatable Slide, Bounce Houses, Inflatable Pool, and Others.
- By Application Analysis
The market can be divided into Household Use and Commercial Use based on application.
Driving Factors
"Rising Dual Income to Propel Market Growth"
The region's growing number of dual-income households is increasing the demand for numerous inventive toys to keep children entertained. This reason is also driving the expansion of inflatable toys in the region. Furthermore, the region's growing number of kindergartens and playschools will likely increase demand for inflatable toys over the forecast period. Further, the region's strong e-commerce platform footing, combined with the expanding influence of online shopping patterns, is expected to drive the inflatable toys market growth over the forecast period.
"Flourishing E-commerce Sales to Market Growth"
Online retail provides ease in terms of shopping and product delivery, as well as a diverse product offering and substantial discounts. Furthermore, home delivery service draws many customers to e-commerce portals. All of these reasons are accelerating the inflated toys market growth.
Restraining Factors
"Hazardous Substances in Inflatable Toys to Restrict Market Growth"
Although inflatable toys are growing more popular, the majority of them are composed of polyvinyl chloride (PVC) and other hazardous substances, which cause parents to have worries about their quality and safety. PVC includes hazardous substances such as lead, phenol, and phthalates, which can endanger children's health. Furthermore, inflatable toys are quite brittle. They are easily pierced by even little impacts, and once damaged, they are nearly worthless. Patches to cover the perforated area are available from many manufacturers. However, the toys may still leak if the patch is not applied correctly. As a result, safety and quality worries over inflatable toys may stymie the industry in the coming years.
Inflatable Toys Market Regional Insights
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"High Recreational Activities To Lead the Market Demand in North America"
Due to the product's extensive acceptance in the region, particularly for outdoor recreational activities, the market is fast expanding across North America. Manufacturers are likewise attempting to increase marketing expenditures to increase consumer awareness of their products. Inflatable toys outlast other forms of toys due to their high durability, lightweight, and simplicity of inflation and deflation. The aforementioned factors are driving the expansion of the inflatable toys industry in the region.
Key Industry Players
"Market Players to Employ Innovative Technology To Create Appealing Items"
Market participants are pursuing product innovation techniques to create highly unique and appealing items. They are investing much in research & development to maintain and extend their market share across many geographies.
List of Market Players Profiled
- Bestway Group (U.K.)
- FUNBOY (U.S.)
- Yolloy (China)
- Blast Zone (U.S.)
- General Group (India)
Report Coverage
The report's devoted part presents an Inflatable Toys Market’s impact of COVID-19 and its succeeding variant outbreaks on demand, supply, price, vendor uptake, and recommendations for long-term outcomes. The updated study contains insights, analyses, projections, and predictions for the Inflatable Toys Market, considering the COVID-19 impact. The research profiles a report with extensive studies describing the firms in the market affecting the forecasting period. Detailed studies also offer a comprehensive analysis by inspecting factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.
| REPORT COVERAGE | DETAILS |
|---|---|
Market Size Value In |
US$ 5104.8 Million in 2021 |
Market Size Value By |
US$ 8359.9 Million by 2031 |
Growth Rate |
CAGR of 5% from 2021 to 2031 |
Forecast Period |
2024-2031 |
Base Year |
2023 |
Historical Data Available |
Yes |
Regional Scope |
Global |
Segments Covered |
Type and Application |
Frequently Asked Questions
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What value is the global Inflatable Toys Market expected to touch by 2031?
The global Inflatable Toys Market is anticipated to reach USD 8359.9 million by 2031.
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What CAGR is the Inflatable Toys Market expected to exhibit by 2031?
The Inflatable Toys Market is anticipated to exhibit a CAGR of 5.0%.
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What are the driving factors of the Inflatable Toys market?
Rising Dual Income and flourishing e-commerce sector to drive the Inflatable Toys market.
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Which are the key players or most dominating companies functioning in the Inflatable Toys market?
Bestway Group (U.K.), FUNBOY (U.S.), Yolloy (China), Blast Zone (U.S.), General Group (India) some of the notable market players in the Inflatable Toys market.
