Live E-commerce Market Size, Share, Growth, and Industry Analysis by Type (Domestic, Transboundary and Others), By Application (Clothes, Cosmetics, Daily Necessities, Food and Other ) Regional Forecast to 2028

Updated On: 13 March 2023

REPORT OVERVIEW

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The global live e-commerce market size was expected to be USD 1350.687 billion in 2021. The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. As per our research, the market is projected to touch USD 2564.87 billion by 2028, exhibiting a CAGR of 11.28% during the forecast period. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

E-commerce is the online purchase and sale of products and services done through the internet using devices like smartphones, laptops, tablets, other electronic financial transfers, internet marketing, and online processing. 2016-2018 Today's e-commerce relies solely on the internet to complete the transaction. The live e-commerce is the market where products and items are streamed online and available for purchase. Videos are used to demonstrate the products, and they are aired live across a variety of platforms, websites, and social media.

Live broadcasting also makes shopping much simpler. The platform for live streaming is where the viewer's viewpoint is appreciated and heard. Live e-commerce is quick to set up, saves time, and has a wider audience. Some people train their company's or industry's staff using the live e-commerce platform. Live e-commerce saves money and lowers expenses. Due to its size and that of its digital platform, it also expands its readership. These are some of the elements, then, that are contributing to the market's expansion.

COVID-19 Impact: The Lockdown Forced People to Stay at Home and Inflated the Market

As a result of COVID-19, the infrastructure and consumer goods industries are suffering tremendously. The lockdown was one of the most significant reasons that caused setbacks and forced many to stay at home. Due to the continuous COVID-19 outbreak, customers are increasingly choosing online shopping as stores close. Critical economies like the US, China, India, and Italy have been severely damaged by the outbreak. As a result, the market is anticipated to be considerably impacted by Europe and North America.

LATEST TRENDS

"Technological Advancements to Propel the Market Share"

Rising internet usage and smartphone use are predicted to assist the e-commerce sector's growth. With the increasing use of the internet and cellphones, consumer preferences are shifting toward online shopping. We Are Social's specific analysis on Digital 2020, which was published in January 2020, estimates that there will be 4.54 billion internet users worldwide in 2020, an increase of 298 million or 7% from January 2019. Online retail is still expanding as a result of the expanding use of smartphones and tablets around the world. Thanks to technology developments like social shopping, 5G wifi, and branded shopping apps, people can shop on their phones. Brands are relying on virtual shopping and experimenting with augmented and virtual reality retail on a number of e-commerce platforms. The metaverse is a 3D virtual world where customers are not constrained. No matter where they are in the world, people can interact with products in a metaverse.

SEGMENTATION

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• By Type

Based on type; the market is divided into domestic, transboundary and others.

• By Application

Based on the application; the market is divided into clothes, cosmetics, daily necessities, food  and others.

DRIVING FACTORS

"Penetration of Stronger Connectivity and Electronic Gadgets to Bolster the Market Growth"

The global live e-commerce market has experienced substantial expansion as a result of the development and widespread use of the internet and live streaming services. One of the main factors driving this market is the rising use of smartphones across a variety of geographical areas. The ability to shop 24 hours a day, 7 days a week from any location with a device like a smartphone or tablet at both online and offline stores using credit/debit cards or net banking systems increases the likelihood that customers will buy things on their mobile devices. Consumers will use these e-commerce platforms' convenience to make purchases directly through their mobile devices rather than going out to stores, which will accelerate the expansion of this market over the next years..

"Increasing Government Initiatives to Attract the Market Share "

Increasing government and corporate initiatives to increase e-commerce sales is a well-known trend in the sector. The development of Bharat Craft, an Indian e-commerce website modelled after Alibaba, a Chinese e-commerce platform, was announced by the Union Ministry of India. This app's goal is to provide MSMEs with a platform to market and sell their goods, hence fostering the economic development of the nation. Governmental organisations at the national level enhance their plans and strategies to guarantee long-term profitability and consumer protection. High environmental and social standards will enhance each country's environmental and social norms, which will have an impact on the profitability of the e-commerce industry there. Adopting strict penalties, for instance, will make it more difficult for businesses to enter the e-commerce sector. However, implementing modest penalties will make it simpler for companies to comply.

RESTRAINING FACTORS

"The Authenticity and Technological Limitations to Hold Back the Market Growth"

People have been prevented from changing the use of live e-commerce by its technological constraints. The main point is that not everyone's life has been impacted by the internet, which is the limitation of the medium. The server itself is a constraint; if it goes down, the entire configuration crashes. Many people find it difficult to believe that online businesses are legitimate and they don't feel safe disclosing their personal information.  However, the authenticity and internet issues can hamper the live e-commerce market share.

REGIONAL INSIGHTS

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"North American Region to Lead the Market with Active Participation "

Due to reasons including rising smartphone and digital wallet usage, rising m-commerce use among millennials in this area, and other considerations, North America is anticipated to dominate the worldwide live e-commerce market over the forecast period. Due to factors including better internet access and a rise in demand for cutting-edge technologies like cloud computing, big data analytics, IoT, and AI, the region is expected to have one of the fastest-growing live e-commerce markets throughout the course of the projection period. This is significantly contributing to the live e-commerce market growth.

KEY INDUSTRY PLAYERS

"Prominent Industry Players in the Industry to Promote Market Expansion"

The market's expansion was significantly impacted by the techniques employed by market participants in recent years, such as extensions. The report covers details and information about the firms and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other considerations taken into account for this market are the businesses that develop and provide new products, the geographic areas in which they function, mechanization, innovation strategies, generating the maximum revenue, and using their products to make a significant difference.

List of Market Players Profiled

• Wayfair Inc. (U.S.A)
• Inly Media Co., Ltd. (China)
• Rocket Internet (Germany)
• Shunwang (China)
• Sea Group (Italy)
• Tencent (China)
• Alibaba (China)
• Shoclef (U.S.A)
• Amazon (U.S.A)
• Mogu Inc. (China)
• ShopShops (U.S.A)
• ST&SAT (China)
• Byte Dance (China)
• Kwai (China)
• Gravy Live (U.S.A).

REPORT COVERAGE

This report covers a comprehensive backdrop analysis, an assessment of the parent market, intensive study in the market dynamics. Past historical, current, and projected size of the market from the point of both value and volume. Researching  of recent industry developments,  deep study on market shares and strategies of major players and the emerging niche segments and regional market areas are covered in the report.