Luxury Lingerie Market Size, Share, Growth, and Industry Growth, By Type (Bra, Knickers and Panties, Bodysuit, Leg Garters, and Others), By Application (Offline Sales and Online Sales), Regional Forecast To 2032

Updated On: 08 July 2024

LUXURY LINGERIE MARKET REPORT OVERVIEW

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The global luxury lingerie market size was USD 10430 million in 2023 and is projected to touch USD 22496.9 million by 2032, exhibiting a CAGR of 8.9% during the forecast period.

Undergarments known as lingerie are often chic and seductive. Undergarments made of flexible, stretchy, sheer, or ornamental fabrics, such as satin, polyester, Lycra, nylon, sheer fabric, and lace, are referred to as lingerie. Lingerie also includes specific synthetic or cotton undergarments. Luxury materials' tactile sense against bare skin is unrivaled for women. Nothing synthetic compares to the feel of fine lace, gossamer chiffon, and pure silk. The best materials and trims, items made in tiny batches, high-profile photoshoots, hand-dyed fabrics, or simply a great aesthetic are examples of distinguishing characteristics.

Lingerie are least focused on as compared to other apparels of the women. But, they are still one of the most lucrative industries, considering the importance of undergarments as an essential clothing item. One can step out without concealer and lipstick but a bra? No woman steps out without a bra. The global luxury lingerie market includes various kinds of undergarments such as nightwear, shapewear, leg garters, and others. The products that offer higher comfort are anticipated to foster growth in the market. 

COVID-19 Impact: Decreased Product Sales Due to Lockdown Impeded Growth

The global COVID-19 pandemic has been unprecedented and staggering, with the luxury lingerie experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden rise in CAGR is attributable to the market's growth and demand returning to pre-pandemic levels once the pandemic is over.

Luxury lingerie is a part of fashion and lifestyle. The pandemic was widespread, which forced the government implemented strict regulations to have the situation under control. The implementation of lockdown worldwide restricted the population from stepping out, which decreased the sales of luxury lingerie as the population was paying attention to health more than fashion. Additionally, the work-from-home culture brought the usage of luxury lingerie down. Women used to buy lingeries offline, but the pandemic outbreak decreased the number of offline buyers. The COVID-19 crisis had a major impact on the consumer goods industry. The population is now inclined towards online shopping, looking for customized products, and competitive prices are pushing the major players to develop erotic products. Additionally, the shutdown of retail outlets and the limited availability of fitting room facilities affected the growth of the market. 

LATEST TRENDS

"Growing Penetration of Offline Stores to Aid Major Market Growth"

The emergence of numerous stores in hypermarkets/supermarkets, specialist formats, and online lingerie retail stores are hallmarks of the retail industry's evolution. Due to their hectic lifestyles and work schedules, clients place a growing emphasis on comfort and convenience. Large organized retail establishments carry a wide range of lingerie apparel from different brands, including bras, briefs, and other items, all under one roof, giving customer’s additional alternatives. To meet the needs of customers, these shops also carry additional personal clothing. The importance of organized shops providing branded lingerie wear has expanded along with consumers' appetite for branded products. These factors are forecasted to aid the luxury lingerie market growth.

LUXURY LINGERIE MARKET SEGMENTATION

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• By Type Analysis

By type, the market is segmented into Bra, Knickers and Panties, Body Suit, Leg Garters, Others 

Bras are forecasted to lead the market due to the necessary enhancement offered by it. The wide majority of the total revenue is anticipated to be generated by bras. Thus, it may lead the global market.

• By Application Analysis

Based on application, the market is classified into offline and online sales.

DRIVING FACTORS

"Promotional Campaigns for Body Positivity to Propel Product Demand"

Body-positivity awareness and movements are anticipated to increase the demand for luxury lingerie. The cultural and social campaigns for diversity, sustainability, and inclusivity are creating growth factors for the market. The demand for high-tech, specialized undergarments and other intimate wear is increasing among young modern women. The people who were previously ashamed of their unfit or fat bodies are now aware of body positivity which made them learn about loving their body regardless of its perfect shape and marks. People are buying luxury lingerie for themselves to boost body positivity among other people. These factors are forecasted to propel the market growth. In addition, lingerie companies like Adore Me and Braylon are utilizing technological breakthroughs to provide customers with individualized shopping experiences and unmatched insights into consumer behavior through artificial intelligence. In order to make a better buying selection, consumers will be able to research different brands and evaluate their costs and quality, thanks to the prevalence of organized retail.

"Increasing Preference for Erotic Products to Fuel Market Growth"

The surge in women's choice of premium brands in this sector is the key factor driving erotic lingerie sales. This aspect is driving different producers to create a wide selection of sensual lingerie while taking consumer tastes and preferences into account and using the most up-to-date materials and technologies. Huge demand in this sector is partly a result of rising middle-class aspirations and discretionary incomes. However, poor garment quality is one of the industry's bottlenecks because of a number of problems like itching, rashes, and incorrect body contouring. In these hypermarkets and supermarkets, customers can find specialty products on the market. Therefore, the development of superstores and hypermarkets in strategic locations presents the profit potential for the growth of the sexy lingerie business. Women’s inclination toward erotic outfits is anticipated to boost the demand for luxury lingerie. 

RESTRAINING FACTORS

"Poor Quality of Material to Impede Growth in the Market"

Poor quality of the material is anticipated to be a major factor in resisting the growth of the market. The use of cheap materials may cause skin infections such as itchiness, improper body shaping, and rashes in the market.  

LUXURY LINGERIE MARKET REGIONAL INSIGHTS

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"Europe to Lead the Market Owing to the Adoption of Innovative and Comfortable Designs"

Europe holds almost 35% of the total luxury lingerie market share owing to the presence of major market players coupled with the rising demand for luxurious and premium brands. The major players are emphasizing on developing innovative and comfortable designs to gain prominent growth in the global market. Additionally, the availability of various products and the rising penetration of offline and online shopping are likely to gain traction in the global market.

Asia Pacific is most likely to hold significant growth in the global market due to the rising awareness of best fits as changes in lifestyles of the population and working millennials. The enhancing obsession of the public with maintaining a well-groomed appearance is also anticipated to drive product demand.

North America is expected to hold a sizable part of the luxury lingerie market share by virtue of the increasing focus of the population on fashion and luxury lingerie.  

KEY INDUSTRY PLAYERS

"Key Players Focusing On Innovative Stylish Products to Grow in Market"

Businesses are working on developing new technology to offer more easy ways to increase product portfolio. The marketplace is competitive as a result of the existence of numerous huge firms. An extensive worldwide consumer base and the execution of operations through specialized distribution networks are other characteristics. The key companies strive to gain a higher market share by launching new products. The key players are striving to develop stylish and comfortable undergarments to grow in the global market.

List of Market Players Profiled

• Agent Provocateur (U.K.)
• Honey Birdette (Australia)
• Savage&Fenty (U.S.)
• MarieMur (U.S.)
• Skims (U.S.)
• Third Love (U.S.)
• Adore Me (U.S.)
• Lounge Lingerie (U.K.)
• La Perla (Italy)
• Fleur du Mal (U.S.)
• Coco de Mer (U.K.)
• Cosabella (Italy)
• Bordelle (U.S.)
• Pleasurements (Netherlands)
• Cuup (U.S.)

REPORT COVERAGE

An overview of the product is provided along with the product description. Numerous industry elements are included in the research.

• The pandemic's aftereffects and the subsequent lockdown.
• The market's most recent trend is currently fueling expansion.
• The factors are most likely to stimulate market growth.
• The reasons the market is expected to grow more slowly.
• A comprehensive regional analysis of the market is conducted.
• Significant players and their business offices are also covered in the article.