Insurance Product Configurator Market Size, Share, Growth, and Industry Analysis, By Type (Web-based and App), By Application (Policy Administration, Underwriting Claims, Core Data Management and Others), and Regional Forecast to 2033

Last Updated: 04 July 2025
SKU ID: 23430111

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INSURANCE PRODUCT CONFIGURATOR MARKET OVERVIEW

The Insurance Product Configurator Market, worth approximately USD 2.5 billion in 2024, is forecasted to increase to USD 2.66 billion in 2025 and surpass USD 4.5 billion by 2033, expanding at a CAGR of about 6.2% throughout the period 2025-2033.

Insurers are changing the Insurance Product Configurator market fast due to the need for flexible tools that can help them design, tailor and offer insurance products quickly to customers. Using these tools, insurers can adjust the items and pricing of their plans, adapt the coverages available and set policy terms instantly, with limited IT help. Insurers can achieve market growth, adapt fast to updates in regulation and satisfy different customer requirements with the help of low-code or no-code platforms. Thanks to configurators, agents can bundle products, distribute them across different channels and connect them with underwriting and claims, leading to better operations and happier customers.

As demand for digital advancements increases in insurance, along with tougher insurance products and regulatory rules, the Insurance Product Configurator market is growing. Key players are making use of AI, advanced analytics and cloud services to give customers configurators that are both adaptable and flexible for product creation and customization. Market benefits also include insurers concentrating on making fewer errors, cutting costs in the product lifecycle and improving business and IT cooperation. As digital strategies continue to grow, insurers are using configurators to compete in the industry and satisfy what customers now require.

COVID-19 IMPACT

Insurance product configurator Industry Had a positive Effect Due to acceleration of digital transformation during COVID-19 Pandemic

The Insurance Product Configurator market has seen much faster growth due to the pandemic. Due to many companies needing to operate online suddenly, insurers had to move quickly to release new insurance policies for pandemic, business problems and health concerns. As a result of USAMP’s insuracomp Technologies, companies were able to react fast to changes in their offering, alter policy information and manage prices swiftly, even under difficult circumstances. It showed the need for agile, low-code tools that let insurers create new services and keep their edge in uncertain times.

In Summer 2020, more remote jobs and online interactions due to the pandemic made insurers accelerate their digital transformation efforts. Configurators were needed because contactless sales, improved underwriting and smoother customer experiences depend on them for self-service and customization that works automatically. Besides other reasons, new regulations and relief measures from the authorities meant insurers had to regularly update their products which increased demand for flexible configurator solutions. All things considered, the Covid-19 pandemic encouraged insurers to try scalable and flexible technologies, securing the industry’s continued growth.

LATEST TRENDS

Integration of Generative AI to Drive Market Growth

Generative AI has become a major trend in the Insurance Product Configurator industry for boosting how products are designed and customized. AI-based tools are being adopted by many insurers to help build tailored policies fast as customer or market demands change. As a result, policies can be set up, pricing models found and coverage options chosen quickly to meet someone’s individual desires. Adopting generative AI in insurance enables companies to shorten how long it takes to introduce new products, automate many hard tasks and provide solutions that adapt to customers’ needs quickly. This trend is part of the insurance industry’s larger move to improve both its operations and how satisfied its customers are.

INSURANCE PRODUCT CONFIGURATOR MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into Web-based and App

  • Web-based Application: Web-based applications don’t need to be downloaded and run inside a web browser directly. Since all you need is internet access, Gmail works on every kind of device with ease. Since updates take place on the server itself, everyone uses the newest version all the time. These tools include platforms for sending and receiving emails, doing online banking and systems for hosting software.
  • App: An app means a software program that is put onto a device such as a smartphone, tablet or desktop computer. Whether apps run online or offline, most of them offer faster service and usually give users access to the camera and GPS of their devices. Apps are generally designed to fit the user, though people have to manually download updates from the store or directly from the app. Examples are mobile banking, playing games and being productive on your phone.

By Application

Based on application, the global market can be categorized into Policy Administration, Underwriting Claims, Core Data Management and Others

  • Policy Administration: Insurance Product Configurators make it easy to produce, update and control multiple policies. They save time and make fewer mistakes by automating the policies, renewals, endorsements and cancellations. This means policies are better managed end to end compared to before. These tools enough policies meet both industry and business law standards.
  • Underwriting: In underwriting, configurators help by establishing risk requirements, prices and cover rules on the fly. They ensure policies can be modified to suit each person or company confidently, vert fast and with no major alterations to IT systems. Being flexible makes it faster to assess and approve risks while also ensuring all results are consistent and accurate. With rules running automatically, underwriting is more precise and your business follows all regulations.
  • Claims: Claims can be efficiently managed using Insurance Product Configurators, as firms can setup claim policies, set coverage limits and design rules for settling claims with ease. They automate the process of checking, approving and processing claims to speed things up and eliminate fraud. It is easy to adjust claims rules with the help of configurators when new situations or rules appear. Consequently, processing claims is quicker and the satisfaction of customers goes up.
  • Management of the Central Materials: With configurators, you have a central location for managing and accessing product, business rule and policy information. As a result, there is consistent data use among the underwriting, administration and claims functions. It is possible for them to work together smoothly, giving the ability to quickly update and organize product configurations. If we manage data better, everyone can make decisions quickly and easily, there is less risk at work and the company runs smoothly.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Demand for Product Personalization and Speed-to-Market to Boost the Market

A factor in the insurance product configurator market growth is the Demand for Product Personalization and Speed-to-Market. Insurers are expected to design products that can meet the different and fast-changing needs of their customers. Now, consumers are looking for individualized plans, multiple ways to pay bills and instant plan customization. With Insurance Product Configurators, carriers can create, test and introduce new insurance products in less time and with fewer IT experts which supports their competitiveness.

Digital Transformation and Automation Initiatives to Expand the Market

Digital transformation strategies are encouraging insurers to use automation to improve their daily business processes. They replace old, clumsy and slow manual methods for creating and approving products with new error-free systems. This goes hand in hand with the industry’s shift to agile platforms that allow business users to come up with new ideas by themselves.

Restraining Factor

Complex Integration with Legacy Systems to Potentially Impede Market Growth

Much of the insurance industry relies on old and in flexible mainframe systems that are not suitable for today’s flexible configurators. Fitting a product configurator in with such systems may require much effort, budget and time. As long as there are no widely accepted APIs and problems with compatibility are found, the implementation could take longer or become less effective.

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Integration with IoT and Smart Infrastructure for the Product in the Market

Opportunity

Handsets with NFC are increasingly valuable because of their expanding link with IoT and smart infrastructure. As connected devices become more common everywhere, NFC makes it especially simple and clear for users to get started, combine devices, and use them in different ways. If you just tap your phone on a new smart thermostat, it configures itself, and tapping a public smart display can show you real-time information on nearby transport or targeted advertising. Smart cities use NFC to make access to services such as parking and waste management more convenient. In addition, using NFC on digital product passports in the supply chain makes it easier for both businesses and consumers to detect when a product is genuine, simply by tapping it with their phones. So, NFC systems make it possible for NFC-enabled devices to control and get information from today’s growing number of smart things, creating a variety of new uses beyond payments.

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Perceived Security Risks and Lack of Awareness Could Be a Potential Challenge for Consumers

Challenge

Adopting NFC-enabled phones is delayed for many since some users are concerned about security, and only a few know about the technology. They may feel apprehension about using NFC because they fear that someone can get through the system’s security and steal their data, intercept payment transfers, or practice “digital pickpocketing.” Often, people feel this way because they don’t understand all the details about NFC security. As a result, some individuals might not use NFC for major applications, and some may avoid it altogether. Those involved need to keep telling the public about NFC’s security, answering any questions openly, and highlighting reliable information to show they can trust it.

INSURANCE PRODUCT CONFIGURATOR MARKET REGIONAL INSIGHTS

  • North America 

North America is the fastest-growing region in this market. The United States insurance product configurator market has been growing exponentially owing to multiple reasons. Leadership in Insurance Product Configurator belongs to North America because its insurance sector is mature and highly interested in digitalization. Adopting configurators is helping leading insurers introduce new products swiftly and make the experience better for their customers. Being able to work with changing rules and widespread cloud use promote growth. The influence of leading insurtech companies encourages the area’s market growth.

  • Europe

Growth in the configurator market across Europe is being fueled by rules such as Solvency II and GDPR which require banks to have flexible and tick-box-fit product options. Low-code platforms are being used by insurers to make their work easier and help them react more quickly. Germany, the U.K. and France are leading this new trend. Yet, the fact that insurance markets are different in each country makes it hard to integrate and standardize.

  • Asia

Rising interest in digital insurance and many people who do not have protection are helping to drive the fast growth of Asia’s Insurance Product Configurator market. Companies in India, China and Singapore are adopting configurators so they can give microinsurance, personalized plans and products through mobile apps. When the government backs the transition to fintech and insurance digitization, the industry grows. There are still problems caused by inadequate infrastructure and differing regulation.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Key industry players are shaping the insurance product configurator marketplace through strategic innovation and market expansion. These companies are introducing advanced techniques and processes to improve the quality and performance of their offerings. They are also expanding their product lines to include specialized variations, catering to diverse customer preferences. Additionally, they are leveraging digital platforms to increase market reach and enhance distribution efficiency. By investing in research and development, optimizing supply chain operations, and exploring new regional markets, these players are driving growth and setting trends within the insurance product configurator market.

List of Top Insurance Product Configurator Companies

• DXC Technology [U.S.]

• SymbioSys [India]

• GroupLife [U.S.]

• Tigerlab [U.S.]

• Pegasystems [U.S.]

KEY INDUSTRY DEVELOPMENT

May 2022: Insurance Product Factory 4.5.0 from FintechOS was built to help insurance companies speed up the development and administration of new insurance products. With this approach, a consistent way to handle products during their life is already in place, so businesses don’t have to keep coding updates for every record. With the platform, users are able to use other FintechOS tools to reuse product features, create personalized products and check different platform setups all together. Thanks to that, the process moves faster from formula design to product design, letting companies become more agile in managing their products.

REPORT COVERAGE       

The study offers a detailed SWOT analysis and provides valuable insights into future developments within the market. It explores various factors driving market growth, examining a broad range of market segments and potential applications that may shape its trajectory in the coming years. The analysis considers both current trends and historical milestones to provide a comprehensive understanding of the market dynamics, highlighting potential growth areas.

The insurance product configurator market is poised for significant growth, driven by evolving consumer preferences, rising demand across various applications, and ongoing innovation in product offerings. Although challenges such as limited raw material availability and higher costs may arise, the market's expansion is supported by increasing interest in specialized solutions and quality improvements. Key industry players are advancing through technological advancements and strategic expansions, enhancing both supply and market reach. As market dynamics shift and demand for diverse options increases, the insurance product configurator market is expected to thrive, with continuous innovation and broader adoption fueling its future trajectory.

Insurance Product Configurator Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 2.5 Billion in 2024

Market Size Value By

US$ 4.5 Billion by 2033

Growth Rate

CAGR of 6.2% from 2025 To 2033

Forecast Period

2025 To 2033

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Web-based
  • App

By Application

  • Policy Administration
  • Underwriting Claims
  • Core Data Management
  • Others

FAQs