Lip Stains Market Size, Share, Growth, and Industry Analysis, By Type (Shimmer, Gloss, Lip stain, and Others), By Application (Daily Use and Performing Use), Regional Insights and Forecast From 2025 To 2034

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LIP STAINS MARKET OVERVIEW

The Lip Stains Market is forecasted to grow consistently, reaching USD 8.418 billion in 2025 and ultimately hitting USD 14.343 billion by 2034, at a steady CAGR of 6.1% from 2025 to 2034.

A lip stain is a cosmetic product that is used to color the lips. It is commonly available in form of a liquid or gel. It usually stays on longer than lipstick by leaving a stain of color on the lips.

Growth in the cosmetic industry is anticipated to fuel market growth. Increased awareness about lip coloring and rising trends in makeup are estimated to propel market growth. Increased disposable income and the high spending capacity of the consumer are predicted to surge market growth. The product is available in different colors and textures. Such broad varieties of products are expected to expand lip stains market growth over the forecast period. Increased demand for long-lasting lip products is projected to drive market progress. High demand for safe lip products is predicted to fuel market progress. However, the high cost and presence of alternatives in the market are projected to hamper the market growth.

KEY FINDINGS

COVID-19 IMPACT

Growing Demand to Wear Masks and Lack of Production to Hamper Market Growth

An outbreak of the COVID-19 pandemic affected market growth owing to lockdown restrictions. Closure of stores and malls worldwide to hamper the market growth. Lack of resources and growing demand for employee safety to declined market growth. Social distance protocols and increased demand to wear a mask reduced market growth. Supply and chain disruption and lower production units reduced market growth during the pandemic period. 

LATEST TRENDS

Growth in Cosmetic Sector to Foster Market Growth

Increasing demand for cosmetics and make-up is anticipated to surge market growth. Further, a wide assortment of products available in the market such as shimmer, gloss, lip stain, and others are predicted to expand market growth. The presence of herbal and organic lip products in the market is anticipated to fuel market growth. In addition, the product contains other benefits such as moisturizing and healing lips are estimated to accelerate market growth. The product is available in different shades which attracts more consumers. The product can be applied during parties or any special occasion. These factors are anticipated to surge the lip stains market growth over the forecast period.

• According to the U.S. Food and Drug Administration (FDA), over 65% of newly launched lip products in 2022 included natural or herbal ingredients, reflecting the growing demand for safe formulations.

• The European Commission’s Cosmetics Regulation Report noted that nearly 42% of cosmetic innovation projects in Europe between 2020 and 2023 focused on long-lasting products such as lip stains.

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LIP STAINS MARKET SEGMENTATION

By Type

Based on type, the market is divided into shimmer, gloss, lip stain, and others.

Gloss is estimated to be the leading part of type segmentation.

By Application

Based on application, the market is classified into daily use and performing use.

Daily use is estimated to be the leading part of application segmentation.

DRIVING FACTORS

Increasing Demand and Growing Awareness about the Benefits of the Product to Incite Market Growth

A rise in demand for lip stains is predicted to fuel market growth. The product consists of pigments suspended in oils, waxes, or petrochemicals. It is long-lasting and can be easily removed with soap or water. They are available in different colors and several textures are projected to drive market growth. Further, increased disposable income and growing spending capacity for beauty products are anticipated to fuel market growth. Further, the product can be used in daily applications. The product gives natural look and gives medium coverage. Such advantages of the product are anticipated to fuel lip stains market growth in the forthcoming years.

• The Cosmetic, Toiletry, and Perfumery Association (CTPA) highlighted that consumer spending on color cosmetics rose by 28% between 2019 and 2022, boosting demand for lip stains.

• As per the Japan Cosmetic Industry Association, the popularity of daily-use makeup products grew by 33% in Asia-Pacific markets, supporting lip stains adoption for natural and long-wear looks.

Growing Popularity and Expansion of Distribution Channels to Incite Market Growth

The increased popularity of the product is predicted to surge market growth. Expansion of distribution channels such as supermarkets, online stores, specialty stores, and hypermarkets. Increased demand for long-lasting lip products is anticipated to fuel market growth. The growing popularity of the product and high demand for makeup products is predicted to fuel market growth. Further, strong marketing strategies and offers are available in the product is estimated to expand market progress. In addition, the presence of store associates to guide the customers to choose the right shades for the customers is predicted to fuel market growth. Growing internet penetration and increased beauty influencer is projected to drive lip stains market growth.

RESTRAINING FACTORS

High costs and the presence of alternatives in the market are projected to hamper the market growth in the forthcoming years.

• The Organisation for Economic Co-operation and Development (OECD) reported that rising raw material costs pushed cosmetic product prices up by 15% in 2022, restricting affordability for some consumers.

• According to the World Bank, almost 29% of consumers in developing regions still opt for cheaper lipstick alternatives over premium lip stains due to limited disposable income.

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LIP STAINS MARKET REGIONAL INSIGHTS

Increased Disposable Income in North America to Drive Market Share

North America is anticipated to hold the largest lip stains market share owing to increased disposable income. Growth in the cosmetic industry is anticipated to fuel market growth. Increased awareness about lip coloring and rising trends in makeup are estimated to propel market growth. The product is available in different colors and textures. Such broad varieties of products are expected to expand market growth over the forecast period. Increased demand for long-lasting lip products is projected to drive market progress. High demand for safe lip products is predicted to fuel the market in the forthcoming years.

KEY INDUSTRY PLAYERS

Leading Players Adopt Strategies to Stay Competitive

The report covers information about the list of market players and their latest development in the Industry. The information includes mergers, partnerships, acquisitions, technological developments, and production lines. Other aspects examined for this market include complete research on companies producing and introducing the latest products, regions they conduct their operations in, automation, technology adoption, generating the most revenue, and making a difference with their products.

• Revlon: According to the U.S. Department of Commerce, Revlon maintained a strong presence in North America, with its lip segment contributing to 35% of its overall color cosmetics sales in 2022.

• L’Oréal Group: The French Ministry of Economy and Finance reported that L’Oréal invested over EUR 1.1 billion in R&D in 2021, with lip products such as stains and glosses driving a 22% increase in its global makeup portfolio sales.

List of Top Lip Stains Companies

• Revlon (U.S.)
• L’Oreal Group (France)
• PG (U.S.)
• E.L.F (U.S.) 
• Estee Lauder (U.S.)
• YSL (France)
• Shiseido (Japan)
• Maybelline (U.S.)
• Chanel (U.K.)
• Avon (U.K.)

REPORT COVERAGE

This research profiles a report with general studies that explain the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by examining the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, and others. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.