Liquid Foundation Market Size, Share, Growth, And Industry Analysis By Type (Sheer, Light, Medium, and Full) By Application (Under 20, 20 to 30, 30 to 40, and Above 30) and Regional Forecast By 2031

Updated On: 20 November 2023

Liquid Foundation Market Report Overview

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The global liquid foundation market size was USD 7267.5 million in 2021, as per our research, the market is expected to reach USD 23335.75 million in 2031, exhibiting a CAGR of 4.9% during the forecast period.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the liquid foundation market growth and demand returning to pre-pandemic levels once the pandemic is over. 

There is a clear reason why this market is rising. A multifunctional and necessary piece of cosmetics, the liquid foundation may instantly change how you appear. It may be tailored to meet your unique needs and offers coverage beyond simply leveling your skin tone. Several varieties of liquid foundations are on the market, each with special qualities. First, there is a liquid foundation with an oil basis, ideal for people with dry skin. The skin receives nutrients and moisture from it, appearing supple and healthy. The second option is the liquid foundation with a water basis, and it is best for people with oily skin. It offers a matte look and aids in regulating daily oil production. The liquid foundation with a silicone basis, which offers a smooth and flawless finish, comes in third. Your skin will seem younger and more vibrant as it helps to smooth out fine lines and wrinkles.

A mineral-based liquid foundation is an additional form of makeup that is ideal for those with sensitive skin. It is soothing and non-irritating to the skin because it is created from natural minerals and contains no harsh chemicals. The last option is the BB cream, a cross between a moisturizer and a foundation. It offers sheer coverage and skincare advantages, including hydration and sun protection. In conclusion, many solutions are available in this market to suit every skin type and demand. There is a liquid foundation for everyone, whether they want thick coverage or a natural appearance. So try out other sorts to see which one works best for you!

COVID-19 Impact: The Remote Work And Lockdown Restrictions Hindered The Market Growth

The COVID-19 epidemic has had a major effect on the cosmetics market, which includes liquid foundation. Many people have decreased their use of makeup, including liquid foundation, due to being forced to stay inside. People choose a more realistic appearance since remote work and video conferencing are becoming increasingly common. Nevertheless, there is optimism for this market as the world gradually reopens. The demand for the foundation is anticipated to rise when consumers resume their pre-pandemic cosmetic habits. Also, companies are adjusting to the new standard by developing foundations that are durable, transfer-proof, and appropriate for use with masks. The market may have suffered during the pandemic, but it is ready to make a big recovery.

Latest Trends

"The Use Of Lightweight Liquid Foundations Boosts the Market Expansion"

The COVID-19 epidemic has had a major effect on the cosmetics market, which includes liquid foundation. Many people have decreased their use of makeup, including liquid foundation, due to being forced to stay inside. People choose a more realistic appearance since remote work and video conferencing are becoming increasingly common. Nevertheless, there is optimism for this market as the world gradually reopens. The demand for the foundation is anticipated to rise when consumers resume their pre-pandemic cosmetic habits. Also, companies are adjusting to the new standard by developing foundations that are durable, transfer-proof, and appropriate for use with masks. The market may have suffered during the epidemic, but it is ready to make a big recovery.

Liquid Foundation Market Segmentation

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• By Type Analysis

The liquid foundation market can be segmented into sheer, light, medium, and full. Among these, sheer is projected to experience rapid growth through 2028.

• By Application Analysis

The market can be divided based on application into under 20, 20 to 30, 30 to 40, and above 30. The under 20 is expected to hold the most liquid foundation market share in the upcoming years.

Driving Factors

"The Growing Demand For High-Quality And Natural Ingredients Propels The Market Expansion"

The market is incredibly competitive and active and has experienced rapid expansion in recent years. Consumers are becoming more aware of the goods they use. Thanks to the growth of social media, influencers, and beauty bloggers are continuously searching for the newest trends and breakthroughs. Companies in this market must thus keep ahead of the curve by comprehending the primary driving forces that influence customer choices. The rising demand for premium and natural ingredients is one of the key reasons driving the market. Customers are increasingly seeking goods manufactured from natural and organic components and devoid of toxic chemicals. As a result, businesses are making significant R&D investments in developing formulations that satisfy these needs.

"The Changing Consumer Demographics Fuel The Market Growth"

The shifting customer demographics are a key element driving the market. As Gen Z and millennial customers grow, the market is moving toward goods that meet their particular requirements and interests. These customers are more inclined to look for vegan, cruelty-free, and environmentally friendly items. Companies must thus change with these evolving trends to stay relevant and competitive. Lastly, the expansion of e-commerce and online buying significantly impacts the market. Companies need a strong online presence to target consumers. As a result effectively; businesses are putting more effort into digital marketing and advertising as they try to raise brand recognition and boost sales through online channels. In conclusion, the market has fierce competition, which is influenced by several important aspects. To remain relevant and competitive in the market, businesses must keep ahead of the curve by recognizing these elements and adjusting to shifting customer preferences.

Restraining Factors

"The High Cost And The Lack Of Awareness Hinder The Market Growth"

The market has experienced exponential growth for the past few years. The market's expansion is being hampered by a few restraints, though. The pricey nature of liquid foundation solutions is one of the main contributing causes. The high cost of these items prevents many people from purchasing them, which reduces the potential market size. Another reason is the lack of knowledge about the advantages of utilizing these products. The benefits of liquid foundation over conventional powder or cream foundation are still largely unknown to consumers. A further obstacle to the expansion of this business is the availability of counterfeit goods on the market. These knockoff goods harm not just the market's earnings but also the standing of legitimate businesses. Despite these obstacles, the liquid foundation market is anticipated to expand as more businesses concentrate on creating cost-effective, premium liquid foundation products and raising consumer knowledge of their advantages.

Liquid Foundation Market Regional Insights

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"North America to Dominate Market Due To The Growing Demand For High-Quality And Natural Ingredients"

Between 2022 and 2028, the liquid foundation market will be dominated by North America. Factors driving the market growth in this region include the growing demand for high-quality and natural ingredients.

Additionally, the market is anticipated to experience the fastest growth in European and Asian countries (India, China, Japan, and South East Asia). The changing consumer demographics fuel market expansion.

Key Industry Players

"Key Players Focus on Partnerships to Gain a Competitive Advantage "

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead of the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolios.

List of Market Players Profiled

• L'ORÉAL (France)
• KIKO (Italy)
• ESTEE LAUDER (U.S.)
• LVMH (France)
• REVLON (U.S.)
• Christian Dior (France)
• Chanel (U.K.)
• AMORE PACIFIC (South Korea)
• SHISEIDO (Japan)
• P&G (U.S.)
• Johnson&Johnson (U.S.)
• Kao (Japan)
• POLA (Japan)
• Walgreens Boots Alliance (U.S.)
• Laura Mercier (U.S.)
• KOSÉ (Japan)
• AVON (U.K.)
• Stylenanda (South Korea)
• Elizabeth Arden (Switzerland)
• Burberry (U.K.)

Report Coverage

This research profiles a report with extensive studies that take into description the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, and restraints. This analysis is subject to alteration if the key players and probable analysis of market dynamics change.