Male Grooming Market Size, Share, Growth, and Industry Analysis, By Type (Makeup, Skincare, Perfume, and Wash & Care Products), By Application (Personal Care, Fashion Retail, and E-commerce) and Regional Insights and Forecast to 2034

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MALE GROOMING MARKET OVERVIEW

The global Male Grooming Market size is USD 66.91 billion in 2025 and is projected to touch USD 92.14 billion in 2034, exhibiting a CAGR of 4.08% during the forecast period.

The Male Grooming market is expected to grow considerably due to the rising influence of famous people and increasing number of men’s saloons and spas. Male’s grooming is a range of personal care products. They aimed at increasing the advent and personal hygiene of men. These products are available in a diverse range intended particularly for men to enhance their physical appearance and overall upkeep routine. These products are formulated to address the inimitable requirements and concerns of men. It has become a major sector, offering men a wide array of options to take care of their individual hygiene and self-expression.

COVID-19 IMPACT

Male Grooming Industry Had a Positive Effect Due to Adoption of Online Learning during COVID-19 Pandemic

The worldwide supply chain disruption attributable to the pandemic caused an adverse effect on the making and distribution of products. Lockdowns, factory closures, and transportation restrictions caused delays in the procurement of raw materials and the availability of finished goods. It has affected the industry’s capability to meet consumer demand thus hindered market growth. Consumer preferences transformed in times of lockdowns and financial uncertainty with a focus on necessary goods thus was a decline in demand for specific products. Therefore, sales of non-essential items, including certain men’s care products, witnessed temporarily halted.

LATEST TRENDS

Rising Demand for Natural and Organic Products to Drive Market Growth

The trend in the market is the growing demand for natural and organic men’s care products is fuelling market growth. There is a substantial shift toward products made with natural and organic ingredients as consumers become health conscious and aware of the potential risks associated with synthetic ingredients. Men gradually search for such products free from harmful chemicals, preservatives, and artificial fragrances. These inclinations impel the development and instigation of new products emphasizing clean, appropriate, and ethical formulations. Brands that offer lucidity in their ingredient sourcing and production processes are getting popularity among consumers. The rising consciousness of environmental and ethical concern also pushes the market towards recyclable packaging and cruelty-free testing practices.

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MALE GROOMING MARKET SEGMENTATION

Based On Types

• Makeup: This segment is growing in the market due to high buy of cosmetic products for daily use by men aged 20-30 years and increasing influences from social media boost segment growth.

• Skincare: This segment is dominating in the market due to its offering of anti-aging and acne treatment products to end-users and it is used in skincare routine by men on a daily basis.

• Perfume: It remains a staple in men’s care as the consumers are using the fragrance daily and launching new aromas in the market is attracting end-users.

• Wash & Care Products: This segment includes shampoos, conditioners, and body washes, which are used in daily care routine. Intensifying demand for sulphate-free and raw formulation is thrusting segment growth.

Based On Applications

• Personal Care: It includes exclusive stores and high-end salons, fulfilling a niche area of the market and it offers a collection of luxurious and specialized items along with custom-made care services.

• Fashion Retail: It provides a vast array of products under one roof, offering end-users with the convenience of one-stop shopping. The extensive reach and availability of frequent promotional offers and discounts attract consumers.

• E-commerce: These platforms offer diverse products, at reasonable pricing, and the ease of home delivery. This segment provides a facility to compare items and reviews online to enhance the shopping experience.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Increasing Awareness and Acceptance of Men’s Style to Boost Market Growth

One of the key reasons for market expansion is the rising awareness and recognition of men’s personal care. Conventionally, style is often associated mainly with women, but this perception has significantly shifted. Men are becoming conscious of their facade and are spending on these products as part of their daily routine. It increases high demand for essential products, propels market growth. In addition, shifting societal mindset for men’s grooming is fuelling market growth. There is a visible change in attitude towards masculinity because traditional gender roles evolve, with greater emphasis placed on self-care and personal beautification among men. This cultural shift fosters a more accepting environment for men to spend in products and services, leading to increased demand worldwide. .

Celebrity Endorsements and Influencer Marketing to Enlarge Market Growth

Another growing aspect for Male Grooming Market Growth is the growing celebrity promotion and influencer marketing. It is using major influence over user preferences, shaping insight of products through their endorsement and online existence by associating themselves with intensifying brand reach and motivating consumer engagement. Their persuasion extends across various platforms, including television, ad print and social media, amplifying brand messaging to increase customers. Moreover, influencer marketing utilizes the trust and authenticity made by influencers with their followers, facilitating genuine connections and lashing purchase intent.

Restraining Factor

High Competition and Brand Saturation to Potentially Obstruct Market Growth

The off-putting factor for market impediment is the high level of rivalry and brand saturation. The market has seen an arrival of new brands and products, intensifying competition among both established players and emerging brands. This saturation can make it a barrier for new entrants to gain market share and for existing brands to be in the market. The extensive availability of comparable products at low price points increases price wars and hampering profit margins. Thus, significant expenditure on product development, marketing, and customer retention strategies required for sustaining market growth.

Customization and Personalization of Products to Create Opportunity for the Market Growth

Opportunity

One of the significant opportunities for increasing Male Grooming Market Share is the growing demand for custom-made and tailored solutions. The trend towards personalization is gaining thrust because consumers are gradually looking for products that cater to their requirements and preferences.

In addition, embracing advances in technology including AI-driven skin analysis tools and online quizzes are fostering market growth. This is enabling companies to gather comprehensive information about consumers’ specific desires and recommend or make products accordingly. This approach augments the consumer experience by offering solutions that are effective and feel exclusively for the customer.

Price Sensitivity and Economic Uncertainty Could Be a Potential Challenge for Market Growth

Challenge

The market is facing challenges which are hindering market growth are the price constraints among consumers. In developing regions where demand for premium and specialized styling products is increasing, deter low-income customers from adopting the product.

In addition, monetary uncertainties, such as recessions and fluctuations in spending income, force consumers to decrease their expenses on non-essential. Consumers may choose for more inexpensive, indispensable items or switch to cheaper alternatives during fiscal downturns, impacting the sales of higher-end items. This price sensitivity can limit market growth, mainly, for brands positioned in the premium section.

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MALE GROOMING MARKET REGIONAL INSIGHTS

• North America

North America is the dominating region in the market, driven by the presence of customers with high spending incomes and manscaping culture. Existence of comprehensive retail infrastructure that facilitates product distribution and consumer education propels market growth. The United States Male Grooming Market is a major contributor to market growth in this region. This is due to the aging men population and rising prioritization on appearance maintenance and anti-aging solutions heightened demand for sophisticated products.

• Europe

Europe is witnessing substantial market growth, caused by the existence of classy personal-care habits. Demand for premium product preferences and growing environmental consciousness impact on purchasing decisions toward sustainable and ethical items, boost market growth. Imposition of regulations on cosmetic safety and ingredient transparency increases consumer confidence for adopting the products and supporting market expansion.

• Asia

Asia Pacific is expected to exhibit the fastest growth due to fast urbanization, and increasing Western lifestyle adopting. Rising rates of middle-class populations along with increasing earnings of individuals are spending on personal care products. Government financial development indicates that men care knowledge and spending has increased radically as cultural attitudes change and international beauty standards increase acceptance among younger urban populations.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market through Adoption of Eco-friendly Raw Materials and Market Strategies

The market is characterized by featuring a multitude of regional participants, and small-and medium-sized enterprises. The increase in the aspiration for organic and natural products has prompted both regional and international contenders to prioritize the combination of organic ingredients into their offerings and to expand their market presence. The primary strategies embraced by major participants are introducing new product innovations and expanding their operations. Additionally, mergers and acquisitions, extensive spending on research and development capabilities, and improving distribution networks contribute to increasing their market share through continuous introduction of innovative products in the market.

List Of Top Male Grooming Companies

• Procter & Gamble (U.S.)
• Coty Inc. (U.S.)
• L’Oréal Group (France)
• Unilever PLC (U.K.)
• Estee Lauder Companies, Inc. (U.S.)
• Colgate-Palmolive Company (U.S.)
• Baxter of California (U.S.)
• Shiseido Co., Ltd. (Japan)
• Beiersdorf AG (Germany)
• Reckitt Benckiser (U.K.)

KEY INDUSTRY DEVELOPMENT

March, 2024: Ninvea Men unveiled its deodorant range “NIVEA Cool Kick Roll-on” in the Canadian market for on the way customers. This product is enriched with an exceptional care formula that delivers an instant kick of freshness and triple safety against odour, sweat, and bacteria.

REPORT COVERAGE

The Male Grooming Market is poised for a continued expansion driven by the influencer marketing that leverages the trust and authenticity built and changing societal norms. Despite challenges, which include high competition and brand saturation and price sensitivity and economic uncertainty, the market is expanding significantly. Key industry players are paying attention to introducing new product innovations and expanding their operations. With the incorporation of advanced technologies and personalization and customization of products are offering great avenues for market growth.