Labeler Market Size, Share, Growth, and Industry Analysis by Type (Print and Apply Labeling, and Labeling) By Application (Food and Beverage, Pharma, and Electronics), Regional Forecast To 2031

Updated On: 22 April 2024

Labeler Market Report Overview

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The global labeler market size was USD 540.7 million in 2021 and is projected to touch USD 802.82 million by 2031, exhibiting a CAGR of 4.0% during the forecast period.

A machine that creates or applies labels is considered a labeler. Labelling is the process of displaying a label on a product. A label is a piece of information that appears on a product's container, packaging, or even the product itself. It contains warnings as well. As part of the brand of a product and company, labeling is also important. In addition to distinguishing the product on the market, it also identifies it as part of a particular brand. Especially in a time of intense competition, this is crucial.

 A key component of product marketing is labeling. An effective label helps to draw the attention of a potential customer. A combination of packaging and marketing can entice customers into buying a product. Packaging also serves as a means of convenience and information transmission. Information is conveyed on packaging and labels about how to use, transport, recycle, and dispose of products.

COVID-19 Impact: Halt on Machinery and Equipment to Hamper Market

The COVID-19 pandemic has increased market uncertainty and volatility, affecting sales, operations, and field service activities worldwide. However, the pandemic has had a minor impact on the global labeler market. Supply chain disruptions prompted by the COVID-19 pandemic will slow the label printer market's growth rate. Raw material price fluctuations, longer label printer lifespan, and higher maintenance costs will further slow the label printer market growth rate. The availability of radio-frequency identification (RFID) labels will slow the label printer market's growth rate.

Latest Trends

"Modern Labelers to Offer Flexible Labels in Order to Meet Increasing Consumer Demands"

Modern labelers offer flexible and data-driven labels to support existing requirements in order to meet increasing consumer demands. When creating Data Driven Pages, it may be preferable to label only the features that appear in the area of interest for each page, while leaving the features outside the extent of the grid index unlabeled.

The process of identifying raw data (images, text files, videos, etc.) and adding one or more meaningful and informative labels to provide context so that a machine learning model can learn from it is referred to as data labelling. Labels, for example, could indicate whether a photograph contains a bird or a car, which words were spoken in an audio recording, or whether an x-ray contains a tumour. Data labelling is required for a number of applications such as computer vision, natural language processing, and speech recognition.

Labeler Market Segmentation

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• By Type

The market is classified into print and apply labeling, and labeling based on type. The print and apply labeling segment will dominate the market share through 2031.

• By Application

The market is classified into food and beverage, pharma, and electronics on the basis of application. The food and beverage segment will capture the maximum share through 2031.

Driving Factors

"The Rise in Pharmaceutical Industry To Drive The Market Growth"

The rising demand from the pharmaceutical industry is expected to strengthen the demand for labels. Pharmaceutical companies are increasingly serialising, which adds to the label's growth in the pharmaceutical market by assisting in the security and traceability of drugs throughout the overall supply chain, making it tamper-proof. Growing e-commerce activity has resulted in a greater demand for more sustainable and effective packaging. This encourages consumers to look forward to more environmentally friendly and appealing alternatives, such as recyclable adhesives, liner-less labels, and clear film labels on clear substrates.

"Green Labeling for Suitable Shipping Lays the Groundwork for Future Market Growth"

Consumers are more aware of product details these days. Labels play an important role in providing product information in this situation. The use of automated technologies supplements green labelling, or 'Eco-labels,' which is being adopted by nearly every country around the world, is one of the other major driving factors of the market. According to the Food and Drink Federation, approximately 73% of food and beverage manufacturers are automating the manufacturing process, which includes labelling, cartoning, packaging, and efficient resource utilisation. Furthermore, the expanding e-commerce industry is fueling the rapid adoption of accurate and high-speed labelling solutions.

Restraining Factors

"Cost of Maintenance for Automated Labelers to Restrain The Market Growth"

Labelling is not possible without labelling machines. Automatic labelling machines are generally more expensive than conventional labelling machines. Well-known manufacturers are developing these machines by combining labelling machines with coding, decorating, or palletizing machines, which ultimately raises production costs. Furthermore, a sudden breakdown of the machine during business operations has serious consequences, such as damage to container material, label wrinkling, label flagging, and so on. Small and medium-sized packaging businesses find it difficult to incorporate expensive machines, limiting demand for automated labelers. Considering all of these factors, maintenance expenditure is expected to play a critical role in limiting the global labeler market growth.

Labeler Market Regional Insights

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"Asia Pacific To Lead The Market Growth Owing to Rising Urbanization"

Rising urbanization, increased demand for packaged food, easy availability of polymer films, and relatively low labor costs are the major driving forces in the Asia Pacific region. South-East Asia, a price-sensitive market, is expected to be a significant growth area for the use of shrink and stretch sleeves, which are low-cost solutions for decorating containers with highly complex shapes. Thus Asia Pacific holds the majority of the global labeler market share.

The food, and medical care sectors, which have high demand due to the region's large population, are among the major applications of labels in the country. China is a rapidly growing market. The adoption of more efficient and high-performing technologies for producing high-quality products has resulted in the labeler market growth. The massive expansion of exports in countries such as China, Japan, and India is the result of packaging industry growth fueled by automated packaging methods. Because of the availability of cheap labor, companies in these regions have been able to increase productivity while investing less capital. Companies can claw deep into the market share of players from developed economies as a result of the global nature of the business.

Key Industry Players

"Leading Players Adopt Acquisition Strategies to Stay Competitive "

Several players in the market are using acquisition strategies to build their business portfolios and strengthen their market position. In addition, partnerships and collaborations are among the common strategies adopted by companies. Key market players are making R&D investments to bring advanced technologies and solutions to the global labeler market.

List of Market Players Profiled

• Markem-Imaje (Switzerland)
• Videojet (U.S.)
• Avery Dennison
• Arca Etichette (Italy)
• Domino (U.S.)
• Weber Packaging Solutions (U.S.)
• Cotao (China)
• Khs (Germany)
• Quadrel Labeling Systems (U.S.)
• Apacks (U.S.)
• Etipack (Italy)
• ALTECH (Japan)
• Label Aire (U.S.)
• XRH (China)
• Espera-Werke (Germany)
• Multivac (Germany)
• Pharmapack Asia (China)

REPORT COVERAGE

In the report, factors affecting the market from both demand and supply are evaluated and market dynamics during the forecast period are also forecasted. Also included in the report is a comprehensive PEST analysis of countries, which assesses the governmental, financial, and shared factors influencing their markets. Apart from all of these, the report also provides drivers, restraints, opportunities, and future trends.