Mascara Market Size, Share, Growth, and Industry Analysis by Type (Regular, Waterproof, Water Resistant and Others), By Age (Age 12-17, Age 18-24, Age 25-44, Age 45-64 and Other) Regional Forecast From 2025 To 2034

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MASCARA MARKET OVERVIEW

The global Mascara Market size stood at USD 6.84 billion in 2025, growing further to USD 9.59 billion by 2034 at an estimated CAGR of 3.83% from 2025 to 2034.

The United States Mascara Market size is projected at USD 2.14166 billion in 2025, the Europe Mascara Market size is projected at USD 1.87138 billion in 2025, and the China Mascara Market size is projected at USD 1.83717 billion in 2025.

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden spike in CAGR is attributable to demand returning to pre-pandemic levels once the pandemic is over.

Mascara is a cosmetic that is typically applied to enhance the appearance of the eyes. It can make eyelashes longer, darker, thicker, and/or more defined. Modern mascara products often come in one of the three forms—cream, cake, or liquid—and have a variety of formulae, but the majority of them have the same fundamental ingredients: oils, waxes, pigments, and preservatives. Some of the major reasons anticipated to propel growth of the global market over the forecast period include expanding beauty industries around the world and rising beauty consciousness among consumers. In addition, a significant reason driving the expansion of the target market is the increased global awareness of different types, such as lengthening, volumizing, and curling.

KEY FINDINGS

COVID-19 IMPACT

The Lockdown Forced People to Stay at Home and Hampered the Market 

The infrastructure and consumer products industries are suffering greatly as a result of COVID-19. Globally, the cosmetics sector was severely impacted by the COVID-19 epidemic, which caused a lockdown on the entire planet, the temporary closure of industrial facilities, a drop in passenger traffic, and the temporary closure of industrial facilities. One of the most important factors that led to setbacks and compelled to stay at home was the lockdown. The mascara market will likely go through a brief period of slow revenue development. Production activities across numerous industries have been affected by supply-chain disruptions brought on by this outbreak. Due to the cancellation of all events during the coronavirus pandemic, COVID-19 had a very detrimental effect on the mascara market share.

LATEST TRENDS

Various Innovations in the Product to Propel the Market Demand

Some of the major reasons anticipated to propel growth of the global market over the forecast period include expanding beauty industries around the world and rising beauty consciousness among consumers. Additionally, a variety of advantages related, such as portable, smudge-proof, waterproof, long-lasting, and others, aid in the selection of a particular mascara, among others. The market has a wide selection of colours and the many forms of the product, including curling, thickening/volumizing, and lengthening mascara. Another factor that is anticipated to contribute to the expansion of the global market in the coming years is the growing popularity in a variety of colours, including blue, pink, purple, green, and red, as well as combinations of these colours with well-known brands and products of high quality.

• According to the research, 35% of new mascara products launched in 2024 use natural-derived ingredients.

• According to the data, female employment in cosmetics manufacturing increased by 7% globally in 2023, correlating with expanded mascara product lines.

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MASCARA MARKET SEGMENTATION

By Type

Based on type; the market is divided into (regular, waterproof, water resistant and others.

By Application

Based on the application; the market is divided into age 12-17, age 18-24, age 25-44, age 45-64 and others.

DRIVING FACTORS

Rising Disposable Income and Consumer Spending on the Product to Bolster the Market Growth

Over the course of the forecast period, the market is anticipated to rise as a result of factors like rising spending power on cosmetics and the increasing impact of celebrities and social media influencers. Additionally, it is projected that the availability of a variety of items as a result of the organised retail sector's rapid expansion will further fuel product demand in the years to come. Another factor anticipated to fuel the expansion of the target market during the forecast period is an increase in demand for waterproof mascara due to growing awareness of various types of in-vogue eye makeup globally.

Rising Usage of Cosmetics and the Trend of Eye Makeup to Attract the Market Share

The main elements driving the product demand are the increased popularity of eye makeup among women and the quick increase in the number of working-class women. Increased demand for organic cosmetics, rising usage of cosmetics by women, rising preference for a naturally enhanced lash look, particularly among working women, rising demand for eye cosmetics, and rising self-awareness are significant market revenue growth drivers.

• According to the data, consumer spending on personal care products, including mascara, grew by 4.2% in 2023.

• According to the our research, increased awareness of eye health has boosted demand for hypoallergenic mascara formulations by 25% since 2022.

RESTRAINING FACTORS

The Harmful Effects of Product Utilization to Hold Back the Market Growth

Women are becoming more aware of the many advantages of waterproof mascara, including its affordability, portability, long wear, ease of removal, and others, which is driving up demand for the product globally. However, the fact that it contains chemicals may reduce consumer demand for it. Some products contain elements that could dry out hair follicles, causing more hair to develop. One typical reason for this is the use of waterproof, which keeps eyelashes intact even when submerged in water. Many women struggle to remove all of their eye makeup before night since product residue has the potential to adhere to lashes and irritate them. Regular use of the product and an eyelash curler can cause eyelashes to become unhealthy and brittle, eventually falling off and thus impeding the mascara market growth over the projected timeframe.

• According to the research, 18% of mascara formulations were found to contain restricted substances, limiting market growth in 2023.

• According to the report, 12% of mascara recalls in 2023 were due to contamination risks, impacting consumer confidence.

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MASCARA MARKET REGIONAL INSIGHTS

European Region to Lead the Market with Active Participation and Volume Production

The European market accounted for the biggest revenue share and is anticipated to rule the target market during the projected period as a result of increased levels of disposable income and population expansion. High demand for glitter mascara and evolving national eye makeup trends. The market is anticipated to have considerable growth on a global scale because to the quick uptake of coloured  with distinctive effects, such as blue, volume, and double team. Due to the increasing number of manufacturers in several of the nations in this area, the market is anticipated to have a modest increase in revenue. This is significantly contributing to the growth of mascara market share.

KEY INDUSTRY PLAYERS

Prominent Industry Players in the Industry to Promote Market Expansion

The market's expansion was significantly impacted by the techniques employed by market participants in recent years, such as extensions. The report covers details and information about the firms and their interactions with the market. The data is gathered and published through appropriate research, technological advancements, expansions, and expanding machinery and equipment. Other considerations taken into account for this market are the businesses that develop and provide new products, the geographic areas in which they function, mechanization, innovation strategies, generating the maximum revenue, and using their products to make a significant difference.

• Chanel: According to France’s INSEE, Chanel maintains a 14% share of luxury mascara sales in the European market.

• PIAS: According to the Indian Ministry of Commerce, PIAS saw a 10% increase in mascara export volume in 2023.

List of Top Mascara Companies

• Chanel
• PIAS
• Revlon
• Elizabeth Arden
• Amore Pacific
• Groupe Rocher
• Natura
• Alticor
• Kose Corp
• Pola Orbis
• Thefaceshop
• Marie Dalgar
• Estee Lauder
• Gurwitch
• Beiersdorf
• Mary Kay
• DHC
• Procter & Gamble
• Missha
• Avon
• Coty
• LVMH
• Shiseido
• Oriflame

REPORT COVERAGE

This report covers a comprehensive backdrop analysis, an assessment of the parent market, intensive study in the market dynamics. Past historical, current, and projected size of the market from the point of both value and volume. Researching  of recent industry developments,  deep study on market shares and strategies of major players and the emerging niche segments and regional market areas are covered in the report.