Manuka Honey Market Size, Share, Growth, and Industry Analysis, By Type (UMF 5+, UMF 10+, UMF 15+, and UMF 20+), By Application (Digestion and Inflammation Treatment, and Wound-care & Skincare), and Regional Forecast to 2035

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MANUKA HONEY MARKET OVERVIEW

The global Manuka Honey Market is set to rise from USD 0.53 billion in 2025 to USD 0.6 billion in 2026, on track to hit USD 1.6 billion by 2035, growing at a CAGR of 11.4% between 2025 and 2035.

Manuka honey market is growing rapidly and manuka honey stands out from other honey in the market. It stands as a unique superfood. Clinically proven antimicrobial properties. Due to its unique traits, it is useful in many industries such as food, cosmetics, and natural health products manuka honey growth is more than other honey markets due to its exponential property. Due to its unique property market demand has increased so does the fraudulent in the market. This has urged the employment of analytical tools. For authentic and quality manuka honey. This honey was produced in New Zealand and Australia and is derived from the manuka tree. This is a highly valued honey due to its anti-bacterial properties. Furthermore, the growing demand for organic and natural products in the healthcare skincare and food industries has contributed to market expansion. This product is increasingly used to treat digestive issues inflammation, and skin care concerns making it an overall super product to be used in many industries. The market expansion of the manuka honey market has made it to the list of premium products. It is a reliable product for premium consumers. This has further boosted the manuka honey market share. Due to its rare availability and useful factors, it is one of the high-priced products in the market.

KEY FINDINGS

COVID-19 IMPACT 

Higher demand for manuka honey market due to its immune-boosting properties

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The pandemic has caused a shift toward consumer behaviors due to health-related concerns. This also led to an increase in demand for the manuka honey market due to its immune-boosting properties it has surged the demand since major consumers were focusing on boosting their health due to COVID-19 PANDEMIC.  Most people thought of naturally boosting their immune system with the consumption of natural products. However, the pandemic also disrupted due to supply chains, mainly in New Zealand and Australia which are the primary producers of manuka honey. Restrictions also disrupted labor shortages which affected the production overall. Despite all these challenges the market saw exponential growth post-pandemic because people saw the relevance of healthy living this has ensured steady market growth for the manuka honey market.

LATEST TRENDS

Growing choices of healthy food have driven the market

Recent traits inside the manuka honey market industry include growing choices of health and wellness in the market due to the pandemic and keeping glucose levels in check by consuming healthier alternatives of sugar that is manuka honey. There is a rise in demand in the health and fitness sector as well for the same reason. Manuka honey's market share has grown exponentially due to its antibacterial properties, skin care, use of honey in cosmetics, health benefits, and replacement of sugar this is all due to the growth of the market and its increasing use in healthcare beverages manuka honey is attracting high-end premium consumers.

• According to national apiculture association, 62% of Manuka honey production now emphasizes high UMF grading for medicinal applications.

• Around 58% of global retailers report increased demand for certified organic Manuka honey in health-focused food segments.

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MANUKA HONEY MARKET SEGMENTATION

By Type

Based on Type, the global market can be categorized into UMF 5+, UMF 10+, UMF 15+, and UMF 20+

• UMF 5+ - UMF (Unique Manuka Factor) 5+ honey has a lower level of methylglyoxal and is safe for daily consumption as a natural sweetener with mild health benefits. This type of honey is used for the needs of consumers who look for affordable options for everyday use.

• UMF 10+ - UMF (Unique Manuka Factor) 10+ has stronger antibacterial properties than UMF 5+, UMF 10+ is usually applied for digestive health support and minimal immune-boosting. It is the best choice for those who require moderate health benefits at a mid-range price.

• UMF 15+ - UMF (Unique Manuka Factor) 15+ has strong antibacterial properties, which makes it amazing for more serious health concerns, such as inflammation or minor wounds. This category appeals to consumers who are seeking targeted therapeutic effects.

• UMF 20+ - The UMF 20+ grade has the highest levels of methylglyoxal and is commonly used in medical and skincare applications. Because of its strength, it is popular with those seeking intensive care for wounds, burns, or serious digestive problems.

By Application

Based on application, the global market can be categorized into Digestion and Inflammation Treatment, and Wound-care & Skincare

• Digestion and Inflammation Treatment - Manuka honey possesses anti-inflammatory and antimicrobial properties that have been found highly beneficial in the healing of digestive disorders, including irritable bowel syndrome, acid reflux, and ulcers. Sustained improvement in its soothing of inflammation and support of gut health has led to increasing application in functional foods and dietary supplements.

• Wound-care & Skincare - The antibacterial properties and healing acceleration capabilities of manuka honey have made it a precious component in wound-care products, including bandages and ointments. Its usage in skincare formulations to address issues like acne, dryness, and scars has also gained significant momentum, especially in premium skincare categories.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities, challenges, and market conditions.

Driving Factors

Increase in health awareness and rising demand for natural products

The increasing market for health and wellness acts as the primary driving factor for the Manuka honey market growth. Consumers across various regions are shifting their orientation towards natural and organic remedies and solutions for health issues without using synthetic products, favoring natural remedies. For years, Manuka honey has been in use, highly valued for its antibacterial, anti-inflammatory, and immunity-boosting action. Its application in combating digestive disorders, immune strength, and wound healing helps it gain popularity among all health-conscious consumers. As the demand for organic products continues to grow in specific regions, this, in turn, has resulted in an increase in Manuka honey market share in the same regions.

• Approximately 64% of consumers prefer Manuka honey for wound care and digestive health, according to government health survey.

• About 59% of apiculture companies are adopting advanced extraction technologies to improve honey purity and bioactive compound retention.

Emerging Applications in Cosmetics and Pharmaceuticals

In general, new developments in skincare and the pharmaceutical industry by manuka honey have further advanced this market. Established antibacterial properties and moisturizing content also make Manuka honey an excellent must-have element in high-quality skincare lines. The problem areas of dryness, aging, or acne are generally covered using these products. Its medical-grade wound care products for the prevention of infection in the healing of wounds have been utilized it in its bandage, ointments, or creams forms. These emerging applications are not only developing product portfolios but also the growth in the Manuka honey market due to reaching diverse consumer groups.

Restraining Factor

High Cost and Limited Availability

Due to high cost even if there is a high demand the manuka honey market share still faces many challenges. The costs of Manuka honey are pushed up by limited supply, strict production standards, and also the need for certifications like UMF and MGO grading. Premium pricing may deter highly price-sensitive consumers, an important segment in developing economies. The concentration of productive capacity in geographic regions results in supply chain vulnerabilities that further open the market to fluctuations in output and export restrictions.

• Around 47% of small-scale producers cite high cultivation and certification costs as barriers to expanding Manuka honey supply.

• Nearly 51% of retailers report challenges in verifying authenticity due to widespread adulteration, according to association reports.

Growing Online Sales Channels

Opportunity

E-commerce platforms are a great opportunity for the growth of the Manuka honey market. Online channels provide direct access to a global customer base, thus saving producers from the barriers that exist in traditional retail. Smaller brands can find the best opportunities to increase their share in the Manuka honey market, especially in competitive markets, using e-commerce sites. E-commerce also encourages transparency, and manufacturers will emphasize UMF and MGO certifications that will assure buyers about the legitimacy of their products. Moreover, via online sales, consumers will easily access high-quality Manuka honey to satisfy the surging demand for healthy and responsibly sourced products within geographies.

• About 56% of companies are exploring new functional food applications to increase Manuka honey utilization in supplements.

• Approximately 53% of apiculture firms are expanding into international markets to meet growing demand for certified Manuka honey.

Competitors’ Products in the Market

Challenge

A significant setback to the growth of the Manuka honey market is posed by the existence of a high number of counterfeit products being sold as having similar premium qualities as the original Manuka honey. Most of these products lack grades such as UMF or MGO, which confirm the grade and therapeutic properties of honey. Counterfeit products dilute the market and reduce consumer trust, thus posing a danger to the overall credibility of the market. Strict regulation with consumer awareness and industry-wide promotion of proper certification will help address this challenge. Authenticity and transparency will be the way to sustain and increase market share in the long run for Manuka Honey.

• Around 49% of producers face limited availability of Leptospermum scoparium plants affecting large-scale production.

• Approximately 46% of retailers highlight supply chain disruptions impacting consistent delivery to international markets.

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MANUKA HONEY MARKET REGIONAL INSIGHTS

• North America

North America is the fastest growing market this region is mainly known for its health wellness. There is more and more knowledge of customers on health brands. So they know the advantages of the manuka honey tree. Also, healthy eating patterns in the United States manuka honey market have increased the market share thus enhancing the need for healthy therapeutic foods that boost immunity as well this has raised the market for manuka honey

• Europe

Europe region has a strong market in manuka honey due to its potential rise of organic and natural products. Countries like Germany U.K. and France have led the manuka honey market share. These countries lead the premium customer grade of manuka honey and the government also supports the organic and healthy eating habits in this region.

• Asia-Pacific

Asia Pacific market is also rising especially in countries like China, Japan, and India rising disposable incomes and increasing awareness of health and fitness. Growing awareness of manuka honey's health benefits has expanded the market in the Asia Pacific region manuka honey market is driving in China as a major importer they are influencing the market by helping the consumer to view manuka honey as a healthy alternative to sugar.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Market Expansion

Major market players in the Manuka honey industry are employing a multi-dimensional strategy for ensuring and increasing market presence against stiff competition and dynamic demand. Authenticity is central to the strategy. They accord much importance to certifications like Unique Manuka Factor (UMF) and Methylglyoxal (MGO) grading which have created an aura of confidence among the consumers. This type of certification not only certifies its quality and medicinal value but also ensures that it will be ahead of the game against counterfeits or cheaper options.

• Comvita: Nearly 61% of its production focuses on high UMF-rated Manuka honey for medicinal and premium retail purposes.

• Oha Honey: About 57% of its business integrates certified organic Manuka honey into nutraceutical and health product lines.

Most players in the industry are focused on investing in eco-friendly practices to address environmental issues and meet consumer preferences for sustainably produced products. Responsible beekeeping methods, the support of biodiversity, reducing their carbon footprint in manufacturing and distribution, are aspects of this practice. These efforts not only align with global sustainability trends but also appeal to environmentally conscious consumers, further driving Manuka honey market growth.

List of Top Manuka Honey Companies

• Comvita (New Zealand)
• Oha Honey (New Zealand)
• Manuka Health (New Zealand)
• Wedderspoon (New Zealand)
• Arataki Honey (New Zealand)
• Manuka Doctor (New Zealand)
• NZ Gold Health (New Zealand)
• New Zealand Honey Co (New Zealand)
• WildCape (New Zealand)

KEY INDUSTRY DEVELOPMENT

September 2022:  Comvita (New Zealand) has announced the launch of their new product known as the probiotic manuka honey supplement. Which targets gut health and supports the immune system as well. They also expanded their research facility to create more innovative and beneficial products for their target customer.

REPORT COVERAGE

The study incorporates a detailed SWOT analysis and gives outlooks into future developments that will occur in the market. It discusses several causes of the growth of the market and analyzes various wide-ranging market categories and application areas that may influence it shortly. The analysis is based both on current trends and previous turning points, thus developing a comprehensive understanding of the parts of the market and any potential areas for growth. The report also provides a detailed analysis of market size, growth trends, segmentation by type and application, regional insights, and key industry developments. Stating how healthy manuka honey is and how it has a huge market potential to grow further. Post-pandemic the growth for this market.