Marketing Animation Production Market Size, Share, Growth and Industry Analysis, By Type (Animated Commercials, Animated Product Video, Animated Explainer Videos, Educational Animation, Animated Tutorials, Branded Video, Animated Music Video, Interactive Video Production and Others), By Application (Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services and Others), Regional Insights, and Forecast To 2031

Updated On: 08 April 2024

Marketing Animation Production Market Report Overview

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The global marketing animation production market size is expected to be USD 587.4 million in 2022 and is projected to touch USD 2050.11 million by 2031, exhibiting a CAGR of 14.9% during the forecast period.

Animation is a technique utilized for making still images appear to be moving. Traditional animation involves hand-painting or drawing pictures on transparent celluloid sheets, which are then captured and shown on film. The majority of animations created today use computer-generated graphics (CGI). While 2D computer animation can be utilized for aesthetic purposes, minimal bandwidth, or quicker real-time renderings, 3D computer animation can be exceedingly detailed. Other popular animation techniques use a stop-motion process to create two- and three-dimensional puppets, clay figures, and paper cutouts. Unknown to many, animation is more common than you might think. Animation is widely utilized for marketing and advertising in addition to short films, features, animated GIFs, and other media for the display of moving pictures. Interfaces for information technology frequently use animation.

COVID-19 Impact: Studios Experienced a Fall in Production due to the Lockdowns Imposed 

The global COVID-19 pandemic has been unprecedented and staggering; with the marketing animation production market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Although the COVID-19 virus issue did not completely stop the marketing animation production market from operating, it did occasionally operate more slowly. Work from home was a change that had to be made by animation studios, independent contractors, and production firms, and it had been moderately successful. Depending on the studio, the impact of the crisis on production pipelines, productivity, and revenues was still variable. Due to organizational, management, and technical issues, a number of medium to large regional studios of marketing animation production had seen a fall in production. Physical separation also significantly slowed down the revision and information flow processes: group reviews took longer, and creative directors had to spend more time on notes and sketches to provide input to artists. Launching had less of an impact than subsequent development. Starting new initiatives had become more challenging, particularly when working with overseas partners.

LATEST TRENDS

"Use of Morphing on Websites by Professionals to Attract and Lengthen Customers Time on their Web Pages "

In 2022, morphing started to pick up steam. It is a visual technique used in animations and movies to seamlessly transform one image or shape into another. Today, the idea of morphing figures, pictures, logos, and other items in a film is spreading even farther. It acts as a visual magnet to draw viewers in and keep them watching the effect until it is over. Due to its ability to keep users' eyes on the page and lengthen their time on a website, this method is very helpful in website animation which professionals use to attract more and more customers to avail their services.

Marketing Animation Production Market Segmentation

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• By Type

Based on type, the market is distributed into Animated Commercials, Animated Product Video, Animated Explainer Videos, Educational Animation, Animated Tutorials, Branded Video, Animated Music Video, Interactive Video Production and Others

• By Application

Based on application, the market is divided into Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services and Others

DRIVING FACTOR

"Use of Animation in Education can help Benefit the Students in Understanding Better"

Marketing animation production allows concepts to be linked to significant pictures, which are then stored in a person's long-term memory. This is an essential supplement to more traditional kinds of education since it allows pupils to participate in various learning activities. Since no two students are alike, giving them access to engaging animated movies is a terrific approach to make sure that all learning preferences are taken into account. Furthermore, when the appropriate pictures are present to supplement the text, it is simpler for students to assimilate chunks of information. Clear storytelling and great design can help students understand. Consequently, eLearning content has the potential to be more effective than explanations that are based solely on text or voice.

"Utilized in Various Industries by the Manufacturers to Showcase their Products Key Features to the Target Audience "

Industrial marketing animation production is an effective tool for explaining difficult ideas, procedures, or concepts. By clearly demonstrating how products and procedures operate, a well-produced video can boost sales. Videos of product demonstrations can present ideas, broad specifications, and minute details. In addition, these movies increase revenue in general. Manufacturers and service providers can simply display the interiors of items and components through marketing animation production. Additionally, these videos might highlight specific components, such as the components used in the product's manufacturing. Additionally, they assist businesses in communicating technical information to target audiences without the need to textually describe intricate features or processes.

RESTRAINING FACTORS

"Custom Animated Educational Movies are Expensive to Produce and can Hinder in the Expansion of this Market "

Custom animated educational movies, especially those developed specifically for people, may be expensive. It is not possible to download custom animations for free from the internet. Custom products are developed to carefully adhere to both the branding principles and the learning objectives. The price ranges for various animation studios from various nations may vary. Not to add that educational animations frequently come in series, so the overall runtime may be many hours. Consequently, prices increase. This factor might prevent people from purchasing these videos because they are expensive, which could limit the marketing animation production market growth.

Marketing Animation Production Market Regional Insights

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"North America to Lead the Market due to the Increasing Demand for Animation and Heavy Investments in this Sector by the Manufacturers"

North America dominates the market for marketing animation production as a result of increased demand for animation across a range of end uses, the presence of large enterprises there, and the business strategies carried out by the key players in the region. In addition, the demand for animation is rising in developing nations as a result of changing preferences in the manufacturing sectors. Similar to this, the majority of market players are investing substantially in order to gain a slight advantage in the marketing animation production market share in this area throughout the course of the forecast year.

KEY INDUSTRY PLAYERS

"Major Players are Pursuing Various Growth Strategies to stay ahead of their Competitors"

There are several significant competitors in the fragmented, fiercely competitive marketing animation production business. The market is dominated by a few large organizations, and a few start-ups are anticipated to enter the market over the projection period. Key players are pursuing various growth strategies, such as new product releases, acquisitions, and collaborations, which is helping the worldwide marketing animation production business thrive.

List of Market Players Profiled

• The Mill (U.K.)
• BBDO (U.S.)
• One Media Group (Hong Kong)
• Allua Limited (Hong Kong)
• Yum Yum Videos (Buenos Aires)
• Epipheo Studios (U.S.)
• Sandwich Video (U.S.)
• Demo Duck (U.S.)
• Thinkmojo (U.S.)
• Explainify (U.S.)
• Switch Video (U.S.)
• Grumo Media (Canada)
• Wyzowl (U.K.)
• Blink Tower (South Africa)
• Industrial Light and Magic (U.S.)

REPORT COVERAGE

This report covers the marketing animation production market. The CAGR expected to be in during the forecast period, and also the USD value in 2022 and what it is expected to be in 2028. The effect COVID-19 had on the market in the beginning of the pandemic. The latest trends taking place in this industry. The factors that are driving this market as well as the factors that are restraining the growth of industry. The segmentation of this market based on type and applications. The region leading in the industry and why they will continue to do so during the forecast period. Further, the key market players, what all is being done by them to stay ahead of their competition as well as retain their market positions. All these details are covered in the report.