Maternity Clothing Market Size, Share, Growth, and Industry Analysis, By Type (Cotton, Spandex, Rayon and Others), By Application (Fat Pregnant Women and Lean Pregnant Women), and Regional Forecast to 2033

MATERNITY CLOTHING MARKET OVERVIEW

The global maternity clothing market stood at USD 4.8 billion in 2024 and is expected to rise to USD 5.91 billion in 2025, maintaining a strong growth trajectory to reach USD 31.39 billion by 2033, with a CAGR of 23.22% from 2025 to 2033.

Maternity clothes are special clothes that are worn by expectant women so that they can fit their body shapes as they continue to grow in shape with the pregnancy. They are comfortable, flexible and supportive clothes that cater to the functionality demands that are placed on clothing as the body physically transforms. The maternity clothes market is an interesting niche in the fashion market, where the time of usage and turnover are minimal, since women usually have to continue working and socializing during the early and mid-pregnancy. Maternity wear has grown into a huge market with a lot of varieties, but on the other hand, maternity clothes have a problem of sustainability and environmental friendliness because of their temporary use.

The maternity clothing business has come a long way since the early days of the business, when expectant mothers merely wore loosely fitting clothes or modified normal outfits. The market today has given specialized designs which are comfortable, stylish and functional to the modern pregnant woman who are still working and leading an active social life throughout pregnancy. The increased realization of the essence of well-fitting maternity clothes has led to advances in fabric technology, design, and usability. With the change in preference of the consumers to more variety and stylish products, the maternity clothing industry is no longer confined to the basic needs but rather is focusing on well-fitted, stylish clothes that expectant mothers can wear to keep up with their fashion.

MATERNITY CLOTHING MARKET KEY FINDINGS

Market Size and Growth: The market size of maternity clothes in the world was estimated to be USD 4.8 billion in 2024 and will grow to USD 31.39 billion by 2033 with a 23.22 per cent CAGR.       

Key Market Driver: The global maternity apparel market is expected to grow to USD 8.9 billion in 2034, as compared to USD 6.4 billion in 2024, due to the rising number of women entering the labour force and consequent rise in demand for stylish and comfortable maternity clothes.         

Major Market Restraint: Approximately 45 per cent of consumers are reducing their expenditure on maternity apparel due to non-maternity clothes that have more stylish designs that can be used during pregnancy, thus the declining demand for conventional maternity wear.    

Emerging Trends: The year 2024 saw a big change in maternity fashion, with searches for traditional maternity clothes falling by 45 %, according to Lyst, with a 30 % decrease in searches for maternity jeans and a 53 % drop in searches for maternity dresses.   

Regional Leadership: In 2024, the global maternity wear market is dominated by North America, which holds 27.42 % of the market share because many pregnant women are working and the region has major players in the market.    

Competitive Landscape: The market share of the top five players, including Seraphine, H&M MAMA, Motherhood Maternity, Isabella Oliver, and ASOS Maternity, was around 55 % in 2024, which will be considered a moderately concentrated market.    

Market Segmentation: Maternity tops were the most dominant type in the market, with a revenue of more than USD 2.5 billion in 2024, due to the demand of customers who needed comfortable and stylish tops to wear during pregnancy.    

Recent Development: In May 2023, Destination Maternity will introduce its Spring/Summer collection in Walmart exclusively, with more than 150 new maternity clothing and intimate wear styles for / expecting and new moms.   

GLOBAL CRISES IMPACTING THE MATERNITY CLOTHING MARKET

COVID-19 IMPACT

Maternity Clothing Industry Had a Mixed Effects Due to Changed Consumer Behavior during the COVID-19 Pandemic

     The global COVID-19 pandemic has been unprecedented and staggering, with the market experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. The sudden market growth reflected by the rise in CAGR is attributable to the market’s growth and demand returning to pre-pandemic levels.

The COVID-19 pandemic situation in the world produced mixed impacts on the maternity clothing market, where both obstacles and new opportunities appeared. The abrupt change to work-at-home situations saw a reduction in the need for formal maternity wear, and a marked increase in the need for comfortable, casual maternity clothing. The pandemic triggered an even faster transition to online shopping, and most expectant mothers resorted to using e-commerce websites to fulfil their maternity clothes retail needs, as many stores were closed or they simply did not feel safe going out.

LATEST TREND

Growing Health and Wellness Awareness to Drive Market Growth

The latest developments in the market of maternity clothing involve the rise in demand for health-conscious and sustainable products due to the rising awareness of expectant mothers. Maternity clothing using organic, breathable, hypoallergenic fabrics which focus on the health of the mother and the fetus is in increasing demand. Advancements in the technology of fabrics, such as moisture-wicking, antibacterial, and temperature-regulating regulating are catching on in the market. In 2025, maternity style will feature loads of bows, frills and feminine silhouettes that celebrate all those lovely curves. In 2025, loose and flared, yet refined shapes will be massive, including such styles as wide-leg jeans and peplum blouses. Greener and more sustainable maternity wear is on the rise as the demand of conscientious consumers grows. Moreover, technological advances in the form of belly support panels, adjustable design elements, etc., are broadening the market of specialized maternity wear.

MATERNITY CLOTHING MARKET SEGMENTATION

BY TYPE

Based on Type, the global market can be categorized into Cotton, Spandex, Rayon and Others

●       Cotton: Cotton is soft, breathable, hypoallergenic and the best option in maternity clothes- sensitive skin and warmer weather. It also follows the trends of organic and sustainable, strengthening its position on the market.

 

●       Spandex: Spandex has been referred to as very stretchable and therefore is normally combined with other fabrics to provide stretch to the other fabrics so that they can accommodate the growing bellies.  

●       Rayon: Rayon is airy and with a silky drift; it is mostly utilized in maternity dresses, tops, and sleepwear; it could be extremely stylish and yet provide moisture control and comfort.  

●       Others: These are strong, wrinkle-free, environment friendly and moisture-controlling fabrics. Polyester is easy to take care of, bamboo is sustainable, modal is smooth and solid, and blends are customizable in terms of property combination.  
 

BY APPLICATION

Based on application, the global market can be categorized into Fat Pregnant Women and Lean Pregnant Women

●       Fat Pregnant Women: Plus-size or fat pregnant women's maternity clothing focuses on stretchiness (spandex mixes), transformable styles, and accommodating fit, comfort and style requirements.  
 

●       Lean Pregnant Women: The garments that fit Lean pregnant women are mostly fitted style and lighter fabrics like rayon or cotton blend fabric, which emphasis on formal aspect, breathability and stylish designs that fit the changing shapes.   
 

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.                          

DRIVING FACTORS

Increasing the Working Women Population to Boost the Market

A factor in the maternity clothing market growth is the increased number of working women across the world. Due to the growing number of women who are continuing with their professional careers throughout their pregnancy, there has been a high rise in the demand for Maternity clothes that are fashionable and professional. Contemporary pregnant women want to find clothes which can help them to preserve their business look and image, but which can also follow the body shape during the period of pregnancy. This is especially chatty in advanced economies where the rate of participation in the workforce by women is high and policies on maternity leave allow women to keep working even when they are pregnant.  

Growing Fashion Consciousness Among Pregnant Women to Expand the Market

The fact that maternity fashion has evolved to be no longer strictly functional clothing, but a trendy one, has stimulated the market growth. The social media and celebrity pregnancy style have created awareness and increased expectations regarding stylish maternity clothes. Contemporary pregnant women do not see maternity wear as a temporary need but a continuation of their image, which causes the demand for a variety of fashionable solutions. The cultural aspect of the pregnancy glow that is propagated on social media has made women spend on outfits that make them feel good and stylish during their pregnancy.

RESTRAINING FACTOR

Short Usage Period and High Cost to Potentially Impede Market Growth

One of the inhibiting factors that are limiting the maternity clothes market is that the duration of wearing these types of clothes is rather short, usually 6-9 months. This temporary need makes the customers more price-sensitive and less willing to spend money on expensive maternity clothes. Maternity clothes are also seasonal and that along with the high prices, as compared to regular clothes, maybe a limiting factor to the maternity clothes market, particularly, the price-sensitive segment. Besides, there is a stereotype concerning the short time of wearing maternity clothes, which prompts some customers to buy the low cost alternative or hand-me-downs.  

OPPORTUNITY

Sustainable and Eco-Friendly Maternity Fashion Creates Opportunity for the Market

Sustainable maternity fashion has great potential in the increasing environmental awareness of consumers. Maternity clothing made with organic, recycled and sustainable materials is in growing demand. Conscious consumerism an emphasis on eco-friendly production practices, ethical manufacturing, and the concepts of circular fashion, is opening up new market opportunities to brands in the maternity wear market as consumers seek out new ways to be responsible consumers. The degree to which that awareness is actually carried through to purchase decisions, and particularly so in a niche market such as maternity clothing, is, however, an under-researched area. This relationship may lead to interesting insights on consumer behavior and assist fashion brands in structuring more useful sustainability programs.

CHALLENGE

Fit and Sizing Complexities Could Be a Potential Challenge for Consumers

A complexity associating fit and sizing during varied phases of pregnancy is one of the central issues facing the maternity clothing market. The size of women changes a lot during pregnancy, and it is really hard to come up with some standardized sizing which will fit all body shapes and all stages of pregnancy. This difficulty is especially sharp in the area of online sales, where a client cannot test clothes before buying them. The poor fit can be linked to high returns and, hence, profitability and customer satisfaction. Also, the specialized skills needed to create clothes that can fit the rapidly changing body, besides being stylish and comfortable, can be quite expensive to produce.
 

MATERNITY CLOTHING MARKET REGIONAL INSIGHTS

●       NORTH AMERICA (U.S.)

North America holds a major maternity clothing market share due to the high level of disposable income and the keen sense of fashion among expectant mothers. The advanced e-commerce platform in the region has promoted the development of online sales of maternity clothes, with consumers adopting online shopping due to convenience and a wide selection. The United States maternity clothing market, in particular, demonstrates great interest in both casual and formal maternity clothes due to comparatively liberal maternity leaves in most companies and states. The market is growing as American consumers are very brand loyal and ready to buy high-quality maternity clothes at a high price.  
 

●       EUROPE

Sustainable maternity clothes and environment-friendly clothes are in high demand in Europe because they go hand in hand with the general environmental consciousness in Europe. France, Germany, and the UK are Countries that have the highest adoption of high-end brands of maternity wear in the market. The European market is identified with consumers liking pieces that are multi-functional and of good quality, and have good value. The high spending on maternity clothes is justified by strong social support systems for pregnant women and liberal maternity benefits in most European countries.  

 ●       ASIA

The Maternity Clothing Market is growing at a very high rate in Asia-Pacific due to increasing disposable income and lifestyles. The demand for the traditional and Western types of maternity wear is rising in nations such as China and India. The high population base and the expanding middle class in the region offer great potential for the expansion of the market. The use of e-commerce is quite high in the area as well, with sites that allow access to regional and foreign brands of maternity clothes. With China loosening its birth control policies and Chinese women becoming more mentally and economically independent, the maternity clothes market has grown bigger. This product, which is very crucial to pregnant women, has now been characterized by a large design space as well as an increasingly large consumer base, which has attracted the attention of many. 

KEY INDUSTRY PLAYERS

Key Industry Players Shaping the Market Through Innovation and Product Diversification

Major competitors in the market are giving the maternity clothing market a boost by undertaking product and market expansion strategies. The companies are also spending on research and development in order to produce more comfortable, functional and fashionable maternity clothes. The most popular brands are now launching their collections up to pregnancy and postpartum items, covering the entire motherhood experience. Several players are also addressing sustainable practices and environment-friendly materials as the demand of consumers rises towards responsible fashion.

LIST OF TOP MATERNITY CLOTHING COMPANIES             
 

●       H&M Mama (Sweden)

●       Gap Maternity (U.S.)

●       ASOS Maternity (U.K.)

●       JoJo Maman Bébé (U.K.)

●       Seraphine (U.K.)

●       Mothercare (U.K.)             

●       Isabella Oliver (U.K.)

●       Destination Maternity (U.S.)

●       O.C.T. Mami (China)

●       Zalando (Germany)

●       Gennies (Ireland)

KEY INDUSTRY DEVELOPMENT

March 2024: SOS Maternity has introduced its eco-friendly maternity wear line made with organic cotton fabrics and recycled polyester, aiming at the eco-friendly customers. The line consists of multifunctional items that can be worn during pregnancy and after the birth of the baby.

REPORT COVERAGE       

The study encompasses a comprehensive SWOT analysis and provides insights into future developments within the market. It examines various factors that contribute to the growth of the market, exploring a wide range of market categories and potential applications that may impact its trajectory in the coming years. The analysis takes into account both current trends and historical turning points, providing a holistic understanding of the market's components and identifying potential areas for growth.

The maternity wear market is set to experience focused expansion on the back of a rising population of working women, rising fashion awareness, and new eco-friendly material innovation. Although there are some threats, such as limited time of usage and size complications, the aesthetic, comfortable, and practical requirements of maternity clothes promote market growth. The industry giants are introducing new technologies, advancing products, sustainable business, and digitalization, thereby expanding the variety of maternity clothes and their accessibility. As consumers change preferences to more stylish and environmentally-friendly products, the maternity clothing market is growing and is expected to continue its rise due to further innovation in the field and broadening of the market conventions shaping the future market potential.