Language Learning Application Market Size, Share, Growth, And Industry Analysis, By Type (Offline, Online), By Application (Individual Learners, Institutional Learners), Regional Forecast To 2031

Updated On: 01 April 2024

Language Learning Application Market Report Overview

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The global language learning application market size was USD 3.147 billion in 2021. As per our research, the market is expected to reach USD 16.63 billion in 2031, exhibiting a CAGR of 16.38% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with language learning application experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over. 

Not decades back, smart phones were only used for communication, and it was difficult to envision how one day they would be capable of performing hundreds of tasks. They can now be a blueprint, a book, a video game, and perhaps a spirit level all at the same time, thanks to mobile apps. However, educational apps are among their greatest valuable new features. They have changed the educational landscape by allowing users to study everything from writing code to chemical components to languages.

Apps for language learning have been particularly disruptive. There are no other types of educational apps that are as popular.  Babbel with over 100 million monthly active users today, and their numbers are growing each day. They now offer a course in languages ranging from Russian to Hawaiian and they are no longer restricted to just vocabulary instruction.

COVID-19 Impact: Work from Home Service to Uplift Market Share

The eruption of coronavirus illness (COVID-19) did act as a humongous restriction mostly on every market in 2020, as supply chains have been interrupted because of international limitations and utilization has declined due to global government lockdowns. COVID-19 is an extremely contagious disease characterized by flu-like symptoms such as fever, coughing, and difficulty breathing. The virus was discovered in Wuhan, and has since spread throughout the world, which include West Europe, Asia, North America. Covid-19 has had a significant impact on a number of industries, one of which is the machinery and equipment industry. A shutdown, boundary shutdown, lockdowns, followed by other forms of suppression have only exacerbated the situation. To cope with this pandemic scenario, all travel and outdoor activities were suspended. Because of health and safety concerns, all of the individuals were staying at home, which has a positive impact on the market. The pandemic has had a significant impact on e-commerce and digital commerce activity. The majority of industries have started to shift to working remotely, with academic institutions leading the way. Adult education has also emphasized language learning in terms of improving foreign language communication. Furthermore, learning a foreign language is a hobby for many people, and a famous research study by Duolingo concluded that there has been a 310% increase in foreign language learning.

Latest Trends

"AI Methods to Intensify Market Magnification "

Nualang has created new AI methods to enhance learner’s foreign language learning. This is the most recent classroom program that employs AI capabilities to enhance speech recognition and learning by utilizing chatbots to assist students in improving their reading and pronunciation. The advancement is a significant step toward accelerating growth in the international learning language application market.

Language Learning Application Market Segmentation

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• By Type Analysis

According to type, the market can be segmented into offline, online

Offline is the leading part of the type segment

• By Application Analysis

According to application, the market can be segmented into individual learners, institutional learners

Individual learners are the leading part of the application segment

Driving Factors

"SaaS-Based Segment to Dominate the Market Share "

The language learning application market is divided into three segments: apps, tutoring, and SaaS.  In the language learning application market, the segment is categorized as SaaS (software as a service) has been displaying signs of lucrative returns in previous years and is expected to continue with the trend in the coming years as well. Among the highest growth factors pertaining in the market are convenience of implementation, low capital expenditure, and organizational choice for high-tech SaaS-based management.

"English Language to Maintain Maximum Revenue Profits "

Based on the type of language, English language is predicted to keep the maximum growth and profit margins in the forecast period, 2021-2031. Growing globalization, preference for English over many other languages, awareness of the importance of acquiring English communicative skills, and acceptance of the language as a universal language are the major drivers of the English language's popularity and adoption. Therefore, the above-mentioned facts will prove as a major driver for the language learning application growth.

Restraining Factors

"Personalization Factor to Deplete Market Advancement"

As this language learning application adhere to a rigid system of language teaching, they are unable to tailor the experiential learning to one’s specific needs. They also do not allow users to skip stages if they have already mastered some aspect of the speech or to slower the pace of the process and concentrate more on something that have not completely mastered. There is continuous communication with an instructor in a language school who can easily help one build strengths.

Language Learning Application Market Regional Insights

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"Increasing Count of Language Learning to Foster Market Growth in Asia Pacific and North America "

The Asia-Pacific region is arising to be the most dominant regional segment for global language learning application. Investments in low-cost internet access, educational investments, and content digitization are all contributing to regional growth. AI integration with chatbots to strengthen pronunciation and diction creates new opportunities or moment for the language learning application market share. Language learning is becoming more popular in recent years. Aside from the need for corporations to sustain clear communication with foreign clients, learning a language is also a hobby. These language learning applications allow learners to comprehend highly complex concepts in an engaging way that maintains learners' interest levels and eliminates all monotony.

Rising demand for high-end communication, integration of AI in learning, and digitization in education, in addition to globalization, are fueling a profitable growth path for the universal language learning application market in North America. This region’s market’s expansion is also driven by the demand for a skilled workforce and multilingual employees. The language learning application market growth is expected to grow rapidly.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

The analyst provides a comprehensive picture of the market through the study, synthesis, and summarization of data from various sources, as well as an examination of important variables such as financial gain, sales prices, competition, and promotions. It identifies the key industry influencers and presents various market facets. The information provided is thorough, reliable, and the result of extensive primary and secondary research. The market report provides a comprehensive competitive landscape as well as an in-depth vendor evaluation methodology and analysis based on both qualitative and quantitative studies to accurately forecast market growth.

The reports cover important advances with in market, as well as inorganic and organic growth strategies. Various companies are concentrating on organic business expansion such as product announcements, product approvals, and other things like patents and events. Acquisitions, partnerships, and collaborations were among the inorganic growth strategies observed in the market. The above activities have paved the way for market participants to expand their business and customer base. With the growing demands for filter products in the international market, market participants in the market are expected to benefit from substantial growth opportunities in the near future.

List of Market Players Profiled

• Duolingo (U.S.)
• Mondly (Romania)
• Rosetta Stone (U.S.)
• Memrise (U.K.)
• Quizlet (U.K.)
• Mango Languages (U.S.)
• Busuu (Spain)
• Babbel (Germany)
• Wall Street English (U.S.)
• Liulishuo (China)
• Drops (U.S.)
• Transparent Language (U.S.)
• Lingokids (Spain)
• Lingvist (Estonia)
• LinguaLeo (Moscow)

Report Coverage

The industry's growth was significantly influenced by the tactics employed by market participants in recent years, such as extensions. The report provides details and information on the companies and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other criteria considered for this market are the firms that develop and provide new products, the areas in which they operate, mechanisation, innovative techniques, making the most money, and using their products to have a large social impact. This analysis examines the global and regional effects of the outbreak mostly on the market. The study describes the market share features, and market growth by type, industry, and customer sector.

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.