Kids Makeup Market Size, Share, Growth, And Industry Analysis By Type (Skincare, Cleaning, Others) By Application (Supermarket, Specialty Store, Online Shop, Others), Regional Forecast To 2033

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KIDS MAKEUP MARKET OVERVIEW

The global kids makeup market was valued at USD 1.5 billion in 2024 and is expected to grow to USD 1.6 billion in 2025, reaching USD 2.5 billion by 2033, with a projected CAGR of 6.79% during the forecast period.

The main purpose of using or applying cosmetics is to improve a person's beauty and outward appearance. These cosmetic items are primarily made from synthetic materials. Cosmetic products are primarily used for external cleaning, perfumes, appearance changes, body odour correction, skin protection, and conditioning, among other things. Cosmetics and personal care goods, which include anything from antiperspirants, scents, make-up, shampoo, and toothpaste to soaps, sunscreens, and toothpaste, are crucial at every stage of a consumer's life.

Chemical compound combinations are used in the production of cosmetics. These substances are either made artificially or from natural sources. Cosmetics can be used for either personal usage by retail customers or for professional purposes in the entertainment and beauty industries. In the entertainment industry, cosmetics are frequently used to enhance a person's natural features, add colour to their face, and completely alter their facial features so they resemble another person, animal, or object.

Cosmetics for kids are produced specifically for kids. They are used to improve the look of certain face characteristics. Baby lotions, oils, powders, and creams are some examples of the cosmetics used on children to hydrate and soften their skin. To guarantee that items are safe for usage, major players perform thorough safety checks. Because of their unique formulation, these products are gentle and non-irritating. Cosmetics for children must be made of non-toxic materials and be safe for young children's health. Nail polish, fragrances, shampoos, lotions, face makeup, and other cosmetics are some of the most often used cosmetics for children. Growth in the market will be fueled by rising consumer expenditure on children's cosmetics products and the broad choice of items that the top important competitors provide.

KIDS MAKEUP MARKET KEY FINDINGS

COVID-19 IMPACT

COVID-19 Pandemic Leading Market Growth Decline

A market analysis of children's cosmetics suggests that increasing consumer interest in makeup may be contributing to higher sales. Dynamics in the children's cosmetics industry are significantly influenced by parenting practises. Parenting is frequently influenced by parents' jobs. For instance, it has been found that children of beauticians are interested in a variety of cosmetics. According to a study on the market for children's cosmetics, the COVID-19 pandemic had an impact on the cosmetic industry and significantly reduced demand for children's cosmetics. The shutdown and significant worldwide economic downturn in the first quarter of 2020 also significantly changed consumer purchasing patterns throughout the personal care and beauty sectors.

The global market for cosmetics has been affected by the COVID-19 pandemic. Also, because of the widespread lockdowns, the pandemic's effects on society and the economy have been seen. Travel restrictions, airline cancellations, and most significantly, a recession in the global economy, have all had an impact on the operations of cosmetics producers worldwide. The changing perception of COVID-19 danger has altered consumers' skincare practises. The current pandemic crisis caused consumers to put their attention elsewhere than on purchasing the basics they needed to survive, which had a direct influence on the growth of the entire cosmetics industry and hampered the development of the vegan cosmetics market.

LATEST TRENDS

Availability Of Cruelty-Free Children's Cosmetics Fuel The Market Growth

Over the forecast period, the availability of cruelty-free children's cosmetics is still anticipated to assist the market's growth. Also, during the projected period, increasing girl demand for cosmetics will fuel market development. The market is dominated by girls because of the globalisation of the planet. Because to the developing lux lifestyle and skin care knowledge, parents of young children are getting more and more worried about the efficacy of skin care products. Yet, the business has been boosted by children's growing daily usage of cosmetics products. Moreover, it is anticipated that increasing R&D investments and related technical developments in the handling and cost-effective production of skin products would help the market's growth.

• According to the U.S. Census Bureau, as of July 1, 2024, the population under age 18 in the United States was 73.1 million, a 0.2% decrease from 73.3 million the previous year, reflecting shifting demographics that impact youth-focused product demand

• According to the U.S. Census Bureau, 11 states now have more adults aged 65 and older than children under 18, up from just 3 states in 2020, underscoring the growing importance of targeted marketing in remaining youth‑dense regions

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KIDS MAKEUP MARKET SEGMENTATION

By Type Analysis

According to type, the market can be segmented into Skincare, Cleaning, Others. Skincare is anticipated to be the leading segment.

By Application Analysis

Based on application, the market can be divided into Supermarket, Specialty Store, Online Shop, Others. Supermarket will be the dominating segment.

DRIVING FACTORS

Rising Consumer Demands For Children's Cosmetics Leading Market Expansion

Due to rising consumer spending on children's cosmetics and the wide selection of products offered by large corporations, the market for children's cosmetics has expanded quickly. Due to the popularity of private labels and increased spending on kid-targeted advertisements, demand for children's cosmetic products has surged. Young people's decisions to purchase children's cosmetics products have been considerably affected by social media, engaging TV ads, and easy internet access. The market forces are supported by improved socioeconomic institutions and include an increase in creative professions and children's easy access to cosmetics. The issue in the digital era may be exacerbated by the rise in children's knowledge of the most recent cosmetic releases and their various application techniques via social media platforms.

• According to the U.S. Census Bureau’s American Community Survey, there were 42 million adolescents aged 10–19 in the U.S. in 2019, comprising 12.8% of the total population—representing a substantial base of potential kids makeup consumers

• According to the Personal Care Products Council, the U.S. personal care industry supported 4.6 million direct and indirect jobs in 2022, providing a robust talent and innovation ecosystem that fuels specialized segments like children’s cosmetics

Companies' Product Portfolio Expansions Propel Market Growth

Several cosmetics businesses make investments in creating kid-friendly cosmetics that strictly conform to safety regulations. Market growth for children's cosmetics may be accelerated by key companies' product portfolio expansions. A lot of industry players are launching digital marketing efforts, creating interactive ads, and working hard to promote their goods on social media, all of which are expected to boost demand for the goods. Because to the growing importance of social media and rising internet usage, consumers are being lured to e-commerce to buy personal care by-products. The practise of providing children's cosmetics as gifts during holidays, birthday parties, and other festivities is expected to increase consumer spending on children's cosmetics. In recent decades, producers of children's cosmetic products have diversified their product offerings.

RESTRAINING FACTORS

Synthetic Substances Having Unpleasant Responses Hindering Market Growth

The synthetic substances present in cosmetics, such as the pigment molecules, regulators, and other additives, might have unpleasant responses, skin disorders like acne or other skin conditions, the emergence of black patches, and many other undesirable consequences on the body. This could be because of the body's continual buildup of dangerous compounds as a result of prolonged exposure to these products. According to a study on the children's cosmetics business, these components might so permanently change the way they appear and encourage them to discontinue routinely using beauty products.

• According to the CDC, in 2021 10.8% of U.S. children aged 0–17 were diagnosed with eczema and 5.8% with food allergies, indicating formulation challenges for hypoallergenic kids makeup lines

• According to the FDA, 24 cosmetic products were recalled due to benzene contamination between April and May 2024—including items marketed to younger demographics—highlighting stringent safety standards that can constrain product offerings

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KIDS MAKEUP MARKET REGIONAL INSIGHTS

North America Will Be The Leading Region During Forecast Period

North America led the worldwide market in 2021 as a result of the increased demands for high-end and luxury items and the growing spending power of the general population. Also, a growing number of well-known beauty product stores in the region is one of the major variables affecting the size of the infant care industry, per market research. The Asia-Pacific area saw the fastest growth as a result of its developing economies, which include China and India. This is because to a number of variables that enhance demand for the product, such as increased urbanisation, a higher standard of life, and a rise in the proportion of working women. Europe accounted for the largest share of the worldwide market due to the increased adoption of childrens cosmetics by the regions consumers. Significantly contributing to the increase in demand for childrens cosmetics in Europe is continual product development. The domination of beauty goods is a crucial factor promoting the growth of the children's cosmetics industry in Europe. North America ranked as the second-largest global market for childrens cosmetics.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

• Make It Real, Miss Nella, Diel, Chicmax Group, Klee Naturals, No Nasties, Petite ‘n Pretty and other niche children’s cosmetics brands are part of the 600 member companies of the Personal Care Products Council, which together represent over 90% of the U.S. beauty market

• E.L.F. Cosmetics offers over 300 products globally and employs 475 people (as of March 31, 2024), leveraging scale to innovate in kid‑safe formulations

List of Top Kids Makeup Companies

• Make It Real (U.K.)
• Miss Nella (Valencia)
• Diel (Germany)
• Chicmax Group (China)
• Klee Naturals (U.S.)
• No Nasties (Netherlands)
• E.L.F. Cosmetics E.L.F. Cosmetics (U.S.)
• Petite ‘n Pretty (U.S.)
• Crayola Beauty (U.S.)

REPORT COVERAGE

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.