Matcha Chocolate Market Size, Share, Growth, and Industry Analysis, By Material (Matcha Dark Chocolate and Matcha White Chocolate), By Application (Online Sale and Offline Sale), By Processing (Matcha Nama Chocolate and Matcha Cooked Chocolate) and Regional Insights and Forecast to 2032

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MATCHA CHOCOLATE MARKET OVERVIEW

The global Matcha Chocolate market size expanded rapidly in 2024 and is projected to grow substantially by 2032, exhibiting a prodigious CAGR during the forecast period.

Matcha chocolate is a special kind of sweet, which is created with white or milk chocolate in cooperation with matcha; fine powdered green tea from Japan. High-quality chocolate covers the bitterness of matcha with its velvety texture and taste, making it not only unique but well-balanced. Matcha chocolates are loved both in Japan and other countries mainly for the harmonious taste of sweets and a barely noticeable bitterness inherent in matcha tea, which becomes a powerful sensory meal for tea and chocolate fans.

The global Matcha Chocolate market is steadily growing due to a surge in Matcha-based products across the globe thanks to the consciousness about health and prosperity in the confectionery products. Matcha given its antioxidant content and flavor profile offers consumers the exotic feel of indulgence with less harm. The market continues to grow, not places with new goods and services that are growing, from vegan products to organic ones and beyond. The rising trend of global palate towards Asian cuisine coupled with expanding availability through the internet and speciality stores is a continuous navigator for the growth in the market.

RUSSIA-UKRAINE WAR IMPACT

Matcha Chocolate Market Had a Negative Effect Due To Russia’s Significant Role as a Major Producer during the Russia-Ukraine War

The Russia-Ukraine war had a notable impact on the Matcha Chocolate market share, particularly due to problems in the supply chain and using raw materials and hence affected the Matcha Chocolate Market. Since both countries are major involved in the AGRI sector, the conflict has also resulted in a scarcity of cocoa and sugar which are basic raw materials for production with resultant high costs. Third, fluctuating energy costs because of geopolitical rivalries have aggravated the cost of production even more.

LATEST TREND

Sustainable and Health-Conscious Choices Drive Market Growth

The upcoming market for matcha chocolate is extremely growing due to the increase in demand for organic and healthy products. Matcha chocolate appeals to growing consumer attention to the vegan and environmentally friendly product with antioxidants and matcha additions. Furthermore, they enhanced the qualities of its natural green color and taste which can be appealing to people who are concerned with their health and are looking for product substitutes that are not sweet. This is due to the new age awareness of wellness and the new trends in diet, referring to holistic diets.

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MATCHA CHOCOLATE MARKET SEGMENTATION

By Type

By Material

Based on Type, the global market can be categorized into Matcha Dark Chocolate and Matcha White Chocolate

• Matcha Dark Chocolate: Matcha dark chocolate is a chocolate that has achieved its flavor by mixing matcha and dark chocolate flavors. This segment has been increasing in its sales because it targets the same consumer group of people who are becoming more conscious of their health, and it is backed up by positives such as antioxidants and indulgence factors which boost the market of products.

• Matcha White Chocolate: Matcha white chocolate therefore comes as a dark counterpart and suits the palate of those who cannot stand the strong taste of the dark chocolate. Because of its rich texture, and lovely green colour, it has become more popular in confectionery products and sweets thus the ever-rising market demand.

By Processing

Based on processing, the global market can be categorized into Matcha Nama Chocolate and Matcha Cooked Chocolate

• Matcha Nama Chocolate: Matcha nama chocolate is a rich, creamy treat recognized for its velvety consistency and strong taste. The handmade manufacturing process increases its attractiveness, attracting high-end customers who love premium chocolate and boosting sales in the luxury market sector.

• Matcha Cooked Chocolate: Making matcha-infused chocolate requires mixing matcha with heat-treated chocolate, creating a strong, intense taste. This sector is becoming popular because of its flexibility in baking and desserts, appealing to both home cooks and professional chefs, increasing its market visibility.

By Application

Based on application, the global market can be categorized into Online Sales and Offline Sales 

• Online Sales: The online segment of the matcha chocolate market has seen substantial expansion, driven by the ease of shopping online and the rise in online shopping demand. Consumers value being able to choose from a variety of products and flavors while staying in the comfort of their own homes.

• Offline Sales: Specialty stores, gourmet shops, and cafes continue to see high offline sales in the matcha chocolate market. The hands-on experience of trying and buying items in physical stores helps to increase consumer involvement, making sure that this sector continues to succeed in addition to online platforms.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Growing Demand from Health-Conscious Consumers Boost the Market

A factor in the Matcha Chocolate market growth is the expanding trend of healthy snacks on the market. Matcha, famous for its antioxidant profile and potential added health benefits, fits perfectly into this trend as it represents an ‘empty-calorie’ treat. Consumers are no longer willing to compromise between the good taste and the nutritive value of their food, instead, they are going for products that give them both.

Technological Advancements in Production Expand the Market

Increased use of technology in production is rapidly opening opportunities for the matcha chocolate market. Technetaries like higher grinding efficiency mean a better taste and feel of matcha powders as well as improved quality. Furthermore, automation of the technological process contributes to the increase in output and a decrease in production cost, hence matcha chocolate would be more affordable to many consumers. Advanced extraction techniques enhance the nutrients-packing capabilities of matcha making the product suitable for health-conscious consumers. Also, packaging technology progresses to enhance longer shelf life and better preservation of flavor which fosters the demand.  

Restraining Factors

High Cost of Matcha Potentially Impede Market Growth

The relatively high prices of matcha can greatly become an issue for the development of matcha chocolate. Forced from specially grown green tea leaves of high quality, premium matcha is generally superior in price to other flavouring compounds which constitute an added expense in chocolates. It is at this price level that manufacturers may be discouraged from using matcha in products; thus, there are limited variants of matcha chocolates available. Also, matcha’s incorporation into chocolates may prove unpopular when consumers are willing to pay more for chocolates with matcha as an additive than those with organic matcha as a primary ingredient.

Opportunity

E-commerce Expansion Creates Opportunity for the Product in the Market

The development of Internet retailing technology has greatly stimulated the development of the matcha chocolate market by expanding consumer use. Through online platforms, brands can expand their market niche; and trendy products specifically those, which have nutrition-focused appeals. It empowers businesses to market their products effectively, tell memorable stories to consumers, and satisfy the demand through various online shopping trends more effectively. Furthermore, it is also easier to introduce different sorts of matcha chocolate through e-commerce, satisfying different taste buds.

Challenge

Limited Awareness and Understanding Could Be a Potential Challenge for Consumers

Lack of knowledge about matcha chocolate among its consumers will act as a major constraint on growth. Some of the potential buyers may have no information about matcha, its taste and benefits, or even where it comes from, which may cause them to be skeptical about trying it in chocolaty form. Further, a choice is made less attractive if one is unaware of how to prepare the matcha chocolate or even include it in their diet. In addition, targeted consumer education on match chocolate may stall as the market entity fails to launch effective marketing strategies that create awareness of the product and more fundamentally the need to incorporate matcha chocolate in their daily meals.  

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MATCHA CHOCOLATE MARKET REGIONAL INSIGHTS

• North America

The market for matcha-flavoured chocolate in North America is still rapidly expanding, largely owing to the increasing role of health concerns and a shift in taste towards organic components. An upsurge in matcha incorporation into products including snacks and beverages interests’ health-conscious groups. Moreover, Global Food Procurement is another factor that helped in the demand for high-quality matcha chocolate due to the current trend of premiumization of food products that is on the rise. The United States matcha chocolate market is fast growing as consumer preference shifts to unique tastes and attractive healthy niche products. With increased knowledge of its antioxidant content matcha’s use in chocolates targets consumers of all ages including the millennials and the health-conscious. In addition, the growth of speciality stores and online retailers thus increases access and market incursion.

• Europe

In Europe, matcha chocolate products are more creating interest because of the increased demand for exotic chocolates and enjoyments with some nutritional benefits. Beverage lovers are now turning to handcrafted and organic products or services, making the market for matcha chocolate to shift towards high-end niche products. The European market is also picking up with a new trend of café take up, where matcha drinks are seen to be adopted. Matcha chocolate is gradually increasing its popularity among people who pay attention to sustainable practices used by manufacturers.  

• Asia

The Asia Pacific region is expected to lead the matcha chocolate market growth due to the region’s cultural relation to matcha. Japan produces and also consumes more matcha chocolates and other chocolates flavored with matcha than other countries like China, South Korea and other countries in Asia that are fast embracing matcha chocolate. Increasing availability through online retail platforms has acted as a driver of growth for matcha chocolate. Also, concerning is the trend in the health-conscious market which would continue to drive the demand for matcha for its antioxidant content.

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovative Product Development and Strategic Partnerships

Market participants, specifically those who operate in the food and beverage industry, remain heavily influential in determining the future course of the matcha chocolate market through innovation in deepening product portfolios, local and global collaborations, and environmentally friendly sourcing strategies. Large companies offering new tastes are combining matcha with different types of chocolates and the demand for natural products to cater to the health-conscious market is growing. Further, partnerships with healthy food supply chain merchants and online selling maximize market access. Similarly, many firms are dumping large sums of money into advertising education or promoting matcha consumption as a healthy product to unlock consumer intrigue.  

List of Top Matcha Chocolate Companies

• Lindt & Sprungli (Switzerland)
• Guylian (Belgium)
• Meiji (Japan)
• Mars (U.S.) 
• Galler (Belgium)
• ROYCE (Japan)
• Yıldız Holding (Turkey)

REPORT COVERAGE

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The Matcha Chocolate market is poised for a continued boom pushed by Sustainable and Health-Conscious Choices, Growing Demand from Health-Conscious Consumers, and Technological Advancements in Production. Despite challenges, E-commerce Expansion supports marketplace expansion. Key industry players are advancing via technological upgrades and strategic marketplace growth, enhancing the supply and attraction of Matcha Chocolate.