Jicama Market Size, Share, Growth, And Industry Analysis, By Type (Conventional Jicama, Organic Jicama), By Application (Supermarkets, Convenience stores, Others), Regional Insights, and Forecast 2024 To 2031

Updated On: 22 April 2024

Jicama Market Report Overview

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The global jicama market size was USD 7343.5 million in the year 2022 and is expected to reach USD 10807.03 million by 2031, exhibiting a CAGR of 4.4% during the forecast period.

Jicama, also known as Mexican yam bean or Mexican turnip, is a root vegetable that belongs to the legume family. It is native to Mexico and Central America and is now cultivated in many other regions around the world. Jicama has a round or elongated shape, similar to a turnip or a large radish, and its outer skin is light brown and papery. The flesh of the jicama is crispy, juicy, and white, resembling the texture and consistency of an apple or a water chestnut. Jicama is prized for its refreshing and slightly sweet flavor, making it a popular ingredient in salads, salsas, and stir-fries. It can be eaten raw or cooked, depending on personal preference and the desired culinary application. When raw, jicama has a crunchy and watery texture, similar to that of a water chestnut, and adds a refreshing element to dishes. Cooked jicama has a softer texture and can be used in various cooked preparations, such as stir-fries or soups.

The global jicama market has witnessed steady growth in recent years due to the increasing demand for healthy and exotic vegetables. Jicama, also known as the Mexican yam bean or Mexican turnip, is a root vegetable widely consumed for its crisp texture and mild, sweet flavor. It is rich in dietary fiber, vitamin C, and various minerals, making it a popular choice among health-conscious consumers.

COVID-19 Impact: Pandemic Increased the Demand for Healthy and Immune-Boosting Foods Boosted the Market Growth

The COVID-19 pandemic has been unprecedented and staggering, with jicama experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The outbreak of the COVID-19 pandemic had a mixed impact on the jicama market. While there were initial disruptions in the supply chain and distribution channels due to lockdown measures, the demand for healthy and immune-boosting foods surged during the pandemic. Jicama, being a nutritious vegetable, experienced increased consumption as consumers focused on maintaining a healthy diet to strengthen their immune systems.

Latest Trends

"Rising Popularity of Plant-Based Diets and The Increasing Demand for Alternative Meat Substitutes to Boost the Market Development"

Jicama has gained attention as a versatile ingredient for plant-based dishes, as its texture and taste make it a suitable substitute for meat. The trend towards plant-based eating, driven by health and environmental concerns, has led to a growing demand for jicama as a key ingredient in vegan and vegetarian recipes.

Jicama Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into conventional jicama, organic jicama. Conventional jicama being the leading segment of the market by type analysis.

• By Application Analysis

Based on application, the market can be divided into supermarkets, convenience stores, others. Supermarkets being the leading segment of the market by application analysis.

Driving Factors

"Growing Health Consciousness to Drive the Market Growth"

The increasing emphasis on maintaining a healthy lifestyle and following a balanced diet has been a significant driver for the jicama market. With the rise in health consciousness among consumers, there has been a growing demand for nutritious foods that provide essential vitamins, minerals, and dietary fiber. Jicama has gained recognition as a healthy vegetable choice due to its impressive nutritional profile. It is low in calories and fat, while being rich in dietary fiber, vitamin C, and minerals such as potassium and magnesium. Consumers are increasingly seeking out natural and nutrient-rich foods that can contribute to their overall well-being. Jicama fits these requirements perfectly, as it not only offers health benefits but also adds a unique flavor and texture to a variety of dishes. The high fiber content in jicama aids digestion and promotes a feeling of fullness, making it a suitable option for weight management and maintaining a healthy digestive system.

"Rising Interest in Ethnic and Exotic Cuisines to Drive the Market Development"

The global culinary landscape has witnessed a significant surge in the interest and exploration of ethnic and exotic cuisines. Consumers are increasingly seeking new flavors, ingredients, and culinary experiences from different cultures. Jicama, being a staple ingredient in Mexican and Latin American cuisines, has gained popularity worldwide due to its unique flavor and versatility in cooking. Mexican and Latin American cuisines are renowned for their bold and vibrant flavors, often incorporating a diverse range of ingredients. Jicama's mild, sweet flavor and crisp texture make it an ideal addition to various dishes in these culinary traditions. It is commonly used in Mexican dishes such as salads, salsas, ceviche, and street food favorites like "jicama sticks" sprinkled with lime juice and chili powder.

Restraining Factors

"Limited Awareness and Availability in Certain Regions to Hamper the Market Growth"

While the jicama market has experienced growth, one of the key challenges it faces is limited awareness and availability in certain regions. Jicama is primarily cultivated and consumed in regions such as Mexico, Central America, and Southeast Asia. Expanding the market beyond these regions requires concerted efforts to create awareness about the vegetable's nutritional benefits and promote its versatility in cooking. In many parts of the world, jicama remains relatively unknown or underutilized. Increasing awareness about jicama's health benefits, culinary uses, and its ability to enhance the flavor and texture of various dishes is essential to expand its consumer base.

Jicama Market Regional Insights

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"Increasing Focus on Healthy Eating Habits and A Desire for Diverse Culinary Experiences in North America to Bolster the Market Development"

North America is a key market for jicama, driven by the region's increasing focus on healthy eating habits and a desire for diverse culinary experiences. In recent years, there has been a noticeable surge in the demand for jicama in North America, particularly in the United States. Jicama's appeal lies in its versatility, as it can be used in various preparations such as salads, tacos, and as a crunchy snack. The United States, in particular, has witnessed a significant rise in jicama consumption. This can be attributed to the growing awareness of the vegetable's nutritional benefits and its ability to enhance the flavor and texture of different dishes. Jicama's crisp and refreshing nature makes it an ideal ingredient for salads, where it adds a delightful crunch. In addition, jicama's neutral flavor allows it to complement various seasonings and spices, making it a popular choice for tacos and other Mexican-inspired dishes. The increasing popularity of Mexican cuisine in North America has played a pivotal role in driving the demand for jicama. Mexican cuisine is celebrated for its vibrant flavors, fresh ingredients, and emphasis on healthful options. Jicama's status as a staple ingredient in Mexican dishes like ceviche, salsas, and street food favorites has significantly contributed to its growth in the region.

Asia Pacific represents another significant region in the jicama market, primarily due to the vegetable's long-standing traditional consumption in countries such as Vietnam, the Philippines, and Indonesia. Jicama holds a prominent place in Asian cuisines, particularly in dishes where its unique texture and mild sweetness are highly valued. In Vietnam, jicama is commonly used in traditional spring rolls, known as "gỏi cuốn." The crispness and refreshing nature of jicama make it an excellent ingredient to balance the flavors and textures in these rolls, providing a delightful crunch alongside fresh herbs, shrimp, and rice noodles. Similarly, in the Philippines, jicama is a key component in the popular salad known as "singkamas," which combines jicama, green mangoes, tomatoes, and onions with a tangy dressing. This salad is a refreshing and vibrant accompaniment to many Filipino meals.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled Players

• Albert's Organics (U.S.)
• Kitazawa Seed (U.S.)
• United Produce (U.S.)
• Vega Produce (U.S.)
• VOLCANO KIMCHI (U.S.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.