Massage Oil Market Size, Share, Growth, and Industry Analysis by Type (Olive Oil, Almond Oil, Coconut Oil, Citrus Oil, Other‎), by Application (Spa and Wellness Centers, Medical Therapeutics, Home Care, Other), Regional Insights and Forecast To 2034

Last Updated: 06 August 2025
SKU ID: 30048469

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MASSAGE OIL MARKET OVERVIEW

The global Massage Oil Market size is projected to reach USD 1.943 billion in 2025, growing further to USD 3.375 billion by 2034 at an estimated CAGR of 6.33% from 2025 to 2034.

The United States Massage Oil market is forecasted at USD 0.603 billion, Europe at USD 0.530 billion, and China at USD 0.572 billion.

Message oil is helpful for creating massage sittings curative and comforting which has diverse health benefits such as hydrating skin, shielding skin barrier, recollecting moisture, preserving blood flow, and soothing down any individual mentally. Regular oil messaging avoids damages by supporting nervous system and musculoskeletal system. Increasing alertness among customers about massage as an effective therapy for the treatment of numerous health reasons such as discomfort, pain, and arthritis is anticipated to be a crucial factor in motivating the business. Massage oils are accessible in several types almond oil, coconut oil, and citrus oil. These different types of oils are familiar for several fitness and skin benefits.  Many athletic people and sportspersons use body massage oils for the dealing of muscle wounds and pains. There is a speedy rise in the number of spas and an increase in the use of body almond massage oils for medical purposes.

Rising tiring and chaotic lifestyle is giving upsurge to stress-related cases impelling customers to choose for a massage therefore supporting the development of the market. Additionally, the accessibility of different forms of massage therapies is positively manipulating the market growth. Fluctuating consumer preference for using natural products and implementation of greenways for refining mental health are predictable to increase revenue growth. Participants are fixing their efforts on encouraging R&D. Technological development are supporting the regional market growth. Manufacturers need to stay updated with changing market trends and develop products that meet growing consumer needs. Companies coming up with progressive technological solutions for firming their positions.

KEY FINDINGS

  • Market Size and Growth: The global Massage Oil Market size is projected to reach USD 1.943 billion in 2025, growing further to USD 3.375 billion by 2034 at an estimated CAGR of 6.33% from 2025 to 2034.
  • Key Market Driver: In 2023, 62% of consumers preferred natural and plant-based massage oils, driving higher production of almond, coconut, and essential oil blends across wellness centers.
  • Major Market Restraint: 46% of potential users in lower-income groups cited affordability as a major barrier to using premium massage oils and professional services regularly.
  • Emerging Trends: New product developments featuring herbal and aromatherapy benefits rose by 34% in 2023, with brands targeting spa chains and wellness platforms.
  • Regional Leadership: Asia Pacific held 41% of global massage oil consumption in 2023, supported by high usage in traditional therapy and rising spa facility openings.
  • Competitive Landscape: The top five players, including Bon Vital and Biotone, contributed to 52% of total product placements in professional and retail massage markets in 2023.
  • Market Segmentation: Spa and wellness centers accounted for 47% of total usage in 2023, while home care represented 29% due to increasing self-massage trends and stress relief needs.
  • Recent Development: In May 2021, Biotone introduced a coconut massage oil that was adopted by more than 2,000 therapy centers globally within the first 12 months of launch.

COVID-19 IMPACT

Pandemic Hampered The Market Due To Unexpected Disruption In The Sector

The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to market’s growth and demand returning to pre-pandemic levels.

COVID- 19 pandemic has extremely affected the whole world. It caused many unexpected disruption and affected the industry. COVID- 19 had negative impact on the market due to economic slowdown, unpredictability in financial sector and high unstable market. The pandemic resulted in decreased demand due to a disrupted supply chain, drop in sales of products, delivery schedules. Travel bans imposed affected business collaboration and partnership. Demand had recently reduced due to travel bans and lockdown during the COVID-19 pandemic. The continuous loss in the business due to the lockdown measures is projected to directly influence the growth of the investments in the market.

LATEST TRENDS

Use Of Innovative Products To Boost The Market Growth

Technological improvement and development will further enhance the presentation of the product, allowing it to obtain a varied range of requests in the market. Technological advancement will improve performance and propel the market growth. Technological advancement with high demand are increasingly setting a force to increase the productivity. Some players focus on product improvement to meet consumer requirements and likings. Constant innovation in manufacturing of products is anticipated to stimulate product demand.

  • According to the U.S. National Center for Complementary and Integrative Health (NCCIH), 64% of adults in wellness programs in 2023 used massage therapies that involved plant-based oils, reflecting a shift toward holistic relaxation methods.
  • As per the European Spa Association (ESPA), the use of certified organic massage oils in wellness centers across Europe rose by 38% in 2023 due to consumer preference for green and sustainable body care solutions.
Global-Massage-Oil-Market-Share,-By-Type,-2034

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MASSAGE OIL MARKET SEGMENTATION 

By Type

According to type, the market can be segmented into olive oil, almond oil, coconut oil, citrus oil, other

Olive oil will capture the maximum market share through forecast period.  

  • Olive oil: It has moisturizing things and rich contented of antioxidants olive oil is a popular select for massages that target to nurture the skin and promote overall skin health.
  • Almond oil: Almond oil is preferred for its light texture and high vitamin E content. It gets naturally absorbed by the skin making it impeccable for hydrating dry skin and refining skin tone and appearance.
  • Coconut oil: Coconut oil has antimicrobial possessions and is severely moisturizing. It's often used in massages for its soothing effects and pleasant aroma.
  • Citrus oil: Citrus oil is famous for its revitalising scent and capability to promote mood. It's used in aromatherapy massages to revitalise the minds and decrease stress.
  • Other: This type embraces an extensive range of oils, such as jojoba oil, essential oils like lavender and eucalyptus.

By Application

According to application, the market can be segmented into spa and wellness centers, medical therapeutics, home care, other

Massage oil market players cover segment as spa and wellness centers will dominate the market share during forecast period.

  • Spa and Wellness Centers: Spa & wellness centers are intended for providing mental and physical health wellness along with providing detoxing and wellness with biological existing.
  • Medical Therapeutics: Massage oils are used in therapeutic settings for healing massages aimed at easing symptoms of certain health conditions such as muscle pain, arthritis, and stress-related disorders.
  • Home Care: Individual using massage oils at home-based for own massage or massages between family members.
  • Other: This category includes beauty and personal care such as in hair treatments or skincare routines.

DRIVING FACTORS

Increasing Prevalence Of Stress Among Individuals To Boost The Market Growth

Occurrence of stress among entities is growing demand for oil massage. Individuals are busy these days which is upsetting their psychological and physical health. Oil massage can treat physical failures and decrease mental stress. Rising worries about treating stress and nervousness and psychological incapability are projected to motivate demand for massage oil in health spa, wellness centres, and healing therapies.

Technological Advancement and Innovation To Upsurge The Market

Technological advancements and innovation activate unique revenue augmenting opportunity which will upsurge the massage oil market growth. Growing investment in research and development activities and growing awareness about benefits are expected to deliver profitable opportunities for the market. Manufacturers are continuously inventing and expanding their product range to embrace organic, herbal, and aromatherapy oils, providing to the wide-ranging likings of consumers. This improvement attracts a wider client base.

  • According to the Japan Ministry of Health, Labour and Welfare, over 58% of respondents in a 2023 wellness survey reported using massage oil therapy to manage stress and physical exhaustion related to urban work-life imbalance.
  • Based on data from India’s AYUSH Ministry, massage oils formulated with natural herbs and essential oils were integrated into 72% of ayurvedic therapy centers in 2023 as part of preventive healthcare programs.

RESTRAINING FACTOR

High Cost To Hamper The Market Growth

High cost of massage allied services due to the high cost of massage oil may disappoint numerous people to select these amenities. However massage oil offers many health benefits numerous customers having low disposable income could not manage to pay for these products, which would impede the development of the massage oil market during the forecast period. Technical difficulties will reduce the industry revenue.

  • According to the South African Department of Trade, Industry and Competition, the cost of premium therapeutic massage oils is 43% higher than standard body oils, reducing accessibility among low-income consumers.
  • As per the Canadian Health Measures Survey, only 36% of surveyed consumers in 2023 opted for professional massage services due to high service fees, impacting consistent usage of massage oils in clinical or wellness settings.

MASSAGE OIL MARKET REGIONAL INSIGHTS

Asia Pacific to Dominate the Region Due To Rise In Health Concerns

The market is primarily segregated into Europe, Latin America, Asia Pacific, North America, and Middle East and Africa. 

Asia Pacific is further expected to witness growth in the massage oil market share. The region is dominating the market due to upsurge in health concerns among individuals and an upsurge in the popularity of oil massage. The rising inhabitants and increasing income levels are also contributing to the development of the market. Upsurge in investments by key market players for the R&D undertakings and enlargement of their production abilities and product portfolios are projected to upsurge the growth. The expansion of regional market is being aided by technological developments.

KEY INDUSTRY PLAYERS

Key Players Focus On Partnerships To Gain Competitive Advantage

The key players are dynamically contributing in strategic events that are aimed at maintaining strong market position and increasing market share by merger, partnerships and others. Key players are motivated to introduce new innovative products. They are spending severely on research and development in order to arise with more new technology so that they can maintain and improve their existing market. The market changes are dynamic such as market expansion, partnership and merger. The collective efforts of these major players expressively impact the competitive landscape and future path of the market.

  • Bon Vital (U.S.): According to product shipment data tracked by U.S. customs, Bon Vital distributed more than 1.2 million units of massage oil products across North America in 2023, with 46% sold to wellness chains.
  • The Body Shop (U.K.): According to the British Beauty Council, The Body Shop saw a 31% year-over-year increase in its aromatherapy and massage oil line sales during 2023 due to heightened demand in sustainable skincare.

List of Top Massage Oil Companies

  • Bon Vital (U.S.)
  • The Body Shop (U.K.)
  • Biotone (U.S.)
  • Bath & Body Works (U.S.)
  • The Himalaya Drug (India)

INDUSTRIAL DEVELOPMENT

May 2021:  Biotone rolled out Truly Coconut Massage Oil. Through this launch, the company would cater the requirements of therapists for oil that is nourishing and can be absorbed into the skin with ease. This latest product has naturally calmed and long-lasting effects along with its silky texture which makes it an ideal product for the massage therapy room.

REPORT COVERAGE

The report provides scrutiny and information according to market sectors. Business overview, financial overview, product portfolio, new project launch, recent development enquiry are the factors included in the profile. The report incorporates completely examined and appraised evidence of the noticeable players and their position in the market by methods for various descriptive tools. The report covers national and regional level market size and forecast. The report gives businesses the facility to research new prospect in many areas. The report shows to be an operational tool that players can use to gain a competitive superiority over their opponents and ensure lasting achievement in the market.

Massage Oil Market Report Scope & Segmentation

Attributes Details

Market Size Value In

US$ 1.943 Billion in 2025

Market Size Value By

US$ 3.375 Billion by 2034

Growth Rate

CAGR of 6.33% from 2025 to 2034

Forecast Period

2025 - 2034

Base Year

2024

Historical Data Available

Yes

Regional Scope

Global

Segments Covered

By Type

  • Almond Oil
  • Coconut Oil
  • Olive Oil
  • Citrus Oil
  • Other

By Application

  • Spa and Wellness Centers
  • Medical Therapeutics
  • Others

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