Maternal and Infant Toiletries Market Size, Share, Growth, and Industry Growth by Type (Shampoo, Shower Gel, Body Lotion, and Others), By Application (Supermarket, Convenience, Store, and Others), Regional Forecast To 2033

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MATERNAL AND INFANT TOILETRIES MARKET OVERVIEW

The global maternal and infant toiletries market was valued at approximately USD 12.3 billion in 2024 and is expected to grow to USD 13.9 billion in 2025, reaching USD 32.5 billion by 2033, with a projected CAGR of 13% from 2025 to 2033.

The market is an aggregation of all the essential materials required to prepare for the arrival of a new born baby. As a new baby is born, there are several things are required to nurture the baby in the best possible environment and be healthy. These baby essentials entail baby clothes, baby changing essentials, feeding essentials, washing essentials, sleeping essentials, and much more. These are few of the primary factors that entail in the global maternal and infant toiletries market size.

As for the maternal toiletries, these are the essentials needed from before the labor to the delivery. This includes a steady preparedness to head to the hospital at the first sign. This includes comfortable and clean clothing, nightgowns, flip-flops, pillows to name a few. These comprise the maternal aspect of the global maternal and infant toiletries market size. The need for these products have seen a drastic rise owing to multiple factors.

COVID-19 IMPACT

Growing need for products boosted market share

COVID-19 had a life changing impact globally. The global maternal and infant toiletries market was significantly affected. The virus had various impacts on different markets. Lockdowns were imposed in several nations. This erratic pandemic caused disruptions on all sorts of businesses. Restrictions tightened during the pandemic due to increasing number of cases. Numerous Industries were affected. However, the market for maternal and infant toiletries experienced a major boost.

There were multiple factors contributing to the growth of the global maternal and infant toiletries market size during the pandemic. As people were confined within the four walls due to the lockdown, the degree of closeness increased and led to a boost in the rate of pregnancy across the world. As people were also separated due to the travel restrictions imposed by countries, there was a growing sense of loneliness. As people met after a long time this furthermore added on to the growing numbers of pregnant women.

As the numbers of pregnant women kept on increasing, it was directly proportional to the need for maternal and infant toiletries. During the initial phase, the market was disturbed as lockdowns were imposed worldwide shutting down stores and malls. This resulted in commercial shop owners and thereby increasing the cost which made these materials unaffordable to some. As times changed and the pregnancy rate increased, and furthermore easier access through e-marts led to a drastic rise in the global maternal and infant toiletries market share.

LATEST TRENDS

Advances in Diaper Technology to Benefit Market Prospects

Different countries have varying diapering practices, ranging from the use of cloth diapers to the more modern disposable type. With advancements in diaper technology, the prevalence of diaper dermatitis has decreased. One such innovation is the use of super absorbent polymer gel, which can absorb liquid up to 30 times its weight. Moreover, smart diapers have been developed to alleviate the burden on parents and prevent diaper dermatitis.

A significant improvement in the production of modern disposable diapers is the creation of an acquisition layer that consists of specifically designed fibers that can absorb and hold liquid as it moves to the diaper core made of SAP. The SAP is composed of tiny particles of an acrylic acid derivative such as sodium polyacrylate polymers, which can withstand high pressure and prevent rewetting even when the baby is active. These latest developments are probable contributors for the global maternal and infant toiletries market size.

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MATERNAL AND INFANT TOILETRIES MARKET SEGMENTATION

By Type

Based on type, the market is divided into Shampoo, Shower Gel, Body Lotion, and Others.

By Application

Based on application, the market is bifurcated into Supermarket, Convenience, Store, and Others.

DRIVING FACTORS

Increased Number of Working Women to Boost Market Share

There has been a significant rise in the number of working women population across the world and standard of living for consumers which is accelerating the growth of global maternal and infant toiletries market share. In traditional practices did not involve the use of diapers, and mothers had to change their baby's clothes whenever they became wet. As countries develop, women are no longer limited to taking care of their babies but are provided with equal opportunities to work in various fields.

Government Norms and Developing Technology to Boost Market Size

In various regions, the government is implementing policies to promote and support women in the workforce. To assist women in saving time, companies have created diapers for babies, that eliminate the need for frequent clothing changes. These diapers have the capability to keep the baby hygienic and dry for up to 8 hours, preventing the baby from catching a cold. The introduction of baby toiletry products in the market has made the lives of women more straightforward, convenient, and flexible. These factors will contribute to the growth of the global maternal and infant toiletries market size.

RESTRAINING FACTORS

Presence of Chemicals to Hamper Market Growth

The maternal and infant toiletries market faces obstacles to its growth due to the presence of harmful chemicals like phthalates and formaldehyde in products such as shampoos and lotions. Additionally, companies must subject their products to various clinical tests to ensure their safety for babies, leading to significant R&D costs, which further hinder the growth of the global maternal and infant toiletries market share. The factors of high investments and high risk due to involvement of health and safety factor pose as a restraining factor.

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MATERNAL AND INFANT TOILETRIES MARKET REGIONAL INSIGHTS

Asia Pacific Dominates the Maternal and Infant Toiletries Market

APAC is the major shareholder for the global maternal and infant toiletries market share. The developing regions are experiencing a significant share in the maternal and infant toiletries market, attributed to robust economic growth and increasing household incomes. Consumers in these regions have access to information through the internet, which has altered their purchasing behavior for baby products. The urban population is already seeking innovative and high-quality products for their children, and their parents do not have budget constraints in providing them with comfortable products. These are the factors affecting the global maternal and infant toiletries market share. North America stands as the second major shareholder.

KEY INDUSTRY PLAYERS

Market Players Focus on New Product Launches to Strengthen Market Position

Leading players in the market are adopting various strategies to expand their presence in the market. These include R&D investments and launch of new, technologically-advanced products in the market. Some companies are also adopting strategies such as partnerships, mergers, and acquisitions to strengthen their market position.   

List of Top Maternal And Infant Toiletries Companies

• Johnson & Johnson [U.S.]
• Laboratoires Expanscience [France]
• Laboratoires Pierre Fabre [France]
• Tianjin Hafuchida Biotechnology [China]
• Frog Prince [China]
• Shanghai Jahwa United [China]
• Guangdong Dema Health Products [China]
• Nanjing Suyuan Gene Technology [China]
• Xiamen Sophia Cosmetics [China]
• Fujian Mengjiaolan Daily Chemicals [China]
• Tianjin Yumeijing Group [China]

REPORT COVERAGE

This research profiles a report with extensive studies that take into description of the firms that exist in the market affecting the forecasting period. With detailed studies done, it also offers a comprehensive analysis by inspecting the factors like segmentation, opportunities, industrial developments, trends, growth, size, share, restraints, etc. This analysis is subject to alteration if the key players and probable analysis of market dynamics changes.