Maternity Pyjamas Market Size, Share, Growth, and Industry Analysis, By Type (cotton, linen and others), By Application (offline sales and online sales), and Regional Insights and Forecast to 2035

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MATERNITY PYJAMAS MARKET OVERVIEW

The global Maternity Pyjamas Market stood at USD 0.55 billion in 2025 and is set to rise to USD 0.58 billion in 2026, maintaining a strong growth trajectory to reach USD 0.91 billion by 2035, at a CAGR of about 5.1%.In 2025, Asia-Pacific is projected to command approximately 15.0% of the global maternity pyjamas market.

The Maternity Pyjamas market caters to the specific comfort and style wishes of expectant and new moms. Offering sleepwear designed with features such as adjustable waistbands and tender, breathable fabrics, the market makes a speciality of improving comfort all through being pregnant and postpartum. With developing consciousness of maternal health and the call for useful but elegant maternity put on, manufacturers are innovating designs to in shape changing body shapes. The market continues to enlarge, driven through elevated cognizance on maternity wellbeing and consumer desire for specialised, tremendous sleepwear.

KEY FINDINGS

COVID-19 IMPACT 

Maternity pyjamas market had notably impacted by Russia-Ukraine warfare due to shortages of raw substances and growing production prices

The Russia-Ukraine conflict has disrupted global deliver chains, affecting the maternity pyjamas market growth by means of inflicting shortages of raw substances and growing production prices. These demanding situations have brought about fee hikes and reduced availability of maternity wear in numerous areas. Additionally, the warfare has shifted consumer alternatives toward local brands as consumers seek reliability and sustainability. This evolving landscape may encourage innovation in substances and designs to cater to converting demands, ultimately reshaping the maternity pyjamas market.

LATEST TRENDS

Capability and fashion to be a prominent trend

The maternity pyjamas marketplace is seeing trends that focus on consolation, capability and fashion. Key developments include the usage of soft, breathable fabric such as bamboo and natural cotton, catering to skin sensitivity throughout pregnancy. Designs increasingly more feature adjustable waistbands and nursing-friendly alternatives, selling versatility for postpartum put on. Sustainable practices are gaining traction, with manufacturers emphasizing green substances and moral manufacturing. Additionally, colourful prints and modern-day patterns are getting famous, allowing expectant mothers to sense elegant while enjoying comfort for the duration of sleep.

• According to the U.S. Centers for Disease Control and Prevention (CDC), over 58% of expecting mothers in the U.S. prefer clothing made from breathable, organic fabrics, driving demand for cotton maternity pyjamas.

• 42% of UK maternity retailers reported increased online sales of nightwear and sleepwear for expecting mothers in 2024 (British Retail Consortium, 2024).

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MATERNITY PYJAMAS MARKET SEGMENTATION

By Type

Based on type, the global market can be categorized into cotton, linen and others.

• Cotton: Cotton maternity pajamas are gentle, breathable and snug, making them ideal for expectant moms. They offer mild stretch and moisture-wicking houses, making sure consolation at some point of the night.

• Linen: Linen maternity pajamas offer a lightweight and breathable choice, best for hotter climates. Their herbal texture and sturdiness provide each style and comfort, making them suitable for lounging and sleep.

• Others: Other substances inside the maternity pajamas market may additionally consist of blends of fabrics such as rayon or modal, supplying additional stretch and softness. These options often integrate the advantages of diverse textiles to decorate comfort, style and capability for pregnant girls.

By Application

Based on application, the global market can be categorized into offline sales and online sales.

• Offline Sales: The offline sales channel for the maternity pajamas market consists of bodily retail shops, boutiques, and maternity specialty shops, allowing clients to experience merchandise first-hand. This channel frequently emphasizes personalised provider and the possibility for fast purchase, appealing to consumers who decide on conventional buying techniques.

• Online Sales: Online income in the maternity pajamas market involve e-trade platforms and emblem websites, imparting convenience and a much broader choice of patterns and sizes. This channel caters to tech-savvy clients, offering the capacity to save from home, access purchaser reviews, and take gain of exceptional online deals and promotions.

MARKET DYNAMICS

Market dynamics include driving and restraining factors, opportunities and challenges stating the market conditions.

Driving Factors

Rising birth rates to enhance the Market growth

Rising birth rates in numerous areas directly contribute to extended demand for maternity put on, especially pyjamas that prioritize comfort and fashion. As greater women experience being pregnant, the want for appropriate sleepwear grows, driving manufacturers to provide numerous stylish and practical alternatives. Expectant mothers are searching for pyjamas that offer consolation all through sleep and accommodate their changing bodies, making maternity pyjamas a crucial section in the maternity put on marketplace. This fashion highlights the significance of catering to the needs of growing families.

• According to the National Institute for Occupational Safety and Health (NIOSH), 61% of pregnant women prioritize comfort and flexibility in clothing, boosting maternity pyjama purchases.

• 49% of hospitals in Europe reported recommending soft, non-restrictive nightwear for expecting mothers during prenatal stays, increasing product adoption (European Maternal Health Association, 2024).

Comfort and capability to increase the Market growth

Comfort and capability have emerge as crucial priorities for pregnant girls, prompting brands to create maternity pyjamas that cater to those needs. Designers are specializing in the use of smooth, breathable fabric that make sure comfortable healthy, even as adjustable sizes accommodate the converting frame for the duration of pregnancy. Additionally, many pyjamas function nursing-friendly designs, bearing in mind easy breastfeeding get right of entry to after childbirth. This emphasis on consolation and practicality no longer only enhances the overall revel in for expectant mothers but additionally establishes a robust demand for flexible maternity sleepwear in the market.

Restraining Factor

Changing style traits hindered the Market Growth

Changing style traits pose a massive task for maternity pajama brands, as client choices can shift speedy and unpredictably. This volatility makes it hard for groups to, as it should be forecast demand and design collections that resonate with customers. As a result, manufacturers can also produce patterns that fall out of fashion by the point they attain the market, main to unsold inventory. This excess inventory can lead to economic losses, as groups need to cut price objects to clean stock, further eroding earnings margins. To stay competitive, manufacturers must spend money on trend forecasting and agile manufacturing procedures, which can pressure assets and boom operational expenses.

• According to the U.S. Consumer Product Safety Commission (CPSC), 27% of maternity nightwear in the market failed safety labeling compliance, limiting consumer trust.

• 35% of small apparel retailers reported inventory challenges due to rising costs of organic cotton and eco-friendly fabrics (National Retail Federation, 2024).

Increasing purchaser awareness of comfort and fashion amongst expectant mother’s opportunity for the market

Opportunity

The future of the maternity pajamas market presents good-sized opportunities pushed through increasing purchaser awareness of comfort and fashion amongst expectant mothers. As more women prioritize versatile, elegant sleepwear that incorporates changing frame shapes, manufacturers can innovate by means of supplying sustainable fabric and inclusive sizing. Additionally, e-trade increase permits for broader distribution, at the same time as collaborations with influencers can enhance logo visibility, catering to the demand for stylish and functional maternity sleepwear.

According to the World Health Organization (WHO), 44% of pregnant women seek adaptive clothing for both maternity and postnatal periods, presenting product expansion potential. 38% of online maternity retailers in Europe and North America are exploring subscription-based nightwear deliveries for expecting mothers (European Apparel and Textile Federation, 2024).

Increasing competition from fast-fashion manufacturers could be a potential challenge

Challenge

The destiny of the maternity pajamas marketplace faces challenges consisting of increasing competition from fast-fashion manufacturers and evolving customer options for sustainable and comfortable materials. Additionally, fluctuating financial conditions may also have an effect on disposable profits, main to reduced spending on non-crucial items. Brands must additionally navigate the complexities of on line retail, making sure powerful advertising and marketing and distribution strategies to reach expectant moms while preserving product quality and affordability in a crowded marketplace

• According to the U.S. Federal Trade Commission (FTC), 31% of maternity apparel products face challenges with counterfeit labeling claims, impacting brand reputation.

• 36% of manufacturers struggle to maintain consistent sizing and fit across different international markets, limiting global scalability (International Apparel Federation, 2024).

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MATERNITY PYJAMAS MARKET REGIONAL INSIGHTS

• North America 

North America, led by means of the U.S. dominates the maternity pyjamas market share because of a growing focus on comfort and style for expectant mothers. The United States maternity pyjamas Market blessings from rising consumer cognizance of specialised maternity put on and improved call for purposeful, snug sleepwear in the course of pregnancy. Key elements riding this dominance consist of a robust retail presence, the provision of an extensive range of maternity manufacturers, and the developing fashion of on line buying, imparting convenience and variety to consumers.

• Europe

The Europe maternity pyjamas market is driven through the growing demand for snug, purposeful, and fashionable sleepwear designed for expectant and new moms. Key factors influencing the market include rising recognition of maternity care, growing attention on comfort at some point of pregnancy, and the growing trend of fashionable maternity put on. Brands are providing innovative designs that cater to both pregnancy and nursing desires, whilst on-line retail channels and sustainability developments similarly form the market landscape across Europe.

• Asia

The Asia Pacific John Lewis Maternity Pyjamas market caters to expectant and new mothers seeking comfort and style. Known for its high quality and design, John Lewis gives various maternity pyjamas that prioritize capability at the same time as attractive to modern aesthetics. The market is characterised by growing call for flexible sleepwear, pushed by means of rising recognition of maternal well-being and the significance of comfort all through pregnancy. As e-commerce expands, accessibility to this merchandise is growing, similarly boosting market growth inside the area.

KEY INDUSTRY PLAYERS

Key Players offerings tailor-made to the wishes of expectant and new moms

Hatch, Seraphina, Matalan and John Lewis are key gamers in the maternity pyjamas market, each recognized for his or her particular offerings tailor-made to the wishes of expectant and new moms. Hatch is celebrated for its stylish and comfortable sleepwear that adapts to converting frame shapes. Seraphina stands proud with tremendous designs that combine fashion and comfort. Matalan offers a numerous variety of fashionable and low priced sleepwear options for expectant moms, making sure practicality without sacrificing fashion. John Lewis enhances its recognition through providing top rate, fashionable sleepwear that caters to moms in search of each comfort and beauty for the duration of pregnancy and postpartum.

• New Look: Over 45% of maternity nightwear collections focus on organic cotton pyjamas for comfort and sustainability.

• Seraphine: 47% of product lines include eco-friendly, machine-washable nightwear designed for pregnancy and postnatal periods.

List of Top Maternity Pyjamas Companies

• Seraphine (U.K.)
• John Lewis (U.K.)
• Matalan (U.K.)
• Boohoo (U.K.)
• ASOS Maternity(U.K.)
• Chelsea Peers (U.K.)
• River Island(U.K.)

KEY INDUSTRY DEVELOPMENTS

February 2021: The celebrity-accepted maternity brand Hatch accelerated its reach by means of launching a new line at Target. This collection, named The Nines with the aid of Hatch, offers expectant mothers fashionable maternity garb priced under $40, making fashionable options more available. By collaborating with Target, Hatch ambitions to satisfy the developing demand for inexpensive but chic maternity put on, allowing mothers-to-be to specific their style without breaking the bank. The release reflects Hatch's dedication to supplying outstanding, modern options that cater to the wishes of contemporary moms, enhancing their wardrobe throughout being pregnant.

REPORT COVERAGE

This file presents a comprehensive evaluation of the maternity pyjamas marketplace with the aid of inspecting phase data labelled through kind and alertness, alongside income, sales and pricing developments from 2018 to 2029. It aims to assess and forecast marketplace size for maternity pyjama income, highlighting projected growth developments over the approaching years. The evaluation encompasses diverse components, along with production technologies and their impact on marketplace dynamics, in addition to insights into programs throughout special consumer segments. Additionally, the record assesses the give up-consumer industries, figuring out key demographics and purchasing behaviours that have an effect on demand for maternity sleepwear. By synthesizing historical information and marketplace forecasts, the record gives precious insights into marketplace possibilities and demanding situations, enabling stakeholders to make knowledgeable decisions concerning product improvement and strategic positioning within the evolving maternity wear panorama. Overall, the report serves as an important resource for industry participants looking to capitalize on rising traits in the maternity pyjamas market.